Travel industry capitalising on affiliate marketing

The travel industry is capitalising on the advertising opportunities presented by affiliate marketing techniques, according to a recent study.

Figures compiled by E-consultancy show that travel marketers spend an average of around 16 per cent of their overall online budgets on affiliate marketing and 71 per cent of travel firms have increased the amounts spent on advertising in this way over the past two years.

Moreover, the latest data shows that 18 per cent of travel sector sales are generated through affiliate marketing and more than half of companies using these techniques considered them to be "cost effective".

Linus Gregoriadis, head of research at E-consultancy, said: "The affiliate channel is viewed as particularly cost effective by advertisers in the travel sector which is a real stronghold for affiliate marketing.

"Advertisers recognise that there are many excellent affiliate publishers out there specialising in travel who can deliver high quality traffic and incremental sales."

Earlier this week, Sony revealed its plans to focus more attention on integrating advertising into its PlayStation computer console games.
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