Mobile retailers increase conversion but traffic is falling
Posted on Jun 26, 2012 by equimedia
Businesses have managed to increase conversion on their mobile websites but have experienced a drop in retail traffic, according to a new report.
Research by Affiliate Window has revealed that while traffic through mobile fell for the first time month-on-month in May, sales via mobile were up 7.85 per cent from 7.32 per cent.
According to the company this is indicative of an improvement in conversion rates through mobile devices.
The volume of sales through smartphones increased across the board in May, apart from Blackberry.
Conversion rates were also recorded as hitting three per cent for the first time since February.
However, declining numbers of site visitors are worrying for businesses and mobile phone manufacturers, looking to design a product with an ease of use that inspires people to browse the internet.
iPhone's have witnessed the largest drop in traffic and Apple has also experienced disappointing results with their other products. The iPad only saw an slight increase to just 45 per cent of all mobile traffic in May.
