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Tesco revamps its loyalty scheme
Posted on: 11/05/2009
Supermarket chain Tesco has relaunched its Clubcard with the revival of the Tesco family.The move, which is expected to cost the firm £150 million, will effectively double the value of vouchers in certain product categories including wine and Champagne, plants and gardening, and clothing.
It is hoped that the renewed loyalty scheme will attract a million new customers.
The marketing drive will include a selection of television adverts featuring Fay Ripley and the Full Monty actor Mark Addy.
Marketing and commercial director at Tesco Richard Brasher said: "Now with customers going to greater lengths to search out the best bargains it is even more important for Tesco to say thank you when they choose to shop with us."
Tesco has said the foreign markets it operates in have bottomed out, but the supermarket operator claims that a recovery is not yet in sight.
However, the firm is looking into entering two or three more foreign markets in the coming years.
© Adfero Ltd
