Platform-A tops internet ad network rankings

Platform-A, the AOL ad network, topped the rankings of internet advertising networks delivering ads to US consumers in March, new data has revealed.

According to figures released on Monday (April 14th) by internet intelligence service comScore, Platform-A served ads to 170 million internet users in the US last month.

This means that the AOL ad network, which combines Advertising.com, Quigo and Tacoda, reached approximately 91 per cent of all US online consumers in March.

Yahoo! Network came second in the rankings, delivering ads to 160,336 total unique visitors, representing 85.3 per cent of the total US online population.

Jeff Hackett, vice president of comScore, commented: "Ad networks have become integral components to the online advertising industry over the past several years by helping aggregate audiences for the purposes of delivering impressions to a broad array of internet users.

"The increasing ability of many ad networks to target and deliver ads either behaviorally or demographically is enabling a more efficient expression of ad dollars and an improved return on advertisers´ online marketing investment."

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