Paid Search (PPC, Pay Per Click)

Make sure your PPC campaigns are delivering value.

Using specialist search professionals who are Google Adwords and MSN AdExcellence qualified we are also Beta testing partner to Google, MSN and Yahoo! and a member of the IAB search council

What we do:

• •    Pre-launch customer, Brand, product, and marketplace research and customer data analysis
  •    Intelligent selection of the right networks for your brand, customers and product campaigns
  •    Extensive keyword selection and campaign structure development to create the campaign workbook
  •    Research of keyword long-tail terms, development of the campaign structure and bid strategy
  •    Efficient use of response generating ad copy supplied to you for approval
  •    Testing strategies for copy variations, offers, landing pages, day parting, geo-targeting,
  •    Cyclical consumer behaviour analysis and budget strategies that take into daily, weekly, monthly and annual trends
  •    Budget recommendations and allocation across networks and campaigns
  •    Monthly KPI results forecasting
  •    Trademark and website visibility monitoring
  •    Efficient structuring of brand and Generic term campaigns
  •    Competitor activity tracking and a team that will anticipate changes in consumer searching based on your marketplace, economic, weather and global influences and optimise your search activity accordingly
  • •    Landing page design and implementation
    •    Page tags generated and support given for their efficient implementation so that we can track all the important actions you want to measure
    •    Campaign optimisation every day by expert search professionals who constantly monitor your performance in your marketplace whilst delivering to your KPI’s 
    •    Weekly and monthly bespoke reporting for clicks and all your KPI’s
    •    Exposure 2 conversion and attribution reporting to ensure the value of the paid search campaign is known in more detail than just click through rates (CTR) and conversion
    •    Monthly review documents to report on our performance across paid and natural search, affiliate networks and all digital channels
    •    Multi-territory and multi-lingual skills

If you're PPC campaigns aren't delivering the value you expect, let us optimise them for you.