Twitter's @anywhere 'widens social media reach'

Twitter´s @anywhere will change the way information is disseminated online, it has been claimed.
According to marketing expert, Iain Macmillan of RMM London, the new platform will widen social media´s reach.

Twitter announced the @anywhere service earlier this week, stating that the platform will make it easier for websites to integrate their services with Twitter. It will also allow users to utilise Twitter functions without leaving the site they are on.

Mr Macmillan said: "Twitter will need to find the balance between introducing a potentially intrusive advertising platform and preserving the user experience of the service."

The micro-blogging website functions are causing ripples in "the way the rest of the internet works", he noted, adding that there is now a greater demand for "immediate information, collaboration and curation".

He added that the website "is clearly shifting the way information is disseminated online, both on an individual and corporate scale".

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