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Our Blog
Google Drops "Rotate Evenly" Setting
By Tomas on 02 May 2012 | Tags: Guides,Opinion
Google announced earlier this week in the AdWords blog that there were changes being made to the Ad rotation settings.
TNT's clever launch for new TV Channel
By Amisha on 24 April 2012 | Tags: Guides,Opinion
How would you advertise a new TV channel? From what I recall of the Sky Atlantic launch in the UK, there was a lot of outdoor advertising, TV advertising, use of social media – all the things you would usually expect.
Finding a solution to cookie consent and the e-privacy directive (April update)
By Ryan on 18 April 2012 | Tags: Guides,Opinion
Equi=Media attended a seminar at the Department for Culture, Media and Sport on Monday 2nd April which was jointly hosted by the DCMS and the ICO.
Fitness Apps - Tried and Tested
By Jodi on 18 April 2012 | Tags: Guides,Opinion
Exercise is boring...fact. I found this until I started using exercise and fitness apps and now I find that my iPhone has become an essential part of my workout.
ComScore research study on making Online GRP’s equivalent to offline
By Paul on 27 March 2012 | Tags: Guides,Media,Opinion
ComScore yesterday released a WhitePaper on establishing a currency for online ad measurement...
Are you untrackable online?
By Stacey on 19 March 2012 | Tags: Affiliates,Conversion,Media,Opinion,Paid Search,SEO
I know I am. I realised the other day that I had used three different devices before making a clothing purchase… totally unintentional, but it got me thinking about the impact this would have had on the poor advertising agencies trying to claim that sale!
Real Time Bidding: Delivering Performance Through Innovation in Online Display
By Paul on 14 March 2012 | Tags: Guides,Media
The display ad buying space has been evolving with improvements in targeting and automated buying techniques.
Customer Service and Social Media
By Tiffany on 07 March 2012 | Tags: Opinion
Results from a recent survey showed that almost 30% of all customer service queries or complaints go without being responded
Finding a solution to cookie consent and the e-privacy directive
By Ryan on 02 March 2012 | Tags: Analytics,Opinion
[UPDATED 24TH FEBRUARY] The Information Commissioner’s Office (ICO) published its “half term report” on enforcing the new e-privacy regulation back on the 13th December. It makes slightly better reading for online advertisers than previous releases......
Google's Affiliate Network comes to the UK
By Amisha on 24 February 2012 | Tags: Media,Opinion
It was announced recently that Google will be bringing their affiliate network to the UK.
