More and more people are using their tablets to search the internet and according to new research content and information is more important than games and gimmicks, meaning some businesses will have to reassess their online strategy to increase conversion.
Research by the Online Publishers Association (OPA) in the US found that tablet users are increasingly looking for facts when online, with half searching for weather information, more than a third reading national news, and under a third reading an online newspaper or magazine content.
The discovery was made when OPA surveyed 2,540 internet users between eight and 64 years of age over a one week period.
Of those surveyed, 94 per cent use their tablet to read informative content on a weekly basis.
This is in contrast to the 53 per cent using tablets to play games, listen to music, read books and access social networks.
However, the growth in tablets has tripled the access to games content from 24.4 million weekly visits in 2011 to a projected 69.7 million in 2012.