Yahoo! Expands mobile search offering

Yahoo! has introduced a new internet search system for mobile phone users which will give consumers far greater accuracy in their searches.
The innovative new feature will act as an expansion to the already popular Yahoo! oneSearch and will provide users with locally relevant answers, putting it a step ahead of its closest rival Google.

Marco Boerries, senior vice president of connected life, Yahoo!, said: "Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers access and use the internet on their mobile phones.

"Consumers that have tried oneSearch love it, telling us it´s easier and more helpful than any other mobile search services they´ve used. We are delivering the results consumers want with just one search, not a list of web links," added Mr Boerries.

Yahoo! oneSearch was originally launched in Yahoo! Go for Mobile 2.0 and is now accessible on more than 85 per cent of mobile phones though both the mobile web and the gamma version of Yahoo! Go for Mobile 2.0.

The program will also be rolled out in additional country and language versions over the coming months.

Yahoo! is one of the top ten global internet brands and its site is currently one of the most trafficked internet sites on the web.
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