Industry News
- 2010/09/07
- Sheffield set to launch new marketing body
A new marketing body is set to be launched in Sheffield with the aim of boosting tourism and leisure in the city.
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- 2010/09/07
- Mobile devices conducive to marketing
Smartphones provide brands with a vast number of marketing opportunities, according to an expert.
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- 2010/09/06
- Marketers could boost profitability of online retail stores
Marketers will need to devise increasingly clever strategies to making online retail stores profitable.
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- 2010/09/06
- SMEs use social media marketing on a daily basis
More than a third of small to medium-sized enterprises (SMEs) use social media on a daily basis for marketing purposes, according to new research.
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- 2010/09/06
- Mobile marketing requires understanding
Brands looking to make the most of mobile marketing need to gain a clear understanding of the platform and consumers who use it, an expert has advised.
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- 2010/09/03
- DMA: ASA's digital remit will not impact on marketing techniques
The Digital Marketing Association (DMA) has moved to reassure marketers that the extension of the Advertising Standards Authority's (ASA) digital remit will not affect marketing techniques for online businesses.
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- 2010/09/03
- Real-time search "a very grey area" for marketers
Marketers are still unsure about the impact that real-time search will have on their industry, according to Econsultancy.
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- 2010/09/02
- Marketing systems must meet demands of digital age
Marketers are facing a challenge to ensure their marketing systems are suited to the demands of the digital age, a new study has found.
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- 2010/09/02
- Gmail's priority box and the implications for email marketers
Google is set to launch its Priority Inbox feature for Gmail, with implications for email marketers.
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- 2010/09/02
- Mobile marketing to benefit from smartphone proliferation?
The proliferation of smartphones could provide an opportunity for marketers.
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- 2010/09/01
- ASA's digital remit set to be extended
The Advertising Standards Authority (ASA) is set to have its digital remit extended to offer further online protection to consumers.
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- 2010/09/01
- Consumer confidence on the rise but times still tough
Consumer confidence has risen slightly but things are still very difficult and there is widespread reluctance to commit to bigger investments, online direct marketers may be interested to know.
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- 2010/08/31
- Ad giants' spending underlines health of industry
The increased revenue of some of the UK's biggest advertising companies has highlighted the growing health of the industry.
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- 2010/08/31
- Trust is the key to successful email marketing
Email marketing campaigns are based on a bond of trust between the brand and consumers, an expert has said.
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- 2010/08/27
- Online direct marketing: Engagement 'difficult to measure'
It is important not to mistake casual users for those who are actively engaging with a company's website, an expert has claimed, which could interest those looking for a direct media agency.
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- 2010/08/27
- Media planning should be aware of mobile video struggles
Those involved with media planning have been told that content, familiarity and performance are the main issues which are stopping mobile video reaching the mainstream.
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- 2010/08/27
- Listening and letting go 'crucial for online marketing success'
The crucial lessons for companies looking to maximise on new media channels are 'listening' and 'letting go', an expert has claimed.
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- 2010/08/25
- Generating search engine traffic takes time, says expert
Building up search engine traffic once a site has been created can take time, according to an expert in the field.
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- 2010/08/25
- YouTube launches HTML5 version of site for mobiles
YouTube has launched an HTML5 version of the site for mobile phones.
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- 2010/08/25
- SEO can be improved by effective link building, expert says
Effective link building can lead to great results in terms of SEO, according to an expert.
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