Transport for London reviewing digital media agency

Transport for London is reassessing its £6 million media planning and buying account and its digital advertising business.
A number of traditional and digital media agencies are being invited to compete for the business.

The company is looking for a digital media agency to handle its online advertising business including display advertising and paid search activity.

According to the tender details, the brief could include requirements from the Olympic Delivery Authority as London gears up for the 2012 Olympic Games.

Earlier this week, it was announced that Sky is looking for a traditional or digital media agency to cover its Sky Broadband service.

The winning agency will be tasked with developing a campaign to form part of planned marketing activity which Sky is set to roll out later this year, Campaign reported.

It is hoped this will attract new customers to its broadband package and increase the company´s market share.
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