DRTV Advertising

TV is changing…are you?

Analogue TV will be switched off by 2012.  TV’s dominance as a distribution channel is waning. After 2012 every household will have an interactive red button, a huge range of channels to choose from and control over when and how they view like never before.

Most TV viewing will switch to web TV.  The best of BBC, ITV and C4 will be available on the web soon - a defining development in the new media era.  Sky is developing Sky Anytime, BBC iplayer grows in popularity all the time, movies can now be downloaded legally and itunes offers popular sitcoms online.  Consumer viewing habits are changing.  The combination of enhanced targeting and web style interactivity is exciting for brands seeking more measurable media.

To harness the opportunities of new era you’ll need digital experts…

Interactive TV means you can give viewers a dynamic and interactive experience of your brand. Future developments allowing links directly to your ecommerce site will be exciting. 

Younger viewers are entertainment multi-taskers.  They watch TV whilst playing games and chatting online and texting.  Broadcasters are getting better at understanding this developing community building interactive sites alongside programming. This is a dramatic leap forward in the sophistication of brand engagement and interactive access to your customers.

The possibilities are opening up. Use Equi=Media to make the most of this brave new world