What we do
Featured case study
- Panasonic
- Equi=Media were appointed to optimise the performance of the Panasonic Toughbook Media and PPC campaigns throughout Europe.
- View more case studies ›
Latest from our blog
- Affiliates offer an effective way to supplement your Mobile Strategy By Charlotte on 30 January 12 | Tags: Guides,Opinion
- If 2011 was the ‘year of mobile’ then 2012 is likely be billed as the ‘year of M-Commerce’ – good news if you are an advertiser or affiliate looking to capitalise on the growth of the mobile channel and to exploit the wealth of opportunities that mobile and affiliate marketing presents.
- Read full article ›
Analytics
We invest in data analysis solutions and we are proud of our results. From simple gain scoring tools through to complex customer journey analysis and conversion modelling, our toolkits empower our strategies and channel planning.
The combination of experienced Data Analysts and skilled Technical Developers means we can deliver a range of bespoke Client solutions. As Google Analytics Certified Partners, we clearly prove our credentials.
Get in touch if you have a challenge you'd like us to help with.
Our toolkits help provide increased efficiency, so our media specialists are able to spend their time optimising campaigns and delivering Insights to our Clients. We take in feeds of data from Clients to empower our solutions, whether it is a match back of customer data or a product feed that drives PPC optimisation.
We continually seek to improve our technology solutions; balancing the development of our own bespoke systems with partnerships with best in market third party tools. The on-going objective is to always deliver greater ROI for Client campaigns.
Some examples of where we are actively providing Clients with technology driven solutions:
- Media Channel attribution, & Exposure to Conversion Customer Journey Analysis
- Media Mix Modelling
- Google Analytics consultancy
- PPC Product Feeds
- Affiliate Product Feeds
- Google Shopping Product Feeds
- Call Tracking
- Customer Data match backs
- Affiliate de-duplication
- Social Media viral distribution
Product Feeds
We take in product feeds from Clients, convert them and distribute them to affiliate networks, shopping aggregators & PPC activity. This ensures that we optimise activity according to price, stock availability and tactical priorities. The result is better performing campaign activity.
Digital Voyage
Our in house tool that delivers easy to use path to conversion reports. Moving away from "last click" attribution is essential in understanding true channel performance. The reporting interface ensures that Insights can be quickly attained for campaign optimisation and Client discussion.
Tracking & Reporting
We've developed various tools that aim to get the richest data, in the fastest time, to the dashboards of our campaign optimisers. This means we match back Client data, process and tracking data, and deliver KPI reports in real time.
Media Mix Modelling
Path to conversion analysis gives limited Insight. Influence modelling, where we statistically analyse the real impact of placements on the media mix, can enable far greater optimisation of campaign activity. We have a team of data miners who seek these opportunities.
