Several treasure-hunting experiences are set to grace Facebook as part of a new Unilever campaign aimed at Lynx consumers.
Magnum – also owned by Unilever – has previously provided treasure quests in the same vein, according to Marketing.
Those taking part in the Lynx treasure quests will have the chance to win some tickets for a party which will take place in an island destination within the Caribbean.
According to Marketing, Unilever UK's Lynx brand manager, Mark Aschmann, has said that the fresh promotion is going to have the effect of helping Lynx to more affectively connect to Facebook followers.
A visit to the Lynx page on Facebook reveals that a related photograph has been posted, showing a woman with a surfboard on a beach and the message "4PM 14 August #chasethechaos".
"We've got an island! It'd be rude not to invite some of you along… Who wants to go?" the brand has posted.