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We'd like to find out a bit more about you and your business. Fill out your details to be in with a chance of winning an iPad2, so you can have some broken journeys of your own!
Latest from our blog
- Google Drops "Rotate Evenly" Setting By Tomas on 02 May 12 | Tags: Guides,Opinion
- Google announced earlier this week in the AdWords blog that there were changes being made to the Ad rotation settings.
- Read full article ›
Industry news
- Ford to plough more money into FacebookPosted on 16/05/2012
- Vehicle manufacturer Ford has announced that it will be ploughing more money into their social marketing strategy.
- Read full article ›
Online marketers are becoming increasingly sophisticated at tracking the effectiveness of their marketing. But changes in consumer behaviour are making their job harder. If a customer uses multiple devices to access the internet, or deletes or disables cookies, then it is no longer possible to track their full customer journey from research to final purchase due to broken journeys.
But what is the extent of the problem, and is it something that you should be worrying about?
Download our White Paper
Equi=Media has commissioned a comprehensive online survey into broken journeys, the first of its kind, to find out. The findings reveal that broken journeys may be impacting on up to two-thirds of the sales that are researched online. Our white paper presents a summary of the findings along with some thoughts on the implications of broken journeys. We also show how these issues may be addressed, resulting in better performance indicators and better marketing accountability.
Help Shape the Next Survey
We plan to repeat the survey in a few months so that we can monitor trends in the usage of multiple devices and consumers' attitudes to cookies.
If you have any thoughts or ideas on what you'd be interested in seeing covered in the next survey, please let us know.
To help shape the next survey, please click here.
