Online spend up in February

People in the UK spent a record amount using the internet during the month of February, according to a new study.

Figures from IMRG and Capgemini revealed that over the course of the month, £4.2 billion was spent online, which is equivalent to £69 per person in the UK.

This means that online spend grew by 46 per cent compared to the year before, with the beer, wine and spirits sector seeing 38 per cent growth.

Clothing, footwear and accessories increased 3.2 per cent, while the electrical sector declined 12.46 per cent and health and beauty decreased 7.9 per cent.

"In the light of the clear pressures that the current economic climate is placing on retailers, it is startling to see how online sales growth shows no sign of abating," said Anthoula Madden from Capgemini.

"However, the global recession fear is a good reminder that e- retailers cannot be complacent and need to be even more creative to keep existing customers and attract new users."

Data from comScore revealed recently that Google remained the most visited internet property during February, with Microsoft, eBay, Yahoo! and BBC making up the top five.
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