MySpace is top US social networking site

Myspace.com is the currently the most popular social networking site in the US, according to a recent report.

The survey, conducted by online intelligence service Hitwise, found that in December 2007 Myspace.com received 72 per cent of all US visits to the 53 leading social networking sites.

Facebook.com came out in second place attracting a 12.57 per cent share of visitors, while Bebo.com and BlackPlanet.com only managed 1.09 per cent and 1.04 per cent respectively.

MyYearbook.com achieved the largest growth with visitor numbers to the site increasing by 407 per cent compared to December 2006 figures.

Commenting on the findings, Heather Dougherty, director of research at Hitwise, said: "MySpace and Facebook remain the market leaders among social networking websites retaining a loyal base of users."

She added: "The continued popularity of social networking activities online will drive the interest of marketers seeking to target influential users to approve and advocate their products and services."


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