Email marketers and salespeople 'should work together'

A harmonious relationship between email marketers and sales staff could by the key for businesses looking to grow their mailing lists.
The claim comes from industry commentator Mike Hotz who noted that the two departments are often at loggerheads with sales often fearing the marketing team will bombard their contacts with promotion material.

Writing for ClickZ, Mr Hotz said these concerns - which are frequently unfounded - led to some sales tams keeping profitable contacts off the main subscriber lists.

However, Mr Hotz said that by being transparent and understanding the concerns of their colleagues, email marketers can help ensure they are kept in the loop.

"Explain exactly what data points you define as necessary for complete and accurate lead data and what questions you´re using to segment respondents for sales classification and follow-up," Mr Hotz advised.

Earlier this month, Simms Jenkins told ClickZ that email can be used to direct consumers on to business websites, where they may become profitable for a company.
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