Analysis Articles

Is Attribution modelling fatally flawed?

By James on 13-May-10 17:27 | Tags: Analysis,Analytics,Opinion

Or is it just incorrectly named? This is a topic of huge debate at present – particularly at the recent Search Engine Strategies conference we attended in New York.....

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Google’s Search Update - Insights for Site Owners

By Tim on 14-May-09 10:19 | Tags: Analysis,Guides,SEO

Google yesterday unveiled some new updates to its search engine results, what insights should website owners take from this update?

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It pays to have less bounce in your PPC campaigns

By Huxley on 06-Mar-09 09:14 | Tags: Analysis,Analytics,Paid Search

When optimising keyword campaigns, it is critical to monitor bounce rates to ensure that you are taking traffic to the most effective landing pages and not losing the traffic immediately post-click.

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