Media Inserts
Inserts. You can’t ignore them
Inserts can drive more response than press or direct mail. Everyone that opens a publication sees the inserts. If your message interests them they’ll tuck the insert away and read it at their leisure. You can include more information than you can in a press ad, and your reader is more likely to keep your phone number or web address.
Conventional media wisdom says that quality costs, and inserts can be pricey. However, no media agency is more focussed on ROI than Equi=Media. We’ll provide you with the consumer and marketplace Insights to help deliver your message in the most compelling way to the most receptive audience. And our media buying team has the experience and skills to negotiate a great price. We can also help you keep a tight rein on your print costs.
When you intelligently use inserts as part of on and offline campaigns, they can be a powerful tool for generating high quality leads and driving traffic to your website. Our love of measuring the impact of all media channels in a campaign means that we will work hard to tease out the impact of all offline media on online activity.
