Industry News Archive
- 2010/07/30
- Facebook's dominance set to continue
Facebook´s dominant position among the big-hitting social networking sites will continue to strengthen unless there is a wholesale change in the nature of social media, an expert has said.
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- 2010/07/30
- DIY with email marketing lists
Email marketers should seek to grow their mailing lists organically, an expert has said.
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- 2010/07/29
- Smartphones 'the next big ad platform'
The proliferation of smartphones and their increasing affordability means mobile advertising is set to gain further prominence, an expert has said.
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- 2010/07/28
- Email marketing tips revealed
Email marketers looking to engage consumers and build brand loyalty have been offered some advice.
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- 2010/07/28
- Email marketers and salespeople 'should work together'
A harmonious relationship between email marketers and sales staff could by the key for businesses looking to grow their mailing lists.
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- 2010/07/27
- Online retailers turn to affiliate marketing
Online retailers and merchants are adopting affiliate marketing in a bid to boost sales.
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- 2010/07/27
- Email lists still win consumers
Email lists can still play a key role in winning new clients despite the rise of social media, new research has revealed.
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- 2010/07/27
- SMEs urged to combine marketing and PR
A combination of marketing and PR could be the key to attracting new customers for small to medium sized enterprises.
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- 2010/07/26
- DMA amends code of conduct
Changes to the Direct Marketing Association´s (DMA) Code of Practice will not impact too drastically on email marketers.
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- 2010/07/26
- Email marketing images 'must be viewable'
Email marketers should ensure that images included in advertising messages are viewable for all readers, an expert has said.
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- 2010/07/23
- Online video advertising growth on 'upward curve'
Online video advertising is continuing to grow as the marketing industry in general goes from strength to strength.
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- 2010/07/23
- June sunshine boosts online sales
The excellent weather in June led to a boost in sales for online clothes retailers as marketing efforts paid off.
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- 2010/07/22
- Facebook membership soars past 500 million
Facebook´s potency as a marketing tool has been highlighted by the fact that it now has more than half a billion users worldwide.
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- 2010/07/22
- Take control of content to win customers
Email markets should recognise the need to take control over the content that potential customers receive in their inbox.
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- 2010/07/21
- Online retail sales show growth
Online retail sales for June reveal a year-on-year increase as marketing investment continues to pay dividends.
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- 2010/07/21
- Global ad spending forecast revised upwards
Global ad spending is set to increase by a greater amount than previously expected, as a major forecaster has raised its outlooks for a third consecutive time.
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- 2010/07/21
- Email filtering technology challenge for marketers
Email marketers must tailor their advertising messages with new inbox developments in mind, an expert has said.
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- 2010/07/20
- Marketing campaigns depend on data quality
Data quality plays an integral part in the success of marketing campaigns, an expert has said.
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- 2010/07/20
- Staff need Twitter training
Businesses using Twitter should provide training to their staff in order to make the most of the platform, an expert has said.
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- 2010/07/20
- Mobile marketing set for 3G boost
Mobile marketing could see its growth soar once 3G services are more widely available, according to Vdopia.
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- 2010/07/19
- Social media 'phenomenally important to businesses'
Social media is a "phenomenally" important tool for marketers as it engages consumers, an expert has said.
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- 2010/07/19
- Web-based advertising 'central to marketing efforts'
Establishing a presence online and making full use of digital channels is essential to any brand or business, according to eMarketers.
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- 2010/07/16
- Blogging increases the effectiveness of social media marketing
Blogging should play a role in any social media marketing campaign, an expert has advised.
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- 2010/07/16
- Expert offers tips on gaining referrals in email marketing
Email marketers should focus on boosting their sales by promoting referrals among clients, according to an expert.
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- 2010/07/16
- Social media marketing is 'about community building'
Social media is a more effective marketing tool when the emphasis is on building a community, an expert has said.
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- 2010/07/15
- UK search marketing on the increase
Search engine marketing increased by ten per cent in the UK over the past 12 months, a new report has revealed.
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- 2010/07/15
- Keep it brief with email marketing messages
Email marketing messages need to be concise in order to capitalise on the brief time people spend reading them.
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- 2010/07/15
- SMEs support marketing departments during hard times
Small to medium-size enterprises (SMEs) take a more pro-active approach to marketing when it comes to dealing with economic hardship than their larger counterparts.
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- 2010/07/14
- Social media influencing media planning
Social media influencing media planning
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- 2010/07/14
- New social media framework developed
A new framework on how brands should best go about planning, implementing and measuring social media projects has been published.
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- 2010/07/14
- ITV marketing chief steps down
ITV´s marketing director David Pemsel is leaving the company, Marketing Week reports.
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- 2010/07/14
- Social media marketing 'is not risk free'
Marketers using social media should be aware of the dangers posed by the channel, an expert has said.
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- 2010/07/14
- Search engine rankings revealed
The importance of optimising content for search engines has been reinforced by comScore´s latest search engine rankings.
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- 2010/07/13
- SMEs increase email marketing spending
Small and medium size enterprises (SMEs) are increasing their investment in email marketing as they look for a post-recession boost.
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- 2010/07/13
- Mobile marketing spend to grow rapidly by 2015
Mobile marketing is set for huge growth with an ABI Research report predicting expenditure on the platform will exceed $1.2 billion (£797 billion) by 2015.
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- 2010/07/12
- Tips for using Twitter to improve marketing
Those working in search marketing may be able to boost the success of their business by using Twitter.
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- 2010/07/09
- Health secretary axes anti-obesity marketing budget
Health secretary Andrew Lansley has axed the £75 million marketing budget for the government´s Change4Life anti-obesity campaign.
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- 2010/07/09
- Twitter delivers 24bn searches a month
Twitter could prove a useful tool for searcher marketers, after new figures showed that the social media site delivers 800 million search results a day.
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- 2010/07/08
- Twitter launches Early Bird Account
Twitter has launched a new Early Bird Account which can be used to promote special deals, sneak peeks and events.
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- 2010/07/07
- Patience a virtue in SEO, marketers told
Businesses must exercise a degree of patience when utilising search engine optimisation (SEO), it has been claimed.
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- 2010/07/07
- Email marketing 'now integrating with social media'
The integration of social media and email has already begun to settle inside the inbox, according to one digital marketing expert.
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- 2010/07/06
- Direct mail 'can boost effectiveness of email marketing'
UK companies can use direct marketing to improve the effectiveness of their online promotional campaigns, it has been claimed.
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- 2010/07/06
- Acceptable usage policies 'vital for social media'
Businesses must ensure they implement an acceptable usage policy for social media, it has been claimed.
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- 2010/07/05
- Social media use 'to continue evolving'
Social media is becoming a marketing channel in its own right, but the specific platforms targeted by businesses will change as the medium establishes itself, it has been claimed.
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- 2010/07/05
- Direct marketers 'must keep their skills up to date'
Professionals working within the digital marketing industry must ensure they keep their skills up to date, it has been claimed.
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- 2010/07/02
- Expert offers advice on international email marketing
Taking email marketing campaigns to the international stage can present a whole new set of challenges and one expert has given his tips on how to overcome them.
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- 2010/07/02
- Email marketing proven to boost sales across channels
Email marketing can boost sales across multiple channel, not just online, new research has shown.
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- 2010/07/02
- Online direct marketing should be tailored for different sectors
There is no one-size-fits-all solution when it comes to direct marketing, as needs vary across different sectors.
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- 2010/07/01
- Promoted tweets proving a hit for big brands
Twitter´s promoted tweets marketing tool is proving a big hit with some major brands.
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- 2010/07/01
- Social media's influence on search 'undeniable'
Social media´s growing influence in search engine marketing is "undeniable", according to an expert.
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- 2010/07/01
- Tone of voice key in social media marketing campaigns
Successful social media marketing requires the right tone of voice, an expert has said.
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- 2010/06/30
- Report reveals display ad marketing trends
Display ad marketing has made a strong recovery in the last few months, new data shows.
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- 2010/06/30
- Strong ROI fuels online advertising spending
Marketers have been able to rely on internet advertising during the economic downturn as it provides a dependable return on investment, according to eMarketer.
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- 2010/06/29
- Social media and mobile platforms benefit from World Cup fever
Football fans have flocked to social media sites and mobile platforms to communicate with each other during the World Cup, according to new research.
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- 2010/06/29
- Brands failing to integrate search into marketing strategies
Search advertising remains an underutilised aspect of marketing with 99 per cent of UK ad firms admitting it is not fully integrated into their strategy.
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- 2010/06/28
- Location-based services 'will excite marketers'
The growing trend for location-based services represents an exciting opportunity for marketers, an expert has said.
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- 2010/06/28
- Blogging beneficial for SEO
Blogging can prove effective for search engine optimisation (SEO) purposes, according to Navigate Consulting.
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- 2010/06/25
- Western Europe set to benefit most from global media spending rise
Global media spending is expected to grow by three per cent this year, according to WPP´s GroupM.
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- 2010/06/24
- Email campaigns with integrated social media are more successful
The most successful email marketing campaigns are the ones that best integrate social media, a new study has revealed.
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- 2010/06/24
- Traditional businesses urged to embrace online marketing
Even traditional businesses should embrace online direct marketing, SEO Junkies has said.
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- 2010/06/23
- Twitter study reveals importance of analytics
Some Twitter users have more inherent value for marketers than others, placing further emphasis on the need for good analytics.
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- 2010/06/22
- Revealed: Top five social media marketing mistakes
Marketers should be aware of the five major pitfalls of social media marketing.
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- 2010/06/22
- Facebook the most popular social media site
Facebook continues to outperform its social media rivals in terms of unique visitors, new figures from the US reveal.
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- 2010/06/22
- Get the basics right with targeted email campaigns
Ensuring email marketing messages are targeted remains the top priority for marketers but the basics still need to be covered, according to an expert.
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- 2010/06/21
- Online retail boosted as marketers capitalise on World Cup
Online retail sales rose by 22 per cent in the past year, new figures have revealed.
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- 2010/06/21
- Sustainability campaigns 'may confuse consumers'
Marketing campaigns that emphasise sustainability may fail to engage consumers, according to Incite.
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- 2010/06/21
- Engagement a 'key target for marketers'
Engagement remains the key target for marketers but many are failing to address the issue.
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- 2010/06/18
- Creative marketing strategies 'more successful'
Brands that implement creative marketing strategies are more successful in business, new research has found.
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- 2010/06/18
- Twitter launches Promoted Trending Topics
Twitter has launched its Promoted Trending Topic service as its commercial model continues to develop.
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- 2010/06/18
- Firms failing to manage social media
Many businesses are failing to manage social media effectively and may not be maximising its potential, a leading organisation has said.
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- 2010/06/17
- Expert gives tips for effective marketing
A leading marketing expert has given his top tips for effective advertising.
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- 2010/06/17
- Spice up subject lines in email marketing messages
Email marketers can engage consumers by including tempting offers in their subject lines, an expert has said.
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- 2010/06/16
- Stand out from the crowd with email marketing messages
Businesses must ensure their email marketing messages stand out as consumers´ inboxes become more crowded.
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- 2010/06/16
- Text message marketing can makes consumers 'feel special'
Tailored marketing messages sent via text can make consumers "feel special," Txtlocal has advised.
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- 2010/06/15
- Social media establishing itself
Social media is rapidly establishing itself across a number of platforms, including advertising, marketing and public relations, according to an expert.
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- 2010/06/15
- Small firms can grow with email marketing
Small businesses can boost their growth by engaging in promotion via email marketing, according to an expert.
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- 2010/06/15
- Email marketing helping to ease cross-channel frustrations
Businesses are focussing on email marketing in a bid to assuage consumers´ frustrations with disjointed cross-channel experiences.
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- 2010/06/14
- Social networks: The free and easy way to build brand loyalty
Social networks provide an effective marketing platform but the success of campaigns hinges on engaging consumers with relevant content, an expert has said.
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- 2010/06/14
- Turn social media negatives into positive marketing
Marketers can use negative social media feedback to devise positive strategies in response, SEO Junkies has said.
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- 2010/06/14
- Social media: Big impact on a small budget
Companies looking to make a big impact on a small budget can promote their brands effectively using social media, according to a business leadership specialist.
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- 2010/06/11
- Marketers wary of Facebook?
Facebook´s tracking technology could be putting marketers off as they fear it may anger consumers, according to an expert.
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- 2010/06/11
- Transparency urged in social media marketing
Social media marketers should be "more transparent" about what they hope to achieve through the channel, an expert has said.
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- 2010/06/10
- Marketers 'need to get to grips' with media
The proliferation in available media choices for brands is an ostensibly good thing for marketers but they still "need to get to grips" with them, an expert has said.
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- 2010/06/10
- Twitter growth as marketing tool is 'crazy'
Twitter continues to grow as a digital marketing platform as companies embrace retweeting as a means of spreading their marketing messages, according to TweetMeme.
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- 2010/06/09
- Bing optimisation challenge for marketers
The emergence of Bing will mean marketers need to learn new ways to optimise their online content for search engines, according to an expert.
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- 2010/06/09
- Mobile marketing: 'The time has come'
The proliferation of smartphones and developments in network infrastructure means that mobile advertising could be about to take off in a big way, Mobile has said.
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- 2010/06/08
- Ignore the myths of social media marketing
Marketers should avoid the myths of social media marketing (SMM) in order to make the most of it, according to an expert.
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- 2010/06/08
- Improve SEO with email marketing, marketers told
Marketers can improve search engine performance with email marketing, it has been suggested.
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- 2010/06/08
- Social media's measurability makes it effective
The measurability of social media makes it an ideal channel for marketing, according to an expert.
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- 2010/06/07
- Search proves robust during recession
Search outperformed most other forms of digital marketing during the recession, according to Econsultancy.
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- 2010/06/07
- Promoted Tweets require marketers to "think and act fast"
Marketers looking to use Promoted Tweets need to "be prepared to think and act fast", an expert has said.
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- 2010/06/07
- The dos and don'ts of email marketing
Marketers have been advised on the key dos and don´ts of email marketing.
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- 2010/06/04
- Email marketers 'should step up to the mobile marketing plate'
Email marketing is undergoing an "exciting" series of changes which marketers need to keep abreast of, an expert has said.
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- 2010/06/04
- Marketers held back by "mistaken beliefs"
Several mistaken beliefs pervade in the marketing industry which need to be addressed by marketers, according to an expert.
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- 2010/06/03
- Social media marketers 'must clear a few hurdles'
Businesses embracing social media should be aware of the hurdles they need to clear in order to make the most of it, according to an expert.
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- 2010/06/03
- Three tips for improving ROI on email marketing
Email marketers have been offered three testing tips to increase the return on investment of their campaigns.
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- 2010/06/02
- SMS boosts email and mobile list acquisition
SMS is an effective channel for email and mobile list acquisition, according to an expert.
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- 2010/06/02
- Social media marketing 'most effective strategy'
Social media marketing works, that´s the finding of a study by Bridge Ratings.
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- 2010/06/02
- Marketers 'should build multiple online communities'
Marketers have been warned not to limit fans of their brands to any one social networking site.
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- 2010/05/28
- Data available to target campaigns "really effectively"
Email marketers now have access to enough data to make sure campaigns are relevant to recipients, Epsilon has said.
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- 2010/05/28
- Email marketing 'twice as effective' as social media
Email marketing enjoys higher conversion rates than social media, according to an expert.
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- 2010/05/28
- Proven ROI from targeted email campaigns
Targeted email marketing campaigns generate a proven return on investment for small and medium-sized businesses, according to Silverpop.
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- 2010/05/27
- SEM 'set to take off worldwide'
Search engine marketing (SEM) is set for a global boom, according to one expert.
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- 2010/05/27
- Mobile advertising 'still marginal'
Mobile advertising has benefited from Apple´s iPhone but its market presence is still marginal, according to YOC UK.
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- 2010/05/26
- Facebook to make targeted marketing trickier
Facebook is about to throw a spanner in the works for marketers with new privacy measurers, according to a blog on the site.
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- 2010/05/26
- Think eco-friendly with marketing campaigns, expert says
Marketers are being urged to consider the environmental impact of their campaigns and the products they are promoting.
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- 2010/05/26
- Email marketing "key" in attracting consumers
Email marketing has a "key role to play" in building relationships between brands and consumers, according to an expert.
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- 2010/05/25
- Coalition government 'to inspire marketers'
The coalition government could inspire the marketing industry to work more closely with its clients, according to an expert.
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- 2010/05/25
- Have a little patience with social media campaigns
Marketers have been urged to be patient when embarking on social media campaigns.
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- 2010/05/25
- Twitter can enhance profile of small businesses
Integrating Twitter into a marketing strategy is a good way for small businesses to boost their profile, according to an expert.
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- 2010/05/25
- Firms should test emails 'before they hit send'
The most important rule of email marketing is to test email campaigns thoroughly before they are set live, it has been claimed.
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- 2010/05/25
- Businesses should make email sign-up 'easy'
Signing up to email marketing newsletters should be simple, according to one industry expert.
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- 2010/05/24
- Marketing expert gives tips on improving ROI
A leading marketing manager has offered his fellow pros a seven-step guide to maximising the return on investment of their campaigns.
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- 2010/05/24
- Travel firms can benefit from online marketing
Online marketing is the only way for travel businesses to compete, an expert has said.
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- 2010/05/24
- Research reveals areas of improvement for marketers
Poor targeting and a lack of understanding of consumers´ email usage are two of the key challenges email marketers need to overcome, according to new research.
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- 2010/05/21
- 'Get tactics right' for World Cup, marketers told
Marketers are being urged to "get their tactics right" in order to capitalise on this summer´s football World Cup.
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- 2010/05/21
- Proving ROI still the challenge for marketers
Many marketers still do not believe they have the necessary procedures in place to prove the return on investment from communications.
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- 2010/05/20
- Marketers still not getting to grips with social media
Marketers are still not in a position to make the most of social media, a new report has revealed.
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- 2010/05/20
- Good year ahead for affiliate marketing
Affiliate marketing is anticipated to go "from strength to strength" in 2010, according to an expert.
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- 2010/05/20
- SEO and social media more effective together
Search engine optimisation (SEO) and social media can drive more traffic when used together, an expert has said.
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- 2010/05/19
- UK web users spending more time on social networks
Social networks now account for 23 per cent of all UK time spent online, new figures released today (Wednesday 19th June) revealed.
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- 2010/05/19
- Email marketing 'most effective for ROI'
The recent recession has reminded marketers that email is one of the most effective channels for proven return on investment, an industry analyst has said.
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- 2010/05/18
- "Search marketing delivers," expert says
Search marketing offers a consistent return on investment and should not be shelved in favour of new channels, an expert has said.
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- 2010/05/18
- Email marketing campaigns: "Time for change"
Email marketers have been urged to make their campaigns as "accessible and usable as possible".
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- 2010/05/18
- Marketers prepare for FIFA World Cup
Marketers are readying themselves to take advantage of the huge opportunities presented to them by the forthcoming football World Cup in South Africa.
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- 2010/05/17
- YouTube's daily hit count passes two billion
YouTube attracts over two billion hits a day, confirming its status as a lucrative platform for marketing campaigns.
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- 2010/05/17
- Make webpages attractive to capitalise on SEO
Web pages must be clear and concise in order to make the most of search engine optimisation (SEO) campaigns, according to SEO Consult.
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- 2010/05/17
- Small businesses must make more of online direct marketing
Small businesses are failing to capitalise on the benefits of online direct marketing, according to an expert.
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- 2010/05/14
- Facebook becomes number one display ads publisher
Facebook has become the number one publisher of display ads online in the US, new figures from ComScore reveal.
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- 2010/05/14
- Marketers 'must embrace digital media'
Brand marketers will need to embrace the digital media platform and overcome concerns over the non-standardised metrics, according to an Econsultancy blog.
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- 2010/05/14
- London set to host Online Marketing Show
The Online Marketing Show is coming to London next month, giving marketers a chance to catch up with the latest innovations in the industry.
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- 2010/05/13
- Adapt to the evolving consumer, marketers told
The way marketers manage and measure their brands could change "radically" in the face of new challenges, according to an expert.
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- 2010/05/13
- Quality opt-in addresses "key for email marketing campaigns"
The key for email marketing campaigns is acquiring quality opt-in addresses, according to GraphicMail.
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- 2010/05/13
- Email marketing: 'It works if you get it right'
Email marketing can be as effective as any other marketing channel, providing marketers get it right, an expert has said.
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- 2010/05/12
- Facebook to launch location-based status updates
Facebook´s launch of location-based status updates will allow marketers to target their campaigns on a geographical basis, reports Marketing Magazine.
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- 2010/05/12
- Marketers 'must plan' for ageing consumers
The rising number of over 75s in the consumer market will present marketers with a new set of challenges and opportunities, an expert has said.
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- 2010/05/12
- 'Quality not quantity' with Twitter marketing campaigns
Marketers seeking to attract followers on Twitter should focus on quality and not quantity, according to social media consultants 1000heads.
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- 2010/05/11
- No "silver bullet" for marketing success
Direct marketing professionals looking for a "silver bullet" to achieve success with their digital campaigns have been urged to be realistic.
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- 2010/05/11
- Email marketing: 'Too many companies getting it wrong'
The majority of retailers are not exploiting social media platforms in their email marketing campaigns, a new study has revealed.
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- 2010/05/10
- Facebook 'poses SEO risks', expert warns
Marketers have been warned that Facebook "does pose some risks in terms of SEO-ing Google".
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- 2010/05/10
- SEO to become dominant marketing channel
Search engine optimisation (SEO) is on course to become the number one marketing channel online and offline, WordStream has said.
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- 2010/05/07
- Proven ROI key for online video advertisers
Online video advertising will benefit from a greater level of research as it seeks to establish itself alongside more traditional marketing channels, according to Web TV Enterprise.
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- 2010/05/07
- Social media marketing 'has implications for every profession'
Social media marketing (SMM) could prove to be a crucial tool for almost any type of business, as long as marketers know how to capitalise on it.
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- 2010/05/06
- Social media: it's "unstoppable"
The "unstoppable" rise of social media will lead to many companies integrating it into their brand strategies, but they must make the most of the available data, according to an expert.
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- 2010/05/06
- Ad campaigns for young people must be 'novel'
Marketing campaigns aimed at the younger generation will need to be current, adaptable and about more than just money, reports brand-e.biz.
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- 2010/05/05
- Retweeted advertising can lead to "higher conversion rates"
Twitter users reposting messages can produce better results than more formal digital promotion as it is similar to word of mouth marketing, TweetMeme has said.
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- 2010/05/05
- Display increases effectiveness of search
The efficiency and effectiveness of search can be enhanced by display, according Eyeblaster.
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- 2010/05/04
- Email marketing is an excellent support tool
As well as being an excellent advertising medium, email marketing can double as an sound customer service support tool, it has been claimed.
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- 2010/04/30
- Search marketing could bring the World Cup to England
The people behind England´s bid to host the 2018 FIFA World Cup have turned to search marketing to boost their campaign, reports New Media Age (NMA).
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- 2010/04/30
- Top search engine ranking is "the Holy Grail"
The top priority for companies conducting business online is to top the search engine rankings, SEO Junkies has said.
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- 2010/04/29
- Marketers told: Google may be the best, but don't ignore the rest
Marketers should not dismiss other search engines even though Google is the clear market leader, according to an expert.
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- 2010/04/29
- Spotify enters the social media realm
Spotify has launched an upgrade which signals a move into the social media sphere as it continues its bid to oust market-leading Apple´s iTunes.
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- 2010/04/29
- Mobile marketing: Let the target audience do the work
Mobile marketing campaigns could prove the most efficient and cost effective because of the simplicity of forwarding a text message, according to Txtlocal.
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- 2010/04/28
- Search agencies turn to social media
Search agencies are looking to social media as they seek to maintain their profitability, according to New Media Age (NMA).
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- 2010/04/28
- Social media "extremely complementary" to email marketing
Email marketing stands to gain from the emergence of social media as a marketing channel, and both platforms can benefit from each other, Epsilon has said.
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- 2010/04/27
- SEO 'can enhance brand protection'
Search engine optimisation (SEO) can play a key role in protecting the identity of a brand, according to an expert.
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- 2010/04/27
- HTTPs to increase marketing spend in 2010
High-tech and telecom providers (HTTPs) are set to increase their marketing spend this year, according to a survey by Gartner.
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- 2010/04/26
- Marketing communications now 'real-time' but must be personalised
Creating personalised online marketing communications relies on quick and relevant data, according to one expert.
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- 2010/04/26
- Mobile social media growth 'a boost' for marketers
Social networking is set to grow further in popularity as it spreads to mobile platforms, presenting marketers with an even greater opportunity.
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- 2010/04/23
- Facebook visitor numbers continue to grow
The power of Facebook as a marketing tool continues to grow, with the site´s number of visitors per month approaching 500 million, according to ComScore.
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- 2010/04/23
- Search marketing 'the best way to monitor market trends'
Search engine marketing (SEM) is a crucial tool for advertisers and one expert has offered his advice on how to capitalise on it.
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- 2010/04/22
- Marketers and agencies 'need to work together'
Marketers have been reminded of the importance of establishing good relationships with agencies in order to deliver quality campaigns, reports Marketingweek.co.uk.
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- 2010/04/22
- Give consumers choice with email marketing
Generic email marketing campaigns can only serve to alienate consumers, who need to be given more freedom to choose, an expert has said.
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- 2010/04/21
- Promoted tweets: Great for marketers, but Twitter will need to adapt
Twitter´s new advertising model may be good news for marketers, but it may not be enough to secure its future, according to one digital marketing expert.
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- 2010/04/21
- Marketers will turn to technology to measure results
Marketing professionals will increasingly focus on digital methods to measure the effectiveness of their campaigns, Marketing.co.uk has said.
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- 2010/04/20
- SEM shows strong first-quarter growth
The UK Search Engine Marketing (SEM) industry has shown a 21 per cent year-on-year growth in the first quarter of 2010.
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- 2010/04/19
- Facebook to launch behavioural advertising?
Facebook could be about to implement a behavioural advertising service, according to the Financial Times.
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- 2010/04/19
- Marketing spend to increase this year
Companies look set to increase their marketing spend this year, especially on online platforms, according to new research.
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- 2010/04/19
- Social media: Only fools rush in
Marketers have been told use social networking sites with a predefined purpose, not just because everybody else is doing it, reports Multichannelmerchant.com.
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- 2010/04/16
- Businesses 'unsure' on "Promoted Tweets"
Businesses are split on whether to capitalise on the marketing opportunity presented to them by Twitter´s recent announcement to open up to advertising, eMarketer reports.
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- 2010/04/16
- Marketers 'can boost economic growth'
Employing skilled marketers can stimulate business recovery and growth, according to the Chartered Institute of Marketing (CIM).
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- 2010/04/15
- UK firm appoints head of social media
Havas Media has moved to appoint its first UK head of social media, reports Brandrepublic.com.
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- 2010/04/15
- Advertising on Twitter "an extremely attractive proposition"
Twitter´s recent move to accommodate advertising could open up a lucrative source for marketers, an expert has said.
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- 2010/04/15
- Digital and traditional forms of marketing 'go together'
Digital marketing should be used alongside traditional forms of marketing rather than replace them, the Direct Marketing Association (DMA) has said.
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- 2010/04/14
- Email marketers 'can learn from each other'
Marketers operating in the apparently distinct domains of business-to-business (B2B) and business-to-consumer (B2C) marketing can learn from each other, an expert has said.
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- 2010/04/14
- Interact with consumers to improve data quality
Improving data quality requires marketers to engage in online interaction with consumers, an expert has said.
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- 2010/04/14
- Marketers told to act on consumer feedback
Capitalising on the feedback received from consumers through social media is the next big challenge for the marketing industry, experts believe.
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- 2010/04/13
- Twitter to allow advertising
Twitter is set to open its doors to advertising for the first time.
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- 2010/04/13
- Twitter or Facebook? It depends on the market
Facebook and Twitter are proving to be popular among marketing professionals, but with social media marketing in its infancy, research has shown that neither yet has the upper hand.
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- 2010/04/13
- Social media 'produces results' for marketers
Using social media alongside traditional tools of the marketing trade can help marketers produce better results.
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- 2010/04/12
- Page loading speed 'will affect Google ranking'
Google has introduced a new facet to its search ranking algorithms that analyses how quickly a website responds to requests.
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- 2010/04/12
- Twitter set for change in design
Social media giant Twitter is set to ramp up its bid to claim an even larger market share by undergoing a substantial redesign.
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- 2010/04/12
- SEO success 'depends on two key factors'
The success of search engine optimisation depends on acquiring inbound links and analysing the popularity of keywords, WordStream has said.
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- 2010/04/09
- Twitter: Use it or lose out?
Nearly half of marketers believe Twitter will become a key part of all companies´ communication strategies, research has shown.
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- 2010/04/09
- Eight in ten businesses 'not using fully targeted marketing'
Research by Eloqua has revealed that the vast majority of businesses are not employing fully targeted marketing campaigns, Brandrepublic.com reports.
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- 2010/04/09
- Social media: A big deal to big businesses
Some of the world´s biggest companies are placing social media at the heart of their marketing strategies, an industry commentator has said.
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- 2010/04/08
- Measuring ROI from digital media is the key for marketers
The biggest challenge facing online marketers is how to measure the return on their investment, an expert has said.
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- 2010/04/08
- Email marketing represents 'a great opportunity'
Email marketing offers businesses of all sizes a great opportunity to reach consumers, but there are some mistakes to avoid.
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- 2010/04/08
- Online direct marketing will benefit from 'thorough data analysis'
Marketers should thoroughly analyse online data in order to make the most of a business website, a commentator has said.
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- 2010/04/07
- Email marketing abroad? Mind the pitfalls
Companies launching email marketing campaigns in foreign countries need to be sure not to trip over their words, an expert has said.
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- 2010/04/07
- Social media 'is in it for the long-haul'
Social media is here to stay, according to Richard Baker, founding director of digital agency Sequence.
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- 2010/04/07
- Expert praises the benefits of search marketing
Search marketing is crucial to modern businesses, an expert has said.
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- 2010/04/06
- Email marketing still going strong
The growth of online marketing has been aided by the success of marketers in capturing new email leads, an expert has said.
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- 2010/04/06
- Social media can work for all businesses
Businesses of all sizes are being told that social media can work for them.
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- 2010/04/06
- Online direct marketing can benefit from Twitter
Twitter should play a role in the marketing strategy of any business, marketers have been told.
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- 2010/04/01
- Don't overdo it on SEO, Google warns
Google has warned that placing too much emphasis on search engine optimisation (SEO) can make a website appear like a phishing site, according to a webmaster blog on the site.
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- 2010/04/01
- Online marketing bucks the trend
Online advertising bucked the trend in 2009 by showing a 4.2 per cent increase in expenditure on the previous year, research has revealed.
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- 2010/04/01
- Top ten social media marketing mistakes revealed
Social media may be a powerful marketing tool, but a digital marketing group has revealed some pitfalls which must be avoided.
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- 2010/03/31
- Expert reveals: How to be a great marketer
A renowned US marketer has revealed the top six must-have skills to be a great marketer.
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- 2010/03/31
- Don't forget other platforms when using social media marketing
Marketing through social media is effective but should be used in conjunction with other platforms, Mediarun has said.
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- 2010/03/30
- Consumers 'channel hop' when making purchases
A huge percentage of customers are using at least two channels when researching and making purchases, a study has revealed.
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- 2010/03/30
- Direct mail campaigns can work, says expert
An effective direct mail campaign should make use of comprehensive business mailing lists, an expert has said.
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- 2010/03/29
- Marketing professionals turn to social media for results
Social media will become an increasingly powerful tool in the marketing industry, experts believe.
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- 2010/03/29
- Search engine marketing and SEO attract more funds
Research has shown that search engine marketing (SEM) is going from strength to strength with companies ploughing more money into it along with search engine optimisation (SEO).
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- 2010/03/29
- Multichannel marketing increases exposure
Combining TV advertising and direct marketing instead of using either on its own increases response rates by 143 per cent, research has revealed.
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- 2010/03/26
- Focus on the individual with 'online direct marketing'
Companies should not place so much emphasis on expanding the list of people on their online direct marketing lists, it has been suggested.
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- 2010/03/25
- Prepare yourself for the worst to make the best of social media
Organisations using social media to run advertising campaigns need to steel themselves against negative publicity, Diffusion has said.
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- 2010/03/25
- Google to launch tool to improve website security
A new Google application called skipfish will help administrators to keep their websites secure.
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- 2010/03/25
- Social media and e-mail marketing 'can work together'
Research by eMarketer has revealed that widespread use of social media will not negatively impact on email marketing.
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- 2010/03/25
- UK's online community flocks to social networking sites
More than three in four UK internet users belong to online networking sites such as Facebook and Twitter, according to research by InSites Consulting.
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- 2010/03/24
- Influencers 'can help spread marketing messages'
A study from Epsilon Targeting has assessed the effectiveness of word of mouth marketing and the impact of ´influencers´ who are likely to discuss brands or products within their social circle.
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- 2010/03/23
- Twitter 'plans tool to identify most popular tweet'
Developers at Twitter are currently working on a tool to identify the most popular tweets for a given search term, it has been announced.
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- 2010/03/23
- Facebook 'has more loyal visitors than Google'
Facebook has more loyal visitors than Google and also drives more traffic to news sites compared to the search engine giant, a new survey has revealed.
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- 2010/03/25
- Don't base search marketing around link template, warns expert
Companies who use search marketing and search engine optimisation (SEO) tactics need to be careful when designing websites, it has been claimed.
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- 2010/03/22
- Images to become 'more important for search marketing'
Images could begin to play a bigger role in search marketing campaigns, as Google looks to increase its focus on visual search.
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- 2010/03/22
- Mobile phones 'widen search marketing reach'
Companies which use social media as part of their search marketing campaigns should consider the impact of mobile phones, it has been claimed.
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- 2010/03/22
- Only 1 in 6 video virals reach large audience
Less than one in six viral video advertisements attract a large audience, according to new research.
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- 2010/03/19
- Rumours 'of search marketing death are exaggerated'
The recent rumours that search engine optimisation (SEO) has no role in the future of internet marketing are greatly exaggerated, it has been claimed.
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- 2010/03/19
- Online direct marketing 'needs to change'
Companies which carried out online direct marketing need to embrace change, it has been claimed.
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- 2010/03/18
- Twitter's @anywhere 'widens social media reach'
Twitter´s @anywhere will change the way information is disseminated online, it has been claimed.
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- 2010/03/18
- Smartphone sales 'continue to increase'
Worldwide shipments of smartphones for quarter four 2009 were up 25 per cent on quarter three´s levels, new research shows.
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- 2010/03/18
- Facebook becomes US's most visited site
Facebook became the most visited site within the US, meaning that companies which use social media as part of their search marketing may have to up their game.
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- 2010/03/17
- Online direct marketing 'can be used as a PR tool'
While many companies use online direct marketing to drive sales, it can also be used as a public relations (PR) tool, it has been suggested.
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- 2010/03/17
- Mobile marketing to become more popular, says Google
Mobile marketing will become more popular than traditional online advertising over the next few years, Google has suggested.
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- 2010/03/17
- Social media 'top 2010 trend for social marketing'
Social media will become an established marketing channel in 2010, according to the Direct Marketing Association (DMA).
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- 2010/03/16
- Bing's share of US search market on the rise
Bing has increased its share of the US search market, according to the latest figures from Nielsen.
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- 2010/03/16
- Twitter announces @Anywhere platform
Micro-blogging site Twitter has revealed plans for a new platform called @Anywhere.
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- 2010/03/15
- Google Social Search 'ramps up impact of personalised search'
Companies that use search marketing techniques to connect with consumers need to consider Google Social Search in their marketing plans, it has been claimed.
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- 2010/03/15
- Charities 'need to improve their digital marketing'
Charities are failing to make the most of online marketing despite having the skills to do it well, it has been claimed.
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- 2010/03/15
- Online marketing needs to be multi-channel
Marketers must make sure they don´t use just one channel when it comes to online marketing, it has been claimed.
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- 2010/03/12
- Business aims should 'shape online direct marketing'
A company´s aims and objectives should inform its online direct marketing campaigns, according to one industry expert.
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- 2010/03/11
- Google planning new ad campaign
Following the news that advertisements will run on TV for Microsoft´s Bing, Google has also announced that it is looking to advertise its search facilities.
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- 2010/03/11
- Social media seen to enhance online direct marketing, study shows
More companies are using social media as part of their online direct marketing campaigns, a new study has revealed.
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- 2010/03/10
- Bing begins TV ads
Microsoft is hoping to topple Google´s dominance in the search engine market with new ads for Bing.
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- 2010/03/10
- Clear company identity 'key for online direct marketing'
Companies need to have a thorough understanding of their brand before running an online direct marketing campaign, it has been claimed.
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- 2010/03/10
- Email marketing 'can help customer relationships'
Online direct marketing tactics such as email can help build effective customer relationships, it has been claimed.
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- 2010/03/09
- Small businesses 'have many online direct marketing opportunities'
Online direct marketing tactics, such as email, can help a company to succeed, it has been claimed.
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- 2010/03/09
- Don't over optimise a site, warn experts
Companies which carry out search marketing often also optimise their sites but one expert has warned that some firms are "over optimising".
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- 2010/03/08
- Twitter and Facebook to face ad rules
Companies which use Twitter and Facebook as part of their online direct marketing or search marketing campaigns will face tighter controls, it has been announced.
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- 2010/03/08
- Growing importance of the mobile internet 'is indisputable'
Companies planning search marketing or online direct marketing campaigns should not forget about the mobile internet, it has been claimed.
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- 2010/03/08
- Facebook 'to become powerful shopping destinations'
Facebook could soon become an important player in online shopping, an industry expert has claimed.
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- 2010/03/05
- 10 billionth 'tweet' registered
The ten billionth tweet on Twitter was registered last night yet businesses are not using the social networking site to their full advantage, it has been reported.
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- 2010/03/04
- Brits spending more time on mobile internet
UK consumers are increasingly using mobile internet, according to a new study, which could present opportunities to digital marketers.
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- 2010/03/03
- Online direct marketing 'should reflect topical issues'
Online direct marketing campaigns should reference topical issues and current events, it has been claimed.
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- 2010/03/03
- Social media 'becoming a bigger part' of online direct marketing
Companies will have a greater interest in using social media as part of their online direct marketing and search marketing campaigns in 2010, it has been claimed.
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- 2010/03/03
- Immediate contact 'important' for online direct marketing campaigns
Companies which use online direct marketing tactics should contact new subscribers immediately, it has been claimed.
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- 2010/03/02
- Social media 'becoming a measurable part' of online direct marketing
Social media is increasingly becoming a measurable part of online direct marketing campaigns, an industry expert has said.
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- 2010/03/02
- Twitter generates over £1m in sales for Sony
Sony has generated over £1 million in sales through its Twitter account, it has been reported.
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- 2010/03/01
- 'More people' experiencing Google's new search page
More people are seeing a new search page when using Google, it has been reported.
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- 2010/03/01
- Marketing technology 'key to economic recovery'
Technology advances in marketing are helping businesses to design effective online direct marketing campaigns and will help enterprises recover from the economic downturn, it has been claimed.
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- 2010/02/26
- Video 'can play a key role in search marketing'
Viral videos can play an important part in a search marketing campaign, it has been suggested.
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- 2010/02/25
- Transport for London reviewing digital media agency
Transport for London is reassessing its £6 million media planning and buying account and its digital advertising business.
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- 2010/02/24
- Social media 'offers consumers a powerful voice'
As companies increasingly integrate social media sites into their search marketing and online direct marketing campaigns, one expert has said that sites such as Facebook and Twitter give consumers a powerful voice.
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- 2010/02/24
- Mobiles offer 'massive benefits' for search marketing campaigns
While mobile search may still be in its infancy, it offers "massive benefits" to companies who are carrying out of search marketing campaigns, it has been claimed.
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- 2010/02/23
- Social networking sites offer 'great opportunity' for search marketing
Understanding what websites consumers spend most of their time on can help make a search marketing campaign successful, it has been claimed.
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- 2010/02/23
- Consider mobiles when 'planning online direct marketing campaigns'
Businesses which use social media sites as part of their search marketing or online direct marketing campaigns should factor mobile phones into their plans, it has been claimed.
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- 2010/02/23
- YouTube important for search marketing, says expert
Companies which are looking to increase sales or brand awareness should use YouTube as part of their search marketing campaign, it has been claimed.
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- 2010/02/22
- Customers need to 'trust' online direct marketing campaigns
Businesses which use email as part of their online direct marketing campaigns need build customer trust and provide relevant information in order to ensure that consumers do not confuse their messages with spam mails.
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- 2010/02/22
- Twitter reports highest ever traffic
Twitter has recorded its highest number of unique visitors ever during January, comScore have announced.
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- 2010/02/22
- Online direct marketing and TV advertising 'becoming linked'
Companies are increasingly linking their online direct marketing efforts with TV advertising, according to PricewaterhouseCoopers.
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- 2010/02/19
- Marmite using Facebook ad units
Marmite is allowing users to sample its savoury bar using Facebook ad units, it has been announced.
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- 2010/02/19
- Google universal search 'has benefits for search marketing'
Google universal search offers a number of benefits for companies which are carrying out search marketing campaigns, it has been claimed.
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- 2010/02/19
- Facebook to launch 'stripped-back' mobile version
Facebook is to release a new stripped-back version of its social networking website in an attempt to capitalise on the mobile internet market, it has been announced.
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- 2010/02/18
- 'Build customer profiles slowly' for online direct marketing campaigns
Businesses which use online direct marketing tactics such as email marketing should not aim to get hold of a large amount of details about a consumer to begin with, it has been claimed.
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- 2010/02/18
- UK political parties 'should increase online direct marketing efforts'
Political parties in the UK need to improve their online direct marketing tactics ahead of the next general election, an industry expert has said.
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- 2010/02/18
- Email is 'a key part of online direct marketing'
Email can be used effectively as part of an online direct marketing campaign to create brand awareness and help sales, according to one expert.
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- 2010/02/17
- Integrate social media into online direct marketing campaigns, says expert
Businesses which use email as part of their online direct marketing tactics should also integrate social media, an industry expert has said.
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- 2010/02/17
- Facebook becoming more important than Google?
Facebook directs more online users to website portals than Google does, an article has claimed.
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- 2010/02/17
- Google includes MySpace update in search results
MySpace updates are being rolled out on Google´s real-time search results pages, it has been announced.
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- 2010/02/16
- Pictures can be used for search marketing, says expert
Companies should ensure they are getting maximum value from every part of their site, it has been claimed.
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- 2010/02/16
- Google Buzz 'posed challenges' for search marketing
Firms could find that Google´s new social media tool Buzz poses a number of challenges for search marketing campaigns, it has been claimed.
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- 2010/02/16
- User generated content 'offers' search marketing benefits
User generated content can help companies carrying out search marketing campaigns, it has been noted.
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- 2010/02/16
- Contact strategy 'important' for online direct marketing
Firms who use emails as part of their online direct marketing campaigns need to ensure they send just the right number of messages, it has been claimed.
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- 2010/02/15
- Social Media 'to become more than just' a search marketing tool
Over the next few years, social media will become more than just a search marketing tool, it has been claimed.
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- 2010/02/15
- Google Buzz being 'tweaked'
Companies who use social media as part of their search marketing efforts may be interested to know that Google´s new social networking tool is to face a number of tweaks.
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- 2010/02/15
- Social media 'not a key part' of companies search marketing tactics
Many UK companies are failing to integrate social media marketing into their search marketing campaigns, it has been claimed.
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- 2010/02/12
- Mobiles could be next big online direct marketing target, says expert
Combining mobile and online marketing can radically increase brand awareness, a new study has shown.
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- 2010/02/11
- Search marketing: Google still top search engine
Google has continued to receive the biggest percentage of US searches, a new report shows.
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- 2010/02/11
- Google Buzz and Facebook are 'very different'
Google has launched a new social networking utility, which will be of interest to businesses which use search marketing and online direct marketing to raise their company profile.
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- 2010/02/11
- Search marketing content should be 'interesting'
Businesses who write blogs to increase their search marketing ranking need to ensure that the content they publish is interesting and engaging, an industry expert has said.
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- 2010/02/10
- Social media and customer engagement 'key' for online direct marketing
Focusing on customer engagement and social media should be a top priority if companies´ online direct marketing campaigns are to succeed during 2010, it has been claimed.
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- 2010/02/10
- Sharing content key for 'search marketing'
Businesses which use social media as part of their search marketing or online direct marketing campaigns should be aware that promoting social media content is "only half the battle", it has been claimed.
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- 2010/02/10
- Hackers 'using SEO and social networks' to infect computers
Cybercriminals are using search engine optimisation (SEO) tactics to infect as many web users as possible, it has been claimed.
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- 2010/02/09
- Links 'play major role' in search marketing
Website links are an important part of search marketing, an industry expert has said.
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- 2010/02/09
- Google plans social media changes for Gmail
New social media additions are being planned for Google´s Gmail, according to a report.
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- 2010/02/09
- Using key phrases in titles is 'vital' for search marketing
Businesses which use search marketing to promote their company should ensure that key phrases are used in the titles of all blog posts, articles and website pages, an industry expert has said.
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- 2010/02/08
- Universal search to play 'bigger role' in search marketing
Universal search tactics will become a more important part of search marketing over the coming years, it has been claimed.
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- 2010/02/08
- Mobile use increases as people check Facebook on the go
Over 25 per cent of the UK´s population checked the internet on their mobile phone in December, new figures have revealed.
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- 2010/02/08
- Subject lines 'very important' for email marketing
Businesses who use online direct marketing tactics such as email marketing need to ensure they use the correct hooks to interest consumers, it has been claimed.
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- 2010/02/05
- Social media 'to play' a bigger role in online direct marketing
The role social media plays in online direct marketing will increase over the next few years, it has been claimed.
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- 2010/02/04
- Keywords 'important for search marketing'
Companies who use search marketing should choose their keywords carefully, it has been claimed.
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- 2010/02/04
- Online direct marketing should be 'choreographed'
As online direct marketing evolves, companies are being encouraged to ensure that their email marketing and social media efforts are well thought out.
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- 2010/02/04
- Authentic social media activities 'important' for search marketing
Brands are becoming more aware that the digital environment brings both benefits and dangers, a report has found.
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- 2010/02/03
- Understanding audience 'key' for search marketing
Marketers who undertake search marketing activities need to ensure that they have a thorough understanding of their audience, it has been claimed.
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- 2010/02/03
- Online direct marketing 'best mid-week'
Businesses should consider carrying out online direct marketing activities such as email marketing in the middle of the week, it has been claimed.
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- 2010/02/02
- Google 'main focus' for search marketing activities
Google should remain the main focus for businesses who are undertaking search marketing, an industry expert has claimed.
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- 2010/02/02
- Twitter followers are worth less than a penny
Twitter followers are being offered on eBay for less than a penny each, according to a report.
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- 2010/02/02
- Online direct marketing campaigns 'should be simple'
Businesses who are undertaking online direct marketing campaigns should ensure that they focus on simple and understandable calls to action, an industry expert has claimed.
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- 2010/02/01
- Online direct marketing 'can complement TV advertising'
Integrating online direct marketing and other promotional strategies with TV advertising can help large companies achieve effective campaigns, it has been claimed.
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- 2010/02/01
- Google Social Search to offer search marketing 'benefits'
Google Social Search could provide many benefits for businesses carrying out search marketing activities, it has been claimed.
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- 2010/01/29
- SEO 'effective' search marketing tool
Business-to-business products receive the greatest return on investment (ROI) from search engine optimisation (SEO), as opposed to other search marketing tactics, a report claims.
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- 2010/01/29
- Beware of online direct marketing and data protection risks, says expert
Businesses carrying out online direct marketing activities, often store customers´ data, but they must ensure that the protection of this information is a top priority, it has been claimed.
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- 2010/01/28
- Google Social Search goes live
The full roll-out of Google´s Social Search has begun, it has been announced.
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- 2010/01/28
- Social media 'to drive ad spend'
Businesses who use online direct marketing and advertising could increasingly turn to social media websites, it has been claimed.
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- 2010/01/28
- iPad to become next online direct marketing target?
The new Apple iPad could prove to be an effective target for online direct marketing, it has been suggested.
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- 2010/01/27
- Make website 'relevant' when using online direct marketing
Businesses should ensure that their website landing pages are relevant when carrying out online direct marketing tactics such as email marketing.
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- 2010/01/27
- Search marketing 'to evolve'
Despite arguments which suggest that search marketing is dying, this is not the case, an expert has claimed.
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- 2010/01/27
- Video search marketing 'effective'
Businesses should consider using video as part of their search marketing tactics, it has been claimed.
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- 2010/01/26
- Online direct marketing to 'take centre stage'
In spite of the economic climate, spending on online direct marketing looks set to increase in 2010, it has been claimed.
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- 2010/01/26
- Businesses warned against misleading consumers
Companies are being urged not to mislead consumers in their online direct marketing campaigns.
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- 2010/01/26
- Global search market grows by 46%
The use of search marketing as a means to reach consumers could be set to grow following new figures from comScore.
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- 2010/01/25
- Social media websites 'good for marketing'
Social media websites can be used to increase sales, it has been claimed.
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- 2010/01/25
- VOD could drive video advertising, says IAB
Spending on online video advertising could be pushed forward by consumers´ increasing willingness to view video content online, it has been claimed.
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- 2010/01/25
- Online ad spend 'to increase'
A new online tool which will allow companies to measure internet audiences is likely to help drive advertising spend online, according to the Internet Advertising Bureau.
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- 2010/01/22
- Email 'most popular' online direct marketing method
Consumers prefer email to other online direct marketing tactics, an expert has claimed.
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- 2010/01/21
- YouTube 'beneficial' to search marketing
People should consider using YouTube as part of their search marketing activities, an expert has claimed.
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- 2010/01/21
- 'Apply' email marketing strategies to social media campaigns
Marketers should use the lessons learned from email marketing campaigns and apply them to their social media activities, an expert has claimed.
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- 2010/01/21
- Testing effectiveness of online direct marketing 'important'
Marketers should ensure that they are always testing and developing new tactics as part of their online direct marketing, an expert has claimed.
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- 2010/01/20
- Kellogg's to turn to social media to market Krave
Kellogg´s is planning to use social networks for the UK launch of its new cereal Krave this spring.
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- 2010/01/20
- Online direct marketing campaigns should complement offline business
Companies who want to make use of online direct marketing tools, such as email, need to ensure that their campaigns are well managed, an expert has claimed.
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- 2010/01/20
- Search marketing spend continues to grow
Marketers increased their search marketing spend in the last quarter of 2009, according to a new report.
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- 2010/01/20
- 'Consider children' when planning online direct marketing campaigns
Marketers should make sure they are taking children and teenagers into consideration when planning a search marketing campaign.
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- 2010/01/19
- Search marketing sector 'grew' in 2009
The search marketing industry witnessed solid year-on-year growth for the fourth quarter of 2009, it has been reported.
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- 2010/01/18
- Marketing professionals getting more optimistic
Professionals working in the marketing sector are getting increasingly positive about the industry´s outlook, according to new research.
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- 2010/01/15
- Recession, Google and Bing to shape search marketing industry
Search marketers need to be conscious of the prevailing mood which the global recession has caused, an expert has said.
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- 2010/01/15
- Online direct marketing popular among consumers
Online direct marketing tactics such as email are more popular with consumers than initially thought, new research shows.
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- 2010/01/15
- Latitude pulled out of administration
Online marketing agency Latitude has been pulled out of administration by its management and private equity owner.
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- 2010/01/14
- Personalised email marketing 'necessary'
Companies who use online direct marketing tools such as email may need to alter how they approach the channel, it has been claimed.
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- 2010/01/14
- Online direct marketing 'helps keep costs down'
Online direct marketing tools such as email marketing can help brands reach customers with minimum expenditure, an expert has claimed.
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- 2010/01/14
- Search marketing on the rise, report reveals
The number of companies using search marketing is on the increase, a new survey has revealed.
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- 2010/01/13
- Google ranks tweet based on 'reputed followers'
Companies who use Twitter as a search marketing tool should aim to increase their followers after a report revealed that Google may be ranking tweets based on follower numbers.
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- 2010/01/13
- Real-time search to increase
Real-time listings will become more commonplace on search engine listings during 2010, an expert has predicted.
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- 2010/01/13
- Too late for Twitter to make big bucks, says expert
Twitter has waited too long to build a hugely profitable business model, but there are offshots it can grab onto, an expert has claimed.
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- 2010/01/12
- Online direct marketing 'should only include points of interests'
Marketers have been urged to only contact people with interesting information when using online direct marketing tools such as email.
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- 2010/01/12
- Search marketing spend continues to grow
Search marketing spend by the technology sector in the US continues to grow, according to a new report.
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- 2010/01/12
- Facebookers use online direct marketing to promote cause
Thousands of female Facebook users caused confusion by updating their statuses with colours such as beige, hot pink, black and crimson red at the weekend.
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- 2010/01/11
- Twitter 'hoping' to increase revenue
Micro-blogging site Twitter is looking to recruit a number of staff who will focus on generating cash for the website.
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- 2010/01/11
- Search marketing: Online video ads 'to grow'
The use of online video ads looks set to grow, an industry expert has said.
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- 2010/01/08
- Online direct marketing 'helps businesses' grow
Using online direct marketing tactics, such as social media marketing, can help a business to grow, an expert has said.
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- 2010/01/08
- Facebook and Twitter 'key' for search marketing
Companies need to use Facebook and Twitter for search marketing, an industry expert has said.
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- 2010/01/08
- Hackers to use SEO tactics, says report
Hackers are going to use search engine optimisation (SEO) techniques to increase their search engine rankings and ensnare users in 2010, a new report has claimed.
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- 2010/01/07
- Mobile search marketing enjoyed successful 2009
Mobile search has enjoyed a successful year during 2009, an industry expert has said.
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- 2010/01/07
- Online direct marketing 'requires commitment'
Digital advertising tools, such as online direct marketing and search marketing, require ongoing commitment, an industry expert has said.
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- 2010/01/06
- Thinking local is important for search marketing, expert claims
Businesses who want to use search marketing successfully need to ensure that they are ´thinking local´, an industry expert has claimed.
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- 2010/01/06
- Online direct marketing should 'aim to go viral'
With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed.
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- 2010/01/05
- Mix offline and online direct marketing, says expert
Businesses have been urged by an expert to use multiple marketing channels to get their message across.
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- 2010/01/05
- 'Engagement' with online direct marketing important for 2010
Integrating marketing channels and improving customer engagement will be key focuses of email marketers in 2010, according to an expert.
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- 2010/01/05
- Search marketing keywords should be specific, says expert
When planning a search marketing strategy, people should carefully choose their keywords, an expert has said.
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- 2010/01/04
- Hypnotist 'to use' social media
More than 6,000 Facebook and Twitter users have signed up to take part in an event which aims to put them in a hypnotic trance tonight (January 4th), according to reports.
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- 2010/01/04
- Online direct marketing 'to evolve'
Businesses need to evolve their online direct marketing tools, such as email marketing, in 2010, it has been claimed.
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- 2009/12/31
- Email marketing should support other channels
Email marketing should not be viewed as a stand-alone advertising tool and should support campaigns delivered through other channels, it has been claimed.
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- 2009/12/30
- Welsh town needs marketing boost
The Welsh town of Llandudno´s Hospitality Association has called on local businesses to up their game and boost their marketing efforts.
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- 2009/12/29
- Personalisation 'key in email marketing'
Companies can give their email marketing campaigns a boost by tailoring messages to specific subscribers, it has been suggested.
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- 2009/12/29
- Online advertising 'transforming business models'
The digitisation of business models and the subsequent growth of online advertising is transforming many companies, according to an expert.
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- 2009/12/24
- Budgets for email marketing expected to rise
The email marketing budgets of many growing businesses are expected to rise next year.
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- 2009/12/23
- Twitter is 'profitable'
Micro-blogging site Twitter is going to be profitable for the first time since it begun, it has been reported.
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- 2009/12/22
- Inbound links 'important' for search marketing
Businesses do not necessarily have to tear down their sites and start again to achieve good search engine optimisation (SEO) results, according to an expert.
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- 2009/12/22
- Royal Navy seeks digital media planning agency
The Royal Navy is searching for a digital marketing agency, according to reports.
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- 2009/12/22
- Relevant online direct marketing 'gets results'
Marketers are more positive about email´s ability to cost-effectively increase customer loyalty and revenue, despite the recession, according to a report from the US.
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- 2009/12/21
- Twitter homepage co-opted by guerrilla hackers
Twitter´s homepage was co-opted by a group of hackers last week, according to reports.
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- 2009/12/21
- Businesses need 'a broad approach' to search marketing
Internet users in Europe are only looking at the first page of search results when surfing the web, according to a new study.
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- 2009/12/21
- Online direct marketing: New social media site 'unlikely to take off'
A new social media site is set to be launched in 2010, according to reports.
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- 2009/12/18
- Email marketing remains strong
New email marketing figures from Epsilon have highlighted that email volumes increased by 12 per cent in the third quarter of 2009.
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- 2009/12/18
- Mobile marketing: Older generations embracing texting
Older generations are embracing text messages, according to new research, which may have implications for mobile marketing.
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- 2009/12/18
- Online direct marketing to push song to top?
Rage Against The Machine´s bid to be this year´s UK Christmas number one shows how internet marketing can be utilised to promote a product, CompareDownload.com has said.
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- 2009/12/17
- Twitter and email 'top digital marketing tools'
Companies should put Twitter and email at the centre of their digital marketing campaigns, according to the latest research carried out by online marketing group StrongMail.
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- 2009/12/17
- Customise tracking 'to improve digital marketing campaigns'
Customised tracking has been shown to help companies maximise the efficiency of their digital marketing campaigns.
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- 2009/12/17
- Digital marketing 'set for reinvention next year'
Firms with an online presence will look to reinvent their online digital marketing strategies next year, it has been claimed.
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- 2009/12/17
- Sky ends paid-content talks with YouTube
Talks between Google and BSkyB about the opportunity for Sky´s pay-TV content to be made available on YouTube have ended.
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- 2009/12/16
- Search marketing to grow in 2010
Online advertising spend will continue to grow in 2010, according to a new survey.
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- 2009/12/16
- More search marketing expected for 2010
Recent trends in search marketing will forces marketers to adapt online options for their companies, according to an industry expert.
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- 2009/12/15
- Content 'needs to be relevant' for search marketing
Online content must satisfy both search engine marketing requirements and interest readers at the same time, an advertising firm has said.
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- 2009/12/15
- Online direct marketing to increase, says report
Businesses are likely to increase their spend on online direct marketing tactics next year, according to a new study.
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- 2009/12/14
- Search marketing: YouTube introduces better video search
Video-sharing site YouTube is working on building a better search function, the company has announced.
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- 2009/12/14
- Search marketing: Friendster purchased for $100m
Social networking site Friendster has been sold to an online payment company in a deal worth $100 million (£61.4 million), according to reports.
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- 2009/12/11
- Social networks are fertile ground for spammers, says report
Trusted brands are proving to be an easy exploit for hackers and spammers alike as the holiday season approaches, a report has found.
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- 2009/12/11
- Media not embracing online opportunities, KPMG says
Although media companies have made some changes to meet the demands of the digital age, they are reluctant to embrace it, KPMG has said.
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- 2009/12/10
- Dell generate revenue from Twitter
Search marketing and online direct marketing via social media have generated an impressive return on investment, Dell has announced.
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- 2009/12/10
- Marketers 'not using social media'
Big name brands are not using micro-blogging site Twitter for search marketing or online direct marketing, according to a survey published yesterday (December 9th).
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- 2009/12/09
- Changes 'occurring' in world of online shopping
The month of December will see online sales reach £5 billion, an increase of 14 per cent year-on-year, the Interactive Media in Retail Group (IMRG) has said.
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- 2009/12/09
- Is green search marketing possible?
Ecosia, a search engine which translates searches into saving the rainforests, has launched.
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- 2009/12/09
- Online videos 'now part of' search marketing
Online video advertising is to become a more popular marketing channel during 2010 as demand for video advertising networks and video on demand (VOD) grows, according to eMarketer.
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- 2009/12/09
- Google's Twitter integration 'signs changes' for search marketing
The introduction of real-time search results has heralded new changes for search marketing, an expert has said.
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- 2009/12/08
- Google real-time search to feature Twitter updates
Search engine giant Google has announced that real-time news from Twitter will begin to appear in its search results.
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- 2009/12/08
- Advertising decline 'to cease' in 2010
Spending on online advertising and search marketing will grow next year, according to a new report.
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- 2009/12/07
- Social media offers "long-term" online direct marketing gains
Some businesses have yet to invest any of their marketing spend on social media, with many citing problems of engagement as the main reason for their reluctance to invest, research has shown.
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- 2009/12/07
- Facebook membership reaches 350 million
Facebook users comprise one-nineteenth of the world´s population, the company has announced.
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- 2009/12/07
- Starbucks launches online digital marketing campaign
Coffee-shop chain Starbucks has launched its biggest ever Facebook ad campaign.
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- 2009/12/04
- Google and Yahoo join forces
There will be greater integration between Twitter and Facebook, according to web giants Google and Yahoo.
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- 2009/12/04
- BMW calls a pitch for its UK online direct marketing account
Media planning and buying agencies have been invited to pitch for BMW UK´s advertising, direct and online digital marketing accounts.
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- 2009/12/04
- Social networking used to boost Aids awareness
Red, an Aids charity, generated about one million online interactions on Facebook and Twitter during World Aids Day.
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- 2009/12/03
- Google shows-off new 'fade in' homepage
Google has finalised the new design of its classic homepage, the company announced in an official blog today.
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- 2009/12/03
- Facebook going 'green'
Facebook is to cut energy loss in its servers from 35 to 15 per cent, it has been announced.
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- 2009/12/03
- Google analytics 'show' UK's most popular sites
Facebook was the UK´s most searched site on Google, according to figures published this week.
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- 2009/12/02
- O2 launches mobile marketing initiative
Communications giant O2 has launched a new mobile marketing scheme which it claims is the first of its kind within the sector.
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- 2009/12/01
- Most popular search terms of 2009 revealed
Former glamour model Katie Price was the most searched for living celebrity in 2009, while her name was the eighth most popular search term overall, according to new research.
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- 2009/11/30
- Social networks can personalise online consumer engagement, expert says
A presence on social networking sites enables companies to personalise their online interaction with consumers, according to an expert.
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- 2009/11/30
- New search marketing survey launched
Hundreds of brands will be asked questions about search marketing under a survey, which has just been launched.
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- 2009/11/30
- Regional newspapers launch media planning tool
A new integrated print and online planning tool has been launched by the regional publishing industry.
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- 2009/11/27
- Online users more likely to complain about brands
Brands which use search marketing, online direct marketing and social networking sites to connect with their consumers need to pay closer attention to feedback, according to new research.
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- 2009/11/26
- LinkedIn's UK membership reaches 3m
Membership of business social networking site LinkedIn has passed three million in the UK as redundancies drive people to the site.
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- 2009/11/26
- Google tries out new-look home page
Search engine giant Google is testing out a new look for its search page.
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- 2009/11/26
- Email marketing 'replacing' direct mail
Direct marketing has survived the difficulties of the recession but many businesses are moving their marketing spend online, according to a new survey.
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- 2009/11/25
- US sees lawsuit over search-engine keywords
A law firm in the US state of Wisconsin is attempting to challenge the practice of paying for keywords on Google and other search engines to boost one company´s link over a rival´s.
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- 2009/11/25
- Online direct marketing 'constantly delivers return on investment'
Spend on online direct marketing tools such as email will increase over the next year, according to a recent report.
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- 2009/11/24
- Google buys online advertising customisation firm
Search engine giant Google has brought a US advertising start-up, which customises online adverts.
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- 2009/11/24
- Social networking offers a "massive opportunity", says retailer
Fashion retailers are being offered a "massive opportunity" to market their products through social networking sites, according to fashion retailer Fat Face.
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- 2009/11/24
- BBC to begin using SEO in headlines
The BBC is to change the words of its headlines to attract greater search engine traffic, it has been announced.
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- 2009/11/23
- O2 to review online digital media business
Communications giant O2 is to review its digital marketing business. The telecoms business is currently looking for a new agency to develop its digital media planning and social media strategy.
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- 2009/11/23
- Tweet what's happening, not what you are doing
Twitter has altered its update message from "What are you doing?" to "What´s happening?".
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- 2009/11/23
- MySpace 'needs to become cooler'
Social networking site MySpace needs to regain its old edge or else change direction, according to a competitor.
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- 2009/11/20
- Mobile marketing the 'fastest-growing medium'
Mobile is set to be the fastest-growing marketing medium over the next five years, according to new research.
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- 2009/11/20
- M&S marketing expert to host live web chat
Marks and Spencer customers are being invited to log onto Facebook and chat to the shop´s director of store marketing and design Nayna McIntosh.
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- 2009/11/19
- YouTube launches Show site
Video-sharing website YouTube has launched a new UK channel called Shows on its site.
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- 2009/11/19
- Interflora launches Facebook page
Interflora, the flower retail company, has launched a Facebook page to gather email data as part of an online direct marketing campaign.
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- 2009/11/18
- Young people 'receptive to online direct marketing'
Young people aged between 18-25 years of age are more receptive to online direct marketing initiatives, such as emails offering free product or discounts, compared to any other age group, a new survey has revealed.
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- 2009/11/18
- Facebook UK posts a profit
Facebook, the social networking site has posted a pre-tax profit of £439,422 in its first 17 months of trading in the UK.
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- 2009/11/18
- Search marketing: Google tops Search Engine list
Google has once again topped comScore´s US search rankings list.
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- 2009/11/17
- Email could 'become extinct'
Email could become extinct within a decade, according to a new study.
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- 2009/11/17
- Twitter users 'want ads'
Users of micro-blogging site Twitter are receptive to ads and even discuss brands on the site, according to research.
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- 2009/11/17
- Online ad spend increases despite the recession
Most marketers in Europe have increased spending on online advertising this year, compared to 2008.
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- 2009/11/16
- Search marketing: Bing launched in the UK
Microsoft´s UK version of its search engine Bing has been officially launched in the UK.
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- 2009/11/13
- Measured report needed for online digital marketing, says expert
With the move to online digital marketing, advertising is becoming a science based on measureable data, according to an internet expert.
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- 2009/11/13
- Study reveals disconnection between brands, online media planners and buyers
There is a disconnection between what brand advertisers are looking for in online media and what online publishers can offer them, according to a new report.
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- 2009/11/12
- Bing gaining search share while Google sees small drop
Microsoft´s Bing saw its share of the US search market grow in September, while market leader Google experienced a decline.
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- 2009/11/12
- Search marketing: Perfect search engine described by Google VP
Google´s vice president of search and user experience has described her perfect search engine.
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- 2009/11/12
- Security loophole exposed in Bing
A security loophole has been discovered on Microsoft´s search engine Bing.
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- 2009/11/11
- MySpace 'losing out' because of competitors
Increased competition has meant that MySpace is not as popular as it was expected to be when social networking took off, according to Dadooda.com.
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- 2009/11/11
- Search marketing: UK Bing launch delayed until 2010
The launch of the UK version of Microsoft´s search engine Bing will be delayed until at least the first quarter of 2010, it has been reported.
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- 2009/11/11
- ASA signs deal with Google
A deal to help fund a new digital media regulation system has been signed between the Advertising Standards Authority (ASA) and internet giant Google.
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- 2009/11/10
- Burberry looks online to attract customers
Fashion brand Burberry has launched its latest online digital marketing effort - a new website which aims to connect the company with social media users.
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- 2009/11/10
- Google seals deal to expand into mobile ad
Google has acquired advertising technology company AdMob in a deal worth $750 million (£449 million).
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- 2009/11/09
- Experts warns Tories not to cut government digital ad spend
The Conservative party should not cut digital advertising expenditure if they gain power at the next election, according to Central Office of Information´s (COI) deputy director of interactive services Michael Smith.
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- 2009/11/09
- Companies 'approach social media marketing on an ad-hoc basis'
Companies are using online social media on an ad-hoc basis to achieve their online direct marketing needs, a recent report suggests.
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- 2009/11/09
- Microsoft 'beats' Google and Yahoo in total time spent online
Internet users are spending more time on Microsoft sites compared to Yahoo or Google, new research shows.
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- 2009/11/06
- Young people flock to Twitter
Younger people are turning away from Facebook and instead embracing Twitter, according to a new US survey.
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- 2009/11/06
- Digital media agencies vie for £30 million easyJet account
Airline easyJet has called a review of its £30 million pan-European digital media planning and buying account.
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- 2009/11/06
- Google shows customers their information
Google has revealed a new tool which shows exactly how much information the search engine giant is able to hold on consumers.
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- 2009/11/05
- Brands 'should invest more in online digital marketing'
Brands are not spending enough online because the people who run their media agencies are too resistant to change, according to an expert.
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- 2009/11/05
- Google launches new search product for retailers
A new Google search product for online retailers is now being sold, the company announced on Wednesday (November 4th).
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- 2009/11/04
- Google wave goes live on German newspaper
German newspaper Welt Kompakt has become the first to launch Google´s new tool Google Wave.
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- 2009/11/04
- Search marketing: Yahoo to add real-time search results
Yahoo is testing a new search feature which will show results based on relevant real-time information being shared by internet users, the company has announced.
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- 2009/11/03
- Marketing sector "amongst the first to show signs of economic recovery"
The marketing industry is among the first sectors to show signs of recovery, according to the Advertising Association.
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- 2009/11/03
- Digital marketing forum to go ahead in November
Will Harris, Nokia´s marketing director, has been confirmed as a keynote speaker at the Revolution Forum, which is due to take place later this month.
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- 2009/11/02
- YouTube hoping to make profit with new Content ID system
YouTube bosses are hoping copyright holders will choose to make advertising revenue out of their content, which regular users upload to the site, rather than removing it from the video-sharing site for copyright reasons.
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- 2009/11/02
- Facebook plans to share more user data with advertisers
Advertisers will be given more information about how their ads perform on Facebook, although users´ data will be kept anonymous, the company has said.
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- 2009/10/30
- Google's custom search feature may impact search marketing
Google has added more new features to its custom search engine, it has been announced.
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- 2009/10/29
- Alcohol brand shifts ad spend online
Diageo´s Smirnoff Vodka will shift its focus to online digital marketing as it aims to target a younger audience.
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- 2009/10/29
- Survey reveals need for online behavioural advertising education
Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed.
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- 2009/10/28
- Google shows off new Social Search service
A new personalised Social Search feature has been launched by Google Labs.
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- 2009/10/27
- NY Times: Search marketing is one of the 'most effective' marketing tools
Search advertising is probably the most effective form of marketing ever invented, according to journalist Miguel Helft.
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- 2009/10/26
- Digital marketing advice offered by alcohol body
Alcohol producers have been offered digital marketing advice to help avoid inadvertently targeting underage consumers or encouraging harmful drinking.
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- 2009/10/26
- Real-time search function to be launched on YouTube
YouTube is currently developing a function, called Comments Search, which will allow for real-time search, the company said.
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- 2009/10/23
- Search marketing to change as Google and Bing sign tweet deals
Real-time results from Twitter will appear in search engine results, after both Google and Microsoft announced deals with Twitter.
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- 2009/10/23
- Non-profits' online direct marketing campaigns lack email customisation
Non-profit organisations are struggling with email customisation, according to new research carried out by marketing company Return Path.
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- 2009/10/22
- Homebase expands email marketing campaign
DIY and home improvement chain Homebase has announced the expansion of its email marketing campaign, it has been reported.
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- 2009/10/22
- SEO landscape changes as Yahoo loses more ground
Businesses involved in a search engine optimisation (SEO) marketing campaign should be aware that Yahoo´s market share in the sector is falling.
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- 2009/10/21
- Mirror Group reviews media planning and buying account
Mirror Group Newspapers is reviewing its £6.5 million media planning and buying account, it announced yesterday.
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- 2009/10/21
- New survey shows importance of online direct marketing
Generation Y would prefer to abandon social networks before email or texting, new research has revealed.
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- 2009/10/21
- Facebook, Twitter and Google support net neutrality ruling
Chief executives officers (CEOs) from 24 of world´s biggest internet companies have sent a letter supporting network neutrality to the US Federal Communications Commission (FCC).
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- 2009/10/20
- New M&S site tops retail league table
Marks and Spencer´s (M&S´s) and WHSmith´s websites have topped a poll of the best online high street retailers in the UK.
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- 2009/10/20
- Ad agencies must adapt to the digital age, expert warns
Creative advertising agencies are not adapting to the new digital landscape, an industry expert has warned.
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- 2009/10/20
- Advertising group welcomes Yahoo/Microsoft deal
A possible search engine deal between Yahoo and Microsoft has been welcomed by the American Association of Advertising.
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- 2009/10/19
- Email marketing's future looks bright, study shows
Email marketing´s popularity looks set to continue, an industry expert has said.
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- 2009/10/19
- SEO will increase revenue and save money, expert says
Search engine optimisation (SEO) is the best way for businesses with an online presence to increase revenue and save money on advertising, an industry expert has said.
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- 2009/10/19
- Google launches first big UK ad push
Google launched its first major advertising initiative in the UK today, as part of an international marketing push.
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- 2009/10/16
- Google posts profits of £1bn as ad sector recovers
Google, while reporting its highest quarterly profits, has said the worst of the recession is behind us.
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- 2009/10/16
- Search marketing growing, online advertising forecast strong
Online direct marketing and advertising will see strong growth over the next five years, a report has said.
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- 2009/10/15
- YouTube makes video ad move
Google has launched a major auction-based video ad platform for YouTube in the UK, following its success in the US earlier this year.
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- 2009/10/15
- Google top search engine, Bing improving
Google´s search market share increased to nearly 65 per cent last month, according to the latest comScore survey.
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- 2009/10/15
- UK search marketing sector 'in recovery'
The UK´s search engine marketing industry is showing signs of recovery with advertisers increasing spend in the area during the third quarter, according to the latest research.
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- 2009/10/14
- Facebook and Twitter use grows in the US
Facebook´s US traffic has increased 194 per cent in the last year, according to web metrics provider Experian Hitwise.
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- 2009/10/14
- Coty to review media planning
Multinational fragrance company Coty is set to review its global media planning and buying account.
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- 2009/10/14
- Social Media 'is changing media planning'
Social media is changing media planning, an industry expert recently told the American Marketing Association.
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- 2009/10/13
- Online direct marketing used to re-launch Childline's helpline
Childline´s telephone helpline is to be re-launched by the NSPCC using a multichannel marketing campaign, according to Marketing Magazine.
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- 2009/10/13
- London launches viral campaign for England's 2018 World Cup bid
A new viral campaign to promote London´s inclusion in England´s 2018 World Cup bid has been launched by London United.
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- 2009/10/13
- Online direct marketing spending 'grows'
Online marketing budgets have returned to growth in the third quarter, according to the Institute of Practitioners in Advertising (IPA) Bellwether Report.
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- 2009/10/12
- Sidewikis won't 'affect SEO ratings'
Sidewikis will not yet affect a webpage´s search engine optimisation (SEO) ratings, an industry expert has said.
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- 2009/10/12
- Twitter in search marketing talks with Google and Microsoft
Twitter is in talks with both Google and Microsoft about striking data-mining deals which would change search marketing for small and medium-sized enterprises (SMEs), an industry expert has said.
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- 2009/10/12
- YouTube and Channel 4: Landmark content deal possible
Channel 4 and YouTube are close to signing a deal which would see the majority of Channel 4´s content hosted on the video-sharing site.
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- 2009/10/09
- Data lists 'the most important element' of email marketing
An expert has claimed that data lists are a fundamental aspect of email marketing that businesses should not ignore.
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- 2009/10/09
- Digital marketers 'dissatisfied with conversion rates'
New research has revealed that a number of firms using digital marketing tactics are unhappy with their conversion rates.
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- 2009/10/08
- Email marketing open rates 'rise 18.2%'
The popularity of email marketing appears to be growing, as new research has revealed that open rates are on the rise.
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- 2009/10/08
- Google dominates search market
New research from Hitwise has revealed that Google continues to dominate the search engine market.
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- 2009/10/08
- IAB launches online behavioural advertising guide
The Internet Advertising Bureau (IAB) has announced the launch of a new website which is designed to provide information to consumers on online behavioural marketing.
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- 2009/10/07
- Social media marketing 'can impact on search'
A new study has highlighted there are identifiable links between social media and search engine marketing.
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- 2009/10/07
- Understanding email marketing interaction 'fundamental'
An expert has claimed on companies to think about how their email marketing subscribers interact with subscribers.
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- 2009/10/06
- SEO 'can be effective for any company'
All kinds of firms can benefit from making use of search engine optimisation (SEO), it has been claimed.
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- 2009/10/06
- New trends set to transform email marketing
Emerging trends in the email marketing world are set to change the way many firms approach the format, according to an expert.
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- 2009/10/06
- Search begins for new direct marketing talent
The Direct Marketing Association (DMA) has announced the launch of this year´s Young Spark Award, which celebrates emerging young talent in the industry.
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- 2009/10/05
- Online video 'opens up fantastic opportunities'
Companies could enjoy "fantastic opportunities" by adding video content to their online direct marketing, it has been suggested.
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- 2009/10/05
- Study considers customer engagement through online marketing
Marketing advice body Econsultancy has started to collect responses for its new survey into customer engagement tactics.
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- 2009/10/02
- Online video viewing soars in the US
Viewings of online videos reached an all-time high in August, according to the latest figures released by digital analyst comScore.
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- 2009/10/02
- Bing SEO tips offered
A number of search engine optimisation (SEO) tips for Microsoft´s Bing have been offered by IT Pro, three months after the service was launched.
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- 2009/10/01
- Botnets are undermining email marketing
Cybercriminals operating botnets are undermining the work of email marketing professionals, it has been claimed.
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- 2009/10/01
- Online advertising overtakes TV
Online advertising spend grew by 4.6 per cent to £1.75 billion in the first half of 2009.
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- 2009/09/30
- Email marketing leads the way in Europe
Email marketing continues to be the most popular tool for online communication, according to new research.
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- 2009/09/30
- How long should SEO take?
The speed at which a search engine optimisation (SEO) takes effect is dependent on a number of factors, it has been claimed.
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- 2009/09/29
- Email marketing 'needs to be a dialogue'
Businesses should use email marketing campaigns to start a dialogue with their customers.
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- 2009/09/29
- Google introduces map-based search
Internet giant Google has introduced a new map-based search feature which helps people to easily locate facilities within a town.
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- 2009/09/28
- Businesses turn to online search marketing
More businesses are now using search marketing and taking advantage of websites such as Google thanks to the recession, according to one expert.
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- 2009/09/25
- Email marketing to grow by 15% in 2009
The email marketing sector in the UK will grow by 15 per cent during 2009, according to Econsultancy.
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- 2009/09/24
- Email marketing guide to be released
A new email marketing guide is set to be released that looks into the growing complication of trends in the sector.
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- 2009/09/23
- Unsubscribe links on email marketing must be easy to find
Unsubscribe links in email marketing messages should be easy for users to find, it has been claimed.
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- 2009/09/23
- Passive and active SEO is essential
An IT expert has claimed that a combination of active and passive search engine optimisation (SEO) is essential for modern businesses.
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- 2009/09/23
- Video 'should be optimised for YouTube'
Businesses could consider YouTube as a search marketing tool, according to one expert.
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- 2009/09/23
- Email mailing list 'crucial to target customers'
A mailing list is essential for forms looking to make a good return on investment with email marketing, according to one website.
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- 2009/09/23
- East of England businesses increasing marketing use
Businesses across the east of England are set to investigate using a number of new search marketing techniques, it has been revealed.
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- 2009/09/22
- Majority think online news should be free
The majority of internet users believe that online news should be free at the point of use, according to new research.
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- 2009/09/22
- Americans prefer eco-friendly direct mail marketing
A new survey by IBM has found that the majority of American consumers prefer traditional mail if it is certified as environmentally friendly.
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- 2009/09/22
- Marketing budgets continue to shrink
Marketing budgets are expected to continue falling during 2009, it has been reported.
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- 2009/09/21
- Starbucks to change in-store branding
International coffee chain Starbucks is set to abandon its uniform branding and will stop opening identical stores across the UK.
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- 2009/09/21
- Online marketing masterclass offered
A leading industry organisation is holding an Online Marketing Masterclass in London this November.
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- 2009/09/18
- Websites should be optimised for Bing
Businesses should ensure that their websites are optimised for other searches besides Google, it has been claimed.
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- 2009/09/18
- Forrester to showcase web analytics and email marketing techniques
One of the leading internet research firms in the US is set to unveil a range of proven tactics for integrating web analytics data into email marketing material.
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- 2009/09/17
- Social networking is becoming an integral marketing tool
People are increasingly turning to social networking sites to gather information and read reviews about products, it has been claimed.
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- 2009/09/17
- Firms should stop obsessing over search engine rankings
Businesses should stop obsessing over search engine rankings, it has been claimed.
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- 2009/09/16
- Research and insight 'critical to direct marketing'
Insight and research is crucial to effective direct marketing, according to one leading industry figure.
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- 2009/09/16
- Press Release marketing can be 'cost effective'
Using press release aggregators can help companies gain maximum media attention, it has been claimed.
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- 2009/09/16
- Email marketing integration takes consideration
Businesses wanting to integrate all their customer data into their email marketing software should be wary of how difficult the process can be, it has been claimed.
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- 2009/09/15
- Email marketing could be usurped by Twitter
Email marketing could be replaced by Twitter as many firms look to further drive down the cost of their marketing strategies, it has been claimed.
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- 2009/09/15
- Growing businesses must rely on direct marketing
Direct marketing is essential to the success of small and medium-sized firms, it has been claimed.
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- 2009/09/14
- Marketing campaigns 'should be tested'
Businesses should regularly test the effectiveness of their email marketing campaigns, it has been claimed.
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- 2009/09/14
- IDM launches email marketing qualification
The Institute of Direct Marketing (IDM) has launched a new qualification aimed at professionalising email marketing.
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- 2009/09/11
- John Lewis launches new email campaign
High street retailer John Lewis has launched a new email marketing campaign which offers a series of price match promotions.
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- 2009/09/11
- Lifestyle email campaigns doing well in the US
Email newsletters for style-conscious people are making headway in the US, it has been claimed.
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- 2009/09/10
- Daily Mirror cuts back on headline SEO
The Daily Mirror has abandoned the heavy use of keywords in headlines on its new gossip website 3am.co.uk, it has been claimed.
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- 2009/09/10
- Generation Y more receptive to opt-in email
People from generation Y are more receptive to permission-based email marketing than their older counterparts, it has been claimed.
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- 2009/09/09
- Businesses are 'credible if they have online subscribers'
Once a consumer hands over an email address to a company, they see that firm as a credible source of information, it has been claimed.
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- 2009/09/09
- SEO 'boosts insurance firm growth'
The use of search engine optimisation (SEO) techniques has been cited as the reason US insurance firm InsuranceAgents.com was listed in the Inc 500´s Top 25 Fastest Growing Companies.
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- 2009/09/08
- Direct marketing 'needs to be measured'
Businesses should ensure they monitor the success of the marketing campaigns closely, it has been claimed.
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- 2009/09/08
- 'Dating rules apply to email marketing'
Email marketing campaigns have been likened to online dating by one industry expert.
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- 2009/09/08
- Marketers are increasingly using online display ads
Digital marketing professionals are increasingly turning to online display advertising campaigns during the recession, it has been claimed.
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- 2009/09/07
- Google SEO should be picked up by bloggers
Google Engineer Matt Cutts has told bloggers that they could help boost the prominence of their writing if they bear in mind search engine optimisation (SEO) techniques.
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- 2009/09/07
- Poor quality content undermines a business's strategy
Poor quality content can undermine a business´s marketing strategy and potentially lose a company vital customers, it has been claimed.
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- 2009/09/04
- Email marketing should have long-term usability
Businesses carrying out email marketing campaigns should ensure their messages have long-term usability.
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- 2009/09/04
- Keep an eye on the competition
Keeping an eye on what competitors are doing is important when launching a new website, it has been claimed.
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- 2009/09/03
- SEO is important in email marketing
When email marketing is sent to consumers it is usually expected they will read the message when they get it, or delete it.
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- 2009/09/03
- Relevant content could stop people unsubscribing
Making sure email marketing material contains interesting and relevant content is the key to limiting the number of customers who unsubscribe from mailing lists, it has been claimed.
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- 2009/09/03
- Internet retailers fail to spot the importance of SEO
Online retailers are falling behind in terms of search engine optimisation (SEO), it has been claimed.
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- 2009/09/02
- Google 'isn't the only search engine'
Companies stepping onto the international stage and hoping to boost their search engine ranking should remember that Google is not the only service on the internet.
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- 2009/09/02
- Email marketing can be more economical
Businesses looking to increase their online presence by boosting their digital strategies may be interested to hear that email marketing can be more economical than other channels.
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- 2009/09/01
- Businesses are not communicating with their customers
Businesses are failing to effectively communicate with their customers using direct marketing, it has been claimed.
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- 2009/09/01
- Website redesigns must be SEO friendly
Companies considering redesigning their online presence must ensure that their new website is search engine friendly, it has been claimed.
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- 2009/09/01
- Digital marketers using Facebook need to consider SEO
Marketers using social networking sites such as Facebook to further their digital campaigns need to be wary of search engine optimisation (SEO), it has been claimed.
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- 2009/08/28
- Companies should check their reputation on Google
Companies should regularly check their Google listing to make sure no negative content is making it to the top of the company´s search engine ranking list, it has been claimed.
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- 2009/08/27
- B2B Radio offers email marketing tips
A business to business internet radio broadcaster has started putting hints and tips for email marketing on iTunes.
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- 2009/08/27
- Advertising spend to rise next year
The impact of the recession on the advertising sector will start to let up in 2010, according to one marketing expert.
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- 2009/08/26
- Sony to spend £82m on marketing
Sony has announced that it is set to spend £82 million on marketing its redesigned PlayStation3 Slim in Europe.
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- 2009/08/26
- Mydeco launches new email campaign
Home furnishings firm Mydeco has launched its second weekly email bulletin, which the company has sent to a proportion of its users.
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- 2009/08/25
- 'Sooner rather than later should be SEO mantra'
Businesses looking to improve their search engine ranking should start their campaigns sooner rather than later, it has been claimed.
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- 2009/08/25
- SEO failure blamed for paper's losses
A lack of good search engine optimisation (SEO) techniques has been blamed for the huge losses made by thelondonpaper.
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- 2009/08/25
- Firms should not 'abuse email marketing'
Companies that bombard their customers with email marketing could be making a big mistake, it has been claimed.
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- 2009/08/24
- Google rankings become more difficult to cheat
Marketers looking to use search engine optimisation (SEO) techniques to cheat their way to the top of Google´s rankings may find it more difficult as the search engine evolves, it has been claimed.
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- 2009/08/24
- Google improves digital marketing Insights
Google Insights for Search has been updated to improve the forecasting that marketers can do before embarking on search engine optimisation (SEO) programmes.
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- 2009/08/24
- B&Q sends first viral marketing campaign
DIY retailer B&Q has sent out its first viral marketing campaign ahead of the bank holiday weekend – which is traditionally associated with home improvements.
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- 2009/08/21
- Opt-in email marketing can boost sales
The more opt-in email marketing campaigns that businesses deliver, the more likely they are to generate sales, it has been claimed.
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- 2009/08/21
- Email marketing should support social campaigns
Businesses should back up their social networking advertising campaigns by using email marketing, it has been claimed.
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- 2009/08/20
- Email marketing should be scheduled
Email marketers should try and keep to a tight schedule when sending out promotional material to their firm´s existing customers, it has been claimed.
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- 2009/08/20
- HR departments 'should use branding techniques'
Businesses have been told that their human resources (HR) departments should use branding strategies to recruit and keep hold of the best workers.
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- 2009/08/20
- Online advertising 'catches up with traditional channels'
Online advertising has a similar effect on sales to TV marketing campaigns, it has been claimed.
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- 2009/08/19
- Small firms should turn to e-marketing
Small and medium-sized businesses should be using e-marketing as it is a useful campaigning tool, it has been claimed.
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- 2009/08/19
- Databases are essential in email marketing
The use of databases in email marketing is essential, it has been claimed.
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- 2009/08/18
- HP: "More is less" in email marketing
The world´s biggest technology firm claims that when it comes to email marketing less can mean more.
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- 2009/08/18
- Small businesses boost marketing spend
A third of small businesses are set to increase their marketing spend over the coming year, it has been claimed.
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- 2009/08/18
- Online video marketing needs to be tailored - not just funny
Businesses considering launching an online digital video campaign should look beyond creating amusing clips similar to those that can be found on YouTube.
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- 2009/08/17
- Domain names 'should contain relevant keywords'
Where possible a company´s domain names should contain relevant keywords, as this will boost search engine optimisation significantly, it has been claimed.
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- 2009/08/17
- It's not just businesses that can use SEO
Businesses are not the only ones who can benefit from using search engine optimisation (SEO) to raise their profile, it has been claimed.
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- 2009/08/17
- Organic traffic with SEO is the 'best thing for businesses'
Increasing organic internet traffic is one of the best ways for businesses to boost the number of people visiting their websites, it has been claimed.
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- 2009/08/14
- AP to withhold news to improve search engine ranking
The Associated Press is planning on holding back breaking news on a number of key websites to boost its search engine ranking.
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- 2009/08/14
- Online press releases can maximise visibility
Using an online press release distribution strategy can boost visibility for small firms, it has been claimed.
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- 2009/08/14
- Shoppers more likely to buy when they use PPC
Online shoppers are more likely to make a purchase when they arrive at a website via a pay-per-click advertisement when compared with those who use natural links, it has been claimed.
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- 2009/08/13
- Companies should consider social media marketing before rushing in
Businesses should give careful thought and consideration to social media marketing before rushing in and opening Facebook and Twitter accounts, it has been claimed.
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- 2009/08/13
- B2B marketing can generate leads
Business to business (B2B) marketing can improve a firm´s lead generation and boost sales, it has been claimed.
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- 2009/08/13
- Marketers should do more to promote their activities
Marketing professionals should do more to ensure that their efforts are recognised in company reports and annual board meetings, it has been claimed.
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- 2009/08/12
- Google modifies search engine
Internet search giant Google made a series of modifications to its search engine yesterday.
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- 2009/08/12
- SEO is number one priority for many
For a large number of firms search engine optimisation (SEO) is the number one priority, it has been claimed.
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- 2009/08/11
- Food firms fight organic produce bad press
A number of high-profile organic food manufacturers have joined forces to fight the recent negative press surrounding the presumed benefits of the industry´s products.
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- 2009/08/11
- New campaign to promote professional marketing qualifications
A new campaign has been launched by the Chartered Institute of Marketing (CIM) to show the important role professional marketing qualifications play in the industry.
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- 2009/08/11
- Travelodge combines IT and marketing
International hotel chain Travelodge is set to combine its marketing and IT operations in a new e-commerce team.
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- 2009/08/10
- Credit crunch has 'changed the face of marketing'
The ongoing global economic downturn and recession in the UK has had a huge impact on the advertising industry, it has been claimed.
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- 2009/08/10
- CRM is key to boosting ROI
Customer Relationship Management (CRM) is an essential part of boosting return on investment (ROI), it has been claimed.
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- 2009/08/07
- Digital marketing offers greater ROI
Businesses are increasing the proportion of their budgets spent on digital marketing because it provides a greater return on investment (ROI), it has been claimed.
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- 2009/08/07
- Mobile marketing set to become a global phenomenon
Mobile phone marketing is set to be the next big digital advertising phenomenon, according to new research.
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- 2009/08/07
- Digital and experiential marketing go together
Experiential marketing specialist should support their campaigns with effective digital marketing in order to improve results, it has been claimed.
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- 2009/08/06
- MG Motor UK reviews advertising
MG Motor UK has called a review of its advertising account and is on the lookout for agencies to take up the role.
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- 2009/08/06
- Marketing spend 'shifting to social marketing'
Social marketing is starting to increase its share of advertising spend as marketers change their budgets to incorporate the new platform, it has been claimed.
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- 2009/08/05
- Orange to shake up retail presence
Mobile phone operator Orange has launched three new retail formats which could change the way it engages with customers on the high street.
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- 2009/08/05
- Virgin Media to be honest
Broadband provider Virgin Media has claimed that it will not over-egg the internet speeds it offers to potential customers.
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- 2009/08/05
- End in sight for recession
The end of the recession for British advertising firms appears to be in sight as the number of marketing companies filing for insolvency begins to fall, it has been claimed.
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- 2009/08/04
- New marketing drive from Taylor Wimpey
House builder Taylor Wimpey has created a new marketing tool to promote its developments across west Scotland.
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- 2009/08/04
- Project Kangaroo finds a buyer
Digital video on demand service Project Kangaroo has found a buyer.
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- 2009/08/04
- Channel 4 and Virgin Media team up
Channel 4´s high-definition (HD) television offering is the latest to be added to Virgin Media´s HD package.
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- 2009/08/03
- New report uncovers online shopping habits
A new report from internet research firm comScore has highlighted the online shopping habits of internet users – a useful insight for digital marketers.
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- 2009/08/03
- Microsoft and comScore join forces
Software giant Microsoft and internet analysis firm comScore have joined forces to develop a new media planning solution.
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- 2009/07/31
- New Microsoft-Yahoo! deal 'could have implications for web marketers'
The new deal agreed between Microsoft and Yahoo! could have significant implications for companies involved in online search marketing, it has been suggested.
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- 2009/07/30
- Third of firms prefer direct marketing
Almost a third of companies think direct marketing is the best way to build relationships with clients.
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- 2009/07/29
- Government tells staff to Tweet
The government has launched a new guide advising civil servants on how to use Twitter.
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- 2009/07/29
- Social media 'can boost search marketing'
Businesses can improve their online direct marketing strategies by becoming involved in social networking, it has been suggested.
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- 2009/07/29
- YouTube trials new ad technology
YouTube has announced that it is to branch out in its online direct marketing techniques.
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- 2009/07/29
- Volkswagen teams up with digital media agency
Car manufacturer Volkswagen has revealed that it has teamed up with a digital media agency in a new social media campaign.
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- 2009/07/28
- Two-thirds of web users 'embrace social networking'
A study has revealed the extent to which web users are embracing social networking, highlighting that almost two-thirds have set up a profile on at least one such site.
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- 2009/07/28
- Marketers and consumers 'have differing perceptions of ads'
New research has highlighted that advertisers and consumers have significantly different perceptions of whether a campaign is successful or not.
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- 2009/07/28
- Third of online shopping done at work
Almost a third of online purchases made in the UK are performed while the buyer is at work, according to new research.
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- 2009/07/27
- Aspects of internet advertising 'can be irritating'
New research has highlighted that consumers find come aspects of internet advertising frustrating, with expanding ads being the main bugbear.
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- 2009/07/27
- Q1 sees 95% of marketing emails delivered
Almost 95 per cent of marketing emails were delivered in the first quarter of 2009, according to new figures.
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- 2009/07/27
- Businesses 'need to maintain marketing efforts'
It is vital that businesses maintain a relationship with the public during the recession, according to one expert.
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- 2009/07/24
- Marketers 'using a mix of media'
Advertisers are relying less on print ads and increasingly turning their attention to internet and digital marketing, according to a new study.
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- 2009/07/24
- MailOnline 'most visited newspaper website in June'
MailOnline has taken over from Guardian.co.uk as the most popular newspaper website in the UK, according to new data.
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- 2009/07/23
- Marketers 'underestimating inserts'
Marketers are neglecting to see how inserts can help generate online responses from consumers, it has been claimed.
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- 2009/07/23
- Email delivery concerns highlighted
Email deliverability is posing a problem for companies, according to new research.
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- 2009/07/23
- Lauren Laverne ad to tackle alcohol abuse at festivals
TV presenter and DJ Lauren Laverne has signed up to appear in an online video as part of the Drinkaware marketing campaign.
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- 2009/07/22
- Businesses 'planning to up marketing spend'
Marketers are optimistic about the second half of 2009, with two-fifths of business leaders planning to boost marketing spend over the next six months.
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- 2009/07/22
- Baby formula ads rapped by ASA
Adverts for baby formula have been banned by the Advertising Standards Agency (ASA) for being misleading.
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- 2009/07/21
- 30m Brits use social networking during May
The growing popularity of social networking has been highlighted by new research which shows 80 per cent of the UK population use such sites.
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- 2009/07/21
- Gov't marketing spend rises 43%
The UK government boosted its marketing spend by 43 per cent in the 12 months to March 2009, according to new data.
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- 2009/07/20
- Keep e-marketing customer focused, expert advises
E-marketing can help businesses create campaigns which are easy to update and therefore retain customers´ attention, according to one expert.
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- 2009/07/17
- Marketers appreciated by 'majority of consumers'
Work carried out by marketing firms is appreciated by the majority of consumers, according to new research.
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- 2009/07/16
- New marketing campaign for responsible drinking
The alcohol industry has come together to create a new multi-platform marketing campaign to encourage responsible drinking.
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- 2009/07/16
- Quality, not quantity should be firms marketing mantra
Marketers should focus on the quality of their material and not the quantity of it, it has been claimed.
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- 2009/07/15
- Nokia and Pepsi in music promotion
Mobile phone manufacturer Nokia and soft drinks company Pepsi have teamed up for a new on-pack music promotion.
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- 2009/07/15
- KFC fresh food advert banned
Fast food chain KFC has had one of its television adverts pulled by the Advertising Standards Authority (ASA) after the organisation found that the marketing material was misleading.
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- 2009/07/14
- Direct marketing 'more likely to sway people to visit new sites'
Traditional direct marketing is more likely to encourage people to visit an unfamiliar website or make a purchase than digital efforts, according to two-thirds of consumers.
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- 2009/07/14
- Brands to help the UK film industry
The UK Film Council is looking to big business to support the British movie sector, it has been reported.
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- 2009/07/14
- Mobile marketing in the UK is growing
A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year.
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- 2009/07/13
- Marketers 'unsure of Olympic restrictions'
New research has highlighted that many marketers are still unsure of the restrictions placed on them by the London Olympic Games and Paralympic Games Act, three years after it was published.
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- 2009/07/13
- Microsoft to sell digital agency
Software giant Microsoft is set to sell its digital advertising agency RazorFish, it has been claimed.
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- 2009/07/13
- Decline in marketing budgets 'is slowing'
The recent decline in marketing budgets is beginning to slow down, it has been claimed.
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- 2009/07/10
- EDF faces legal action over branding
Environmentally-friendly energy firm Ecotricity has launched a High Court action against EDF over its Green Energy Day campaign.
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- 2009/07/10
- Marketers justifying spending with online advertising
An increasing number of marketing professionals are turning to online advertising techniques to justify their spending, it has been claimed.
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- 2009/07/09
- ASA advert ban is counterproductive
The Advertising Standards Authority´s decision to ban an online advert for the US comedy I Love You Man will make the trailer more popular, it has been claimed.
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- 2009/07/09
- Investors warned against Twitter
Newspaper tycoon Rupert Murdoch has warned against investors ploughing money into Twitter until the website develops a business model that can make money.
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- 2009/07/08
- Directgov to get site revamp
Government information portal Directgov is to undergo an image transformation as part of plans to increase traffic to the site.
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- 2009/07/08
- MPs attack ASA
MPs and a consumer watchdog have criticised the Advertising Standards Authority (ASA) for having a voluntary and lax regulatory system.
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- 2009/07/07
- Gordon's and the Telegraph join forces
Gin manufacturer Gordon´s and the Telegraph Media Group have joined forces to create a free newspaper aimed at winning over younger readers.
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- 2009/07/07
- Fewer marketing emails are being read
The number of email-based marketing messages read by consumers has fallen, according to new research.
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- 2009/07/06
- BT ends partnership with Phorm
British Telecom (BT) has dropped its controversial business partnership with behavioural advertising firm Phorm.
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- 2009/07/06
- Advertising downturn is 'slowing'
The decline in advertising spend during the second quarter of the year was slower than in the preceding three months, it has been claimed.
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- 2009/07/03
- Email marketing 'needs to be effective'
A large number of firms are not using email marketing to its full potential, it has been claimed.
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- 2009/07/03
- Businesses should 'not neglect marketing during the downturn'
Businesses should not neglect the use of marketing during the recession, it has been claimed.
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- 2009/07/02
- Guinness celebrates 250th anniversary
Guinness has launched its first ever global marketing campaign to celebrate the 250th anniversary of its creation.
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- 2009/07/02
- Using the right marketing method is 'vital'
Marketing professionals should use a range of techniques to ensure they are not missing or alienating potential customers, it has been claimed.
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- 2009/07/01
- New marketing campaign for Zurich Connect
A new radio and television advertising campaign will be launched for Zurich Connect – a direct insurance product from the firm.
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- 2009/07/01
- Content is still an important part of SEO
Good quality content is the key to effective search engine optimisation (SEO), it has been claimed.
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- 2009/07/01
- Marketers are 'turning to picture messaging'
The proliferation of mobile marketing is driving up the use of picture messaging as an advertising tool, it has been claimed.
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- 2009/06/30
- Smirnoff is set to focus on lifestyle
Alcoholic drinks manufacturer Diageo is set to drop its current marketing strategy for Smirnoff, which focuses on the purity of its product, in favour of a more lifestyle-orientated advertising drive.
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- 2009/06/30
- Leading publishers may cut costs by pooling resources
Leading newspaper and magazine publishers may start pooling their resources in order to reduce their operating costs, it has been claimed.
- Read Article
- 2009/06/30
- New iPhone app from Absolute Radio
Absolute Radio is the latest firm to launch its own iPhone application.
- Read Article
- 2009/06/30
- Advertising spend in UK down
UK advertising spend in the UK fell by four per cent to £18.6 billion last year, according to new research.
- Read Article
- 2009/06/29
- Orange cuts more jobs
Mobile phone operator Orange is set to cut a further 370 jobs in the UK as part of a major efficiency drive.
- Read Article
- 2009/06/29
- No shortcuts to boosting search engine ranking
A range of search engine optimisation (SEO) tips have been issued to help firms boost traffic to their websites.
- Read Article
- 2009/06/29
- Sky to challenge Ofcom over channel sharing
Broadcaster Sky is set to challenge Ofcom over plans which would force it to share its paid-for programming.
- Read Article
- 2009/06/29
- Microsoft and Publicis to serve targeted TV ads
Software giant Microsoft and marketing firm Publicis Groupe have signed a deal to use information gathered through TV set-top boxes to deliver better-targeted advertising campaigns to viewers.
- Read Article
- 2009/06/29
- Unicef changes marketing tack
Children´s charity Unicef has started to reposition itself as a campaigner for children´s rights.
- Read Article
- 2009/06/26
- Scottish Power offers £4m marketing account
Scottish Power is on the hunt for an advertising agency to deal with its £4 million direct marketing account.
- Read Article
- 2009/06/26
- Guardian retains top online newspaper spot
The Guardian´s online offering has retained the top spot as the UK´s most visited news website, according to new figures.
- Read Article
- 2009/06/25
- Google launches new app-based advertising tool
After months of testing Google has launched the latest weapon in its advertising arsenal.
- Read Article
- 2009/06/25
- Habitat in Twitter faux pas
High street furnishings retailer Habitat has apologised after ´misusing´ Twitter to market its products.
- Read Article
- 2009/06/24
- British Gas ad escapes ban
The latest advert from British Gas, which claims "your home is your world", has escaped a ban from the Advertising Standards Authority (ASA).
- Read Article
- 2009/06/24
- Australia uses expenses scandal to promote tourism
Tourism South Australia has used MPs blacked-out claims forms to encourage travellers to head to the country.
- Read Article
- 2009/06/23
- Microsoft to 'reinvent media planning'
Software giant Microsoft has teamed up with Interpublic to try and re-invent the way firms carry out their media planning.
- Read Article
- 2009/06/23
- Facebook in new advertising row
Facebook has come under fire from advertisers, who claim they have been charged for clicks on their adverts that have never occurred.
- Read Article
- 2009/06/22
- Music marketing drive from Orange with Glasto app
Orange has upped the ante as it attempts to become the most down-with-the-kids mobile phone operator in the UK.
- Read Article
- 2009/06/22
- IFAs to take advantage of social networking
More Independent Financial Advisers (IFAs) are looking to benefit from the proliferation of social networking on the internet.
- Read Article
- 2009/06/19
- Social media marketing stepped up at First Direct
After claiming it was the first bank to embrace social media, First Direct has launched its own social media newsroom.
- Read Article
- 2009/06/19
- EC scrutinises Facebook's open policy
The European Commission´s (EC´s) privacy regulator has raised concerns about Facebook´s open policy, which allows marketers to mine users´ personal data.
- Read Article
- 2009/06/18
- Online direct marketing set for growth
New research has predicted that the popularity of online direct marketing is set to grow over the next few years.
- Read Article
- 2009/06/18
- Home Office reviews marketing contract
The Home Office has initiated a review of its multi-million pound marketing portfolio aimed at adults.
- Read Article
- 2009/06/17
- Commercial broadcasters to get help from license fee payers
The government wants to use cash from the BBC´s license fee to support commercial broadcasters during the ongoing economic downturn.
- Read Article
- 2009/06/17
- Government to spend £12m on online marketing
The government is planning on spending £12 million on a co-ordinated marketing campaign encouraging Britons to get online.
- Read Article
- 2009/06/16
- Norwegian hacker creates anti-iPhone advert
A Norwegian hacker known as DVD Jon has created an anti-iPhone advert and placed it next to Apple´s flagship store in San Francisco.
- Read Article
- 2009/06/16
- Lonely Planet launches mobile city apps
Travel guide firm Lonely Planet has launched a range of city guides for the iPhone and iPod Touch.
- Read Article
- 2009/06/15
- Paid search is less effective than optimisation
Paid search is less effective than natural search engine optimisation as the cost of the former has climbed dramatically over the past year.
- Read Article
- 2009/06/15
- Microsoft and Google in advertising battle
Google and Microsoft have started an advertising battle over the marketing of their respective web browsers.
- Read Article
- 2009/06/12
- Market research industry experienced growth in 2008
The British market research industry saw its revenues increase by 6.22 per cent last year, according to new research.
- Read Article
- 2009/06/12
- Email marketers 'should not be lazy'
Email marketing can undermine a company´s brand image if low quality campaigns are implemented, it has been claimed.
- Read Article
- 2009/06/11
- New cross-media venture from big players
Viacom Brand Solutions, Pearl & Dean, and MySpace are joining forces to create a new cross-platform commercial venture which will offer companies tailored TV, cinema and online advertising.
- Read Article
- 2009/06/11
- Fosters to remind customers it is Australian
Fosters is set to drop its marketing focus on the benefits of drinking a cold beer and explore the brand´s Australian heritage.
- Read Article
- 2009/06/10
- Online Sky advert banned
An online Sky promotion offering existing customers £50 of Marks & Spencer (M&S) vouchers if they recommend a friend to the service has been banned.
- Read Article
- 2009/06/10
- Targeted campaigns get more support
More and more marketing agencies are looking to use tailored campaigns to reach specific audiences, it has been claimed.
- Read Article
- 2009/06/09
- Phones4U changes marketing strategy
Phones4U is set to shake up its marketing strategy in order to improve its appeal.
- Read Article
- 2009/06/09
- Branding 'more important to digital consumers'
Branding is more important to digital consumers than their non-digital counterparts, it has been claimed.
- Read Article
- 2009/06/08
- Microsoft's Bing search engine set to replace Google?
Some 55 per cent of internet users will replace Google with Bing as their search engine of choice, it has been claimed.
- Read Article
- 2009/06/08
- 'Property boom' is PR stunt
A PR firm in Northern Ireland has organised a fake ´property boom´ on behalf of a construction firm, it has been reported.
- Read Article
- 2009/06/05
- Yahoo denies Microsoft partnership
Yahoo chief executive Carol Bartz has denied that the company is planning to join forces with Microsoft on new search engine ventures.
- Read Article
- 2009/06/05
- YouTube to host new Luc Besson film
Video sharing website YouTube is set to premiere a new advertising funded film from Luc Besson.
- Read Article
- 2009/06/04
- Phorm to launch behavioural targeting product
Controversial internet advertising company Phorm is set to launch a new targeting tool in the UK.
- Read Article
- 2009/06/04
- Most effective marketing tools are SEO and email
Search engine optimisation (SEO) and email marketing are the most effective tools businesses have in their digital advertising arsenal, it has been claimed.
- Read Article
- 2009/06/03
- Facebook launches its own currency
Social networking website Facebook has launched its own currency as it tries to become less reliant on advertising revenues.
- Read Article
- 2009/06/03
- NHS picks advertising agency for organ donor campaign
The NHS Blood and Transplant service has picked Abbott Mead Vickers BBDO (AMV) to create Britain´s first national organ donation advertising campaign.
- Read Article
- 2009/06/03
- Susan Boyle boosts ITV advertising revenue
Advertising revenue at broadcaster ITV was buoyed by Britain´s Got Talent, the Champions League and the FA Cup final last week.
- Read Article
- 2009/06/02
- JWT to handle Microsoft Bing advertising
Advertising for Microsoft´s Bing search engine is to be handled by international marketing firm JWT.
- Read Article
- 2009/06/02
- DoH delays 'hinder Change4Life uptake'
The Department of Health (DoH) has failed to produce a range of definitive on-pack guidelines for its Change4Life initiative, meaning many marketing campaigns in support of the scheme have been launched without consistent branding.
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- 2009/06/02
- Companies are expected to use recycling logos
British consumers expect direct marketing material to contain recycling logos, according to new research.
- Read Article
- 2009/06/01
- Virgin Media is set to expand its retail presence
Virgin Media is set to open a host of new stores across the country as part of a move to boost awareness of its brand.
- Read Article
- 2009/05/29
- Microsoft unveils new semantic search engine
Software giant Microsoft has unveiled the latest incarnation of its search engine offering.
- Read Article
- 2009/05/28
- Mango signs up Scarlett Johansson
Scarlett Johansson has been signed up as the new face of high street fashion retailer Mango.
- Read Article
- 2009/05/28
- Santander drops British brands
Spanish banking group Santander has dropped its British brands Abbey, Bradford & Bingley and Alliance & Leicester.
- Read Article
- 2009/05/27
- Sky and Channel 4 in potential merger talks
Broadcasters BSkyB and Channel 4 are in talks about the possibility of merging their advertising sales departments.
- Read Article
- 2009/05/27
- Samsung Mobile and Bebo join forces
Samsung Mobile has signed a content deal with social networking site Bebo.
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- 2009/05/26
- eBay is not responsible for counterfeits
A high court ruling has confirmed that online auction website eBay is not liable for the sale of counterfeit L´Oreal products on its website.
- Read Article
- 2009/05/26
- Thorntons gets online sweet shop
Confectioner Thorntons has launched an online sweet shop which sells Butterkist popcorn, Dip Dabs and Sherbert Fountains.
- Read Article
- 2009/05/22
- YouTube gets Google Analytics
YouTube is set to get the same marketing analysis tools that the Google search engine uses.
- Read Article
- 2009/05/22
- Guardian regains most popular online paper title
The Guardian has once again become the most popular British online newspaper.
- Read Article
- 2009/05/21
- Microsoft to take on Google again
Software giant Microsoft is set to unveil a new search engine to rival Google´s market-dominating offering next week.
- Read Article
- 2009/05/21
- Direct digital marketing 'must be relevant'
UK businesses should make sure that all the email marketing material they send is relevant to its target audience, according to one industry expert.
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- 2009/05/21
- Email campaigns can be "a blessing and a curse"
Email marketing is "a blessing and a curse" in that it allows companies to send a message to more than one recipient, but readers are becoming more and more discerning, it has been claimed.
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- 2009/05/20
- Marketers are not using data effectively
Businesses are failing to use data collected from consumers to improve their email marketing campaigns, it has been claimed.
- Read Article
- 2009/05/20
- HomePride oven cleaner ad cleared
The Advertising Standards Authority (ASA) has cleared a television advert for HomePride oven cleaner which received complaints accusing it of being sexist.
- Read Article
- 2009/05/20
- Marketers must account for their budgets
Marketers must fight the preconception that they are "unaccountable, untouchable, slippery and expensive" by accounting for their often large budgets, it has been claimed.
- Read Article
- 2009/05/19
- Wolfram Alpha semantic search engine launched
A new semantic search engine created by UK scientist Dr Stephen Wolfram has been launched.
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- 2009/05/19
- Sun slashes cover price to boost circulation
The Sun newspaper has cut its cover price in the Carlton region of the UK to just 20p as it attempts to boost market share at the expense of its rivals.
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- 2009/05/18
- Facebook warned to improve online advertising
Social networking site Facebook has been warned by businesses to improve its advertising.
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- 2009/05/18
- Eminem promotes new album with mock rehab centre
Popular rapper Eminem has got marketing agency Blazinstar Experiential to create a mock rehab centre in central London to promote his new album.
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- 2009/05/18
- LES and thelondonpaper go head-to-head
Free newspaper thelondonpaper has gone head-to-head with the London Evening Standard by using satirical adverts which poke fun at the latter´s ´apology´ advertising campaign.
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- 2009/05/15
- Access Self Storage in website facelift
Access Self Storage is set to give its website a facelift in an attempt to improve user experience.
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- 2009/05/15
- New anti-advertising network developed
A new anti-advertising network called Contenture has been created which allows users to block advertising in their browser for a fee.
- Read Article
- 2009/05/15
- DfT appoints advertising agency
The Department for Transport (DfT) has appointed advertising agency Glue to handle its online journey planner account.
- Read Article
- 2009/05/14
- Government appoints director of digital engagement
The government has appointed a new director of digital engagement as it attempts to encourage online dialogue between voters and MPs.
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- 2009/05/14
- Express Newspapers to cut advertising staff
Express Newspapers, which owns the national title the Daily Express, is in the process of reducing its advertising sales team, it has been reported.
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- 2009/05/14
- VisitBritain to redesign websites
VisitBritain has appointed Sapient Interactive to redesign all of its websites in a three-year deal which the organisation hopes will attract 30 million visitors.
- Read Article
- 2009/05/13
- Trinity Mirror watches ad revenues decline
Newspaper group Trinity Mirror has reported that advertising revenue at its national titles has plummeted by 17 per cent year-on-year.
- Read Article
- 2009/05/13
- Rightmove expects profits to increase this year
Online property portal Rightmove is expecting its profits to increase this year despite bleak forecasts relating to the housing market and wider economy.
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- 2009/05/13
- Cravendale advert escapes ban
Adverts for Cravendale milk, which some viewers felt were racist, have not been banned by the Advertising Standards Authority (ASA).
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- 2009/05/12
- Plusnet re-introduces referral discount
Internet service provider Plusnet has re-introduced its customer referral reward scheme.
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- 2009/05/12
- Online retailers need to 'improve consumer trust'
Online retailers need to improve trust if they are to take full advantage consumer spending on the internet, according to new research.
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- 2009/05/12
- Defra offers green advertising workshops
The Department for Environment, Food and Rural Affairs (Defra) is offering a selection of free marketing workshops aimed at helping advertisers "go green" with their products.
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- 2009/05/11
- Tango turns drinks can labelling upside down
Britvic has turned the labelling on cans of Tango upside down after reportedly being dared to do so by a social network site user.
- Read Article
- 2009/05/11
- Tesco revamps its loyalty scheme
Supermarket chain Tesco has relaunched its Clubcard with the revival of the Tesco family.
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- 2009/05/11
- NMC considers subscription model to boost revenue
The National Magazine Company (NMC) is considering trialling a paid-for business model in an attempt to boost revenues.
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- 2009/05/08
- EasyJet to launch in-flight weddings
EasyJet is looking into whether it can perform in-flight weddings for couples looking for alternative ceremony venues.
- Read Article
- 2009/05/08
- Agencies scramble for Barclays contract
Advertising agencies Bartle Bogle Hegarty (BBH) and Mather Communications are scrambling for a multi-million pound advertising contract with Barclays.
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- 2009/05/08
- Evening Standard gets rebranded
The Evening Standard will change its name on Monday May 11th to the London Evening Standard.
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- 2009/05/07
- Govt and ASA in NHS spat
The government and the Advertising Standards Authority (ASA) have come to blows over an NHS advert which outlined patients´ rights to choose where they are treated.
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- 2009/05/07
- Loyd Grossman in direct marketing campaign
Loyd Grossman has launched a direct marketing drive for his luxury food brand in an attempt to boost sales and increase market share.
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- 2009/05/07
- Google claims it is supporting publishers
Despite much criticism from the publishing sector in Britain, Google claims it is in business to help content producers in the UK drive people to their websites.
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- 2009/05/06
- Government to expand reach of Change4Life
The Department of Health (DoH) is set to expand its Change4Life marketing drive with a sub-brand called Start4Life, it has been reported.
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- 2009/05/06
- KFC in halal trial
KFC has launched a trial in a selection of its London fast food outlets which will see the stores offering halal products.
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- 2009/05/06
- Innocent axes Village Fete
Smoothie producer Innocent has scrapped its annual Village Fete marketing drive.
- Read Article
- 2009/05/05
- Walkers-Marmite deal comes to an end
The licensing deal between Walkers and Unilever, which saw the pair marketing Marmite-flavoured crisps, has come to an end.
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- 2009/05/05
- Virgin Media in BBC tie-in
Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.
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- 2009/05/05
- Virgin Media in BBC tie-in
Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.
- Read Article
- 2009/05/05
- T-Mobile holds flash-mob event
Mobile phone operator T-Mobile has launched another advertising campaign which takes advantage of the flash-mob phenomenon.
- Read Article
- 2009/05/01
- OMD wins PlayStation contract
Advertising agency OMD has won Sony PlayStation´s £80 million international media account.
- Read Article
- 2009/05/01
- EMI expands marketing departments
Record label EMI Music has expanded its marketing teams with several key appointments.
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- 2009/05/01
- Brands boosted by international exposure
International advertising campaigns across a range of media formats boost brand performance, it has been claimed.
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- 2009/04/30
- Loan adverts could be banned
Personal loan adverts aired on daytime television could be banned by the Advertising Standards Authority (ASA), it has been claimed.
- Read Article
- 2009/04/30
- MPs denounce product placement rules
Labour MPs have called on the government to review its rules on product placement in television shows.
- Read Article
- 2009/04/30
- DoH launches health campaign
A new public health campaign concerning the deadly swine flu has been launched by the Department of Health (DoH).
- Read Article
- 2009/04/30
- IAB unveils online video guidelines
The Internet Advertising Bureau (IAB) has revamped its online video advertising best practice guidelines.
- Read Article
- 2009/04/29
- Social networking 'to continue growing'
The number of internet users regularly checking social networking sites will rise to 50 per cent over the next four years, it has been predicted.
- Read Article
- 2009/04/29
- ASA to focus on comparison ads
The Advertising Standards Authority (ASA) is set to focus its attention on price comparison ads in the coming year, according to reports.
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- 2009/04/29
- McCann Erickson to win Olympic contract?
McCann Erickson is poised to scoop the London Olympics 2010 marketing account, according to reports.
- Read Article
- 2009/04/28
- Marketing agency collects Marathon Tweets
The London marathon may be over, but anyone wanting to read about it can make use of Worth´s London Twitterthon.
- Read Article
- 2009/04/28
- Online advertising campaign from Reader's Digest
Reader´s Digest has launched an online campaign to promote its subscription services.
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- 2009/04/28
- Barclays returns to mortgage advertising
Barclays has resumed advertising mortgages on TV, with a new campaign promoting offset deals.
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- 2009/04/27
- Facebook exec moves to MySpace
Rupert Murdoch´s News Corporation has appointed former Facebook chief revenue officer Owen Van Natta to head-up its MySpace social networking website.
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- 2009/04/27
- Cobra launches iPhone app
Cobra Beer has created a new iPhone application called iBanter, which offers 200 videos from many of the UK´s best comedians.
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- 2009/04/27
- Media moguls lose £3 billion
The UK´s most powerful media moguls have lost more than £3 billion in personal wealth, according to figures published in the Sunday Times Rich List.
- Read Article
- 2009/04/24
- Directgov launches Moneyspeak
Following chancellor Alistair Darling´s Budget speech, Directgov has launched a new financial advice application which can be shared on social networking websites such as Facebook and MySpace.
- Read Article
- 2009/04/24
- The Apprentice pulls in viewers
The Apprentice pulled in more viewers than any other prime-time show as the competing teams embarked on a marketing pitch.
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- 2009/04/24
- ITV 'fails to capitalise on talent'
Broadcaster ITV and video sharing website YouTube have reportedly missed out on millions of pounds of advertising revenue after failing to reach an agreement over which adverts to display alongside clips of Britain´s Got Talent star Susan Boyle.
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- 2009/04/24
- Telegraph is most popular news website
The Daily Telegraph has regained the top spot as Britain´s most popular newspaper website.
- Read Article
- 2009/04/23
- HP launches Europe-wide marketing review
Hewlett Packard (HP) is launching a European-wide review of its direct marketing strategies and accounts.
- Read Article
- 2009/04/23
- Government to market employment rights
The Department for Business, Enterprise and Regulatory Reform (BERR) has picked three advertising agencies to battle it out for a contract which will see the winning pitcher raising awareness of employment rights over the next two years.
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- 2009/04/23
- Advertising industry must unite
The Institute of Practitioners in Advertising´s (IPA) new president has called on the industry to unite to increase the overall value of the sector.
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- 2009/04/22
- BBC Worldwide wins enterprise award
BBC Worldwide has won a Queen´s Award for Enterprise, which recognises its international achievements.
- Read Article
- 2009/04/22
- Pfizer's dead rat advert cleared
A controversial advertisement by drug manufacturer Pfizer has been given the all clear by the Advertising Standards Authority (ASA).
- Read Article
- 2009/04/22
- eBay pulled up over misleading advert
Online auction site eBay has come under fire from the Advertising Standards Authority (ASA) for a poster advert which claimed the company could save customers 25 per cent on new products when compared with high street prices.
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- 2009/04/21
- Alliance promotes bottled water
An industry alliance has been formed to boost the sales of bottled water.
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- 2009/04/21
- Paid search is suffering during downturn
Spending on paid-for search marketing has fallen for the first time as companies reign in their marketing budgets, it has been claimed.
- Read Article
- 2009/04/21
- San Miguel to get £7m ad boost
Alcoholic drinks manufacturer Carlsberg is set to launch a £7 million marketing campaign for its San Miguel beer.
- Read Article
- 2009/04/20
- Ask's butler makes a comeback
Internet search engine Ask has reinstated its iconic butler Jeeves as part of a brand overhaul to drive traffic to the site.
- Read Article
- 2009/04/20
- Walking billboards from thetrainline.com
Sheep are being used by travel firm thetrainline.com to advertise its latest offer.
- Read Article
- 2009/04/17
- Advert shows what's under Becks' skin
A new advert for mobile phone giant Motorola is to reveal what´s under footballer David Beckham´s skin.
- Read Article
- 2009/04/17
- Classified ad sales drop
Regional newspaper publisher Newsquest has revealed that its revenue from property adverts fell by 60 per cent in the first quarter of 2009.
- Read Article
- 2009/04/16
- Green & Blacks rebrands
Specialist chocolate firm Green & Blacks has redesigned its packaging in a bid to appeal to mainstream consumers.
- Read Article
- 2009/04/16
- Barclaycard signs deal with Global Radio
Credit card provider Barclaycard has signed a partnership deal with Global Radio.
- Read Article
- 2009/04/15
- Wilkinson boosts marketing spend
High street retailer Wilkinson is to increase its advertising spend as it continues its expansion plan.
- Read Article
- 2009/04/15
- EC criticises UK privacy laws
The European Commission (EC) has called on the British government to tighten its privacy laws to protect internet users.
- Read Article
- 2009/04/14
- Global ad spend 'to fall more than expected'
Global ad spend is to fall more dramatically than previously expected in the coming year, it has been claimed.
- Read Article
- 2009/04/14
- Pepsi sues Coke over energy drink advert
PepsiCo is suing its fellow soft drinks giant Coca Cola over an advertising campaign which accused its Gatorade energy drink of missing vital electrolytes.
- Read Article
- 2009/04/09
- Publicis wins Visa Olympics marketing contract
Publicis Groupe has won credit card company Visa´s European-wide advertising contract for its London 2012 Olympics sponsorship.
- Read Article
- 2009/04/09
- The Ecologist drops print publication
The Ecologist has become the latest magazine to abandon its print edition – following in the footsteps of the likes of Maxim.
- Read Article
- 2009/04/08
- Estate agents could boycott BBC licence fee
The BBC has stirred up a hornet´s nest after launching a programme encouraging people not to use estate agents.
- Read Article
- 2009/04/08
- ASA bans Tesco advert
A poster advert from Tesco promoting half price products has been banned by the Advertising Standards Authority (ASA).
- Read Article
- 2009/04/07
- Twitter added to estate agent's property portal
An estate agency in London has added Twitter to its property portal in a bid to increase the number of hits on its website.
- Read Article
- 2009/04/07
- Online advertising effectiveness in doubt
Online advertising may not be as effective as promoting products through a variety of different mediums, it has been claimed.
- Read Article
- 2009/04/06
- Army uses online video games to recruit
The army´s latest online recruitment campaign uses video games to inspire youngsters to sign up.
- Read Article
- 2009/04/06
- Sainsbury's rebrands pollack
In a marketing drive aimed at boosting the sales of pollack in the run up to Easter, the supermarket has rebranded the fish – using its French name colin.
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- 2009/04/03
- Australian Coca-Cola advert condemned
An Australian Coca-Cola advert that claimed the drink did not make consumers fat or rot their teeth has been condemned by the Australian Competition and Consumer Commission (ACCC).
- Read Article
- 2009/04/03
- Google to buy Twitter?
Google is in the late stage of negotiations to buy social networking website Twitter, it has been claimed.
- Read Article
- 2009/04/02
- BBC advert could be canned
An advert for BBC Radio 1 could be shelved over fears of a public backlash against the high cost of the marketing drive.
- Read Article
- 2009/04/02
- Waitrose to open service station stores
Supermarket retailer Waitrose is set to open its smallest ever store next month at an M40 service station near Oxford.
- Read Article
- 2009/04/02
- SEO is essential during downturn
Continued investment in search engine optimisation (SEO) is essential for businesses, even during the current economic downturn, it has been claimed.
- Read Article
- 2009/04/01
- Online ad spend up 17%
Online advertising spend in the UK increased by 17.1 per cent in 2008.
- Read Article
- 2009/04/01
- Charity comparison on the cards
Charities may soon be allowed to compare their efforts with other organisations if new proposals are adopted.
- Read Article
- 2009/04/01
- Yahoo prepares mobile marketing drive
Search giant Yahoo is preparing a pan-European marketing drive aimed at increasing traffic to its mobile home page.
- Read Article
- 2009/03/31
- Barclaycard sponsors Mercury Prize
Barclaycard has signed a four-year deal to sponsor the Mercury Prize.
- Read Article
- 2009/03/30
- London Pride makes its TV comeback
Fuller, Smith & Turner is set to launch a TV advertising campaign aimed at promoting its London Pride beer.
- Read Article
- 2009/03/30
- K-Swiss launches celebrity-backed trainer
Struggling sports shoe manufacturer K-Swiss is set to launch a new advertising campaign for its Classic Remastered trainer.
- Read Article
- 2009/03/27
- Britvic's Save Tango campaign is a success
A marketing campaign by soft-drink manufacturer Britvic aimed at saving its Tango brand has been lauded as a success.
- Read Article
- 2009/03/27
- The Guardian loses poll position to the Sun
The Sun has overtaken the Guardian in terms of online visits after the Murdoch-owned title increased its unique visits by 25 per cent.
- Read Article
- 2009/03/26
- Absolute Radio and Planet Rock join forces
London´s Absolute Radio has joined forces with Planet Rock in a venture that will see the pair sell their advertising space together.
- Read Article
- 2009/03/25
- Muller rapped by ASA
The Advertising Standards Authority (ASA) has come down on yogurt manufacturer Muller, banning its advertising campaign for its Little Stars range.
- Read Article
- 2009/03/25
- Government could monitor Facebook accounts
The government has signalled that it may start monitoring social networking websites such as Facebook, Bebo and MySpace, in an attempt to further the fight against online crime and terrorism.
- Read Article
- 2009/03/24
- Barclaycard to sponsor music events
Barclaycard has signed a sponsorship deal with Live Nation, which it claims will give its customers easier access to live music.
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- 2009/03/24
- Film4 teams up with Waterstone's
Film4 has signed a partnership deal with Waterstone´s to promote a season of films based on book adaptations.
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- 2009/03/23
- London mayor launches tourism campaign
London mayor Boris Johnson has launched a £2 million campaign to boost tourism to the capital.
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- 2009/03/23
- Stella Artois virals launched
Drinks manufacturer InBev has released three viral videos to promote its Stella Artois four per cent lager.
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- 2009/03/23
- Wallace & Gromit in npower ads
Wallace & Gromit are set to star in the first of a series of npower adverts aimed at promoting energy efficiency.
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- 2009/03/20
- Google launches Street View
Internet search giant Google has launched its Street View mapping service in the UK.
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- 2009/03/20
- Harvey Nichols to woo tourists
Upmarket retailer Harvey Nichols is set to woo wealthy tourists to its department stores with new ambient and press advertising campaigns.
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- 2009/03/19
- Inquiry into alcohol advertising
The all-party Commons Health Select Committee is to launch a fresh inquiry into the future of alcohol advertising.
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- 2009/03/19
- Broadband naysayers 'need educating'
Despite the huge benefits of broadband internet access more than half of those who do not have access to it do not want it, it has been claimed.
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- 2009/03/18
- American newspaper goes online
The Hearst Corporation has printed the last issue of its Seattle Post Intelligencer as the paper turns into an online-only title.
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- 2009/03/18
- OK! 'jumps the gun'
OK! magazine has got ahead of itself by publishing the Jade Goody Official Tribute Issue 1981-2009 before the cancer stricken Big Brother star has died.
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- 2009/03/17
- Google launches behavioural advertising
Internet search giant Google has launched a new marketing product which monitors people´s browsing habits.
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- 2009/03/17
- UK advertising spend plummets
Total UK advertising spend in the final quarter of 2008 fell by 9.6 per cent.
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- 2009/03/16
- Google loses vice-president to AOL
Google has lost its senior vice-president, who has left the search giant to take up the reins at AOL.
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- 2009/03/16
- British Gas backs UK swimmers
British Gas has backed UK swimmers with a £15 million sponsorship deal that will run until 2015.
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- 2009/03/13
- Zombie marketing stunt 'goes horribly wrong'
A marketing stunt by Capcom to promote the launch of Resident Evil 5 went wrong when the organisers lost their fake limbs.
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- 2009/03/13
- Trinity Mirror gets new digital chief
Newspaper group Trinity Mirror has appointed a new member to its regional digital team
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- 2009/03/12
- Christian ads provoke huge response
A pro-Christian advertising campaign which claimed "There definitely is a god" has received thousands of complaints.
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- 2009/03/11
- Johnston Press profits fall 28%
Local newspaper group Johnston Press has reported a 28 per cent fall in its pre-tax profits for 2008.
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- 2009/03/10
- Gaming industry lambasts Change4Life
The video gaming industry has come together to condemn the government´s Change4Life marketing campaign, which is aimed at encouraging children to get more exercise.
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- 2009/03/09
- 'Poor decisions' behind Channel Four woes
BSkyB has claimed there is more than falling advertising revenue behind the funding shortfall at Channel 4.
- Read Article
- 2009/03/06
- Honda F1 team will race again
Marketing and sponsorship worries will not prevent the Honda F1 team from competing in this year´s competition.
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- 2009/03/05
- Government launches 'Real help now' campaign
Prime minister Gordon Brown has launched a new marketing campaign aimed at helping the British public as they combat the effects of the recession.
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- 2009/03/04
- Troubled ITV to cut jobs
ITV has announced it is cutting 600 jobs across its businesses as it attempts to rein in spending and make significant cost savings.
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- 2009/03/03
- Visa launches global strategy
Credit card company Visa is set to launch a new marketing campaign encouraging people to appreciate life.
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- 2009/02/27
- Facebook asks users for input
Facebook has confirmed it will involve users in the formulation of its new policies, including guidelines on privacy.
- Read Article
- 2009/02/26
- Lastminute.com returns to TV advertising
Travel firm Lastminute.com has returned to television advertising with three 60-second adverts which will be broadcast on three channels – one after the other.
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- 2009/02/25
- Royal Mail to fund mail marketing body
Royal Mail is set to fund the creation of a new marketing body for the industry, it has been reported.
- Read Article
- 2009/02/24
- ASA to investigate Iggy Pop ad
Swiftcover´s insurance advert starring rock legend Iggy Pop is to be investigated by the Advertising Standards Authority (ASA).
- Read Article
- 2009/02/23
- Cancer charity launches marketing drive
Marie Curie Cancer Care is set to launch a new marketing drive to promote its annual Great Daffodil Appeal.
- Read Article
- 2009/02/20
- Festival Republic in festival research programme
Festival Republic, the marketing firm behind Reading and Leeds festival is working with Crowd DNA to start a festival research programme.
- Read Article
- 2009/02/20
- Football fans to design Carlings ads
Fans of Manchester United and Tottenham Hostpur have been asked to help Carling design personalised digital perimeter boards for next week´s Carling Cup Final.
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- 2009/02/18
- Uncle Ben's sponsors cookery show
Uncle Ben´s has signed a major sponsorship deal with ITV, which will see it tied to some of the broadcaster´s most popular cookery programmes.
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- 2009/02/17
- ING to drop F1 sponsorship
Dutch bank ING is ending its Formula One (F1) sponsorship deal with Renault at the end of this year.
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- 2009/02/16
- Coca-Cola to air Duffy advert
Welsh singer Duffy will star in a new Diet Coke advert which will be aired during the Brit Awards on February 18th.
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- 2009/02/13
- Domino's halal decision criticised
Pizza chain Domino´s has defended it decision to make one of its stores entirely halal – removing all ham and bacon from the menu.
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- 2009/02/13
- Bupa appoints FBH Incite
Private health firm Bupa has appointed FBH Incite to handle its global advertising strategy.
- Read Article
- 2009/02/11
- Sheila's Wheels tops worst music poll
Car and home insurer Sheila´s Wheels has won the top spot in a poll of the nation´s least favourite advert music.
- Read Article
- 2009/02/10
- T-Mobile marketing stunt closes Tube station
A marketing stunt by mobile phone operator T-Mobile caused the closure of Liverpool Street Station on Friday.
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- 2009/02/09
- Npower recruits Wallace and Gromit
Energy firm Npower has enlisted Wallace and Gromit to front a new advertising campaign in the national press.
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- 2009/02/06
- Christians market God
Christian groups have responded to a series of atheist adverts launched last month on the sides of buses and the London Underground with their own campaign.
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- 2009/02/05
- Businesses sign data protection pledge
Several high profile businesses have signed an Information Commissioner´s Office (ICO) data protection pledge.
- Read Article
- 2009/02/04
- Sony Ericsson restructures marketing team
Mobile phone manufacturer Sony Ericsson has restructured its marketing operation in a move the firm claims will see it adopt a more global strategy.
- Read Article
- 2009/02/03
- CAP prepares to stop 'greenwash'
The Committee of Advertising Practice (CAP) is set to tighten regulations on green advertising.
- Read Article
- 2009/02/02
- Supermarket giants row over TV advert
Supermarket giants Tesco and Asda are embroiled in a row over a new TV advert which claims that Tesco is cheaper.
- Read Article
- 2009/01/30
- Absolute Radio loses listeners
Absolute Radio has lost thousands of listeners following its national rebranding campaign.
- Read Article
- 2009/01/28
- BBC receives 20,000 complaints
The BBC has received more than 20,000 complaints after deciding not to air the Disaster Emergency Committee´s appeal for aid following Israeli attacks on the Gaza strip.
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- 2009/01/27
- Sky finds 24 sponsor
Sky Media has found a replacement sponsor for its latest series of 24 - after airing four episodes.
- Read Article
- 2009/01/26
- Cinema 'bucks downturn'
Cinemas benefited from bumper admissions last year despite the ongoing economic downturn, according to new research.
- Read Article
- 2009/01/22
- DMA launches environmental standard
The Direct Marketing Association (DMA) has introduced a new environmental standard that will ensure direct marketers take the sustainability of their campaigns into account.
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- 2009/01/22
- Personalised online marketing 'swaying consumers'
Consumers across the UK are more likely to follow personalised marketing campaigns, according to new research.
- Read Article
- 2009/01/20
- Britannia High 'canned'
Low ratings have forced ITV to pull its rival to Disney´s High School Musical from its broadcasting schedule.
- Read Article
- 2009/01/19
- Econsultancy launches new digital media courses
Digital media training firm Econsultancy has launched a new range of courses and qualifications for 2009.
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- 2009/01/13
- Cadbury adds milk warning to Dairy Milk
Confectionary manufacturer Cadbury has added a milk warning to the wrapper of its Dairy Milk chocolate bar.
- Read Article
- 2009/01/12
- London 2012 open to ad account pitches
Marketing firms have been asked to pitch for the 2012 London Olympics integrated advertising account, it has been reported.
- Read Article
- 2009/01/09
- B&Q reviews marketing deal
B&Q is set to review its advertising account, which is estimated to be worth £40 million.
- Read Article
- 2009/01/09
- Walkers reveals new flavours
Celebrity chef Heston Blumenthal has helped Walkers sift through thousands of competition entries to choose six new crisp flavours.
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- 2009/01/08
- Labour launches spoof Conservative blog
The Labour Party has launched a spoof Conservative blog in a bid to attack the opposition party´s policies.
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- 2009/01/07
- Atheists launch ad campaign
Atheists who appealed for funds to run a ´no god´ advertising campaign in London have raised enough cash to run the campaign nationally.
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- 2009/01/06
- DMA expels marketing firm
The first marketing firm to be expelled from the Direct Marketing Association (DMA) in two years has been named.
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- 2009/01/05
- Iggy Pop in insurance ad
Ageing rocker Iggy Pop has launched swiftcover.com´s new Get a Life advertising campaign.
- Read Article
- 2009/01/05
- Britvic launches new online strategy
Soft drinks giant Britvic has appointed Tradewind to handle its new online digital marketing strategy.
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- 2009/01/05
- Firms 'failing to recognise benefits of outside marketing help'
A new study has found the majority of small businesses are not getting help from a direct marketing agency when it comes to their campaigns.
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- 2009/01/02
- Companies 'should not cut back on marketing'
Businesses in the UK have been urged to avoid cutting back on their direct marketing efforts in the current financial climate.
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- 2008/12/31
- Financial advisers 'need to embrace digital marketing'
Independent financial advisers (IFAs) have been warned that they need to embrace digital marketing in 2009 if they are to stay afloat.
- Read Article
- 2008/12/29
- Virgin Atlantic to launch brand campaign
Virgin Atlantic is set to launch a new brand campaign to celebrate 25 years of aviation.
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- 2008/12/29
- Gas safety campaign aired
A national gas safety advert has been aired across the country encouraging people to contact a 24-hour hotline if they smell gas.
- Read Article
- 2008/12/24
- The Body Shop moves marketing in-house
High street retailer The Body Shop has dropped advertising agency Leagas Delaney as it moves all its marketing in-house, it has been reported.
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- 2008/12/23
- Cadbury releases Wispa campaign
Cadbury has unveiled its two-minute advertising campaign for Wispa chocolate bars by Fallon, which features cheerleaders, a male choir and a man in a panda costume
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- 2008/12/22
- Insurance firm hires Jellyfish
Insurance firm the Brightside Group has hired digital marketing agency Jellyfish to boost the company´s search rankings.
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- 2008/12/19
- Lowe pulls John Lewis pitch
Marketing firm Lowe London has pulled out of its £20 million pitch for John Lewis´s advertising account.
- Read Article
- 2008/12/17
- Airmiles launches TV campaign
Airmiles is set to launch its first TV campaign in four years as part of a £3.5 million integrated advertising campaign.
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- 2008/12/16
- Lastminute.com increases search marketing drive
Travel website Lastminute.com is set to boost its search marketing drive in an attempt to boost its European sales by a fifth.
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- 2008/12/16
- Vodafone ends sponsorship of England's cricket team
Vodafone is set to end its 12-year sponsorship of the England cricket squad in 2010.
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- 2008/12/15
- Proximity fired from TV licensing contract
Advertising agency Proximity London has been fired after it used incorrect figures in a direct mailshot warning the public about failure to pay their TV licence.
- Read Article
- 2008/12/12
- Vodafone and MTV launch pop-star competition
Mobile phone operator Vodafone and broadcaster MTV have joined forces to find the next big music act.
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- 2008/12/11
- Management of mailing lists 'essential'
Businesses using email marketing to target their customers have been warned of the importance of keeping mailing lists up to date
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- 2008/12/11
- Targeted email marketing 'increasing'
Targeted and dynamic email marketing messaging is on the increase, with 23 per cent more messages sent last month compared with October, according to new figures.
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- 2008/12/10
- Matalan boosts online marketing with key contract
Clothing retailer Matalan has boosted its digital marketing drive with the appointment of Manchester-based agency Code Computerlove.
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- 2008/12/10
- Paddy Power press advert banned
A national newspaper advert by gambling firm Paddy Power has been banned by the Advertising Standards Authority (ASA) for unfairly discrediting a plethora of airlines.
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- 2008/12/10
- Controversial Barnado's ad not banned
A controversial advert from children´s charity Barnado´s has been cleared by Britain´s advertising watchdog despite receiving hundreds of complaints.
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- 2008/12/09
- Scottish government awards marketing contracts
The Scottish government has announced the list of agencies taking control of its £80 million direct and digital marketing campaigns.
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- 2008/12/08
- Celebrities 'should be axed from advertising'
Advertisers should drop celebrity endorsement campaigns in favour of more effective marketing techniques, according to new research.
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- 2008/12/04
- Alcohol advertising reprieve for drinks industry
Government plans to increase the amount of regulation in the alcoholic drinks sector will not impact on the advertising industry, it has been claimed.
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- 2008/12/03
- Carphone Warehouse appoints direct marketers
High street mobile phone outlet Carphone Warehouse has appointed two advertising agencies to head up its £6.5 million direct marketing account.
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- 2008/12/03
- T-Mobile launches ad-funded gaming
Mobile phone operator T-Mobile has introduced ad-funded gaming - the first UK company to do so.
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- 2008/12/02
- Axl Rose sues Dr Pepper
The soft drinks manufacturer behind Dr Pepper is being sued by Axl Rose for the misuse of the Guns N Roses brand in a marketing campaign.
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- 2008/12/01
- American advertising network opens offices in London
A leading global advertising network has opened offices in London and appointed a new managing director.
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- 2008/11/28
- Marketers 'ignoring social networks'
A new study has found the culture phenomenon of social networks is deemed as unpopular by a number of marketers.
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- 2008/11/28
- Customer engagement vital to marketing during recession
Direct marketers have to concentrate on customer engagement during the recession, according to a new study.
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- 2008/11/28
- Royal Mail unveils new marketing venture
Royal Mail has joined forces with a range of companies and put together a promotional box called Matter, which will be mailed out to customers over the weekend.
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- 2008/11/28
- Channel 4 finance deal scrapped
The government´s controversial plans to partially finance Channel 4 during the digital switchover have been scrapped.
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- 2008/11/28
- Threshers and Cobra team up on Facebook
Drinks retailer Threshers and alcoholic beverage manufacturer Cobra have joined forces to create a new Facebook application.
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- 2008/11/28
- Direct marketing decision delayed by government
A decision by the government which would block commercial companies from accessing it for advertising purposes has been welcomed by marketers, it has been reported.
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- 2008/11/27
- Sun and News of the World ads scooped by WCRS
Advertising agency WCRS has beaten rivals Fallon and Red Brick Road in the final stages of a £13 million Sun and News of the World advertising pitch.
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- 2008/11/26
- LG to overhaul brand
LG Electronics is set to consolidate its brand identity, it has been reported.
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- 2008/11/26
- Asda offers free digital magazines
Asda is offering 10,000 people the chance to get their hands on digital copies of the top 100 consumer magazines as part of its partnership deal with John Menzies Digital.
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- 2008/11/25
- Consumers 'more marketing aware'
Consumers are becoming more marketing aware, meaning companies need to look at new approaches to direct their advertising to the right people, an expert states.
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- 2008/11/25
- Online shopping increasing marketing opportunity
Internet marketing strategies put in place by e-commerce businesses seem to have been successful as the results of a new report show a rise in online shopping.
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- 2008/11/24
- Halifax launches ipoints MasterCard
Customers at Halifax will soon be able to collect loyalty points from various online and high street retailers if they sign up for a new card.
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- 2008/11/18
- PPI proposals 'could push up loan rates'
Proposals to ban the sale of payment protection insurance (PPI) until at least 14 days after a loan agreement is struck could leave customers unprotected, according to an industry expert.
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- 2008/11/17
- Advertising Association exec steps down
Chief executive officer of the Advertising Association Baroness Peta Buscombe is stepping down.
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- 2008/11/14
- Direct mail campaign for Chase
Children´s charity Chase is set to launch a direct mail out campaign in the run up to Christmas, it has been reported.
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- 2008/11/13
- Online direct marketing 'more measurable'
Online direct marketing can help to prevent wastage, according to the editor in chief of E-consultancy.
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- 2008/11/12
- Marketers need to improve loyalty
New research shows that 50 per cent of marketers monitor people´s online activity but many fail to engage directly with consumers.
- Read Article
- 2008/11/11
- Sainsbury's 'to plug Olympic funding gap'
Supermarket giant Sainsbury´s is in talks with the government to plug a £79 million London Olympics funding gap.
- Read Article
- 2008/11/11
- Sky offers video on demand
Sky is set to offer online-only video on demand subscriptions for a variety of its leading television channels.
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- 2008/11/10
- Police uses role models to tackle gun crime
The Metropolitan Police is using "credible" role models to tackle gun crime amongst young people in London.
- Read Article
- 2008/11/06
- Music to be outsold by Games
Computer games sales are set to overtake music and video this year, according to new research.
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- 2008/11/05
- M&S slashes marketing budget
Marks & Spencer has announced it is to cut £144 million from its marketing budget in order to reduce costs, it has been reported.
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- 2008/11/04
- Sky and Virgin drop legal battle
Sky and Virgin Media have ended their dispute and reached a deal over the carriage of Sky´s basic broadcasting package on Virgin´s network.
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- 2008/11/03
- Independent denies takeover talks
The Independent News & Media group has denied rumours that it has been in talks with the Daily Mail over a possible takeover, it has been reported.
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- 2008/11/03
- Graphic road safety ads aired after watershed
A selection of graphic road safety adverts from the Department of Transport will be shown after the watershed.
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- 2008/10/31
- McDonald's in global packaging shake up
Fast food chain McDonald´s is set for a global relaunch of its food packaging.
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- 2008/10/29
- Prime minister condemns prank calls
Prime minister Gordon Brown has condemned Russel Brand and Jonathan Ross for their inappropriate behaviour during one of the former´s radio shows.
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- 2008/10/23
- Nationwide to review ad account
Britain´s biggest building society is to review its £10 million advertising account, it has been reported.
- Read Article
- 2008/10/23
- Iceland defends Katona
Supermarket chain Iceland has come to the defence of Kerry Katona after an erratic television interview, it has been reported.
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- 2008/10/22
- Junk food print ads on the up
Adverts in print for junk food have increased by 42 per cent, a government report has found.
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- 2008/10/22
- Virgin Media uses UK's longest rail ad
Virgin Media has become the first advertiser to use the UK´s longest outdoor rail advertisement space.
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- 2008/10/21
- Pepsi starts rebranding with logo change
Soft drinks manufacturer PepsiCo has started a £0.7 billion marketing overhaul with a change of logo.
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- 2008/10/20
- Home drinking campaign launched
A campaign aimed at reducing the amount people drink at home has been launched by Drink Aware.
- Read Article
- 2008/10/17
- Digital radio 'remains popular'
People are continuing to tune into digital radio despite fears about the future of the medium, it has been reported.
- Read Article
- 2008/10/16
- Coca-Cola prepares for marketing pitches
Soft drinks giant Coca-Cola has asked a number of marketing agencies to pitch for a global advertising campaign, it has been reported.
- Read Article
- 2008/10/15
- Credit crunch puts pressure on ad spend
The ongoing economic slowdown is putting increasing pressure on companies´ advertising expenditure, according to new research.
- Read Article
- 2008/10/15
- Maltesers and Jaffa Cake ads banned
Adverts for Maltesers and Jaffa Cakes have been banned for presenting consumers with misleading nutritional claims.
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- 2008/10/14
- Junk food ads end up in the press
Press advertising for junk food has increased by 42 per cent since the television advertising ban was introduced in 2003, according to a new report by the Department of Health.
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- 2008/10/13
- Absolut sues Absolute
Vodka brand Absolut is suing Absolute Radio over claims the station is infringing on its trademark.
- Read Article
- 2008/10/10
- Tobacco companies cut price of cigarettes
Tobacco firms are targeting financially vulnerable consumers with a range of cheap cigarettes, it has been reported.
- Read Article
- 2008/10/09
- Grade said ITV must be 'left alone'
Executive chairman of ITV Michael Grade has said regulators should leave the broadcaster alone, it has been reported.
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- 2008/10/08
- Cactus Kid banned by ASA
The Advertising Standards Authority (ASA) has banned Coca-Cola´s Cactus Kid advert after several complaints, it has been reported.
- Read Article
- 2008/10/07
- Pizza Hut rebranding gets mixed reviews
Marketing experts are in disagreement about the rebranding of Pizza Hut, which is renaming some of its stores Pasta Hut.
- Read Article
- 2008/10/03
- Telegraph to expand digitally
British newspaper group Telegraph Media has signalled it will upgrade its digital content offering, it has been reported.
- Read Article
- 2008/10/02
- ITV to advertise during programmes
British broadcaster ITV is testing new software that will allow it to place adverts in the blank spaces during programmes, it has been reported.
- Read Article
- 2008/10/01
- ITV announces job cuts
Commercial broadcaster ITV announced it is to cut up to 1,000 jobs by early next year, it has been reported.
- Read Article
- 2008/09/29
- Virgin claims on-demand boost
Virgin Media´s has seen an increase in the number of people using its on-demand TV service, it has been reported.
- Read Article
- 2008/09/24
- Lloyds TSB to extend 2012 Games sponsorship
Lloyds TSB is expected to extend its London Olympics advertising commitments to include its HBOS, Halifax and Bank of Scotland brands, according to Marketing Week.
- Read Article
- 2008/09/24
- Ad revenue fall causes job cuts at Channel 4
British broadcaster Channel 4 has announced it is to cut 150 jobs as its advert revenue has been reduced by the credit crunch.
- Read Article
- 2008/09/22
- Coca-Cola no longer 'top of the pops'
Coca-Cola has been knocked off the top spot as the world´s leading brand by Wal-Mart in the Brand Finance Global 500 index, it has been revealed .
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- 2008/09/22
- Ban on junk food ads ineffective
The ban on junk food adverts targeted at children looks good on paper but is ineffective, according to consumer group Which?.
- Read Article
- 2008/09/19
- Sony Ericsson in exclusive radio deal
Mobile phone manufacturer Sony Ericsson has signed an exclusive advertising deal with Absolute Radio.
- Read Article
- 2008/09/19
- ITV launches global entertainment
Broadcaster ITV has announced it is to launch a new worldwide distribution arm called ITV Global Entertainment.
- Read Article
- 2008/09/18
- Phones4U in £7m ad talks
Mobile phone company Phones4U is in talks with advertising agencies over its £7 million marketing contract, reports Marketing Week.
- Read Article
- 2008/09/18
- Advertising shortfall for Channel 4
Broadcasting regulator Ofcom has said Channel 4 will need to reduce the amount it invests if it is to break even.
- Read Article
- 2008/09/17
- 'Alcohol clampdown expected'
The government is expected to bring an end to ´happy hours´ in an attempt to curb the rise in binge drinking.
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- 2008/09/17
- Minister launches psychometric test for advertising
Culture secretary Andy Burnham launched an online advertising test to encourage people to take up a career in marketing, according to a news provider.
- Read Article
- 2008/09/12
- Adidas to build 2012 Olympic venues
Sports-wear company Adidas has put one million pounds in the 2012 London Olympics kitty to support the construction of five new venues.
- Read Article
- 2008/09/11
- Tesco to review advertising account
Supermarket giant Tesco is set to review its £80 million media planning and buying account.
- Read Article
- 2008/09/10
- ASA bans B&Q advert
B&Q has had one of its press adverts pulled after retailer John Lewis complained it was misleading, reports mad.co.uk.
- Read Article
- 2008/09/09
- Cost of television advertising 'set to plummet'
Television advertising is set to get cheaper this September when compared with advertising costs last year, according to new research.
- Read Article
- 2008/09/08
- Sainsbury's launches own-brand campaign
Supermarket chain Sainsbury´s has launched an advertising campaign to promote the 15,000 own-brand products on its shelves.
- Read Article
- 2008/09/05
- Initiative dropped by Orange
Mobile phone operator Orange has is set to drop Initiative from its £75 million media buying account.
- Read Article
- 2008/09/04
- Sharing 'does not work for Cadbury'
Cadbury is set to reduce marketing support for Snaps and Cadbury Melts as consumers fail to share, reports Marketing Week.
- Read Article
- 2008/09/03
- Commercial radio revenue plummets
Commercial radio has been hit by the credit crunch, with advertising revenues down by more than 10 per cent in the second quarter.
- Read Article
- 2008/09/03
- Jolie 'wanted' for glamorising gun violence
The Advertising Standard Authority (ASA) has accused Universal Pictures of breaching guidelines on violence in advertising with posters for Angelina Jolie´s latest film Wanted.
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- 2008/09/02
- Coke Zero gets 007 treatment
Coca-Cola is set to rebrand its sugar free soft-drink aimed at men to tie in with the launch of the new James Bond film Quantum of Solace, reports Brand Republic.
- Read Article
- 2008/09/01
- Mother wins £35 million Coke deal
Coca-Cola´s new £35 million pan-European marketing drive has been awarded to London marketing firm Mother.
- Read Article
- 2008/08/29
- It's beer-thirty for Guinness
Guinness has teamed up with Channel 4 and LoveFilm to promote the famous Irish beverage as part of a £5 million advertising campaign, according to Marketing Week.
- Read Article
- 2008/08/28
- UK PR firms 'aren't going digital'
Britain´s most successful PR companies are failing to keep up with the digital revolution, according to new research.
- Read Article
- 2008/08/28
- Fallon wins Bravia contract
London marketing agency Fallon has beat contenders to win the global Sony Bravia advertising deal.
- Read Article
- 2008/08/27
- Harvey Nichols signs Gromit
Luxury department store Harvey Nichols has signed up Wallace and Gromit for a print advertising campaign in Bristol.
- Read Article
- 2008/08/26
- Timberland refocuses on outdoor success
Footwear-firm Timberland has appointed Leagas Delaney (LD) to produce a range of ads celebrating the company´s outdoor expertise.
- Read Article
- 2008/08/22
- The Sun continues to grow
The Sun has increased its male and female readership as the newspaper´s circulation figures grow to eight million, according to a new survey.
- Read Article
- 2008/08/21
- England footballers to fight knife crime
Top England football players will star in the Home Office´s latest advertising campaign aimed at curbing the rise in knife crime.
- Read Article
- 2008/08/20
- Alcohol industry in responsible drinking talks
The alcohol industry will fund a responsible-drinking alliance to encourage people to take a healthy attitude toward alcohol consumption.
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- 2008/08/19
- Coca-Cola is 'most effective Olympic marketer'
Soft-drinks giant Coca-Cola has been crowned the most successful Olympic sponsor by a marketing research group.
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- 2008/08/18
- Ford Ka featured in new Bond film
Bond girl Olga Kurylenko will get behind the wheel of the new Ford Ka in the latest instalment of the Bond film franchise Quantum of Solace.
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- 2008/08/15
- Nike wins Olympic advertising reprieve
Nike has been given "special case" status by the International Olympic Committee (IOC) allowing it to run adverts featuring international athletes, according to Brand Republic.
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- 2008/08/14
- Heineken bags Bond girl
Brewer Heineken has signed the latest Bond girl for an international advertising campaign which will be aired in 40 countries.
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- 2008/08/13
- Government lobbied over electoral roll data
The Incorporated Society of British Advertisers (ISBA) has expressed concern over government plans to stop advertisers using edited information from the electoral role.
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- 2008/08/12
- Carphone Warehouse finishes marketing shake-up
Carphone Warehouse has finished the restructuring of its marketing team as the firm starts a joint-venture with American electronics firm Best Buy, according to Brand Republic.
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- 2008/08/11
- T5 campaign re-written
An advertising campaign by British Airways (BA) has been re-written after the airline made misleading claims about the punctuality of its flights at Terminal 5 (T5), according to the Times.
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- 2008/08/08
- Halifax drops Howard
Halifax´s Howard has become the latest victim of the credit-crunch as the bespectacled broker is deemed too cheery for the current economic climate.
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- 2008/08/07
- ITV to promote cross-platform TV
Troubled broadcaster ITV has announced it will heavily promote its multi-media cross-platform TV content as it launches the latest series of The X Factor online and on mobile.
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- 2008/08/07
- Kate Moss worth £25m
Kate Moss will be at the forefront of Topshop´s China launch, in a deal estimated to be worth up to £25 million, according to industry experts.
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- 2008/08/06
- Telegraph rapped over blood pressure claim
The Telegraph has come under fire from the Advertising Standards Authority (ASA) after "discouraging people from seeking essential medical treatment".
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- 2008/08/05
- Coke and Pepsi battle for sugar substitute
Soft drink giants Coca-Cola and PepsiCo are setting their sights on producing natural sweeteners as concern over the calorie content and artificial ingredients in soft drinks grows.
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- 2008/08/04
- The Sun slashes cover cost
Rupert Murdoch-owned newspaper the Sun has dropped its nationwide cover price by 5p to 30p – in line with its London pricing policy.
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- 2008/08/01
- IT and publishing email campaigns proving successful
A new report has revealed IT provider and publishing industry email campaigns tend to be more successful than others.
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- 2008/07/31
- Expert gives online direct marketing tips
Companies using online direct marketing have been urged by an expert to ensure their website addresses are feature on their promotional materials.
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- 2008/07/29
- Internet marketing benefits newspapers
British newspapers have benefited from internet marketing strategies, according to new research.
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- 2008/07/25
- FirstGroup appoints new marketing agency
Transport giant FirstGroup has announced that Lee Creative, which offers direct marketing services, has been appointed as one of its marketing agency clients.
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- 2008/07/24
- Questions over Olympics logo
The effectiveness of the 2012 London Olympic logo has been questioned by respondents to a new survey carried out on behalf of the Chartered Institute of Marketing (CIM).
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- 2008/07/23
- Direct marketing to go green
Several large businesses have joined forces to make direct marketing more environmentally-friendly.
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- 2008/07/22
- SMEs using direct marketing to beat economic downturn
In an effort to overcome the current economic climate, many small businesses are turning to direct marketing strategies to reach new customers, new research has revealed.
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- 2008/07/21
- Mobile phones 'better for marketing than sales'
Mobile phones are expected to be a more effective platform for marketing artists and performers, rather than actually selling music.
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- 2008/07/18
- Discount meals improve sales
Meal deals at JD Wetherspoon pubs have helped the chain pull in customers despite the smoking ban.
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- 2008/07/17
- Nike withdraws Air Stab trainers
Shoe giant Nike has withdrawn its controversial Air Stab trainers from the British market after widespread condemnation.
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- 2008/07/16
- Government advertising to hit £150 million
The government is expected to boost its public advertising budget by £15 million in its latest advertising spend review, according to Marketing Week.
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- 2008/07/15
- Heinz Beanz no longer 'baked'
Heinz is dropping the word "baked" from its cans of beans because it´s "a bit of a mouthful to pronounce".
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- 2008/07/14
- Tesco rebrands mobile business
Tesco has re-launched its mobile business with a new brand and marketing drive.
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- 2008/07/11
- Marketers should have access to the electoral roll
Government plans to prevent local councils from selling personal information about their voters to marketing firms have been condemned by the Direct Marketing Association (DMA), according to Brand Republic.
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- 2008/07/11
- Sony to take Bravia world-wide
Sony has invited four leading media agencies to bid for a world-wide advertising contract for its flagship Bravia-branded flat-panel televisions.
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- 2008/07/10
- Friends Reunited creates TV campaign
Friends Reunited has commissioned its first television advertising campaign to promote the fact the service is now free.
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- 2008/07/09
- Sky's carbon claims upheld
British Sky Broadcasting (BSkyB) has substantiated claims that it is a carbon neutral company, allowing a new series of adverts to be cleared by the Advertising Standards Authority (ASA).
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- 2008/07/09
- Google to make $200m from YouTube ads
Internet giant Google is expected to generate revenue of $200 million (£101 million) from advertisements on YouTube this year.
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- 2008/07/07
- Nestle sponsorship pulled from GMTV
Ofcom has come down on GMTV after sponsorship credits from Nestle broke broadcasting rules.
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- 2008/07/03
- BP signs Olympic sponsorship deal
BP has signed up as a major sponsor of the 2012 London Olympics in a deal worth at least £50 million.
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- 2008/07/02
- EasyJet reprimanded over carbon claims
EasyJet was forced to make changes to a national advertising campaign after the Advertising Standards Authority (ASA) upheld a complaint that the adverts were misleading.
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- 2008/07/01
- Virgin backs gaming channel
Virgin television is set to back interactive gaming channel Challenge Jackpot.
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- 2008/06/30
- Advertising spend set to fall in UK
The credit crunch is pushing growth in the advertising sector down, according to a leading media services group.
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- 2008/06/27
- Bernard Matthews calls in Isobel
Turkey producer Bernard Matthews has selected the UKs fastest growing advertising agency to take over its £2.5 million advertising account.
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- 2008/06/26
- Prime-time partners in crime
Kia Motors will continue to sponsor Five and Five US´s crime drama series, the car manufacturer confirmed.
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- 2008/06/25
- Heinz in hot water over Deli Mayo ad
Gay rights group Stonewall is asking people to boycott Heinz after the company pulled its controversial Deli Mayo advert.
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- 2008/06/24
- 'Advertising is not at the root of binge drinking'
Advertising has less to do with the increase in binge drinking than personal networks and peer pressure.
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- 2008/06/23
- Clarkson to take Top Gear global
Top Gear presenter Jeremy Clarkson is to be paid millions to promote the Top Gear brand around the world.
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- 2008/06/20
- Kelly Osbourne to film Glastonbury for Orange
Punk rocker and daughter of the prince of darkness Kelly Osbourne will document the carnage at Glastonbury Festival next weekend for Orange.
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- 2008/06/19
- Old McDonald had some pop bands
The Sugababes, Girls Aloud and McFly will all be lending their songs to McDonald´s after signing an advertising deal with the fast food chain.
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- 2008/06/18
- Classic FM in 'seven figure' sponsorship deal
Owner of Classic FM, GCap Media has signed a ´seven figure´ deal with AEG to sponsor concerts at the O2 arena, according to Brand Republic.
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- 2008/06/17
- O2 bubble burst by 3
Mobile phone operator 3 has won a landmark legal battle against O2, which accused the firm of misleading customers by using O2 branding in an ad campaign.
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- 2008/06/16
- Economic downturn fails to shake marketers
Marketing firms are confident their businesses will continue to perform well despite the financial forecast looking gloomy.
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- 2008/06/13
- Vodafone to market mobile internet
Vodafone is launching a marketing campaign to increase the number of people accessing the internet on their mobile phones.
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- 2008/06/12
- The internet has give traditional marketing a 'new lease of life'
The spread of the internet and mobile phones has given tried and tested direct marketing techniques a "whole new lease of life".
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- 2008/06/12
- Vodafone sanctioned for misleading advert
The Advertising Standards Authority (ASA) has ruled that one of Vodafone´s flat rate mobile data ads is misleading.
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- 2008/06/09
- Advertising revenue in the UK is up
Advertising expenditure in the UK hit £19.4 billion last year, according to the Advertising Associtation´s advertising statistics yearbook 2008.
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- 2008/06/06
- Barclaycard targets mobile phone users
Barclaycard has launched its latest advertising campaign on the O2 network before it makes its debut on TV.
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- 2008/06/05
- UK Football fans are unaware of Euro 2008 sponsors
Nearly 80 per cent of UK football fans claimed they don´t know who spon