Taking the direct approach to digital marketing

EM2 Digital is the new digital marketing agency from the EM Group.

Driving traffic to a web site is only half the story - turning traffic into value is the other half

What needs to be done?

Value is realised online through the website and the communication strategy that is used to keep in touch with prospective customers after their first visit. We work with our clients to analyse their online business models and help develop and refine their communication strategy, both on site and after they have left the site. Using direct marketing principles we maximise the value from our clients total online investment.

We use the latest conversion marketing techniques. We integrate web, e-mail, mobile, offline and developing internet technologies to ensure our clients' business objectives are achieved.

How do we do it?

We use a proven methodology which combines solid direct marketing theory with many years of digital marketing experience to deliver measurable online results. We analyse our customers' communication through 5 key areas:

• Acquisition
• Relationship Building
• Customer Service
• Direct Selling
• Web Tracking, Brand Loyalty and ROI

From this analysis we identify areas of strength and weakness within a Client's online communication model and work with them to strengthen and optimise their strategy. Our approach is from a marketing perspective first and foremost but with thorough technical understanding to ensure the campaign plan is implemented correctly and objectives are hit.

For more information please contact gavin.sinden@em2digital.com