Media Planning & Buying

Your audience is fragmenting. We can help you to pick up the pieces

It’s no longer enough to get your message to the right people. You have to get your message to the right people when it’s most relevant to them: otherwise it just gets lost in the Tsunami of information which we all face every day.

We work to connect customer Insights and market analysis to place your messages where people will actually welcome them. Understanding your target audience segments and delivering the most appropriate message to engage with them as individuals will be critical to achieving success above and beyond your expectations.

And online, if your message isn’t completely timely and relevant, then you’re spam.  We track and report your campaign clearly to reveal the full picture.

As your campaign runs, we’ll use our tracking expertise and bespoke software to monitor your ROI, make adjustments as necessary, and report the results clearly so you know you’re spending your money in the most intelligent way.

Our digital marketing teams are highly experienced in planning, buying and tracking everything from display advertising, search marketing, email campaigns, contextual ads and affiliate deals to webinars and podcasts, mobile phone ads, sponsorship deals and IPTV.

Many happy returns on investment

We work hard to get the right media at the right price for you. We don’t believe in bulk deals and selling you what we’ve got. Our buying skills have been regularly audited by organisations such as Billetts - these have demonstrated that we typically buy well below the Client media pool.  Our Google benchmarking studies, across a diverse range of Client categories,  also clearly demonstrates significant market optimisation performance based on each cost per click - 50% below the market pool is not unusual - its great to share these insights of our own performance with our Clients!