Internet marketing benefits newspapers

British newspapers have benefited from internet marketing strategies, according to new research.

The Newspaper Marketing Agency (NMA) study reveals that unique visitors to online national newspapers totalled more than 94 million in June.

It also shows that most visits occur during lunchtime and that users are younger, more affluent and spend more time and money online.

According to the research, Google provides newspapers with most of their search engine optimisation traffic, although online marketing is the main driver for online searches.

More than nine out of every ten top search terms leading to newspaper website visits were associated with the title of the publication, rather than general news themes.

The NMA will publish its full analysis of the findings tomorrow as part of its PressClick initiative, designed to give advertisers a clearer picture of the reach of online newspapers and the characteristics of people who use them.

One business expert recently said websites that are built and marketed correctly will attract visitors and make it easier for firms to start and succeed online.

Steven Strauss told USA Today that it is getting easier to set up and be successful online because of the variety of tools available.

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