Analytics Articles

Don't panic! The new Google Analytics plug in will add value.: By Ryan on 27-May-10 13:33 | Tags: Analytics,Conversion,Opinion; Google have announced that they will be releasing a browser “plug-in” that will allow internet users visitors to opt out of Google Analytics.......; Read Article

Is Attribution modelling fatally flawed?: By James on 13-May-10 17:27 | Tags: Analysis,Analytics,Opinion; Or is it just incorrectly named? This is a topic of huge debate at present – particularly at the recent Search Engine Strategies conference we attended in New York.....; Read Article

Google Analytics launches faster "asynchronous" tracking code: By Ryan on 04-Dec-09 10:18 | Tags: Analytics,Opinion; Google have released a new version of the Analytics tracking code referred to as “asynchronous”. This was officially released as a "beta" on Tuesday and is now being tested.....; Read Article

New Google Analytics features: More Goals, More Intelligence and Custom Alerts: By Ryan on 21-Oct-09 08:57 | Tags: Analytics,Conversion,Opinion; Today Google has officially announced the latest features to be rolled out in Google Analytics that we had the opportunity to preview at Mountain View last week......; Read Article

GAAC summit 2009: Day 3 Google Analytics (part two): By Ryan on 19-Oct-09 09:33 | Tags: Analytics,Conversion,Opinion; Day 3 started with talk of the night before. The entertainment for the evening had been "trampoline dodgeball" (I'm not kidding) and although this had been a lot of fun, the main talk was of one of the GAAC's who had been rushed to hospital with a dislocated ankle! We were told that he is doing ok, so I wish him a speedy recovery......; Read Article

GAAC summit 2009: Day 2 Google Analytics (part one): By Ryan on 16-Oct-09 02:08 | Tags: Analytics,Conversion,Opinion; Day two got off to a flying start with an energetic talk by Avinash Kaushik. Avinash is the "Analytics Evengelist" at Google and as such his role is to challenge the product developers to continually deliver improvements to Google Analytics.....; Read Article

GAAC summit 2009: Day 1 Website Optimiser: By Ryan on 15-Oct-09 14:48 | Tags: Analytics,Conversion,Opinion; An interesting first day at the Google Analytics Authorised Consultant summit in Mountain View. This summit is for all those who are accredited by Google as experts in Analytics and Website Optimiser. As a recently accredited agency, this is our first chance to mix with other experts and learn more about the developments to the tools. The focus for the day was GWO....; Read Article

Creating custom segments in Google Analytics: By Ryan on 26-May-09 17:05 | Tags: Analytics,Conversion,Guides; More and more marketing teams are currently seeing the results of getting full value from their web analytics tools. Google Analytics offers numerous, user friendly reports that anyone can set up, but more importantly it also allows you to create bespoke reports, such as using custom traffic segments to analyse how specific groups of traffic are behaving on site.; Read Article

Search Budgets Set to Increase: By Huxley on 30-Apr-09 13:45 | Tags: Analytics,Opinion,Paid Search,SEO; According to the annual UK Search Engine Marketing Benchmark Report, 55% of companies intend to increase their natural search budgets and 45% will up their paid search investment this year....; Read Article

Online video extends the reach of TV campaigns: By James on 27-Mar-09 16:26 | Tags: Analytics,Media,Opinion; Video advertising is the fastest growing media channel of 2008 (IAB) with more and more brands harnessing the responsiveness it delivers......; Read Article