Google Website Optimiser Consultancy
Analyse. Hypothesise. Design. Test. Learn......(Repeat).
We can help you get the most from Google Website Optimiser. Contact us to find out how.
What better way to start testing the effectiveness of your landing pages than through the use of a free tool from Google? The tool allows for both A/B (page 1 versus page 2) and Multivariate (variations of elements within the same page) testing and provides high quality reports that users of Google Analytics will be familiar with.
Although the tool is designed to be accessible for website owners of limited experience, Equi=Media can ensure that you plan, implement and manage your Google Website Optimiser tests effectively. We will ensure that you:
- Construct a robust testing hypothesis
- Decide upon the right use of A/B or Multivariate tests
- Tag your website quickly and easily
- Design your test page as effectively as possible
- Run control tests while optimising your media activity
- Select the right “conversion action” to optimise for
- Consider the impact on ALL visitors to your website
- Work in conjnuction with Adwords and Analytics as required
Our team of specialists can be called upon in different ways, depending on what you require. They can be called upon from basic implementation through to ongoing consultancy and the use of advanced features.
Implementation
We can help ensure that your account is linked, where required, to Adwords and Analytics, that your test is set up comprehensively and that your site is tagged up. The use of multiple JavaScript tags (control scripts, page section scripts, conversion page scripts etc) make Google Website Optimiser challenging to set up. However, our team of specialists include Technical Web Developers who are consistently using GWO to deliver better returns on investment to Clients; their expertise can make this technical implementation a simple process.
If you’ve used GWO previously, then we’d be keen to see what you’ve done. We’re confident we can highlight improvements to the way the tool has been set up and how the tests are run.
Design
Along with our Technical specialists, we also have experienced Web Designers in house who work on our Website Optimiser projects, putting together recommendations for landing page designs. Although GWO creates the opportunity for anyone to create a variation on a landing page, it is important to get the perspective of an experienced designer to ensure all basic web design principals are adhered to. With years of experience designing sites that convert traffic more effectively, this is a key step to ensure that better performing landing pages are in place as quickly as possible.
Reporting and Analysis
It is critical to continually review, generate insights and decide upon further tests. We can pro-actively manage your reporting requirements and ensure this sits comfortably alongside your other core Marketing Information. Rather than spending time searching through the reports for the key piece of learning, let our conversion experts invest the time doing this on your behalf.
Consultancy
Once you’ve started with Google Website Optimiser on your landing pages, don’t stop there. We don’t take a narrow minded approach to marketing performance – we’re interested in generating better ROI for your business, not just a landing page.
Our team of Conversion Experts can help you plan and implement various website enhancements to improve your ROI. Website Optimiser can help to highlight some of these, but there are various other ways to review and improve website performance. Some of these enhancements might be incredibly straightforward, yet lead to a significant impact on the bottom line. We’ll make recommendations, help produce the business case for them and then either advise your Web Developers on what to do, or carry our the development work for you.
Whatever your Google Website Optimiser requirements, we're keen to talk to you.
