SMEs urged to combine marketing and PR

A combination of marketing and PR could be the key to attracting new customers for small to medium sized enterprises.
According to Peter Burdon, a contributor to BusinessBlogs, PR and marketing are recognised as profit-boosting activities but the former is not properly utilised.

He noted that while marketing is "comfortably understood," PR is often overlooked by smaller businesses due to uncertainty over what it is and how it works.

For the best results, firms should be looking to integrate both forms of client outreach in order to establish a wider consumer base and better business-to-business relationships, Mr Burdon added.

"It (PR) is designed to increase credibility and reputations, leading to extra business," he commented.

"Marketing on the other hand, is all about getting goods and services in front of prospects."

Industry commentator Irene Lizarrage recently told Helium.com that businesses struggling with their PR can enlist the help of professional agencies.
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