Businesses will soon have access to improved GoogleAnalytics for mobile applications, as the search engine giant readies a set of new usage reports.
The updates provide results for iOS and Android applications with deeper, broader and more specific metrics, according to Google product manager JiaJing Wang.
"Application developers and marketers need to have a profound understanding of their mobile applications' usage," he stated.
The new reports will enable this, by moving away from a traditional website approach to analytics and giving a new and active application, with information on different versions and devices being used.
Data on how people are finding a site at the Google Play store will also be included as a part of the new analytics package, as will a set of reports on engagement data.
This will form a second report and include the frequency of use, length of browsing sessions and in-application usage patterns.
A third report will focus on tracking outcomes and conversions, such as ad clicks and in-app purchases.
Access to this in depth information will be vital for companies looking to improve their mobile offerings and boost conversion.
"You have to know what users are doing before you can make meaningful improvements to your mobile applications," Mr Wang said.
The reports will be available to companies at no extra cost and will enable companies to link applications with the Google Analytics engine.
This is vital as research shows that Android is increasingly coming to dominate the European market.
Data from Kantar Worldpanel ComTech revealed that the Android platform now has a 60 per cent share of Europe's market. The software has also continued to be the number one choice for British consumers.
Furthermore, five of the largest European countries saw a growth in Android phones, from 38.8 per cent of the market to 60 per cent in May.