Facebook membership soars past 500 million

Facebook´s potency as a marketing tool has been highlighted by the fact that it now has more than half a billion users worldwide.
The social networking site passes the incredible milestone just six years after being founded as a small-scale college-based project at Harvard University in the US.

Now its influence has spread across the planet and Facebook has become the largest social media website on the internet, with its growth continuing unabated.

According to the latest figures, half of the site´s more than 500 million users log on to their accounts every day to update their statuses, write messages and add content such as photo albums.

Mobile marketers will also note the opportunity that Facebook presents them with, as the company reveals that 150 million members use mobile devices to access their profiles.

Figures from ComScore highlight that Facebook has become the number one publisher of display ads online, with 176.3 million such messages appearing on the site in the first three months of 2010.

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