Articles for April 2009
- Search Budgets Set to Increase
- By Huxley on 30-Apr-09 13:45 | Tags: Analytics,Opinion,Paid Search,SEO
According to the annual UK Search Engine Marketing Benchmark Report, 55% of companies intend to increase their natural search budgets and 45% will up their paid search investment this year....
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- Google improves people search service and includes “follow” links
- By Natalie on 24-Apr-09 14:20 | Tags: Opinion,SEO
Everyone has searched for their own name on Google at some point. Even your current or potential employers use Google to research employees, but with the new and improved Google profiles facility you can have a some control over your personal organic search result.
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- Twitter and an Internet Superstar - Susan Boyle
- By Paul on 20-Apr-09 19:43 | Tags: Media,Opinion
Susan Boyle, star of the ITV show ‘Britain’s Got Talent’ has quickly become one of the Internet’s hottest talking points......
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- Google’s ‘interest based advertising’ is fair game
- By James on 09-Apr-09 13:19 | Tags: Conversion,Media,Opinion
There has been a lot in the news about Google’s behavioural targeting launch; mainly surrounding privacy concerns.....
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- Brand Response: Selling the product and building the brand online
- By Gavin on 06-Apr-09 15:55 | Tags: Media,Opinion
There has been a constant war over the years between the concepts of branding and direct response marketing. Many clients and agencies think it virtually impossible to do the two things at the same time......
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- Digital adspend grows in declining advertising market
- By James on 02-Apr-09 17:55 | Tags: Media,Opinion
The latest figures released by the IAB show internet adspend growing 17% year on year- the only medium to show growth in the period......
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- Semantics: Exposing the true meaning of search queries?
- By Rosie on 02-Apr-09 17:06 | Tags: Opinion,Paid Search
A new stage of search is upon us: ‘Semantic Search’. Semantics within search is the ability to interpret the meaning of a query and so deliver better results.......
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