Media Articles
- Google Instant Search
- By Mike on 08-Sep-10 17:23 | Tags: Media,Opinion
As we all wait with baited breath for today’s big Google announcement rumouors are spreading that the big news will be the eagerly awaited Instant Search. This allows the results to be updated on-the-fly as you type your query.
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- Site Links – Worth their weight in clicks
- By Huxley on 03-Sep-10 09:28 | Tags: Media,Opinion
Google’s site links have been a core part of paid search ads now for some time and are now recognised as part of the landscape of these results, however what impact have these had on the campaigns’ results and should these now be an integral part of ad copy writing?
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- Amends to the ASA Cap Code coming into effect 1 March 2011
- By Gavin on 02-Sep-10 11:13 | Tags: Media,Opinion
The ASA is extending its remit to cover all areas of online marketing communication. Importantly this now includes company’s communication on their own websites and any other area they control online:
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- Behavioural targeting matures
- By James on 09-Aug-10 08:54 | Tags: Conversion,Media,Opinion
Behaviourally targeted advertising has come on a long way in the past couple of years.....
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- I iPhone therefore I iAd?
- By Gavin on 09-Apr-10 15:38 | Tags: Media,Opinion
Apple announced yesterday its foray into the mobile advertising market. This is Apple’s first move into an ad funded commercial solution and follows its purchase of mobile adserving platform Quattro earlier this year.......
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- The end of free news content?
- By James on 29-Mar-10 11:41 | Tags: Media,Opinion
From June, The Times and The Sunday Times will be charging for their online content – the first general interest news sites to do so.......
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- Online advertising regulations to extend
- By Ryan on 19-Mar-10 09:53 | Tags: Media,Opinion
In September, the Code set up by the Committee of Advertising Practice (CAP) is due to be extended and because of this, the Advertising Standards Authority plans to launch its first consumer marketing campaign......
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- Google explain more about their social search development
- By Ryan on 27-Oct-09 17:50 | Tags: Media,SEO
Google seem to keep announcing more and more developments in social search....
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- Turning around another quick campaign: Christian Aid
- By Ryan on 02-Oct-09 17:25 | Tags: Media
Another example of how we turn around fast, relevant media campaigns for Clients went live today....
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- Digital adspend overtakes TV for the first time!
- By James on 30-Sep-09 17:09 | Tags: Media,Opinion
Today the UK became the world’s first major economy where marketers spend more money online than they do on TV.......
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