Online direct marketing should 'aim to go viral'

With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed.
According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marekting" but warns that companies should aim to get the most use out of the tool.

Marketers should try to create email marketing campaigns which can "go viral", helping companies compete with the abundance of messages found on social networking sites such as Twitter, Facebook and Digg.

"To help make sure that your marketing email gets passed on and shared you should tailor each forward link to its specific campaign. This will be of immense help in getting it sent on," Ms Claire said.

"Another way to accomplish this is to make sure that your email is accessible to all and sundry, not just the recipients," she added.

Last month, Jordan Ayan, a contributor to Media Post´s Email Insider blog, said email marketing should support campaigns delivered through other channels.

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