Businesses achieve ''online presence'' with domain name

A domain name helps to significantly bolster the online presence of a business, an industry expert has said.

However, Adrian Lawrence, the managing director of Discount Domains Ltd, also noted that the popularity of domain names such as .uk means that their availability is starting to dwindle.

He explained that this is not helped by the fact that the "whole of the English speaking world" can purchase them, irrespective of location.

"[A domain name] gives them an online presence associated with whatever name they choose - you can have the brand connected to the name," said Mr Lawrence.

"The problem is, is that so many of the domain names have gone already. The difficulty is the whole of the English speaking world [can buy them]…If you choose a name for your business, that might be unique for the UK but it could be taken by an American business.

"In this case, it´s more about what names are available depending on what your business identity is".

Mr Lawrence added that the price of domain names has fallen significantly in the last ten years and is now between £10 and £20 on average.
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