Conversion Marketing and Website Usability

Turning clicks into customers

Getting the right people to you at the right time is only half the story: how do you make sure they buy from you? If you’re leaving it to your web design company, then you may be leaving it to chance. We can help you ease the customer journey and coax the user to buy from you. It’s a real science, but we always aim to double your conversion rate. [See how we use Google Analytics to help with this].

It’s easier to sell to a friend

We’ll help you to get closer to your customers. We can smooth their journey through your site by analysing your site’s usability and tracking user behaviour. We’ll look at your strengths and weaknesses and make sure your site gives your customers exactly what they want. 

The best use of your acquisition budget is to make sure we find you customers that become repeat purchasers. Are you good at acquisition then lose repeat business through customer service or lack of CRM? Customer Insights and user behaviour analysis can help you maximise the number of repeat orders.

We do this by combining solid direct marketing theory with the latest digital technology to deliver measurable online results. Communication channels can range from e-mail and mobile through to search engine marketing and TV ads. We’ll help you find the perfect mix to attract and retain the most valuable customers.

Contact us if you want to convert visits to value.

What we provide:

We work with you on the strategic development of your customers’ online experience to maximise their responsiveness and willingness to interact with your site. We work to make sure you get the maximum value from your marketing spend by ensuring you convert a bigger proportion of visits to value.

•    Research your prospective audience and current customer base
•    Profile the audience and identify customer segments; build pen portraits
•    Investigate the media usage of each customer segment
•    Understand your customers needs
•    Understand the emotional journey they go through in their decision to buy from you
•    Understand how customers currently interact with your site
•    site accessibility audit including a marketing and communications review
•    Customer journey testing or cognitive walk-throughs
•    Analysis of your site sales, CRM, current conversion rates and customer loyalty in order to understand the ROI sensitivities for your site and CRM
•    Identify ways in which the customer journey can be improved
•    Prioritise and cost the improvements
•    Identify the possible improvements in ROI the site changes would make and build a business case for them
•    We can provide usability guidelines for internal staff with copy writing and web site build advice or we can take on the whole project and do everything for you
•    We have a dedicated project management team to oversee the whole project from the customer profiling, through the usability audit, the construction of the information architecture, to the development of a working prototype for your approval and the final completion of the project
•    The team carefully control costs, time needed to complete the project and who work as an extension of your own in-house team to ensure sites are delivered and implemented in a way that fits with your needs