Opinion Articles
- Google Instant Search
- By Mike on 08-Sep-10 17:23 | Tags: Media,Opinion
As we all wait with baited breath for today’s big Google announcement rumouors are spreading that the big news will be the eagerly awaited Instant Search. This allows the results to be updated on-the-fly as you type your query.
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- Duplicate content and your stage or test site
- By Natalie on 06-Sep-10 14:03 | Tags: Opinion,SEO
One of the most common forms of duplicate content I come across is the development, test or stage site being indexed by the search engines.
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- Site Links – Worth their weight in clicks
- By Huxley on 03-Sep-10 09:28 | Tags: Media,Opinion
Google’s site links have been a core part of paid search ads now for some time and are now recognised as part of the landscape of these results, however what impact have these had on the campaigns’ results and should these now be an integral part of ad copy writing?
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- Amends to the ASA Cap Code coming into effect 1 March 2011
- By Gavin on 02-Sep-10 11:13 | Tags: Media,Opinion
The ASA is extending its remit to cover all areas of online marketing communication. Importantly this now includes company’s communication on their own websites and any other area they control online:
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- Google Trademark Policy Update
- By Rosie on 20-Aug-10 15:44 | Tags: Opinion,Paid Search
Increasing the user experience or simply increasing revenues? As announced by Google and covered in numerous blog posts, the trademark rules for the UK are due to update on 14th Sept 2010.....
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- Behavioural targeting matures
- By James on 09-Aug-10 08:54 | Tags: Conversion,Media,Opinion
Behaviourally targeted advertising has come on a long way in the past couple of years.....
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- The Rise of the Multi-Channel Shopper
- By Rosie on 03-Aug-10 17:59 | Tags: Opinion,SEO
Despite reports of unprecedented growth in 2009, the online retail market is expected to struggle in 2010 from a combination of factors.......
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- Don't panic! The new Google Analytics plug in will add value.
- By Ryan on 27-May-10 13:33 | Tags: Analytics,Conversion,Opinion
Google have announced that they will be releasing a browser “plug-in” that will allow internet users visitors to opt out of Google Analytics.......
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- Is Attribution modelling fatally flawed?
- By James on 13-May-10 17:27 | Tags: Analysis,Analytics,Opinion
Or is it just incorrectly named? This is a topic of huge debate at present – particularly at the recent Search Engine Strategies conference we attended in New York.....
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- I iPhone therefore I iAd?
- By Gavin on 09-Apr-10 15:38 | Tags: Media,Opinion
Apple announced yesterday its foray into the mobile advertising market. This is Apple’s first move into an ad funded commercial solution and follows its purchase of mobile adserving platform Quattro earlier this year.......
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