Jo Baker - Client Services Director

Experience:

Jo joined the Equi team as a Media Executive in 2001 - her commitment to delivering 150% for our Clients and her extensive experience gained working on a diverse protfolio of digital and direct clients has seen her promoted to Account Manager, Account Director and at the beginning of 2009, Client Services Director.  Jo's fast thinking and creative input mean she is the driving force behind Equi=Media's account handling team who are all committed to providing our clients with excellent service and an innovative approach to direct and digital media. Jo has worked on financial services, retail, holiday and charity clients such as Allianz Petplan, Everest, Hayes and Jarvis and National Trust growing the campaigns and helping ensure Equi=Medi'a media planning and buying and account management over fulfill our clients' expectations.

What do I do at Equi=Media?

"I am responsible for the account management team and work with all Equi=Media's specialists, to ensure that our Clients achieve real line of sight to the efficiencies of their marketing campaigns.  Account handlers at Equi=Media thrive on getting right 'under the skin' of Clients' data and providing our Clients with valuable Insights into their campaigns - not just delivering a report.  I work to ensure we build great relationships with our Clients, so that they see us as an extension of their own marketing team. This contributes to the success of the work we do together in order to build their business."

Favourite Book, Film, Music and Team:

Capt. Corelli's Mandolin, The Goonies, ABBA and tennis matches with men playing!