Consumers demanding more from broadband connection

With the popularity of the internet rising, consumers in the UK are demanding more and more from their broadband connection.

That is according to Michael Phillips, product director of online self-help service BroadbandChoices.co.uk, who maintained that advertisers have encouraged high expectations amongst consumers by offering them fast download speeds.

He added that the fact that these promises are rarely followed up on serves to fuel demand "even further".

Mr Phillips commented: "In terms of broadband I think that consumers have become more demanding as advertisers set out messages which tell them that they can have things with fast download speeds.

"The demand is fuelled even further when they don´t get what they´re expecting."

He went on to say that people tend to become increasingly demanding as they get used to using certain technology.

Mr Phillips observed: "As soon as we get used to the benefits of something we just want far more from it than was probably ever initially envisaged."

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