Media Planning & Buying
Your audience is fragmenting. We can help you to pick up the pieces
It’s no longer enough to get your message to the right people. You have to get your message to the right people when it’s most relevant to them: otherwise it just gets lost in the Tsunami of information which we all face every day.
We work to connect customer Insights and market analysis to place your messages where people will actually welcome them. Understanding your target audience segments and delivering the most appropriate message to engage with them as individuals will be critical to achieving success above and beyond your expectations.
And online, if your message isn’t completely timely and relevant, then you’re spam. We track and report your campaign clearly to reveal the full picture.
As your campaign runs, we’ll use our tracking expertise and bespoke software to monitor your ROI, make adjustments as necessary, and report the results clearly so you know you’re spending your money in the most intelligent way.
Our digital marketing teams are highly experienced in planning, buying and tracking everything from display advertising, search marketing, email campaigns, contextual ads and affiliate deals to webinars and podcasts, mobile phone ads, sponsorship deals and IPTV in any format.
Many happy returns on investment
We work hard to get the right media at the right price for you. We don’t believe in bulk deals and selling you what we’ve got. Our buying skills have been regularly audited by organisations such as Billetts - these have demonstrated that we typically buy well below the Client media pool. Our Google benchmarking studies, across a diverse range of Client categories, also clearly demonstrates significant market optimisation performance based on each cost per click - 50% below the market pool is not unusual - its great to share these insights of our own performance with our Clients!
If you'd like to maximise your ROI contact us.
What we provide:
• We combine 10 years of digital, direct marketing and advertising expertise
• Direct response media planning and buying which is focussed on ROI
• Data analysis and research led, Insight driven, media and technology neutral planning and buying
• Creative, engaging media schedules that can include the whole spectrum of media formats from banners, buttons and skyscrapers to video MPU’s, full screen HD, page peels and expanding formats
• We work as an extension to your marketing team to create bespoke campaigns that meet your business aims and provide enhanced client service from our great team
• Rigorous, bespoke planning that carefully selects placements and looks beyond the big networks to find your audience wherever they may be
• CPM, CPA or CPC buying tactics – whatever works for you and your business aims
• Media planners that work with media owners to create opportunities for you to run new and engaging formats where they have never appeared before
• Cutting edge, expert advice and support for your creative agency from our technical experts. We have experience of planning, buying and executing full screen HD, page peels, expanding formats – MPU's and leader boards or video, video MPU's, InSkins, creating video sub sites, and floating overlay ads
• Quick turn around format re-working to take advantage of short term deals and new format testing opportunities whenever they appear
• Effective creative, format and placement testing schedules
• Ad serving, tracking and detailed forecasting and reporting beyond CTR and conversions, including exposure 2 conversion analysis to identify display contribution to responses
• We work to integrate search, display and affiliate advertising to get the best possible ROI and exposure from your budget
