Facebook becomes US's most visited site

Facebook became the most visited site within the US, meaning that companies which use social media as part of their search marketing may have to up their game.
Research from Experian Hitwise revealed that the social networking site has a 7.07 per cent share of the total internet market, while Google took a 7.03 per cent share.

The figures also show that Facebook experienced growth of 185 per cent, year-on-year, to the week ending March 13th 2010, compared to just nine per cent for Google.

Niall O´Malley, group account director at Immediate Future, explained that social media networks will become "a cornerstone for every marketing strategy that we [marketers] devise over the next decade".

"It´s fundamental. And that´s because of the changing nature of the way we use the internet - it´s simple, definitive as that."

Earlier this week, the Direct Marketing Association (DMA) said social media will become an established marketing channel in 2010.

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