Latest Posts:
- May day longtail keyword ranking update
- By Natalie on 09-Jun-10 14:15 | Tags: None
There has been much gossip around the alleged Google update which occurred around the first May bank holiday (aptly named the Mayday update) by SEO’s over the last few weeks with much analysis of data to measure the impact of said update....
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- Google Caffeine update is complete
- By Natalie on 09-Jun-10 10:42 | Tags: None
In August last year we told you all about the Google caffeine update whereby the search giants asked for feedback from the web development community on the improvements they were planning to make, well now its complete....
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- Don't panic! The new Google Analytics plug in will add value.
- By Ryan on 27-May-10 13:33 | Tags: Analytics,Conversion,Opinion
Google have announced that they will be releasing a browser “plug-in” that will allow internet users visitors to opt out of Google Analytics.......
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- Is Attribution modelling fatally flawed?
- By James on 13-May-10 17:27 | Tags: Analysis,Analytics,Opinion
Or is it just incorrectly named? This is a topic of huge debate at present – particularly at the recent Search Engine Strategies conference we attended in New York.....
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- I iPhone therefore I iAd?
- By Gavin on 09-Apr-10 15:38 | Tags: Media,Opinion
Apple announced yesterday its foray into the mobile advertising market. This is Apple’s first move into an ad funded commercial solution and follows its purchase of mobile adserving platform Quattro earlier this year.......
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- The end of free news content?
- By James on 29-Mar-10 11:41 | Tags: Media,Opinion
From June, The Times and The Sunday Times will be charging for their online content – the first general interest news sites to do so.......
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- Online advertising regulations to extend
- By Ryan on 19-Mar-10 09:53 | Tags: Media,Opinion
In September, the Code set up by the Committee of Advertising Practice (CAP) is due to be extended and because of this, the Advertising Standards Authority plans to launch its first consumer marketing campaign......
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- Google Comparison Ads: Back in the UK
- By Rosie on 24-Feb-10 14:26 | Tags: Conversion,Paid Search,SEO
Google yesterday launched comparison ads in the UK for credit card related searches. This follows the first UK test in 2008 for secured loans and in 2009 for US mortgage queries.
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- Site speed important for SEO in 2010
- By Ryan on 01-Feb-10 17:39 | Tags: Guides,Opinion,SEO
It is widely known that Google included an element of page load time into the Adwords algorithm over a year ago. As expected, this looks likely to roll out to have wider implications for SEO in 2010....
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- Real time search
- By Natalie on 14-Dec-09 13:38 | Tags: Guides,Opinion,SEO
Having had the weekend to play and digest Google’s implementation of real time search into the search results I am ambivalent toward this newest update from the major search player.
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