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Affiliates offer an effective way to supplement your Mobile Strategy
By Charlotte on 30 January 2012 | Tags: Guides,Opinion
If 2011 was the ‘year of mobile’ then 2012 is likely be billed as the ‘year of M-Commerce’ – good news if you are an advertiser or affiliate looking to capitalise on the growth of the mobile channel and to exploit the wealth of opportunities that mobile and affiliate marketing presents.
Tactical Campaign Amendments – Responding to Changes in the Market
By Stacey on 25 January 2012 | Tags: Guides,Opinion
We all know that significant changes in the market can impact the results we get from advertising campaigns; this is because unforeseen events and seasonal trends can make the user behave differently, and therefore consume media differently.
How to Translate an IP Address With a Prefix For Use With Google Analytics Filters
By Daniel on 20 January 2012 | Tags: Analytics,Guides
Part 1 of 2: Translating an IP Address into an IP Address Range. As someone who works with Google Analytics, it is often necessary to block IP addresses for a particular account.
Top 5 Digital Marketing challenges for 2012
By Ryan on 19 January 2012 | Tags: Guides,Media,Opinion
We've been discussing the main challenges that we think our Clients need to address (with our help) in 2012 and have come up with a "top 5".
Regulating the Internet - SOPA & PIPA
By Laurence on 18 January 2012 | Tags: Opinion
Today, a number of websites including Boing Boing, Reddit and, perhaps most notably, Wikipedia are operating “blackouts” in protest against controversial Anti-piracy legislation currently being discussed by the US Government.
What is a Demand Side Platform (DSP)?
By Paul on 18 January 2012 | Tags: Guides,Media
A Demand Side Platform (DSP) is a tool for Advertisers or an agency working on behalf of an Advertiser to trade across ad exchanges and other ad platforms. DSPs enable display ad trading through an auction to purchase ad space on a broad selection of sites, placements and audiences. Much of this is done in ‘Real Time’, otherwise known as Real Time Bidding (RTB).
Top Ten Common Technical SEO Issues
By Natalie on 12 January 2012 | Tags: Guides,Opinion,SEO
On a daily basis the SEO team here at Equi=Media look at a lot of websites across a variety of niches and on a diverse range of scales. We thought we’d share the top ten technical issues with the aim of making you aware if some of the more common technical pitfalls
Equi=Media Pioneering the New Era of Display Advertising
By Paul on 11 January 2012 | Tags: Media,Opinion
Through 2010/11, Equi=Media have been pioneering the use of bid based ad buying through ad exchanges and Ad Platforms in real time.
Finding a solution to cookie consent and the e-privacy directive
By Ryan on 12 January 2012 | Tags: Analytics,Opinion
The Information Commissioner’s Office (ICO) published its “half term report” on enforcing the new e-privacy regulation back on the 13th December. It makes slightly better reading for online advertisers than previous releases......
