Social media 'top 2010 trend for social marketing'

Social media will become an established marketing channel in 2010, according to the Direct Marketing Association (DMA).
Speaking at the Technology for Marketing and Advertising 2010 event, Kevin Dendy, commercial director at the marketing and communications trade association, said media marketing is "definitely becoming mainstream".

"It´s all mainstream [but] it´s all about being integrated. You run social media campaigns on the back of direct marketing," he noted.

For example, mobile, email and social media can be combined together to achieve an effective campaign, he said.

"There are great campaigns that will testify to the fact that actually the multiple campaign still is the winner, rather than single channel."

Earlier this month, research by marketing software solutions company Unica revealed that nearly half of marketers surveyed have already embraced social media marketing, while almost a quarter are planning to embrace social media marketing in the next 12 months.

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