Gavin Sinden - Digital Strategy Director

Experience:

Gavin began working in the digital and direct arena in 1994 at Alliance & Leicester, where he launched the Moneyback credit card. He subsequently took over responsibility for all of the A&L Group’s digital offering. Since 1999, and prior to joining Equi=Media, Gavin ran digital agencies in London with Clients including Orange, Cisco, Black & Decker, House of Fraser, O2 and RBS. At Equi=Media Gavin is digital strategy director and works with clients such as Equifax, esure and Everest. Gavin is a lecturer and examiner on digital channels and strategy for the IDM.

What do I do at Equi=Media?

"I am responsible for managing Equi=Media's digital communication planning process across all our vertical channels (search, media and conversion). My job is to make sure that the strategy behind all the elements we deliver online join up to provide great results for our Clients."

Favourite Book, Film, Music and Team:

Anything by Alan Furst, Lord of the Rings Trilogy, Elbow, England Cricket.