Door Drops

Introducing the digital door-drop

Media may be becoming fragmented, but like-minded people often live close together: you just need to know where. We use the latest techniques to segment neighbourhoods, looking for people with the demographics that will find your offer most appealing.

The customer profiling techniques that we’ve honed come into their own when we overlay them with sophisticated data about populations and media usage: we can then concentrate your door-drops where your customers are most densely clustered and are most likely to respond to them. It’s a highly effective way to target your message, at minimal cost.

From letterbox to buy page

Our media teams can help you think through the whole process from first contact with your customer through to their response and purchase. We’ll help you integrate your door-drop campaign with your digital strategy, ensuring a seamless customer experience, and maximising your on- and offline investment.

Door drops can be complemented by geographically targeted digital activity, which means we can reach pockets of people who would love your products, but don’t want to receive door drops, and make sure your budget is not wasted – all driven by what your customers want.