Google launches new search product for retailers

A new Google search product for online retailers is now being sold, the company announced on Wednesday (November 4th).
Google Commerce Search will bring some of Google´s best search innovations to large online retailers. These features include Google´s spell checker, query stemming and synonym recognition.

On a blog about the new product, Google said visitors spend an average of just eight seconds before deciding whether or not to remain on a website, meaning that a good search tool is important for turning visitors into buyers.

Nitin Mangtani, Google enterprise search lead product manager, said that the search engine giant can perform searches of a retailer´s catalogue significantly faster than what is currently available on many retail sites.

"Retailers convinced me that there´s a need for this type of product," Mangtani said, adding that sluggish search performance on retail sites can send shoppers elsewhere and hurt a retailer´s sales conversion rates.

This week Google´s search engine has featured a number of doodles, including Wallace and Gromit and Sesame Street.

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