Industry News Archive

2010/03/10
Bing begins TV ads: Microsoft is hoping to topple Google´s dominance in the search engine market with new ads for Bing.; Read Article

2010/03/10
Clear company identity 'key for online direct marketing': Companies need to have a thorough understanding of their brand before running an online direct marketing campaign, it has been claimed.; Read Article

2010/03/10
Email marketing 'can help customer relationships': Online direct marketing tactics such as email can help build effective customer relationships, it has been claimed.; Read Article

2010/03/09
Small businesses 'have many online direct marketing opportunities': Online direct marketing tactics, such as email, can help a company to succeed, it has been claimed.; Read Article

2010/03/09
Don't over optimise a site, warn experts: Companies which carry out search marketing often also optimise their sites but one expert has warned that some firms are "over optimising".; Read Article

2010/03/08
Twitter and Facebook to face ad rules: Companies which use Twitter and Facebook as part of their online direct marketing or search marketing campaigns will face tighter controls, it has been announced.; Read Article

2010/03/08
Growing importance of the mobile internet 'is indisputable': Companies planning search marketing or online direct marketing campaigns should not forget about the mobile internet, it has been claimed.; Read Article

2010/03/08
Facebook 'to become powerful shopping destinations': Facebook could soon become an important player in online shopping, an industry expert has claimed.; Read Article

2010/03/05
10 billionth 'tweet' registered: The ten billionth tweet on Twitter was registered last night yet businesses are not using the social networking site to their full advantage, it has been reported.; Read Article

2010/03/04
Brits spending more time on mobile internet: UK consumers are increasingly using mobile internet, according to a new study, which could present opportunities to digital marketers.; Read Article

2010/03/03
Online direct marketing 'should reflect topical issues': Online direct marketing campaigns should reference topical issues and current events, it has been claimed.; Read Article

2010/03/03
Social media 'becoming a bigger part' of online direct marketing: Companies will have a greater interest in using social media as part of their online direct marketing and search marketing campaigns in 2010, it has been claimed.; Read Article

2010/03/03
Immediate contact 'important' for online direct marketing campaigns: Companies which use online direct marketing tactics should contact new subscribers immediately, it has been claimed.; Read Article

2010/03/02
Social media 'becoming a measurable part' of online direct marketing: Social media is increasingly becoming a measurable part of online direct marketing campaigns, an industry expert has said.; Read Article

2010/03/02
Twitter generates over £1m in sales for Sony: Sony has generated over £1 million in sales through its Twitter account, it has been reported.; Read Article

2010/03/01
'More people' experiencing Google's new search page: More people are seeing a new search page when using Google, it has been reported.; Read Article

2010/03/01
Marketing technology 'key to economic recovery': Technology advances in marketing are helping businesses to design effective online direct marketing campaigns and will help enterprises recover from the economic downturn, it has been claimed.; Read Article

2010/02/26
Video 'can play a key role in search marketing': Viral videos can play an important part in a search marketing campaign, it has been suggested.; Read Article

2010/02/25
Transport for London reviewing digital media agency: Transport for London is reassessing its £6 million media planning and buying account and its digital advertising business.; Read Article

2010/02/24
Social media 'offers consumers a powerful voice': As companies increasingly integrate social media sites into their search marketing and online direct marketing campaigns, one expert has said that sites such as Facebook and Twitter give consumers a powerful voice.; Read Article

2010/02/24
Mobiles offer 'massive benefits' for search marketing campaigns: While mobile search may still be in its infancy, it offers "massive benefits" to companies who are carrying out of search marketing campaigns, it has been claimed.; Read Article

2010/02/23
Social networking sites offer 'great opportunity' for search marketing: Understanding what websites consumers spend most of their time on can help make a search marketing campaign successful, it has been claimed.; Read Article

2010/02/23
Consider mobiles when 'planning online direct marketing campaigns': Businesses which use social media sites as part of their search marketing or online direct marketing campaigns should factor mobile phones into their plans, it has been claimed.; Read Article

2010/02/23
YouTube important for search marketing, says expert: Companies which are looking to increase sales or brand awareness should use YouTube as part of their search marketing campaign, it has been claimed.; Read Article

2010/02/22
Customers need to 'trust' online direct marketing campaigns: Businesses which use email as part of their online direct marketing campaigns need build customer trust and provide relevant information in order to ensure that consumers do not confuse their messages with spam mails.; Read Article

2010/02/22
Twitter reports highest ever traffic: Twitter has recorded its highest number of unique visitors ever during January, comScore have announced.; Read Article

2010/02/22
Online direct marketing and TV advertising 'becoming linked': Companies are increasingly linking their online direct marketing efforts with TV advertising, according to PricewaterhouseCoopers.; Read Article

2010/02/19
Marmite using Facebook ad units: Marmite is allowing users to sample its savoury bar using Facebook ad units, it has been announced.; Read Article

2010/02/19
Google universal search 'has benefits for search marketing': Google universal search offers a number of benefits for companies which are carrying out search marketing campaigns, it has been claimed.; Read Article

2010/02/19
Facebook to launch 'stripped-back' mobile version: Facebook is to release a new stripped-back version of its social networking website in an attempt to capitalise on the mobile internet market, it has been announced.; Read Article

2010/02/18
'Build customer profiles slowly' for online direct marketing campaigns: Businesses which use online direct marketing tactics such as email marketing should not aim to get hold of a large amount of details about a consumer to begin with, it has been claimed.; Read Article

2010/02/18
UK political parties 'should increase online direct marketing efforts': Political parties in the UK need to improve their online direct marketing tactics ahead of the next general election, an industry expert has said.; Read Article

2010/02/18
Email is 'a key part of online direct marketing': Email can be used effectively as part of an online direct marketing campaign to create brand awareness and help sales, according to one expert.; Read Article

2010/02/17
Integrate social media into online direct marketing campaigns, says expert: Businesses which use email as part of their online direct marketing tactics should also integrate social media, an industry expert has said.; Read Article

2010/02/17
Facebook becoming more important than Google?: Facebook directs more online users to website portals than Google does, an article has claimed.; Read Article

2010/02/17
Google includes MySpace update in search results: MySpace updates are being rolled out on Google´s real-time search results pages, it has been announced.; Read Article

2010/02/16
Pictures can be used for search marketing, says expert: Companies should ensure they are getting maximum value from every part of their site, it has been claimed.; Read Article

2010/02/16
Google Buzz 'posed challenges' for search marketing: Firms could find that Google´s new social media tool Buzz poses a number of challenges for search marketing campaigns, it has been claimed.; Read Article

2010/02/16
User generated content 'offers' search marketing benefits: User generated content can help companies carrying out search marketing campaigns, it has been noted.; Read Article

2010/02/16
Contact strategy 'important' for online direct marketing: Firms who use emails as part of their online direct marketing campaigns need to ensure they send just the right number of messages, it has been claimed.; Read Article

2010/02/15
Social Media 'to become more than just' a search marketing tool: Over the next few years, social media will become more than just a search marketing tool, it has been claimed.; Read Article

2010/02/15
Google Buzz being 'tweaked': Companies who use social media as part of their search marketing efforts may be interested to know that Google´s new social networking tool is to face a number of tweaks.; Read Article

2010/02/15
Social media 'not a key part' of companies search marketing tactics: Many UK companies are failing to integrate social media marketing into their search marketing campaigns, it has been claimed.; Read Article

2010/02/12
Mobiles could be next big online direct marketing target, says expert: Combining mobile and online marketing can radically increase brand awareness, a new study has shown.; Read Article

2010/02/11
Search marketing: Google still top search engine: Google has continued to receive the biggest percentage of US searches, a new report shows.; Read Article

2010/02/11
Google Buzz and Facebook are 'very different': Google has launched a new social networking utility, which will be of interest to businesses which use search marketing and online direct marketing to raise their company profile.; Read Article

2010/02/11
Search marketing content should be 'interesting': Businesses who write blogs to increase their search marketing ranking need to ensure that the content they publish is interesting and engaging, an industry expert has said.; Read Article

2010/02/10
Social media and customer engagement 'key' for online direct marketing: Focusing on customer engagement and social media should be a top priority if companies´ online direct marketing campaigns are to succeed during 2010, it has been claimed.; Read Article

2010/02/10
Sharing content key for 'search marketing': Businesses which use social media as part of their search marketing or online direct marketing campaigns should be aware that promoting social media content is "only half the battle", it has been claimed.; Read Article

2010/02/10
Hackers 'using SEO and social networks' to infect computers: Cybercriminals are using search engine optimisation (SEO) tactics to infect as many web users as possible, it has been claimed.; Read Article

2010/02/09
Links 'play major role' in search marketing: Website links are an important part of search marketing, an industry expert has said.; Read Article

2010/02/09
Google plans social media changes for Gmail: New social media additions are being planned for Google´s Gmail, according to a report.; Read Article

2010/02/09
Using key phrases in titles is 'vital' for search marketing: Businesses which use search marketing to promote their company should ensure that key phrases are used in the titles of all blog posts, articles and website pages, an industry expert has said.; Read Article

2010/02/08
Universal search to play 'bigger role' in search marketing: Universal search tactics will become a more important part of search marketing over the coming years, it has been claimed.; Read Article

2010/02/08
Mobile use increases as people check Facebook on the go: Over 25 per cent of the UK´s population checked the internet on their mobile phone in December, new figures have revealed.; Read Article

2010/02/08
Subject lines 'very important' for email marketing: Businesses who use online direct marketing tactics such as email marketing need to ensure they use the correct hooks to interest consumers, it has been claimed.; Read Article

2010/02/05
Social media 'to play' a bigger role in online direct marketing: The role social media plays in online direct marketing will increase over the next few years, it has been claimed.; Read Article

2010/02/04
Keywords 'important for search marketing': Companies who use search marketing should choose their keywords carefully, it has been claimed.; Read Article

2010/02/04
Online direct marketing should be 'choreographed': As online direct marketing evolves, companies are being encouraged to ensure that their email marketing and social media efforts are well thought out.; Read Article

2010/02/04
Authentic social media activities 'important' for search marketing: Brands are becoming more aware that the digital environment brings both benefits and dangers, a report has found.; Read Article

2010/02/03
Understanding audience 'key' for search marketing: Marketers who undertake search marketing activities need to ensure that they have a thorough understanding of their audience, it has been claimed.; Read Article

2010/02/03
Online direct marketing 'best mid-week': Businesses should consider carrying out online direct marketing activities such as email marketing in the middle of the week, it has been claimed.; Read Article

2010/02/02
Google 'main focus' for search marketing activities: Google should remain the main focus for businesses who are undertaking search marketing, an industry expert has claimed.; Read Article

2010/02/02
Twitter followers are worth less than a penny: Twitter followers are being offered on eBay for less than a penny each, according to a report.; Read Article

2010/02/02
Online direct marketing campaigns 'should be simple': Businesses who are undertaking online direct marketing campaigns should ensure that they focus on simple and understandable calls to action, an industry expert has claimed.; Read Article

2010/02/01
Online direct marketing 'can complement TV advertising': Integrating online direct marketing and other promotional strategies with TV advertising can help large companies achieve effective campaigns, it has been claimed.; Read Article

2010/02/01
Google Social Search to offer search marketing 'benefits': Google Social Search could provide many benefits for businesses carrying out search marketing activities, it has been claimed.; Read Article

2010/01/29
SEO 'effective' search marketing tool: Business-to-business products receive the greatest return on investment (ROI) from search engine optimisation (SEO), as opposed to other search marketing tactics, a report claims.; Read Article

2010/01/29
Beware of online direct marketing and data protection risks, says expert: Businesses carrying out online direct marketing activities, often store customers´ data, but they must ensure that the protection of this information is a top priority, it has been claimed.; Read Article

2010/01/28
Google Social Search goes live: The full roll-out of Google´s Social Search has begun, it has been announced.; Read Article

2010/01/28
Social media 'to drive ad spend': Businesses who use online direct marketing and advertising could increasingly turn to social media websites, it has been claimed.; Read Article

2010/01/28
iPad to become next online direct marketing target?: The new Apple iPad could prove to be an effective target for online direct marketing, it has been suggested.; Read Article

2010/01/27
Make website 'relevant' when using online direct marketing: Businesses should ensure that their website landing pages are relevant when carrying out online direct marketing tactics such as email marketing.; Read Article

2010/01/27
Search marketing 'to evolve': Despite arguments which suggest that search marketing is dying, this is not the case, an expert has claimed.; Read Article

2010/01/27
Video search marketing 'effective': Businesses should consider using video as part of their search marketing tactics, it has been claimed.; Read Article

2010/01/26
Online direct marketing to 'take centre stage': In spite of the economic climate, spending on online direct marketing looks set to increase in 2010, it has been claimed.; Read Article

2010/01/26
Businesses warned against misleading consumers: Companies are being urged not to mislead consumers in their online direct marketing campaigns.; Read Article

2010/01/26
Global search market grows by 46%: The use of search marketing as a means to reach consumers could be set to grow following new figures from comScore.; Read Article

2010/01/25
Social media websites 'good for marketing': Social media websites can be used to increase sales, it has been claimed.; Read Article

2010/01/25
VOD could drive video advertising, says IAB: Spending on online video advertising could be pushed forward by consumers´ increasing willingness to view video content online, it has been claimed.; Read Article

2010/01/25
Online ad spend 'to increase': A new online tool which will allow companies to measure internet audiences is likely to help drive advertising spend online, according to the Internet Advertising Bureau.; Read Article

2010/01/22
Email 'most popular' online direct marketing method: Consumers prefer email to other online direct marketing tactics, an expert has claimed.; Read Article

2010/01/21
YouTube 'beneficial' to search marketing: People should consider using YouTube as part of their search marketing activities, an expert has claimed.; Read Article

2010/01/21
'Apply' email marketing strategies to social media campaigns: Marketers should use the lessons learned from email marketing campaigns and apply them to their social media activities, an expert has claimed.; Read Article

2010/01/21
Testing effectiveness of online direct marketing 'important': Marketers should ensure that they are always testing and developing new tactics as part of their online direct marketing, an expert has claimed.; Read Article

2010/01/20
Kellogg's to turn to social media to market Krave: Kellogg´s is planning to use social networks for the UK launch of its new cereal Krave this spring.; Read Article

2010/01/20
Online direct marketing campaigns should complement offline business: Companies who want to make use of online direct marketing tools, such as email, need to ensure that their campaigns are well managed, an expert has claimed.; Read Article

2010/01/20
Search marketing spend continues to grow: Marketers increased their search marketing spend in the last quarter of 2009, according to a new report.; Read Article

2010/01/20
'Consider children' when planning online direct marketing campaigns: Marketers should make sure they are taking children and teenagers into consideration when planning a search marketing campaign.; Read Article

2010/01/19
Search marketing sector 'grew' in 2009: The search marketing industry witnessed solid year-on-year growth for the fourth quarter of 2009, it has been reported.; Read Article

2010/01/18
Marketing professionals getting more optimistic: Professionals working in the marketing sector are getting increasingly positive about the industry´s outlook, according to new research.; Read Article

2010/01/15
Recession, Google and Bing to shape search marketing industry: Search marketers need to be conscious of the prevailing mood which the global recession has caused, an expert has said.; Read Article

2010/01/15
Online direct marketing popular among consumers: Online direct marketing tactics such as email are more popular with consumers than initially thought, new research shows.; Read Article

2010/01/15
Latitude pulled out of administration: Online marketing agency Latitude has been pulled out of administration by its management and private equity owner.; Read Article

2010/01/14
Personalised email marketing 'necessary': Companies who use online direct marketing tools such as email may need to alter how they approach the channel, it has been claimed.; Read Article

2010/01/14
Online direct marketing 'helps keep costs down': Online direct marketing tools such as email marketing can help brands reach customers with minimum expenditure, an expert has claimed.; Read Article

2010/01/14
Search marketing on the rise, report reveals: The number of companies using search marketing is on the increase, a new survey has revealed.; Read Article

2010/01/13
Google ranks tweet based on 'reputed followers': Companies who use Twitter as a search marketing tool should aim to increase their followers after a report revealed that Google may be ranking tweets based on follower numbers.; Read Article

2010/01/13
Real-time search to increase: Real-time listings will become more commonplace on search engine listings during 2010, an expert has predicted.; Read Article

2010/01/13
Too late for Twitter to make big bucks, says expert: Twitter has waited too long to build a hugely profitable business model, but there are offshots it can grab onto, an expert has claimed.; Read Article

2010/01/12
Online direct marketing 'should only include points of interests': Marketers have been urged to only contact people with interesting information when using online direct marketing tools such as email.; Read Article

2010/01/12
Search marketing spend continues to grow: Search marketing spend by the technology sector in the US continues to grow, according to a new report.; Read Article

2010/01/12
Facebookers use online direct marketing to promote cause: Thousands of female Facebook users caused confusion by updating their statuses with colours such as beige, hot pink, black and crimson red at the weekend.; Read Article

2010/01/11
Twitter 'hoping' to increase revenue: Micro-blogging site Twitter is looking to recruit a number of staff who will focus on generating cash for the website.; Read Article

2010/01/11
Search marketing: Online video ads 'to grow': The use of online video ads looks set to grow, an industry expert has said.; Read Article

2010/01/08
Online direct marketing 'helps businesses' grow: Using online direct marketing tactics, such as social media marketing, can help a business to grow, an expert has said.; Read Article

2010/01/08
Facebook and Twitter 'key' for search marketing: Companies need to use Facebook and Twitter for search marketing, an industry expert has said.; Read Article

2010/01/08
Hackers to use SEO tactics, says report: Hackers are going to use search engine optimisation (SEO) techniques to increase their search engine rankings and ensnare users in 2010, a new report has claimed.; Read Article

2010/01/07
Mobile search marketing enjoyed successful 2009: Mobile search has enjoyed a successful year during 2009, an industry expert has said.; Read Article

2010/01/07
Online direct marketing 'requires commitment': Digital advertising tools, such as online direct marketing and search marketing, require ongoing commitment, an industry expert has said.; Read Article

2010/01/06
Thinking local is important for search marketing, expert claims: Businesses who want to use search marketing successfully need to ensure that they are ´thinking local´, an industry expert has claimed.; Read Article

2010/01/06
Online direct marketing should 'aim to go viral': With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed.; Read Article

2010/01/05
Mix offline and online direct marketing, says expert: Businesses have been urged by an expert to use multiple marketing channels to get their message across.; Read Article

2010/01/05
'Engagement' with online direct marketing important for 2010: Integrating marketing channels and improving customer engagement will be key focuses of email marketers in 2010, according to an expert.; Read Article

2010/01/05
Search marketing keywords should be specific, says expert: When planning a search marketing strategy, people should carefully choose their keywords, an expert has said.; Read Article

2010/01/04
Hypnotist 'to use' social media: More than 6,000 Facebook and Twitter users have signed up to take part in an event which aims to put them in a hypnotic trance tonight (January 4th), according to reports.; Read Article

2010/01/04
Online direct marketing 'to evolve': Businesses need to evolve their online direct marketing tools, such as email marketing, in 2010, it has been claimed.; Read Article

2009/12/31
Email marketing should support other channels: Email marketing should not be viewed as a stand-alone advertising tool and should support campaigns delivered through other channels, it has been claimed.; Read Article

2009/12/30
Welsh town needs marketing boost: The Welsh town of Llandudno´s Hospitality Association has called on local businesses to up their game and boost their marketing efforts.; Read Article

2009/12/29
Personalisation 'key in email marketing': Companies can give their email marketing campaigns a boost by tailoring messages to specific subscribers, it has been suggested.; Read Article

2009/12/29
Online advertising 'transforming business models': The digitisation of business models and the subsequent growth of online advertising is transforming many companies, according to an expert.; Read Article

2009/12/24
Budgets for email marketing expected to rise: The email marketing budgets of many growing businesses are expected to rise next year.; Read Article

2009/12/23
Twitter is 'profitable': Micro-blogging site Twitter is going to be profitable for the first time since it begun, it has been reported.; Read Article

2009/12/22
Inbound links 'important' for search marketing: Businesses do not necessarily have to tear down their sites and start again to achieve good search engine optimisation (SEO) results, according to an expert.; Read Article

2009/12/22
Royal Navy seeks digital media planning agency: The Royal Navy is searching for a digital marketing agency, according to reports.; Read Article

2009/12/22
Relevant online direct marketing 'gets results': Marketers are more positive about email´s ability to cost-effectively increase customer loyalty and revenue, despite the recession, according to a report from the US.; Read Article

2009/12/21
Twitter homepage co-opted by guerrilla hackers: Twitter´s homepage was co-opted by a group of hackers last week, according to reports.; Read Article

2009/12/21
Businesses need 'a broad approach' to search marketing: Internet users in Europe are only looking at the first page of search results when surfing the web, according to a new study.; Read Article

2009/12/21
Online direct marketing: New social media site 'unlikely to take off': A new social media site is set to be launched in 2010, according to reports.; Read Article

2009/12/18
Email marketing remains strong: New email marketing figures from Epsilon have highlighted that email volumes increased by 12 per cent in the third quarter of 2009.; Read Article

2009/12/18
Mobile marketing: Older generations embracing texting: Older generations are embracing text messages, according to new research, which may have implications for mobile marketing.; Read Article

2009/12/18
Online direct marketing to push song to top?: Rage Against The Machine´s bid to be this year´s UK Christmas number one shows how internet marketing can be utilised to promote a product, CompareDownload.com has said.; Read Article

2009/12/17
Twitter and email 'top digital marketing tools': Companies should put Twitter and email at the centre of their digital marketing campaigns, according to the latest research carried out by online marketing group StrongMail.; Read Article

2009/12/17
Customise tracking 'to improve digital marketing campaigns': Customised tracking has been shown to help companies maximise the efficiency of their digital marketing campaigns.; Read Article

2009/12/17
Digital marketing 'set for reinvention next year': Firms with an online presence will look to reinvent their online digital marketing strategies next year, it has been claimed.; Read Article

2009/12/17
Sky ends paid-content talks with YouTube: Talks between Google and BSkyB about the opportunity for Sky´s pay-TV content to be made available on YouTube have ended.; Read Article

2009/12/16
Search marketing to grow in 2010: Online advertising spend will continue to grow in 2010, according to a new survey.; Read Article

2009/12/16
More search marketing expected for 2010: Recent trends in search marketing will forces marketers to adapt online options for their companies, according to an industry expert.; Read Article

2009/12/15
Content 'needs to be relevant' for search marketing: Online content must satisfy both search engine marketing requirements and interest readers at the same time, an advertising firm has said.; Read Article

2009/12/15
Online direct marketing to increase, says report: Businesses are likely to increase their spend on online direct marketing tactics next year, according to a new study.; Read Article

2009/12/14
Search marketing: YouTube introduces better video search: Video-sharing site YouTube is working on building a better search function, the company has announced.; Read Article

2009/12/14
Search marketing: Friendster purchased for $100m: Social networking site Friendster has been sold to an online payment company in a deal worth $100 million (£61.4 million), according to reports.; Read Article

2009/12/11
Social networks are fertile ground for spammers, says report: Trusted brands are proving to be an easy exploit for hackers and spammers alike as the holiday season approaches, a report has found.; Read Article

2009/12/11
Media not embracing online opportunities, KPMG says: Although media companies have made some changes to meet the demands of the digital age, they are reluctant to embrace it, KPMG has said.; Read Article

2009/12/10
Dell generate revenue from Twitter: Search marketing and online direct marketing via social media have generated an impressive return on investment, Dell has announced.; Read Article

2009/12/10
Marketers 'not using social media': Big name brands are not using micro-blogging site Twitter for search marketing or online direct marketing, according to a survey published yesterday (December 9th).; Read Article

2009/12/09
Changes 'occurring' in world of online shopping: The month of December will see online sales reach £5 billion, an increase of 14 per cent year-on-year, the Interactive Media in Retail Group (IMRG) has said.; Read Article

2009/12/09
Is green search marketing possible?: Ecosia, a search engine which translates searches into saving the rainforests, has launched.; Read Article

2009/12/09
Online videos 'now part of' search marketing: Online video advertising is to become a more popular marketing channel during 2010 as demand for video advertising networks and video on demand (VOD) grows, according to eMarketer.; Read Article

2009/12/09
Google's Twitter integration 'signs changes' for search marketing: The introduction of real-time search results has heralded new changes for search marketing, an expert has said.; Read Article

2009/12/08
Google real-time search to feature Twitter updates: Search engine giant Google has announced that real-time news from Twitter will begin to appear in its search results.; Read Article

2009/12/08
Advertising decline 'to cease' in 2010: Spending on online advertising and search marketing will grow next year, according to a new report.; Read Article

2009/12/07
Social media offers "long-term" online direct marketing gains: Some businesses have yet to invest any of their marketing spend on social media, with many citing problems of engagement as the main reason for their reluctance to invest, research has shown.; Read Article

2009/12/07
Facebook membership reaches 350 million: Facebook users comprise one-nineteenth of the world´s population, the company has announced.; Read Article

2009/12/07
Starbucks launches online digital marketing campaign: Coffee-shop chain Starbucks has launched its biggest ever Facebook ad campaign.; Read Article

2009/12/04
Google and Yahoo join forces: There will be greater integration between Twitter and Facebook, according to web giants Google and Yahoo.; Read Article

2009/12/04
BMW calls a pitch for its UK online direct marketing account: Media planning and buying agencies have been invited to pitch for BMW UK´s advertising, direct and online digital marketing accounts.; Read Article

2009/12/04
Social networking used to boost Aids awareness: Red, an Aids charity, generated about one million online interactions on Facebook and Twitter during World Aids Day.; Read Article

2009/12/03
Google shows-off new 'fade in' homepage: Google has finalised the new design of its classic homepage, the company announced in an official blog today.; Read Article

2009/12/03
Facebook going 'green': Facebook is to cut energy loss in its servers from 35 to 15 per cent, it has been announced.; Read Article

2009/12/03
Google analytics 'show' UK's most popular sites: Facebook was the UK´s most searched site on Google, according to figures published this week.; Read Article

2009/12/02
O2 launches mobile marketing initiative: Communications giant O2 has launched a new mobile marketing scheme which it claims is the first of its kind within the sector.; Read Article

2009/12/01
Most popular search terms of 2009 revealed: Former glamour model Katie Price was the most searched for living celebrity in 2009, while her name was the eighth most popular search term overall, according to new research.; Read Article

2009/11/30
Social networks can personalise online consumer engagement, expert says: A presence on social networking sites enables companies to personalise their online interaction with consumers, according to an expert.; Read Article

2009/11/30
New search marketing survey launched: Hundreds of brands will be asked questions about search marketing under a survey, which has just been launched.; Read Article

2009/11/30
Regional newspapers launch media planning tool: A new integrated print and online planning tool has been launched by the regional publishing industry.; Read Article

2009/11/27
Online users more likely to complain about brands: Brands which use search marketing, online direct marketing and social networking sites to connect with their consumers need to pay closer attention to feedback, according to new research.; Read Article

2009/11/26
LinkedIn's UK membership reaches 3m: Membership of business social networking site LinkedIn has passed three million in the UK as redundancies drive people to the site.; Read Article

2009/11/26
Google tries out new-look home page: Search engine giant Google is testing out a new look for its search page.; Read Article

2009/11/26
Email marketing 'replacing' direct mail: Direct marketing has survived the difficulties of the recession but many businesses are moving their marketing spend online, according to a new survey.; Read Article

2009/11/25
US sees lawsuit over search-engine keywords: A law firm in the US state of Wisconsin is attempting to challenge the practice of paying for keywords on Google and other search engines to boost one company´s link over a rival´s.; Read Article

2009/11/25
Online direct marketing 'constantly delivers return on investment': Spend on online direct marketing tools such as email will increase over the next year, according to a recent report.; Read Article

2009/11/24
Google buys online advertising customisation firm: Search engine giant Google has brought a US advertising start-up, which customises online adverts.; Read Article

2009/11/24
Social networking offers a "massive opportunity", says retailer: Fashion retailers are being offered a "massive opportunity" to market their products through social networking sites, according to fashion retailer Fat Face.; Read Article

2009/11/24
BBC to begin using SEO in headlines: The BBC is to change the words of its headlines to attract greater search engine traffic, it has been announced.; Read Article

2009/11/23
O2 to review online digital media business: Communications giant O2 is to review its digital marketing business. The telecoms business is currently looking for a new agency to develop its digital media planning and social media strategy.; Read Article

2009/11/23
Tweet what's happening, not what you are doing: Twitter has altered its update message from "What are you doing?" to "What´s happening?".; Read Article

2009/11/23
MySpace 'needs to become cooler': Social networking site MySpace needs to regain its old edge or else change direction, according to a competitor.; Read Article

2009/11/20
Mobile marketing the 'fastest-growing medium': Mobile is set to be the fastest-growing marketing medium over the next five years, according to new research.; Read Article

2009/11/20
M&S marketing expert to host live web chat: Marks and Spencer customers are being invited to log onto Facebook and chat to the shop´s director of store marketing and design Nayna McIntosh.; Read Article

2009/11/19
YouTube launches Show site: Video-sharing website YouTube has launched a new UK channel called Shows on its site.; Read Article

2009/11/19
Interflora launches Facebook page: Interflora, the flower retail company, has launched a Facebook page to gather email data as part of an online direct marketing campaign.; Read Article

2009/11/18
Young people 'receptive to online direct marketing': Young people aged between 18-25 years of age are more receptive to online direct marketing initiatives, such as emails offering free product or discounts, compared to any other age group, a new survey has revealed.; Read Article

2009/11/18
Facebook UK posts a profit: Facebook, the social networking site has posted a pre-tax profit of £439,422 in its first 17 months of trading in the UK.; Read Article

2009/11/18
Search marketing: Google tops Search Engine list: Google has once again topped comScore´s US search rankings list.; Read Article

2009/11/17
Email could 'become extinct': Email could become extinct within a decade, according to a new study.; Read Article

2009/11/17
Twitter users 'want ads': Users of micro-blogging site Twitter are receptive to ads and even discuss brands on the site, according to research.; Read Article

2009/11/17
Online ad spend increases despite the recession: Most marketers in Europe have increased spending on online advertising this year, compared to 2008.; Read Article

2009/11/16
Search marketing: Bing launched in the UK: Microsoft´s UK version of its search engine Bing has been officially launched in the UK.; Read Article

2009/11/13
Measured report needed for online digital marketing, says expert: With the move to online digital marketing, advertising is becoming a science based on measureable data, according to an internet expert.; Read Article

2009/11/13
Study reveals disconnection between brands, online media planners and buyers: There is a disconnection between what brand advertisers are looking for in online media and what online publishers can offer them, according to a new report.; Read Article

2009/11/12
Bing gaining search share while Google sees small drop: Microsoft´s Bing saw its share of the US search market grow in September, while market leader Google experienced a decline.; Read Article

2009/11/12
Search marketing: Perfect search engine described by Google VP: Google´s vice president of search and user experience has described her perfect search engine.; Read Article

2009/11/12
Security loophole exposed in Bing: A security loophole has been discovered on Microsoft´s search engine Bing.; Read Article

2009/11/11
MySpace 'losing out' because of competitors: Increased competition has meant that MySpace is not as popular as it was expected to be when social networking took off, according to Dadooda.com.; Read Article

2009/11/11
Search marketing: UK Bing launch delayed until 2010: The launch of the UK version of Microsoft´s search engine Bing will be delayed until at least the first quarter of 2010, it has been reported.; Read Article

2009/11/11
ASA signs deal with Google: A deal to help fund a new digital media regulation system has been signed between the Advertising Standards Authority (ASA) and internet giant Google.; Read Article

2009/11/10
Burberry looks online to attract customers: Fashion brand Burberry has launched its latest online digital marketing effort - a new website which aims to connect the company with social media users.; Read Article

2009/11/10
Google seals deal to expand into mobile ad: Google has acquired advertising technology company AdMob in a deal worth $750 million (£449 million).; Read Article

2009/11/09
Experts warns Tories not to cut government digital ad spend: The Conservative party should not cut digital advertising expenditure if they gain power at the next election, according to Central Office of Information´s (COI) deputy director of interactive services Michael Smith.; Read Article

2009/11/09
Companies 'approach social media marketing on an ad-hoc basis': Companies are using online social media on an ad-hoc basis to achieve their online direct marketing needs, a recent report suggests.; Read Article

2009/11/09
Microsoft 'beats' Google and Yahoo in total time spent online: Internet users are spending more time on Microsoft sites compared to Yahoo or Google, new research shows.; Read Article

2009/11/06
Young people flock to Twitter: Younger people are turning away from Facebook and instead embracing Twitter, according to a new US survey.; Read Article

2009/11/06
Digital media agencies vie for £30 million easyJet account: Airline easyJet has called a review of its £30 million pan-European digital media planning and buying account.; Read Article

2009/11/06
Google shows customers their information: Google has revealed a new tool which shows exactly how much information the search engine giant is able to hold on consumers.; Read Article

2009/11/05
Brands 'should invest more in online digital marketing': Brands are not spending enough online because the people who run their media agencies are too resistant to change, according to an expert.; Read Article

2009/11/05
Google launches new search product for retailers: A new Google search product for online retailers is now being sold, the company announced on Wednesday (November 4th).; Read Article

2009/11/04
Google wave goes live on German newspaper: German newspaper Welt Kompakt has become the first to launch Google´s new tool Google Wave.; Read Article

2009/11/04
Search marketing: Yahoo to add real-time search results: Yahoo is testing a new search feature which will show results based on relevant real-time information being shared by internet users, the company has announced.; Read Article

2009/11/03
Marketing sector "amongst the first to show signs of economic recovery": The marketing industry is among the first sectors to show signs of recovery, according to the Advertising Association.; Read Article

2009/11/03
Digital marketing forum to go ahead in November: Will Harris, Nokia´s marketing director, has been confirmed as a keynote speaker at the Revolution Forum, which is due to take place later this month.; Read Article

2009/11/02
YouTube hoping to make profit with new Content ID system: YouTube bosses are hoping copyright holders will choose to make advertising revenue out of their content, which regular users upload to the site, rather than removing it from the video-sharing site for copyright reasons.; Read Article

2009/11/02
Facebook plans to share more user data with advertisers: Advertisers will be given more information about how their ads perform on Facebook, although users´ data will be kept anonymous, the company has said.; Read Article

2009/10/30
Google's custom search feature may impact search marketing: Google has added more new features to its custom search engine, it has been announced.; Read Article

2009/10/29
Alcohol brand shifts ad spend online: Diageo´s Smirnoff Vodka will shift its focus to online digital marketing as it aims to target a younger audience.; Read Article

2009/10/29
Survey reveals need for online behavioural advertising education: Consumers need more information and education about online privacy and online behavioural advertising (OBA), a new survey has revealed.; Read Article

2009/10/28
Google shows off new Social Search service: A new personalised Social Search feature has been launched by Google Labs.; Read Article

2009/10/27
NY Times: Search marketing is one of the 'most effective' marketing tools: Search advertising is probably the most effective form of marketing ever invented, according to journalist Miguel Helft.; Read Article

2009/10/26
Digital marketing advice offered by alcohol body: Alcohol producers have been offered digital marketing advice to help avoid inadvertently targeting underage consumers or encouraging harmful drinking.; Read Article

2009/10/26
Real-time search function to be launched on YouTube: YouTube is currently developing a function, called Comments Search, which will allow for real-time search, the company said.; Read Article

2009/10/23
Search marketing to change as Google and Bing sign tweet deals: Real-time results from Twitter will appear in search engine results, after both Google and Microsoft announced deals with Twitter.; Read Article

2009/10/23
Non-profits' online direct marketing campaigns lack email customisation: Non-profit organisations are struggling with email customisation, according to new research carried out by marketing company Return Path.; Read Article

2009/10/22
Homebase expands email marketing campaign: DIY and home improvement chain Homebase has announced the expansion of its email marketing campaign, it has been reported.; Read Article

2009/10/22
SEO landscape changes as Yahoo loses more ground: Businesses involved in a search engine optimisation (SEO) marketing campaign should be aware that Yahoo´s market share in the sector is falling.; Read Article

2009/10/21
Mirror Group reviews media planning and buying account: Mirror Group Newspapers is reviewing its £6.5 million media planning and buying account, it announced yesterday.; Read Article

2009/10/21
New survey shows importance of online direct marketing: Generation Y would prefer to abandon social networks before email or texting, new research has revealed.; Read Article

2009/10/21
Facebook, Twitter and Google support net neutrality ruling: Chief executives officers (CEOs) from 24 of world´s biggest internet companies have sent a letter supporting network neutrality to the US Federal Communications Commission (FCC).; Read Article

2009/10/20
New M&S site tops retail league table: Marks and Spencer´s (M&S´s) and WHSmith´s websites have topped a poll of the best online high street retailers in the UK.; Read Article

2009/10/20
Ad agencies must adapt to the digital age, expert warns: Creative advertising agencies are not adapting to the new digital landscape, an industry expert has warned.; Read Article

2009/10/20
Advertising group welcomes Yahoo/Microsoft deal: A possible search engine deal between Yahoo and Microsoft has been welcomed by the American Association of Advertising.; Read Article

2009/10/19
Email marketing's future looks bright, study shows: Email marketing´s popularity looks set to continue, an industry expert has said.; Read Article

2009/10/19
SEO will increase revenue and save money, expert says: Search engine optimisation (SEO) is the best way for businesses with an online presence to increase revenue and save money on advertising, an industry expert has said.; Read Article

2009/10/19
Google launches first big UK ad push: Google launched its first major advertising initiative in the UK today, as part of an international marketing push.; Read Article

2009/10/16
Google posts profits of £1bn as ad sector recovers: Google, while reporting its highest quarterly profits, has said the worst of the recession is behind us.; Read Article

2009/10/16
Search marketing growing, online advertising forecast strong: Online direct marketing and advertising will see strong growth over the next five years, a report has said.; Read Article

2009/10/15
YouTube makes video ad move: Google has launched a major auction-based video ad platform for YouTube in the UK, following its success in the US earlier this year.; Read Article

2009/10/15
Google top search engine, Bing improving: Google´s search market share increased to nearly 65 per cent last month, according to the latest comScore survey.; Read Article

2009/10/15
UK search marketing sector 'in recovery': The UK´s search engine marketing industry is showing signs of recovery with advertisers increasing spend in the area during the third quarter, according to the latest research.; Read Article

2009/10/14
Facebook and Twitter use grows in the US: Facebook´s US traffic has increased 194 per cent in the last year, according to web metrics provider Experian Hitwise.; Read Article

2009/10/14
Coty to review media planning: Multinational fragrance company Coty is set to review its global media planning and buying account.; Read Article

2009/10/14
Social Media 'is changing media planning': Social media is changing media planning, an industry expert recently told the American Marketing Association.; Read Article

2009/10/13
Online direct marketing used to re-launch Childline's helpline: Childline´s telephone helpline is to be re-launched by the NSPCC using a multichannel marketing campaign, according to Marketing Magazine.; Read Article

2009/10/13
London launches viral campaign for England's 2018 World Cup bid: A new viral campaign to promote London´s inclusion in England´s 2018 World Cup bid has been launched by London United.; Read Article

2009/10/13
Online direct marketing spending 'grows': Online marketing budgets have returned to growth in the third quarter, according to the Institute of Practitioners in Advertising (IPA) Bellwether Report.; Read Article

2009/10/12
Sidewikis won't 'affect SEO ratings': Sidewikis will not yet affect a webpage´s search engine optimisation (SEO) ratings, an industry expert has said.; Read Article

2009/10/12
Twitter in search marketing talks with Google and Microsoft: Twitter is in talks with both Google and Microsoft about striking data-mining deals which would change search marketing for small and medium-sized enterprises (SMEs), an industry expert has said.; Read Article

2009/10/12
YouTube and Channel 4: Landmark content deal possible: Channel 4 and YouTube are close to signing a deal which would see the majority of Channel 4´s content hosted on the video-sharing site.; Read Article

2009/10/09
Data lists 'the most important element' of email marketing: An expert has claimed that data lists are a fundamental aspect of email marketing that businesses should not ignore.; Read Article

2009/10/09
Digital marketers 'dissatisfied with conversion rates': New research has revealed that a number of firms using digital marketing tactics are unhappy with their conversion rates.; Read Article

2009/10/08
Email marketing open rates 'rise 18.2%': The popularity of email marketing appears to be growing, as new research has revealed that open rates are on the rise.; Read Article

2009/10/08
Google dominates search market: New research from Hitwise has revealed that Google continues to dominate the search engine market.; Read Article

2009/10/08
IAB launches online behavioural advertising guide: The Internet Advertising Bureau (IAB) has announced the launch of a new website which is designed to provide information to consumers on online behavioural marketing.; Read Article

2009/10/07
Social media marketing 'can impact on search': A new study has highlighted there are identifiable links between social media and search engine marketing.; Read Article

2009/10/07
Understanding email marketing interaction 'fundamental': An expert has claimed on companies to think about how their email marketing subscribers interact with subscribers.; Read Article

2009/10/06
SEO 'can be effective for any company': All kinds of firms can benefit from making use of search engine optimisation (SEO), it has been claimed.; Read Article

2009/10/06
New trends set to transform email marketing: Emerging trends in the email marketing world are set to change the way many firms approach the format, according to an expert.; Read Article

2009/10/06
Search begins for new direct marketing talent: The Direct Marketing Association (DMA) has announced the launch of this year´s Young Spark Award, which celebrates emerging young talent in the industry.; Read Article

2009/10/05
Online video 'opens up fantastic opportunities': Companies could enjoy "fantastic opportunities" by adding video content to their online direct marketing, it has been suggested.; Read Article

2009/10/05
Study considers customer engagement through online marketing: Marketing advice body Econsultancy has started to collect responses for its new survey into customer engagement tactics.; Read Article

2009/10/02
Online video viewing soars in the US: Viewings of online videos reached an all-time high in August, according to the latest figures released by digital analyst comScore.; Read Article

2009/10/02
Bing SEO tips offered: A number of search engine optimisation (SEO) tips for Microsoft´s Bing have been offered by IT Pro, three months after the service was launched.; Read Article

2009/10/01
Botnets are undermining email marketing: Cybercriminals operating botnets are undermining the work of email marketing professionals, it has been claimed.; Read Article

2009/10/01
Online advertising overtakes TV: Online advertising spend grew by 4.6 per cent to £1.75 billion in the first half of 2009.; Read Article

2009/09/30
Email marketing leads the way in Europe: Email marketing continues to be the most popular tool for online communication, according to new research.; Read Article

2009/09/30
How long should SEO take?: The speed at which a search engine optimisation (SEO) takes effect is dependent on a number of factors, it has been claimed.; Read Article

2009/09/29
Email marketing 'needs to be a dialogue': Businesses should use email marketing campaigns to start a dialogue with their customers.; Read Article

2009/09/29
Google introduces map-based search: Internet giant Google has introduced a new map-based search feature which helps people to easily locate facilities within a town.; Read Article

2009/09/28
Businesses turn to online search marketing: More businesses are now using search marketing and taking advantage of websites such as Google thanks to the recession, according to one expert.; Read Article

2009/09/25
Email marketing to grow by 15% in 2009: The email marketing sector in the UK will grow by 15 per cent during 2009, according to Econsultancy.; Read Article

2009/09/24
Email marketing guide to be released: A new email marketing guide is set to be released that looks into the growing complication of trends in the sector.; Read Article

2009/09/23
Unsubscribe links on email marketing must be easy to find: Unsubscribe links in email marketing messages should be easy for users to find, it has been claimed.; Read Article

2009/09/23
Passive and active SEO is essential: An IT expert has claimed that a combination of active and passive search engine optimisation (SEO) is essential for modern businesses.; Read Article

2009/09/23
Video 'should be optimised for YouTube': Businesses could consider YouTube as a search marketing tool, according to one expert.; Read Article

2009/09/23
Email mailing list 'crucial to target customers': A mailing list is essential for forms looking to make a good return on investment with email marketing, according to one website.; Read Article

2009/09/23
East of England businesses increasing marketing use: Businesses across the east of England are set to investigate using a number of new search marketing techniques, it has been revealed.; Read Article

2009/09/22
Majority think online news should be free: The majority of internet users believe that online news should be free at the point of use, according to new research.; Read Article

2009/09/22
Americans prefer eco-friendly direct mail marketing: A new survey by IBM has found that the majority of American consumers prefer traditional mail if it is certified as environmentally friendly.; Read Article

2009/09/22
Marketing budgets continue to shrink: Marketing budgets are expected to continue falling during 2009, it has been reported.; Read Article

2009/09/21
Starbucks to change in-store branding: International coffee chain Starbucks is set to abandon its uniform branding and will stop opening identical stores across the UK.; Read Article

2009/09/21
Online marketing masterclass offered: A leading industry organisation is holding an Online Marketing Masterclass in London this November.; Read Article

2009/09/18
Websites should be optimised for Bing: Businesses should ensure that their websites are optimised for other searches besides Google, it has been claimed.; Read Article

2009/09/18
Forrester to showcase web analytics and email marketing techniques: One of the leading internet research firms in the US is set to unveil a range of proven tactics for integrating web analytics data into email marketing material.; Read Article

2009/09/17
Social networking is becoming an integral marketing tool: People are increasingly turning to social networking sites to gather information and read reviews about products, it has been claimed.; Read Article

2009/09/17
Firms should stop obsessing over search engine rankings: Businesses should stop obsessing over search engine rankings, it has been claimed.; Read Article

2009/09/16
Research and insight 'critical to direct marketing': Insight and research is crucial to effective direct marketing, according to one leading industry figure.; Read Article

2009/09/16
Press Release marketing can be 'cost effective': Using press release aggregators can help companies gain maximum media attention, it has been claimed.; Read Article

2009/09/16
Email marketing integration takes consideration: Businesses wanting to integrate all their customer data into their email marketing software should be wary of how difficult the process can be, it has been claimed.; Read Article

2009/09/15
Email marketing could be usurped by Twitter: Email marketing could be replaced by Twitter as many firms look to further drive down the cost of their marketing strategies, it has been claimed.; Read Article

2009/09/15
Growing businesses must rely on direct marketing: Direct marketing is essential to the success of small and medium-sized firms, it has been claimed.; Read Article

2009/09/14
Marketing campaigns 'should be tested': Businesses should regularly test the effectiveness of their email marketing campaigns, it has been claimed.; Read Article

2009/09/14
IDM launches email marketing qualification: The Institute of Direct Marketing (IDM) has launched a new qualification aimed at professionalising email marketing.; Read Article

2009/09/11
John Lewis launches new email campaign: High street retailer John Lewis has launched a new email marketing campaign which offers a series of price match promotions.; Read Article

2009/09/11
Lifestyle email campaigns doing well in the US: Email newsletters for style-conscious people are making headway in the US, it has been claimed.; Read Article

2009/09/10
Daily Mirror cuts back on headline SEO: The Daily Mirror has abandoned the heavy use of keywords in headlines on its new gossip website 3am.co.uk, it has been claimed.; Read Article

2009/09/10
Generation Y more receptive to opt-in email: People from generation Y are more receptive to permission-based email marketing than their older counterparts, it has been claimed.; Read Article

2009/09/09
Businesses are 'credible if they have online subscribers': Once a consumer hands over an email address to a company, they see that firm as a credible source of information, it has been claimed.; Read Article

2009/09/09
SEO 'boosts insurance firm growth': The use of search engine optimisation (SEO) techniques has been cited as the reason US insurance firm InsuranceAgents.com was listed in the Inc 500´s Top 25 Fastest Growing Companies.; Read Article

2009/09/08
Direct marketing 'needs to be measured': Businesses should ensure they monitor the success of the marketing campaigns closely, it has been claimed.; Read Article

2009/09/08
'Dating rules apply to email marketing': Email marketing campaigns have been likened to online dating by one industry expert.; Read Article

2009/09/08
Marketers are increasingly using online display ads: Digital marketing professionals are increasingly turning to online display advertising campaigns during the recession, it has been claimed.; Read Article

2009/09/07
Google SEO should be picked up by bloggers: Google Engineer Matt Cutts has told bloggers that they could help boost the prominence of their writing if they bear in mind search engine optimisation (SEO) techniques.; Read Article

2009/09/07
Poor quality content undermines a business's strategy: Poor quality content can undermine a business´s marketing strategy and potentially lose a company vital customers, it has been claimed.; Read Article

2009/09/04
Email marketing should have long-term usability: Businesses carrying out email marketing campaigns should ensure their messages have long-term usability.; Read Article

2009/09/04
Keep an eye on the competition: Keeping an eye on what competitors are doing is important when launching a new website, it has been claimed.; Read Article

2009/09/03
SEO is important in email marketing: When email marketing is sent to consumers it is usually expected they will read the message when they get it, or delete it.; Read Article

2009/09/03
Relevant content could stop people unsubscribing: Making sure email marketing material contains interesting and relevant content is the key to limiting the number of customers who unsubscribe from mailing lists, it has been claimed.; Read Article

2009/09/03
Internet retailers fail to spot the importance of SEO: Online retailers are falling behind in terms of search engine optimisation (SEO), it has been claimed.; Read Article

2009/09/02
Google 'isn't the only search engine': Companies stepping onto the international stage and hoping to boost their search engine ranking should remember that Google is not the only service on the internet.; Read Article

2009/09/02
Email marketing can be more economical: Businesses looking to increase their online presence by boosting their digital strategies may be interested to hear that email marketing can be more economical than other channels.; Read Article

2009/09/01
Businesses are not communicating with their customers: Businesses are failing to effectively communicate with their customers using direct marketing, it has been claimed.; Read Article

2009/09/01
Website redesigns must be SEO friendly: Companies considering redesigning their online presence must ensure that their new website is search engine friendly, it has been claimed.; Read Article

2009/09/01
Digital marketers using Facebook need to consider SEO: Marketers using social networking sites such as Facebook to further their digital campaigns need to be wary of search engine optimisation (SEO), it has been claimed.; Read Article

2009/08/28
Companies should check their reputation on Google: Companies should regularly check their Google listing to make sure no negative content is making it to the top of the company´s search engine ranking list, it has been claimed.; Read Article

2009/08/27
B2B Radio offers email marketing tips: A business to business internet radio broadcaster has started putting hints and tips for email marketing on iTunes.; Read Article

2009/08/27
Advertising spend to rise next year: The impact of the recession on the advertising sector will start to let up in 2010, according to one marketing expert.; Read Article

2009/08/26
Sony to spend £82m on marketing: Sony has announced that it is set to spend £82 million on marketing its redesigned PlayStation3 Slim in Europe.; Read Article

2009/08/26
Mydeco launches new email campaign: Home furnishings firm Mydeco has launched its second weekly email bulletin, which the company has sent to a proportion of its users.; Read Article

2009/08/25
'Sooner rather than later should be SEO mantra': Businesses looking to improve their search engine ranking should start their campaigns sooner rather than later, it has been claimed.; Read Article

2009/08/25
SEO failure blamed for paper's losses: A lack of good search engine optimisation (SEO) techniques has been blamed for the huge losses made by thelondonpaper.; Read Article

2009/08/25
Firms should not 'abuse email marketing': Companies that bombard their customers with email marketing could be making a big mistake, it has been claimed.; Read Article

2009/08/24
Google rankings become more difficult to cheat: Marketers looking to use search engine optimisation (SEO) techniques to cheat their way to the top of Google´s rankings may find it more difficult as the search engine evolves, it has been claimed.; Read Article

2009/08/24
Google improves digital marketing Insights: Google Insights for Search has been updated to improve the forecasting that marketers can do before embarking on search engine optimisation (SEO) programmes.; Read Article

2009/08/24
B&Q sends first viral marketing campaign: DIY retailer B&Q has sent out its first viral marketing campaign ahead of the bank holiday weekend – which is traditionally associated with home improvements.; Read Article

2009/08/21
Opt-in email marketing can boost sales: The more opt-in email marketing campaigns that businesses deliver, the more likely they are to generate sales, it has been claimed.; Read Article

2009/08/21
Email marketing should support social campaigns: Businesses should back up their social networking advertising campaigns by using email marketing, it has been claimed.; Read Article

2009/08/20
Email marketing should be scheduled: Email marketers should try and keep to a tight schedule when sending out promotional material to their firm´s existing customers, it has been claimed.; Read Article

2009/08/20
HR departments 'should use branding techniques': Businesses have been told that their human resources (HR) departments should use branding strategies to recruit and keep hold of the best workers.; Read Article

2009/08/20
Online advertising 'catches up with traditional channels': Online advertising has a similar effect on sales to TV marketing campaigns, it has been claimed.; Read Article

2009/08/19
Small firms should turn to e-marketing: Small and medium-sized businesses should be using e-marketing as it is a useful campaigning tool, it has been claimed.; Read Article

2009/08/19
Databases are essential in email marketing: The use of databases in email marketing is essential, it has been claimed.; Read Article

2009/08/18
HP: "More is less" in email marketing: The world´s biggest technology firm claims that when it comes to email marketing less can mean more.; Read Article

2009/08/18
Small businesses boost marketing spend: A third of small businesses are set to increase their marketing spend over the coming year, it has been claimed.; Read Article

2009/08/18
Online video marketing needs to be tailored - not just funny: Businesses considering launching an online digital video campaign should look beyond creating amusing clips similar to those that can be found on YouTube.; Read Article

2009/08/17
Domain names 'should contain relevant keywords': Where possible a company´s domain names should contain relevant keywords, as this will boost search engine optimisation significantly, it has been claimed.; Read Article

2009/08/17
It's not just businesses that can use SEO: Businesses are not the only ones who can benefit from using search engine optimisation (SEO) to raise their profile, it has been claimed.; Read Article

2009/08/17
Organic traffic with SEO is the 'best thing for businesses': Increasing organic internet traffic is one of the best ways for businesses to boost the number of people visiting their websites, it has been claimed.; Read Article

2009/08/14
AP to withhold news to improve search engine ranking: The Associated Press is planning on holding back breaking news on a number of key websites to boost its search engine ranking.; Read Article

2009/08/14
Online press releases can maximise visibility: Using an online press release distribution strategy can boost visibility for small firms, it has been claimed.; Read Article

2009/08/14
Shoppers more likely to buy when they use PPC: Online shoppers are more likely to make a purchase when they arrive at a website via a pay-per-click advertisement when compared with those who use natural links, it has been claimed.; Read Article

2009/08/13
Companies should consider social media marketing before rushing in: Businesses should give careful thought and consideration to social media marketing before rushing in and opening Facebook and Twitter accounts, it has been claimed.; Read Article

2009/08/13
B2B marketing can generate leads: Business to business (B2B) marketing can improve a firm´s lead generation and boost sales, it has been claimed.; Read Article

2009/08/13
Marketers should do more to promote their activities: Marketing professionals should do more to ensure that their efforts are recognised in company reports and annual board meetings, it has been claimed.; Read Article

2009/08/12
Google modifies search engine: Internet search giant Google made a series of modifications to its search engine yesterday.; Read Article

2009/08/12
SEO is number one priority for many: For a large number of firms search engine optimisation (SEO) is the number one priority, it has been claimed.; Read Article

2009/08/11
Food firms fight organic produce bad press: A number of high-profile organic food manufacturers have joined forces to fight the recent negative press surrounding the presumed benefits of the industry´s products.; Read Article

2009/08/11
New campaign to promote professional marketing qualifications: A new campaign has been launched by the Chartered Institute of Marketing (CIM) to show the important role professional marketing qualifications play in the industry.; Read Article

2009/08/11
Travelodge combines IT and marketing: International hotel chain Travelodge is set to combine its marketing and IT operations in a new e-commerce team.; Read Article

2009/08/10
Credit crunch has 'changed the face of marketing': The ongoing global economic downturn and recession in the UK has had a huge impact on the advertising industry, it has been claimed.; Read Article

2009/08/10
CRM is key to boosting ROI: Customer Relationship Management (CRM) is an essential part of boosting return on investment (ROI), it has been claimed.; Read Article

2009/08/07
Digital marketing offers greater ROI: Businesses are increasing the proportion of their budgets spent on digital marketing because it provides a greater return on investment (ROI), it has been claimed.; Read Article

2009/08/07
Mobile marketing set to become a global phenomenon: Mobile phone marketing is set to be the next big digital advertising phenomenon, according to new research.; Read Article

2009/08/07
Digital and experiential marketing go together: Experiential marketing specialist should support their campaigns with effective digital marketing in order to improve results, it has been claimed.; Read Article

2009/08/06
MG Motor UK reviews advertising: MG Motor UK has called a review of its advertising account and is on the lookout for agencies to take up the role.; Read Article

2009/08/06
Marketing spend 'shifting to social marketing': Social marketing is starting to increase its share of advertising spend as marketers change their budgets to incorporate the new platform, it has been claimed.; Read Article

2009/08/05
Orange to shake up retail presence: Mobile phone operator Orange has launched three new retail formats which could change the way it engages with customers on the high street.; Read Article

2009/08/05
Virgin Media to be honest: Broadband provider Virgin Media has claimed that it will not over-egg the internet speeds it offers to potential customers.; Read Article

2009/08/05
End in sight for recession: The end of the recession for British advertising firms appears to be in sight as the number of marketing companies filing for insolvency begins to fall, it has been claimed.; Read Article

2009/08/04
New marketing drive from Taylor Wimpey: House builder Taylor Wimpey has created a new marketing tool to promote its developments across west Scotland.; Read Article

2009/08/04
Project Kangaroo finds a buyer: Digital video on demand service Project Kangaroo has found a buyer.; Read Article

2009/08/04
Channel 4 and Virgin Media team up: Channel 4´s high-definition (HD) television offering is the latest to be added to Virgin Media´s HD package.; Read Article

2009/08/03
New report uncovers online shopping habits: A new report from internet research firm comScore has highlighted the online shopping habits of internet users – a useful insight for digital marketers.; Read Article

2009/08/03
Microsoft and comScore join forces: Software giant Microsoft and internet analysis firm comScore have joined forces to develop a new media planning solution.; Read Article

2009/07/31
New Microsoft-Yahoo! deal 'could have implications for web marketers': The new deal agreed between Microsoft and Yahoo! could have significant implications for companies involved in online search marketing, it has been suggested.; Read Article

2009/07/30
Third of firms prefer direct marketing: Almost a third of companies think direct marketing is the best way to build relationships with clients.; Read Article

2009/07/29
Government tells staff to Tweet: The government has launched a new guide advising civil servants on how to use Twitter.; Read Article

2009/07/29
Social media 'can boost search marketing': Businesses can improve their online direct marketing strategies by becoming involved in social networking, it has been suggested.; Read Article

2009/07/29
YouTube trials new ad technology: YouTube has announced that it is to branch out in its online direct marketing techniques.; Read Article

2009/07/29
Volkswagen teams up with digital media agency: Car manufacturer Volkswagen has revealed that it has teamed up with a digital media agency in a new social media campaign.; Read Article

2009/07/28
Two-thirds of web users 'embrace social networking': A study has revealed the extent to which web users are embracing social networking, highlighting that almost two-thirds have set up a profile on at least one such site.; Read Article

2009/07/28
Marketers and consumers 'have differing perceptions of ads': New research has highlighted that advertisers and consumers have significantly different perceptions of whether a campaign is successful or not.; Read Article

2009/07/28
Third of online shopping done at work: Almost a third of online purchases made in the UK are performed while the buyer is at work, according to new research.; Read Article

2009/07/27
Aspects of internet advertising 'can be irritating': New research has highlighted that consumers find come aspects of internet advertising frustrating, with expanding ads being the main bugbear.; Read Article

2009/07/27
Q1 sees 95% of marketing emails delivered: Almost 95 per cent of marketing emails were delivered in the first quarter of 2009, according to new figures.; Read Article

2009/07/27
Businesses 'need to maintain marketing efforts': It is vital that businesses maintain a relationship with the public during the recession, according to one expert.; Read Article

2009/07/24
Marketers 'using a mix of media': Advertisers are relying less on print ads and increasingly turning their attention to internet and digital marketing, according to a new study.; Read Article

2009/07/24
MailOnline 'most visited newspaper website in June': MailOnline has taken over from Guardian.co.uk as the most popular newspaper website in the UK, according to new data.; Read Article

2009/07/23
Marketers 'underestimating inserts': Marketers are neglecting to see how inserts can help generate online responses from consumers, it has been claimed.; Read Article

2009/07/23
Email delivery concerns highlighted: Email deliverability is posing a problem for companies, according to new research.; Read Article

2009/07/23
Lauren Laverne ad to tackle alcohol abuse at festivals: TV presenter and DJ Lauren Laverne has signed up to appear in an online video as part of the Drinkaware marketing campaign.; Read Article

2009/07/22
Businesses 'planning to up marketing spend': Marketers are optimistic about the second half of 2009, with two-fifths of business leaders planning to boost marketing spend over the next six months.; Read Article

2009/07/22
Baby formula ads rapped by ASA: Adverts for baby formula have been banned by the Advertising Standards Agency (ASA) for being misleading.; Read Article

2009/07/21
30m Brits use social networking during May: The growing popularity of social networking has been highlighted by new research which shows 80 per cent of the UK population use such sites.; Read Article

2009/07/21
Gov't marketing spend rises 43%: The UK government boosted its marketing spend by 43 per cent in the 12 months to March 2009, according to new data.; Read Article

2009/07/20
Keep e-marketing customer focused, expert advises: E-marketing can help businesses create campaigns which are easy to update and therefore retain customers´ attention, according to one expert.; Read Article

2009/07/17
Marketers appreciated by 'majority of consumers': Work carried out by marketing firms is appreciated by the majority of consumers, according to new research.; Read Article

2009/07/16
New marketing campaign for responsible drinking: The alcohol industry has come together to create a new multi-platform marketing campaign to encourage responsible drinking.; Read Article

2009/07/16
Quality, not quantity should be firms marketing mantra: Marketers should focus on the quality of their material and not the quantity of it, it has been claimed.; Read Article

2009/07/15
Nokia and Pepsi in music promotion: Mobile phone manufacturer Nokia and soft drinks company Pepsi have teamed up for a new on-pack music promotion.; Read Article

2009/07/15
KFC fresh food advert banned: Fast food chain KFC has had one of its television adverts pulled by the Advertising Standards Authority (ASA) after the organisation found that the marketing material was misleading.; Read Article

2009/07/14
Direct marketing 'more likely to sway people to visit new sites': Traditional direct marketing is more likely to encourage people to visit an unfamiliar website or make a purchase than digital efforts, according to two-thirds of consumers.; Read Article

2009/07/14
Brands to help the UK film industry: The UK Film Council is looking to big business to support the British movie sector, it has been reported.; Read Article

2009/07/14
Mobile marketing in the UK is growing: A recent study by the Internet Advertising Bureau and PricewaterhouseCoopers claimed that mobile marketing has grown by more than 99 per cent last year.; Read Article

2009/07/13
Marketers 'unsure of Olympic restrictions': New research has highlighted that many marketers are still unsure of the restrictions placed on them by the London Olympic Games and Paralympic Games Act, three years after it was published.; Read Article

2009/07/13
Microsoft to sell digital agency: Software giant Microsoft is set to sell its digital advertising agency RazorFish, it has been claimed.; Read Article

2009/07/13
Decline in marketing budgets 'is slowing': The recent decline in marketing budgets is beginning to slow down, it has been claimed.; Read Article

2009/07/10
EDF faces legal action over branding: Environmentally-friendly energy firm Ecotricity has launched a High Court action against EDF over its Green Energy Day campaign.; Read Article

2009/07/10
Marketers justifying spending with online advertising: An increasing number of marketing professionals are turning to online advertising techniques to justify their spending, it has been claimed.; Read Article

2009/07/09
ASA advert ban is counterproductive: The Advertising Standards Authority´s decision to ban an online advert for the US comedy I Love You Man will make the trailer more popular, it has been claimed.; Read Article

2009/07/09
Investors warned against Twitter: Newspaper tycoon Rupert Murdoch has warned against investors ploughing money into Twitter until the website develops a business model that can make money.; Read Article

2009/07/08
Directgov to get site revamp: Government information portal Directgov is to undergo an image transformation as part of plans to increase traffic to the site.; Read Article

2009/07/08
MPs attack ASA: MPs and a consumer watchdog have criticised the Advertising Standards Authority (ASA) for having a voluntary and lax regulatory system.; Read Article

2009/07/07
Gordon's and the Telegraph join forces: Gin manufacturer Gordon´s and the Telegraph Media Group have joined forces to create a free newspaper aimed at winning over younger readers.; Read Article

2009/07/07
Fewer marketing emails are being read: The number of email-based marketing messages read by consumers has fallen, according to new research.; Read Article

2009/07/06
BT ends partnership with Phorm: British Telecom (BT) has dropped its controversial business partnership with behavioural advertising firm Phorm.; Read Article

2009/07/06
Advertising downturn is 'slowing': The decline in advertising spend during the second quarter of the year was slower than in the preceding three months, it has been claimed.; Read Article

2009/07/03
Email marketing 'needs to be effective': A large number of firms are not using email marketing to its full potential, it has been claimed.; Read Article

2009/07/03
Businesses should 'not neglect marketing during the downturn': Businesses should not neglect the use of marketing during the recession, it has been claimed.; Read Article

2009/07/02
Guinness celebrates 250th anniversary: Guinness has launched its first ever global marketing campaign to celebrate the 250th anniversary of its creation.; Read Article

2009/07/02
Using the right marketing method is 'vital': Marketing professionals should use a range of techniques to ensure they are not missing or alienating potential customers, it has been claimed.; Read Article

2009/07/01
New marketing campaign for Zurich Connect: A new radio and television advertising campaign will be launched for Zurich Connect – a direct insurance product from the firm.; Read Article

2009/07/01
Content is still an important part of SEO: Good quality content is the key to effective search engine optimisation (SEO), it has been claimed.; Read Article

2009/07/01
Marketers are 'turning to picture messaging': The proliferation of mobile marketing is driving up the use of picture messaging as an advertising tool, it has been claimed.; Read Article

2009/06/30
Smirnoff is set to focus on lifestyle: Alcoholic drinks manufacturer Diageo is set to drop its current marketing strategy for Smirnoff, which focuses on the purity of its product, in favour of a more lifestyle-orientated advertising drive.; Read Article

2009/06/30
Leading publishers may cut costs by pooling resources: Leading newspaper and magazine publishers may start pooling their resources in order to reduce their operating costs, it has been claimed.; Read Article

2009/06/30
New iPhone app from Absolute Radio: Absolute Radio is the latest firm to launch its own iPhone application.; Read Article

2009/06/30
Advertising spend in UK down: UK advertising spend in the UK fell by four per cent to £18.6 billion last year, according to new research.; Read Article

2009/06/29
Orange cuts more jobs: Mobile phone operator Orange is set to cut a further 370 jobs in the UK as part of a major efficiency drive.; Read Article

2009/06/29
No shortcuts to boosting search engine ranking: A range of search engine optimisation (SEO) tips have been issued to help firms boost traffic to their websites.; Read Article

2009/06/29
Sky to challenge Ofcom over channel sharing: Broadcaster Sky is set to challenge Ofcom over plans which would force it to share its paid-for programming.; Read Article

2009/06/29
Microsoft and Publicis to serve targeted TV ads: Software giant Microsoft and marketing firm Publicis Groupe have signed a deal to use information gathered through TV set-top boxes to deliver better-targeted advertising campaigns to viewers.; Read Article

2009/06/29
Unicef changes marketing tack: Children´s charity Unicef has started to reposition itself as a campaigner for children´s rights.; Read Article

2009/06/26
Scottish Power offers £4m marketing account: Scottish Power is on the hunt for an advertising agency to deal with its £4 million direct marketing account.; Read Article

2009/06/26
Guardian retains top online newspaper spot: The Guardian´s online offering has retained the top spot as the UK´s most visited news website, according to new figures.; Read Article

2009/06/25
Google launches new app-based advertising tool: After months of testing Google has launched the latest weapon in its advertising arsenal.; Read Article

2009/06/25
Habitat in Twitter faux pas: High street furnishings retailer Habitat has apologised after ´misusing´ Twitter to market its products.; Read Article

2009/06/24
British Gas ad escapes ban: The latest advert from British Gas, which claims "your home is your world", has escaped a ban from the Advertising Standards Authority (ASA).; Read Article

2009/06/24
Australia uses expenses scandal to promote tourism: Tourism South Australia has used MPs blacked-out claims forms to encourage travellers to head to the country.; Read Article

2009/06/23
Microsoft to 'reinvent media planning': Software giant Microsoft has teamed up with Interpublic to try and re-invent the way firms carry out their media planning.; Read Article

2009/06/23
Facebook in new advertising row: Facebook has come under fire from advertisers, who claim they have been charged for clicks on their adverts that have never occurred.; Read Article

2009/06/22
Music marketing drive from Orange with Glasto app: Orange has upped the ante as it attempts to become the most down-with-the-kids mobile phone operator in the UK.; Read Article

2009/06/22
IFAs to take advantage of social networking: More Independent Financial Advisers (IFAs) are looking to benefit from the proliferation of social networking on the internet.; Read Article

2009/06/19
Social media marketing stepped up at First Direct: After claiming it was the first bank to embrace social media, First Direct has launched its own social media newsroom.; Read Article

2009/06/19
EC scrutinises Facebook's open policy: The European Commission´s (EC´s) privacy regulator has raised concerns about Facebook´s open policy, which allows marketers to mine users´ personal data.; Read Article

2009/06/18
Online direct marketing set for growth: New research has predicted that the popularity of online direct marketing is set to grow over the next few years.; Read Article

2009/06/18
Home Office reviews marketing contract: The Home Office has initiated a review of its multi-million pound marketing portfolio aimed at adults.; Read Article

2009/06/17
Commercial broadcasters to get help from license fee payers: The government wants to use cash from the BBC´s license fee to support commercial broadcasters during the ongoing economic downturn.; Read Article

2009/06/17
Government to spend £12m on online marketing: The government is planning on spending £12 million on a co-ordinated marketing campaign encouraging Britons to get online.; Read Article

2009/06/16
Norwegian hacker creates anti-iPhone advert: A Norwegian hacker known as DVD Jon has created an anti-iPhone advert and placed it next to Apple´s flagship store in San Francisco.; Read Article

2009/06/16
Lonely Planet launches mobile city apps: Travel guide firm Lonely Planet has launched a range of city guides for the iPhone and iPod Touch.; Read Article

2009/06/15
Paid search is less effective than optimisation: Paid search is less effective than natural search engine optimisation as the cost of the former has climbed dramatically over the past year.; Read Article

2009/06/15
Microsoft and Google in advertising battle: Google and Microsoft have started an advertising battle over the marketing of their respective web browsers.; Read Article

2009/06/12
Market research industry experienced growth in 2008: The British market research industry saw its revenues increase by 6.22 per cent last year, according to new research.; Read Article

2009/06/12
Email marketers 'should not be lazy': Email marketing can undermine a company´s brand image if low quality campaigns are implemented, it has been claimed.; Read Article

2009/06/11
New cross-media venture from big players: Viacom Brand Solutions, Pearl & Dean, and MySpace are joining forces to create a new cross-platform commercial venture which will offer companies tailored TV, cinema and online advertising.; Read Article

2009/06/11
Fosters to remind customers it is Australian: Fosters is set to drop its marketing focus on the benefits of drinking a cold beer and explore the brand´s Australian heritage.; Read Article

2009/06/10
Online Sky advert banned: An online Sky promotion offering existing customers £50 of Marks & Spencer (M&S) vouchers if they recommend a friend to the service has been banned.; Read Article

2009/06/10
Targeted campaigns get more support: More and more marketing agencies are looking to use tailored campaigns to reach specific audiences, it has been claimed.; Read Article

2009/06/09
Phones4U changes marketing strategy: Phones4U is set to shake up its marketing strategy in order to improve its appeal.; Read Article

2009/06/09
Branding 'more important to digital consumers': Branding is more important to digital consumers than their non-digital counterparts, it has been claimed.; Read Article

2009/06/08
Microsoft's Bing search engine set to replace Google?: Some 55 per cent of internet users will replace Google with Bing as their search engine of choice, it has been claimed.; Read Article

2009/06/08
'Property boom' is PR stunt: A PR firm in Northern Ireland has organised a fake ´property boom´ on behalf of a construction firm, it has been reported.; Read Article

2009/06/05
Yahoo denies Microsoft partnership: Yahoo chief executive Carol Bartz has denied that the company is planning to join forces with Microsoft on new search engine ventures.; Read Article

2009/06/05
YouTube to host new Luc Besson film: Video sharing website YouTube is set to premiere a new advertising funded film from Luc Besson.; Read Article

2009/06/04
Phorm to launch behavioural targeting product: Controversial internet advertising company Phorm is set to launch a new targeting tool in the UK.; Read Article

2009/06/04
Most effective marketing tools are SEO and email: Search engine optimisation (SEO) and email marketing are the most effective tools businesses have in their digital advertising arsenal, it has been claimed.; Read Article

2009/06/03
Facebook launches its own currency: Social networking website Facebook has launched its own currency as it tries to become less reliant on advertising revenues.; Read Article

2009/06/03
NHS picks advertising agency for organ donor campaign: The NHS Blood and Transplant service has picked Abbott Mead Vickers BBDO (AMV) to create Britain´s first national organ donation advertising campaign.; Read Article

2009/06/03
Susan Boyle boosts ITV advertising revenue: Advertising revenue at broadcaster ITV was buoyed by Britain´s Got Talent, the Champions League and the FA Cup final last week.; Read Article

2009/06/02
JWT to handle Microsoft Bing advertising: Advertising for Microsoft´s Bing search engine is to be handled by international marketing firm JWT.; Read Article

2009/06/02
DoH delays 'hinder Change4Life uptake': The Department of Health (DoH) has failed to produce a range of definitive on-pack guidelines for its Change4Life initiative, meaning many marketing campaigns in support of the scheme have been launched without consistent branding.; Read Article

2009/06/02
Companies are expected to use recycling logos: British consumers expect direct marketing material to contain recycling logos, according to new research.; Read Article

2009/06/01
Virgin Media is set to expand its retail presence: Virgin Media is set to open a host of new stores across the country as part of a move to boost awareness of its brand.; Read Article

2009/05/29
Microsoft unveils new semantic search engine: Software giant Microsoft has unveiled the latest incarnation of its search engine offering.; Read Article

2009/05/28
Mango signs up Scarlett Johansson: Scarlett Johansson has been signed up as the new face of high street fashion retailer Mango.; Read Article

2009/05/28
Santander drops British brands: Spanish banking group Santander has dropped its British brands Abbey, Bradford & Bingley and Alliance & Leicester.; Read Article

2009/05/27
Sky and Channel 4 in potential merger talks: Broadcasters BSkyB and Channel 4 are in talks about the possibility of merging their advertising sales departments.; Read Article

2009/05/27
Samsung Mobile and Bebo join forces: Samsung Mobile has signed a content deal with social networking site Bebo.; Read Article

2009/05/26
eBay is not responsible for counterfeits: A high court ruling has confirmed that online auction website eBay is not liable for the sale of counterfeit L´Oreal products on its website.; Read Article

2009/05/26
Thorntons gets online sweet shop: Confectioner Thorntons has launched an online sweet shop which sells Butterkist popcorn, Dip Dabs and Sherbert Fountains.; Read Article

2009/05/22
YouTube gets Google Analytics: YouTube is set to get the same marketing analysis tools that the Google search engine uses.; Read Article

2009/05/22
Guardian regains most popular online paper title: The Guardian has once again become the most popular British online newspaper.; Read Article

2009/05/21
Microsoft to take on Google again: Software giant Microsoft is set to unveil a new search engine to rival Google´s market-dominating offering next week.; Read Article

2009/05/21
Direct digital marketing 'must be relevant': UK businesses should make sure that all the email marketing material they send is relevant to its target audience, according to one industry expert.; Read Article

2009/05/21
Email campaigns can be "a blessing and a curse": Email marketing is "a blessing and a curse" in that it allows companies to send a message to more than one recipient, but readers are becoming more and more discerning, it has been claimed.; Read Article

2009/05/20
Marketers are not using data effectively: Businesses are failing to use data collected from consumers to improve their email marketing campaigns, it has been claimed.; Read Article

2009/05/20
HomePride oven cleaner ad cleared: The Advertising Standards Authority (ASA) has cleared a television advert for HomePride oven cleaner which received complaints accusing it of being sexist.; Read Article

2009/05/20
Marketers must account for their budgets: Marketers must fight the preconception that they are "unaccountable, untouchable, slippery and expensive" by accounting for their often large budgets, it has been claimed.; Read Article

2009/05/19
Wolfram Alpha semantic search engine launched: A new semantic search engine created by UK scientist Dr Stephen Wolfram has been launched.; Read Article

2009/05/19
Sun slashes cover price to boost circulation: The Sun newspaper has cut its cover price in the Carlton region of the UK to just 20p as it attempts to boost market share at the expense of its rivals.; Read Article

2009/05/18
Facebook warned to improve online advertising: Social networking site Facebook has been warned by businesses to improve its advertising.; Read Article

2009/05/18
Eminem promotes new album with mock rehab centre: Popular rapper Eminem has got marketing agency Blazinstar Experiential to create a mock rehab centre in central London to promote his new album.; Read Article

2009/05/18
LES and thelondonpaper go head-to-head: Free newspaper thelondonpaper has gone head-to-head with the London Evening Standard by using satirical adverts which poke fun at the latter´s ´apology´ advertising campaign.; Read Article

2009/05/15
Access Self Storage in website facelift: Access Self Storage is set to give its website a facelift in an attempt to improve user experience.; Read Article

2009/05/15
New anti-advertising network developed: A new anti-advertising network called Contenture has been created which allows users to block advertising in their browser for a fee.; Read Article

2009/05/15
DfT appoints advertising agency: The Department for Transport (DfT) has appointed advertising agency Glue to handle its online journey planner account.; Read Article

2009/05/14
Government appoints director of digital engagement: The government has appointed a new director of digital engagement as it attempts to encourage online dialogue between voters and MPs.; Read Article

2009/05/14
Express Newspapers to cut advertising staff: Express Newspapers, which owns the national title the Daily Express, is in the process of reducing its advertising sales team, it has been reported.; Read Article

2009/05/14
VisitBritain to redesign websites: VisitBritain has appointed Sapient Interactive to redesign all of its websites in a three-year deal which the organisation hopes will attract 30 million visitors.; Read Article

2009/05/13
Trinity Mirror watches ad revenues decline: Newspaper group Trinity Mirror has reported that advertising revenue at its national titles has plummeted by 17 per cent year-on-year.; Read Article

2009/05/13
Rightmove expects profits to increase this year: Online property portal Rightmove is expecting its profits to increase this year despite bleak forecasts relating to the housing market and wider economy.; Read Article

2009/05/13
Cravendale advert escapes ban: Adverts for Cravendale milk, which some viewers felt were racist, have not been banned by the Advertising Standards Authority (ASA).; Read Article

2009/05/12
Plusnet re-introduces referral discount: Internet service provider Plusnet has re-introduced its customer referral reward scheme.; Read Article

2009/05/12
Online retailers need to 'improve consumer trust': Online retailers need to improve trust if they are to take full advantage consumer spending on the internet, according to new research.; Read Article

2009/05/12
Defra offers green advertising workshops: The Department for Environment, Food and Rural Affairs (Defra) is offering a selection of free marketing workshops aimed at helping advertisers "go green" with their products.; Read Article

2009/05/11
Tango turns drinks can labelling upside down: Britvic has turned the labelling on cans of Tango upside down after reportedly being dared to do so by a social network site user.; Read Article

2009/05/11
Tesco revamps its loyalty scheme: Supermarket chain Tesco has relaunched its Clubcard with the revival of the Tesco family.; Read Article

2009/05/11
NMC considers subscription model to boost revenue: The National Magazine Company (NMC) is considering trialling a paid-for business model in an attempt to boost revenues.; Read Article

2009/05/08
EasyJet to launch in-flight weddings: EasyJet is looking into whether it can perform in-flight weddings for couples looking for alternative ceremony venues.; Read Article

2009/05/08
Agencies scramble for Barclays contract: Advertising agencies Bartle Bogle Hegarty (BBH) and Mather Communications are scrambling for a multi-million pound advertising contract with Barclays.; Read Article

2009/05/08
Evening Standard gets rebranded: The Evening Standard will change its name on Monday May 11th to the London Evening Standard.; Read Article

2009/05/07
Govt and ASA in NHS spat: The government and the Advertising Standards Authority (ASA) have come to blows over an NHS advert which outlined patients´ rights to choose where they are treated.; Read Article

2009/05/07
Loyd Grossman in direct marketing campaign: Loyd Grossman has launched a direct marketing drive for his luxury food brand in an attempt to boost sales and increase market share.; Read Article

2009/05/07
Google claims it is supporting publishers: Despite much criticism from the publishing sector in Britain, Google claims it is in business to help content producers in the UK drive people to their websites.; Read Article

2009/05/06
Government to expand reach of Change4Life: The Department of Health (DoH) is set to expand its Change4Life marketing drive with a sub-brand called Start4Life, it has been reported.; Read Article

2009/05/06
KFC in halal trial: KFC has launched a trial in a selection of its London fast food outlets which will see the stores offering halal products.; Read Article

2009/05/06
Innocent axes Village Fete: Smoothie producer Innocent has scrapped its annual Village Fete marketing drive.; Read Article

2009/05/05
Walkers-Marmite deal comes to an end: The licensing deal between Walkers and Unilever, which saw the pair marketing Marmite-flavoured crisps, has come to an end.; Read Article

2009/05/05
Virgin Media in BBC tie-in: Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.; Read Article

2009/05/05
Virgin Media in BBC tie-in: Virgin Media is set to become the first third-party broadcaster to make the BBC iPlayer´s high definition (HD) content available to the public.; Read Article

2009/05/05
T-Mobile holds flash-mob event: Mobile phone operator T-Mobile has launched another advertising campaign which takes advantage of the flash-mob phenomenon.; Read Article

2009/05/01
OMD wins PlayStation contract: Advertising agency OMD has won Sony PlayStation´s £80 million international media account.; Read Article

2009/05/01
EMI expands marketing departments: Record label EMI Music has expanded its marketing teams with several key appointments.; Read Article

2009/05/01
Brands boosted by international exposure: International advertising campaigns across a range of media formats boost brand performance, it has been claimed.; Read Article

2009/04/30
Loan adverts could be banned: Personal loan adverts aired on daytime television could be banned by the Advertising Standards Authority (ASA), it has been claimed.; Read Article

2009/04/30
MPs denounce product placement rules: Labour MPs have called on the government to review its rules on product placement in television shows.; Read Article

2009/04/30
DoH launches health campaign: A new public health campaign concerning the deadly swine flu has been launched by the Department of Health (DoH).; Read Article

2009/04/30
IAB unveils online video guidelines: The Internet Advertising Bureau (IAB) has revamped its online video advertising best practice guidelines.; Read Article

2009/04/29
Social networking 'to continue growing': The number of internet users regularly checking social networking sites will rise to 50 per cent over the next four years, it has been predicted.; Read Article

2009/04/29
ASA to focus on comparison ads: The Advertising Standards Authority (ASA) is set to focus its attention on price comparison ads in the coming year, according to reports.; Read Article

2009/04/29
McCann Erickson to win Olympic contract?: McCann Erickson is poised to scoop the London Olympics 2010 marketing account, according to reports.; Read Article

2009/04/28
Marketing agency collects Marathon Tweets: The London marathon may be over, but anyone wanting to read about it can make use of Worth´s London Twitterthon.; Read Article

2009/04/28
Online advertising campaign from Reader's Digest: Reader´s Digest has launched an online campaign to promote its subscription services.; Read Article

2009/04/28
Barclays returns to mortgage advertising: Barclays has resumed advertising mortgages on TV, with a new campaign promoting offset deals.; Read Article

2009/04/27
Facebook exec moves to MySpace: Rupert Murdoch´s News Corporation has appointed former Facebook chief revenue officer Owen Van Natta to head-up its MySpace social networking website.; Read Article

2009/04/27
Cobra launches iPhone app: Cobra Beer has created a new iPhone application called iBanter, which offers 200 videos from many of the UK´s best comedians.; Read Article

2009/04/27
Media moguls lose £3 billion: The UK´s most powerful media moguls have lost more than £3 billion in personal wealth, according to figures published in the Sunday Times Rich List.; Read Article

2009/04/24
Directgov launches Moneyspeak: Following chancellor Alistair Darling´s Budget speech, Directgov has launched a new financial advice application which can be shared on social networking websites such as Facebook and MySpace.; Read Article

2009/04/24
The Apprentice pulls in viewers: The Apprentice pulled in more viewers than any other prime-time show as the competing teams embarked on a marketing pitch.; Read Article

2009/04/24
ITV 'fails to capitalise on talent': Broadcaster ITV and video sharing website YouTube have reportedly missed out on millions of pounds of advertising revenue after failing to reach an agreement over which adverts to display alongside clips of Britain´s Got Talent star Susan Boyle.; Read Article

2009/04/24
Telegraph is most popular news website: The Daily Telegraph has regained the top spot as Britain´s most popular newspaper website.; Read Article

2009/04/23
HP launches Europe-wide marketing review: Hewlett Packard (HP) is launching a European-wide review of its direct marketing strategies and accounts.; Read Article

2009/04/23
Government to market employment rights: The Department for Business, Enterprise and Regulatory Reform (BERR) has picked three advertising agencies to battle it out for a contract which will see the winning pitcher raising awareness of employment rights over the next two years.; Read Article

2009/04/23
Advertising industry must unite: The Institute of Practitioners in Advertising´s (IPA) new president has called on the industry to unite to increase the overall value of the sector.; Read Article

2009/04/22
BBC Worldwide wins enterprise award: BBC Worldwide has won a Queen´s Award for Enterprise, which recognises its international achievements.; Read Article

2009/04/22
Pfizer's dead rat advert cleared: A controversial advertisement by drug manufacturer Pfizer has been given the all clear by the Advertising Standards Authority (ASA).; Read Article

2009/04/22
eBay pulled up over misleading advert: Online auction site eBay has come under fire from the Advertising Standards Authority (ASA) for a poster advert which claimed the company could save customers 25 per cent on new products when compared with high street prices.; Read Article

2009/04/21
Alliance promotes bottled water: An industry alliance has been formed to boost the sales of bottled water.; Read Article

2009/04/21
Paid search is suffering during downturn: Spending on paid-for search marketing has fallen for the first time as companies reign in their marketing budgets, it has been claimed.; Read Article

2009/04/21
San Miguel to get £7m ad boost: Alcoholic drinks manufacturer Carlsberg is set to launch a £7 million marketing campaign for its San Miguel beer.; Read Article

2009/04/20
Ask's butler makes a comeback: Internet search engine Ask has reinstated its iconic butler Jeeves as part of a brand overhaul to drive traffic to the site.; Read Article

2009/04/20
Walking billboards from thetrainline.com: Sheep are being used by travel firm thetrainline.com to advertise its latest offer.; Read Article

2009/04/17
Advert shows what's under Becks' skin: A new advert for mobile phone giant Motorola is to reveal what´s under footballer David Beckham´s skin.; Read Article

2009/04/17
Classified ad sales drop: Regional newspaper publisher Newsquest has revealed that its revenue from property adverts fell by 60 per cent in the first quarter of 2009.; Read Article

2009/04/16
Green & Blacks rebrands: Specialist chocolate firm Green & Blacks has redesigned its packaging in a bid to appeal to mainstream consumers.; Read Article

2009/04/16
Barclaycard signs deal with Global Radio: Credit card provider Barclaycard has signed a partnership deal with Global Radio.; Read Article

2009/04/15
Wilkinson boosts marketing spend: High street retailer Wilkinson is to increase its advertising spend as it continues its expansion plan.; Read Article

2009/04/15
EC criticises UK privacy laws: The European Commission (EC) has called on the British government to tighten its privacy laws to protect internet users.; Read Article

2009/04/14
Global ad spend 'to fall more than expected': Global ad spend is to fall more dramatically than previously expected in the coming year, it has been claimed.; Read Article

2009/04/14
Pepsi sues Coke over energy drink advert: PepsiCo is suing its fellow soft drinks giant Coca Cola over an advertising campaign which accused its Gatorade energy drink of missing vital electrolytes.; Read Article

2009/04/09
Publicis wins Visa Olympics marketing contract: Publicis Groupe has won credit card company Visa´s European-wide advertising contract for its London 2012 Olympics sponsorship.; Read Article

2009/04/09
The Ecologist drops print publication: The Ecologist has become the latest magazine to abandon its print edition – following in the footsteps of the likes of Maxim.; Read Article

2009/04/08
Estate agents could boycott BBC licence fee: The BBC has stirred up a hornet´s nest after launching a programme encouraging people not to use estate agents.; Read Article

2009/04/08
ASA bans Tesco advert: A poster advert from Tesco promoting half price products has been banned by the Advertising Standards Authority (ASA).; Read Article

2009/04/07
Twitter added to estate agent's property portal: An estate agency in London has added Twitter to its property portal in a bid to increase the number of hits on its website.; Read Article

2009/04/07
Online advertising effectiveness in doubt: Online advertising may not be as effective as promoting products through a variety of different mediums, it has been claimed.; Read Article

2009/04/06
Army uses online video games to recruit: The army´s latest online recruitment campaign uses video games to inspire youngsters to sign up.; Read Article

2009/04/06
Sainsbury's rebrands pollack: In a marketing drive aimed at boosting the sales of pollack in the run up to Easter, the supermarket has rebranded the fish – using its French name colin.; Read Article

2009/04/03
Australian Coca-Cola advert condemned: An Australian Coca-Cola advert that claimed the drink did not make consumers fat or rot their teeth has been condemned by the Australian Competition and Consumer Commission (ACCC).; Read Article

2009/04/03
Google to buy Twitter?: Google is in the late stage of negotiations to buy social networking website Twitter, it has been claimed.; Read Article

2009/04/02
BBC advert could be canned: An advert for BBC Radio 1 could be shelved over fears of a public backlash against the high cost of the marketing drive.; Read Article

2009/04/02
Waitrose to open service station stores: Supermarket retailer Waitrose is set to open its smallest ever store next month at an M40 service station near Oxford.; Read Article

2009/04/02
SEO is essential during downturn: Continued investment in search engine optimisation (SEO) is essential for businesses, even during the current economic downturn, it has been claimed.; Read Article

2009/04/01
Online ad spend up 17%: Online advertising spend in the UK increased by 17.1 per cent in 2008.; Read Article

2009/04/01
Charity comparison on the cards: Charities may soon be allowed to compare their efforts with other organisations if new proposals are adopted.; Read Article

2009/04/01
Yahoo prepares mobile marketing drive: Search giant Yahoo is preparing a pan-European marketing drive aimed at increasing traffic to its mobile home page.; Read Article

2009/03/31
Barclaycard sponsors Mercury Prize: Barclaycard has signed a four-year deal to sponsor the Mercury Prize.; Read Article

2009/03/30
London Pride makes its TV comeback: Fuller, Smith & Turner is set to launch a TV advertising campaign aimed at promoting its London Pride beer.; Read Article

2009/03/30
K-Swiss launches celebrity-backed trainer: Struggling sports shoe manufacturer K-Swiss is set to launch a new advertising campaign for its Classic Remastered trainer.; Read Article

2009/03/27
Britvic's Save Tango campaign is a success: A marketing campaign by soft-drink manufacturer Britvic aimed at saving its Tango brand has been lauded as a success.; Read Article

2009/03/27
The Guardian loses poll position to the Sun: The Sun has overtaken the Guardian in terms of online visits after the Murdoch-owned title increased its unique visits by 25 per cent.; Read Article

2009/03/26
Absolute Radio and Planet Rock join forces: London´s Absolute Radio has joined forces with Planet Rock in a venture that will see the pair sell their advertising space together.; Read Article

2009/03/25
Muller rapped by ASA: The Advertising Standards Authority (ASA) has come down on yogurt manufacturer Muller, banning its advertising campaign for its Little Stars range.; Read Article

2009/03/25
Government could monitor Facebook accounts: The government has signalled that it may start monitoring social networking websites such as Facebook, Bebo and MySpace, in an attempt to further the fight against online crime and terrorism.; Read Article

2009/03/24
Barclaycard to sponsor music events: Barclaycard has signed a sponsorship deal with Live Nation, which it claims will give its customers easier access to live music.; Read Article

2009/03/24
Film4 teams up with Waterstone's: Film4 has signed a partnership deal with Waterstone´s to promote a season of films based on book adaptations.; Read Article

2009/03/23
London mayor launches tourism campaign: London mayor Boris Johnson has launched a £2 million campaign to boost tourism to the capital.; Read Article

2009/03/23
Stella Artois virals launched: Drinks manufacturer InBev has released three viral videos to promote its Stella Artois four per cent lager.; Read Article

2009/03/23
Wallace & Gromit in npower ads: Wallace & Gromit are set to star in the first of a series of npower adverts aimed at promoting energy efficiency.; Read Article

2009/03/20
Google launches Street View: Internet search giant Google has launched its Street View mapping service in the UK.; Read Article

2009/03/20
Harvey Nichols to woo tourists: Upmarket retailer Harvey Nichols is set to woo wealthy tourists to its department stores with new ambient and press advertising campaigns.; Read Article

2009/03/19
Inquiry into alcohol advertising: The all-party Commons Health Select Committee is to launch a fresh inquiry into the future of alcohol advertising.; Read Article

2009/03/19
Broadband naysayers 'need educating': Despite the huge benefits of broadband internet access more than half of those who do not have access to it do not want it, it has been claimed.; Read Article

2009/03/18
American newspaper goes online: The Hearst Corporation has printed the last issue of its Seattle Post Intelligencer as the paper turns into an online-only title.; Read Article

2009/03/18
OK! 'jumps the gun': OK! magazine has got ahead of itself by publishing the Jade Goody Official Tribute Issue 1981-2009 before the cancer stricken Big Brother star has died.; Read Article

2009/03/17
Google launches behavioural advertising: Internet search giant Google has launched a new marketing product which monitors people´s browsing habits.; Read Article

2009/03/17
UK advertising spend plummets: Total UK advertising spend in the final quarter of 2008 fell by 9.6 per cent.; Read Article

2009/03/16
Google loses vice-president to AOL: Google has lost its senior vice-president, who has left the search giant to take up the reins at AOL.; Read Article

2009/03/16
British Gas backs UK swimmers: British Gas has backed UK swimmers with a £15 million sponsorship deal that will run until 2015.; Read Article

2009/03/13
Zombie marketing stunt 'goes horribly wrong': A marketing stunt by Capcom to promote the launch of Resident Evil 5 went wrong when the organisers lost their fake limbs.; Read Article

2009/03/13
Trinity Mirror gets new digital chief: Newspaper group Trinity Mirror has appointed a new member to its regional digital team; Read Article

2009/03/12
Christian ads provoke huge response: A pro-Christian advertising campaign which claimed "There definitely is a god" has received thousands of complaints.; Read Article

2009/03/11
Johnston Press profits fall 28%: Local newspaper group Johnston Press has reported a 28 per cent fall in its pre-tax profits for 2008.; Read Article

2009/03/10
Gaming industry lambasts Change4Life: The video gaming industry has come together to condemn the government´s Change4Life marketing campaign, which is aimed at encouraging children to get more exercise.; Read Article

2009/03/09
'Poor decisions' behind Channel Four woes: BSkyB has claimed there is more than falling advertising revenue behind the funding shortfall at Channel 4.; Read Article

2009/03/06
Honda F1 team will race again: Marketing and sponsorship worries will not prevent the Honda F1 team from competing in this year´s competition.; Read Article

2009/03/05
Government launches 'Real help now' campaign: Prime minister Gordon Brown has launched a new marketing campaign aimed at helping the British public as they combat the effects of the recession.; Read Article

2009/03/04
Troubled ITV to cut jobs: ITV has announced it is cutting 600 jobs across its businesses as it attempts to rein in spending and make significant cost savings.; Read Article

2009/03/03
Visa launches global strategy: Credit card company Visa is set to launch a new marketing campaign encouraging people to appreciate life.; Read Article

2009/02/27
Facebook asks users for input: Facebook has confirmed it will involve users in the formulation of its new policies, including guidelines on privacy.; Read Article

2009/02/26
Lastminute.com returns to TV advertising: Travel firm Lastminute.com has returned to television advertising with three 60-second adverts which will be broadcast on three channels – one after the other.; Read Article

2009/02/25
Royal Mail to fund mail marketing body: Royal Mail is set to fund the creation of a new marketing body for the industry, it has been reported.; Read Article

2009/02/24
ASA to investigate Iggy Pop ad: Swiftcover´s insurance advert starring rock legend Iggy Pop is to be investigated by the Advertising Standards Authority (ASA).; Read Article

2009/02/23
Cancer charity launches marketing drive: Marie Curie Cancer Care is set to launch a new marketing drive to promote its annual Great Daffodil Appeal.; Read Article

2009/02/20
Festival Republic in festival research programme: Festival Republic, the marketing firm behind Reading and Leeds festival is working with Crowd DNA to start a festival research programme.; Read Article

2009/02/20
Football fans to design Carlings ads: Fans of Manchester United and Tottenham Hostpur have been asked to help Carling design personalised digital perimeter boards for next week´s Carling Cup Final.; Read Article

2009/02/18
Uncle Ben's sponsors cookery show: Uncle Ben´s has signed a major sponsorship deal with ITV, which will see it tied to some of the broadcaster´s most popular cookery programmes.; Read Article

2009/02/17
ING to drop F1 sponsorship: Dutch bank ING is ending its Formula One (F1) sponsorship deal with Renault at the end of this year.; Read Article

2009/02/16
Coca-Cola to air Duffy advert: Welsh singer Duffy will star in a new Diet Coke advert which will be aired during the Brit Awards on February 18th.; Read Article

2009/02/13
Domino's halal decision criticised: Pizza chain Domino´s has defended it decision to make one of its stores entirely halal – removing all ham and bacon from the menu.; Read Article

2009/02/13
Bupa appoints FBH Incite: Private health firm Bupa has appointed FBH Incite to handle its global advertising strategy.; Read Article

2009/02/11
Sheila's Wheels tops worst music poll: Car and home insurer Sheila´s Wheels has won the top spot in a poll of the nation´s least favourite advert music.; Read Article

2009/02/10
T-Mobile marketing stunt closes Tube station: A marketing stunt by mobile phone operator T-Mobile caused the closure of Liverpool Street Station on Friday.; Read Article

2009/02/09
Npower recruits Wallace and Gromit: Energy firm Npower has enlisted Wallace and Gromit to front a new advertising campaign in the national press.; Read Article

2009/02/06
Christians market God: Christian groups have responded to a series of atheist adverts launched last month on the sides of buses and the London Underground with their own campaign.; Read Article

2009/02/05
Businesses sign data protection pledge: Several high profile businesses have signed an Information Commissioner´s Office (ICO) data protection pledge.; Read Article

2009/02/04
Sony Ericsson restructures marketing team: Mobile phone manufacturer Sony Ericsson has restructured its marketing operation in a move the firm claims will see it adopt a more global strategy.; Read Article

2009/02/03
CAP prepares to stop 'greenwash': The Committee of Advertising Practice (CAP) is set to tighten regulations on green advertising.; Read Article

2009/02/02
Supermarket giants row over TV advert: Supermarket giants Tesco and Asda are embroiled in a row over a new TV advert which claims that Tesco is cheaper.; Read Article

2009/01/30
Absolute Radio loses listeners: Absolute Radio has lost thousands of listeners following its national rebranding campaign.; Read Article

2009/01/28
BBC receives 20,000 complaints: The BBC has received more than 20,000 complaints after deciding not to air the Disaster Emergency Committee´s appeal for aid following Israeli attacks on the Gaza strip.; Read Article

2009/01/27
Sky finds 24 sponsor: Sky Media has found a replacement sponsor for its latest series of 24 - after airing four episodes.; Read Article

2009/01/26
Cinema 'bucks downturn': Cinemas benefited from bumper admissions last year despite the ongoing economic downturn, according to new research.; Read Article

2009/01/22
DMA launches environmental standard: The Direct Marketing Association (DMA) has introduced a new environmental standard that will ensure direct marketers take the sustainability of their campaigns into account.; Read Article

2009/01/22
Personalised online marketing 'swaying consumers': Consumers across the UK are more likely to follow personalised marketing campaigns, according to new research.; Read Article

2009/01/20
Britannia High 'canned': Low ratings have forced ITV to pull its rival to Disney´s High School Musical from its broadcasting schedule.; Read Article

2009/01/19
Econsultancy launches new digital media courses: Digital media training firm Econsultancy has launched a new range of courses and qualifications for 2009.; Read Article

2009/01/13
Cadbury adds milk warning to Dairy Milk: Confectionary manufacturer Cadbury has added a milk warning to the wrapper of its Dairy Milk chocolate bar.; Read Article

2009/01/12
London 2012 open to ad account pitches: Marketing firms have been asked to pitch for the 2012 London Olympics integrated advertising account, it has been reported.; Read Article

2009/01/09
B&Q reviews marketing deal: B&Q is set to review its advertising account, which is estimated to be worth £40 million.; Read Article

2009/01/09
Walkers reveals new flavours: Celebrity chef Heston Blumenthal has helped Walkers sift through thousands of competition entries to choose six new crisp flavours.; Read Article

2009/01/08
Labour launches spoof Conservative blog: The Labour Party has launched a spoof Conservative blog in a bid to attack the opposition party´s policies.; Read Article

2009/01/07
Atheists launch ad campaign: Atheists who appealed for funds to run a ´no god´ advertising campaign in London have raised enough cash to run the campaign nationally.; Read Article

2009/01/06
DMA expels marketing firm: The first marketing firm to be expelled from the Direct Marketing Association (DMA) in two years has been named.; Read Article

2009/01/05
Iggy Pop in insurance ad: Ageing rocker Iggy Pop has launched swiftcover.com´s new Get a Life advertising campaign.; Read Article

2009/01/05
Britvic launches new online strategy: Soft drinks giant Britvic has appointed Tradewind to handle its new online digital marketing strategy.; Read Article

2009/01/05
Firms 'failing to recognise benefits of outside marketing help': A new study has found the majority of small businesses are not getting help from a direct marketing agency when it comes to their campaigns.; Read Article

2009/01/02
Companies 'should not cut back on marketing': Businesses in the UK have been urged to avoid cutting back on their direct marketing efforts in the current financial climate.; Read Article

2008/12/31
Financial advisers 'need to embrace digital marketing': Independent financial advisers (IFAs) have been warned that they need to embrace digital marketing in 2009 if they are to stay afloat.; Read Article

2008/12/29
Virgin Atlantic to launch brand campaign: Virgin Atlantic is set to launch a new brand campaign to celebrate 25 years of aviation.; Read Article

2008/12/29
Gas safety campaign aired: A national gas safety advert has been aired across the country encouraging people to contact a 24-hour hotline if they smell gas.; Read Article

2008/12/24
The Body Shop moves marketing in-house: High street retailer The Body Shop has dropped advertising agency Leagas Delaney as it moves all its marketing in-house, it has been reported.; Read Article

2008/12/23
Cadbury releases Wispa campaign: Cadbury has unveiled its two-minute advertising campaign for Wispa chocolate bars by Fallon, which features cheerleaders, a male choir and a man in a panda costume; Read Article

2008/12/22
Insurance firm hires Jellyfish: Insurance firm the Brightside Group has hired digital marketing agency Jellyfish to boost the company´s search rankings.; Read Article

2008/12/19
Lowe pulls John Lewis pitch: Marketing firm Lowe London has pulled out of its £20 million pitch for John Lewis´s advertising account.; Read Article

2008/12/17
Airmiles launches TV campaign: Airmiles is set to launch its first TV campaign in four years as part of a £3.5 million integrated advertising campaign.; Read Article

2008/12/16
Lastminute.com increases search marketing drive: Travel website Lastminute.com is set to boost its search marketing drive in an attempt to boost its European sales by a fifth.; Read Article

2008/12/16
Vodafone ends sponsorship of England's cricket team: Vodafone is set to end its 12-year sponsorship of the England cricket squad in 2010.; Read Article

2008/12/15
Proximity fired from TV licensing contract: Advertising agency Proximity London has been fired after it used incorrect figures in a direct mailshot warning the public about failure to pay their TV licence.; Read Article

2008/12/12
Vodafone and MTV launch pop-star competition: Mobile phone operator Vodafone and broadcaster MTV have joined forces to find the next big music act.; Read Article

2008/12/11
Management of mailing lists 'essential': Businesses using email marketing to target their customers have been warned of the importance of keeping mailing lists up to date; Read Article

2008/12/11
Targeted email marketing 'increasing': Targeted and dynamic email marketing messaging is on the increase, with 23 per cent more messages sent last month compared with October, according to new figures.; Read Article

2008/12/10
Matalan boosts online marketing with key contract: Clothing retailer Matalan has boosted its digital marketing drive with the appointment of Manchester-based agency Code Computerlove.; Read Article

2008/12/10
Paddy Power press advert banned: A national newspaper advert by gambling firm Paddy Power has been banned by the Advertising Standards Authority (ASA) for unfairly discrediting a plethora of airlines.; Read Article

2008/12/10
Controversial Barnado's ad not banned: A controversial advert from children´s charity Barnado´s has been cleared by Britain´s advertising watchdog despite receiving hundreds of complaints.; Read Article

2008/12/09
Scottish government awards marketing contracts: The Scottish government has announced the list of agencies taking control of its £80 million direct and digital marketing campaigns.; Read Article

2008/12/08
Celebrities 'should be axed from advertising': Advertisers should drop celebrity endorsement campaigns in favour of more effective marketing techniques, according to new research.; Read Article

2008/12/04
Alcohol advertising reprieve for drinks industry: Government plans to increase the amount of regulation in the alcoholic drinks sector will not impact on the advertising industry, it has been claimed.; Read Article

2008/12/03
Carphone Warehouse appoints direct marketers: High street mobile phone outlet Carphone Warehouse has appointed two advertising agencies to head up its £6.5 million direct marketing account.; Read Article

2008/12/03
T-Mobile launches ad-funded gaming: Mobile phone operator T-Mobile has introduced ad-funded gaming - the first UK company to do so.; Read Article

2008/12/02
Axl Rose sues Dr Pepper: The soft drinks manufacturer behind Dr Pepper is being sued by Axl Rose for the misuse of the Guns N Roses brand in a marketing campaign.; Read Article

2008/12/01
American advertising network opens offices in London: A leading global advertising network has opened offices in London and appointed a new managing director.; Read Article

2008/11/28
Marketers 'ignoring social networks': A new study has found the culture phenomenon of social networks is deemed as unpopular by a number of marketers.; Read Article

2008/11/28
Customer engagement vital to marketing during recession: Direct marketers have to concentrate on customer engagement during the recession, according to a new study.; Read Article

2008/11/28
Royal Mail unveils new marketing venture: Royal Mail has joined forces with a range of companies and put together a promotional box called Matter, which will be mailed out to customers over the weekend.; Read Article

2008/11/28
Channel 4 finance deal scrapped: The government´s controversial plans to partially finance Channel 4 during the digital switchover have been scrapped.; Read Article

2008/11/28
Threshers and Cobra team up on Facebook: Drinks retailer Threshers and alcoholic beverage manufacturer Cobra have joined forces to create a new Facebook application.; Read Article

2008/11/28
Direct marketing decision delayed by government: A decision by the government which would block commercial companies from accessing it for advertising purposes has been welcomed by marketers, it has been reported.; Read Article

2008/11/27
Sun and News of the World ads scooped by WCRS: Advertising agency WCRS has beaten rivals Fallon and Red Brick Road in the final stages of a £13 million Sun and News of the World advertising pitch.; Read Article

2008/11/26
LG to overhaul brand: LG Electronics is set to consolidate its brand identity, it has been reported.; Read Article

2008/11/26
Asda offers free digital magazines: Asda is offering 10,000 people the chance to get their hands on digital copies of the top 100 consumer magazines as part of its partnership deal with John Menzies Digital.; Read Article

2008/11/25
Consumers 'more marketing aware': Consumers are becoming more marketing aware, meaning companies need to look at new approaches to direct their advertising to the right people, an expert states.; Read Article

2008/11/25
Online shopping increasing marketing opportunity: Internet marketing strategies put in place by e-commerce businesses seem to have been successful as the results of a new report show a rise in online shopping.; Read Article

2008/11/24
Halifax launches ipoints MasterCard: Customers at Halifax will soon be able to collect loyalty points from various online and high street retailers if they sign up for a new card.; Read Article

2008/11/18
PPI proposals 'could push up loan rates': Proposals to ban the sale of payment protection insurance (PPI) until at least 14 days after a loan agreement is struck could leave customers unprotected, according to an industry expert.; Read Article

2008/11/17
Advertising Association exec steps down: Chief executive officer of the Advertising Association Baroness Peta Buscombe is stepping down.; Read Article

2008/11/14
Direct mail campaign for Chase: Children´s charity Chase is set to launch a direct mail out campaign in the run up to Christmas, it has been reported.; Read Article

2008/11/13
Online direct marketing 'more measurable': Online direct marketing can help to prevent wastage, according to the editor in chief of E-consultancy.; Read Article

2008/11/12
Marketers need to improve loyalty: New research shows that 50 per cent of marketers monitor people´s online activity but many fail to engage directly with consumers.; Read Article

2008/11/11
Sainsbury's 'to plug Olympic funding gap': Supermarket giant Sainsbury´s is in talks with the government to plug a £79 million London Olympics funding gap.; Read Article

2008/11/11
Sky offers video on demand: Sky is set to offer online-only video on demand subscriptions for a variety of its leading television channels.; Read Article

2008/11/10
Police uses role models to tackle gun crime: The Metropolitan Police is using "credible" role models to tackle gun crime amongst young people in London.; Read Article

2008/11/06
Music to be outsold by Games: Computer games sales are set to overtake music and video this year, according to new research.; Read Article

2008/11/05
M&S slashes marketing budget: Marks & Spencer has announced it is to cut £144 million from its marketing budget in order to reduce costs, it has been reported.; Read Article

2008/11/04
Sky and Virgin drop legal battle: Sky and Virgin Media have ended their dispute and reached a deal over the carriage of Sky´s basic broadcasting package on Virgin´s network.; Read Article

2008/11/03
Independent denies takeover talks: The Independent News & Media group has denied rumours that it has been in talks with the Daily Mail over a possible takeover, it has been reported.; Read Article

2008/11/03
Graphic road safety ads aired after watershed: A selection of graphic road safety adverts from the Department of Transport will be shown after the watershed.; Read Article

2008/10/31
McDonald's in global packaging shake up: Fast food chain McDonald´s is set for a global relaunch of its food packaging.; Read Article

2008/10/29
Prime minister condemns prank calls: Prime minister Gordon Brown has condemned Russel Brand and Jonathan Ross for their inappropriate behaviour during one of the former´s radio shows.; Read Article

2008/10/23
Nationwide to review ad account: Britain´s biggest building society is to review its £10 million advertising account, it has been reported.; Read Article

2008/10/23
Iceland defends Katona: Supermarket chain Iceland has come to the defence of Kerry Katona after an erratic television interview, it has been reported.; Read Article

2008/10/22
Junk food print ads on the up: Adverts in print for junk food have increased by 42 per cent, a government report has found.; Read Article

2008/10/22
Virgin Media uses UK's longest rail ad: Virgin Media has become the first advertiser to use the UK´s longest outdoor rail advertisement space.; Read Article

2008/10/21
Pepsi starts rebranding with logo change: Soft drinks manufacturer PepsiCo has started a £0.7 billion marketing overhaul with a change of logo.; Read Article

2008/10/20
Home drinking campaign launched: A campaign aimed at reducing the amount people drink at home has been launched by Drink Aware.; Read Article

2008/10/17
Digital radio 'remains popular': People are continuing to tune into digital radio despite fears about the future of the medium, it has been reported.; Read Article

2008/10/16
Coca-Cola prepares for marketing pitches: Soft drinks giant Coca-Cola has asked a number of marketing agencies to pitch for a global advertising campaign, it has been reported.; Read Article

2008/10/15
Credit crunch puts pressure on ad spend: The ongoing economic slowdown is putting increasing pressure on companies´ advertising expenditure, according to new research.; Read Article

2008/10/15
Maltesers and Jaffa Cake ads banned: Adverts for Maltesers and Jaffa Cakes have been banned for presenting consumers with misleading nutritional claims.; Read Article

2008/10/14
Junk food ads end up in the press: Press advertising for junk food has increased by 42 per cent since the television advertising ban was introduced in 2003, according to a new report by the Department of Health.; Read Article

2008/10/13
Absolut sues Absolute: Vodka brand Absolut is suing Absolute Radio over claims the station is infringing on its trademark.; Read Article

2008/10/10
Tobacco companies cut price of cigarettes: Tobacco firms are targeting financially vulnerable consumers with a range of cheap cigarettes, it has been reported.; Read Article

2008/10/09
Grade said ITV must be 'left alone': Executive chairman of ITV Michael Grade has said regulators should leave the broadcaster alone, it has been reported.; Read Article

2008/10/08
Cactus Kid banned by ASA: The Advertising Standards Authority (ASA) has banned Coca-Cola´s Cactus Kid advert after several complaints, it has been reported.; Read Article

2008/10/07
Pizza Hut rebranding gets mixed reviews: Marketing experts are in disagreement about the rebranding of Pizza Hut, which is renaming some of its stores Pasta Hut.; Read Article

2008/10/03
Telegraph to expand digitally: British newspaper group Telegraph Media has signalled it will upgrade its digital content offering, it has been reported.; Read Article

2008/10/02
ITV to advertise during programmes: British broadcaster ITV is testing new software that will allow it to place adverts in the blank spaces during programmes, it has been reported.; Read Article

2008/10/01
ITV announces job cuts: Commercial broadcaster ITV announced it is to cut up to 1,000 jobs by early next year, it has been reported.; Read Article

2008/09/29
Virgin claims on-demand boost: Virgin Media´s has seen an increase in the number of people using its on-demand TV service, it has been reported.; Read Article

2008/09/24
Lloyds TSB to extend 2012 Games sponsorship: Lloyds TSB is expected to extend its London Olympics advertising commitments to include its HBOS, Halifax and Bank of Scotland brands, according to Marketing Week.; Read Article

2008/09/24
Ad revenue fall causes job cuts at Channel 4: British broadcaster Channel 4 has announced it is to cut 150 jobs as its advert revenue has been reduced by the credit crunch.; Read Article

2008/09/22
Coca-Cola no longer 'top of the pops': Coca-Cola has been knocked off the top spot as the world´s leading brand by Wal-Mart in the Brand Finance Global 500 index, it has been revealed .; Read Article

2008/09/22
Ban on junk food ads ineffective: The ban on junk food adverts targeted at children looks good on paper but is ineffective, according to consumer group Which?.; Read Article

2008/09/19
Sony Ericsson in exclusive radio deal: Mobile phone manufacturer Sony Ericsson has signed an exclusive advertising deal with Absolute Radio.; Read Article

2008/09/19
ITV launches global entertainment: Broadcaster ITV has announced it is to launch a new worldwide distribution arm called ITV Global Entertainment.; Read Article

2008/09/18
Phones4U in £7m ad talks: Mobile phone company Phones4U is in talks with advertising agencies over its £7 million marketing contract, reports Marketing Week.; Read Article

2008/09/18
Advertising shortfall for Channel 4: Broadcasting regulator Ofcom has said Channel 4 will need to reduce the amount it invests if it is to break even.; Read Article

2008/09/17
'Alcohol clampdown expected': The government is expected to bring an end to ´happy hours´ in an attempt to curb the rise in binge drinking.; Read Article

2008/09/17
Minister launches psychometric test for advertising: Culture secretary Andy Burnham launched an online advertising test to encourage people to take up a career in marketing, according to a news provider.; Read Article

2008/09/12
Adidas to build 2012 Olympic venues: Sports-wear company Adidas has put one million pounds in the 2012 London Olympics kitty to support the construction of five new venues.; Read Article

2008/09/11
Tesco to review advertising account: Supermarket giant Tesco is set to review its £80 million media planning and buying account.; Read Article

2008/09/10
ASA bans B&Q advert: B&Q has had one of its press adverts pulled after retailer John Lewis complained it was misleading, reports mad.co.uk.; Read Article

2008/09/09
Cost of television advertising 'set to plummet': Television advertising is set to get cheaper this September when compared with advertising costs last year, according to new research.; Read Article

2008/09/08
Sainsbury's launches own-brand campaign: Supermarket chain Sainsbury´s has launched an advertising campaign to promote the 15,000 own-brand products on its shelves.; Read Article

2008/09/05
Initiative dropped by Orange: Mobile phone operator Orange has is set to drop Initiative from its £75 million media buying account.; Read Article

2008/09/04
Sharing 'does not work for Cadbury': Cadbury is set to reduce marketing support for Snaps and Cadbury Melts as consumers fail to share, reports Marketing Week.; Read Article

2008/09/03
Commercial radio revenue plummets: Commercial radio has been hit by the credit crunch, with advertising revenues down by more than 10 per cent in the second quarter.; Read Article

2008/09/03
Jolie 'wanted' for glamorising gun violence: The Advertising Standard Authority (ASA) has accused Universal Pictures of breaching guidelines on violence in advertising with posters for Angelina Jolie´s latest film Wanted.; Read Article

2008/09/02
Coke Zero gets 007 treatment: Coca-Cola is set to rebrand its sugar free soft-drink aimed at men to tie in with the launch of the new James Bond film Quantum of Solace, reports Brand Republic.; Read Article

2008/09/01
Mother wins £35 million Coke deal: Coca-Cola´s new £35 million pan-European marketing drive has been awarded to London marketing firm Mother.; Read Article

2008/08/29
It's beer-thirty for Guinness: Guinness has teamed up with Channel 4 and LoveFilm to promote the famous Irish beverage as part of a £5 million advertising campaign, according to Marketing Week.; Read Article

2008/08/28
UK PR firms 'aren't going digital': Britain´s most successful PR companies are failing to keep up with the digital revolution, according to new research.; Read Article

2008/08/28
Fallon wins Bravia contract: London marketing agency Fallon has beat contenders to win the global Sony Bravia advertising deal.; Read Article

2008/08/27
Harvey Nichols signs Gromit: Luxury department store Harvey Nichols has signed up Wallace and Gromit for a print advertising campaign in Bristol.; Read Article

2008/08/26
Timberland refocuses on outdoor success: Footwear-firm Timberland has appointed Leagas Delaney (LD) to produce a range of ads celebrating the company´s outdoor expertise.; Read Article

2008/08/22
The Sun continues to grow: The Sun has increased its male and female readership as the newspaper´s circulation figures grow to eight million, according to a new survey.; Read Article

2008/08/21
England footballers to fight knife crime: Top England football players will star in the Home Office´s latest advertising campaign aimed at curbing the rise in knife crime.; Read Article

2008/08/20
Alcohol industry in responsible drinking talks: The alcohol industry will fund a responsible-drinking alliance to encourage people to take a healthy attitude toward alcohol consumption.; Read Article

2008/08/19
Coca-Cola is 'most effective Olympic marketer': Soft-drinks giant Coca-Cola has been crowned the most successful Olympic sponsor by a marketing research group.; Read Article

2008/08/18
Ford Ka featured in new Bond film: Bond girl Olga Kurylenko will get behind the wheel of the new Ford Ka in the latest instalment of the Bond film franchise Quantum of Solace.; Read Article

2008/08/15
Nike wins Olympic advertising reprieve: Nike has been given "special case" status by the International Olympic Committee (IOC) allowing it to run adverts featuring international athletes, according to Brand Republic.; Read Article

2008/08/14
Heineken bags Bond girl: Brewer Heineken has signed the latest Bond girl for an international advertising campaign which will be aired in 40 countries.; Read Article

2008/08/13
Government lobbied over electoral roll data: The Incorporated Society of British Advertisers (ISBA) has expressed concern over government plans to stop advertisers using edited information from the electoral role.; Read Article

2008/08/12
Carphone Warehouse finishes marketing shake-up: Carphone Warehouse has finished the restructuring of its marketing team as the firm starts a joint-venture with American electronics firm Best Buy, according to Brand Republic.; Read Article

2008/08/11
T5 campaign re-written: An advertising campaign by British Airways (BA) has been re-written after the airline made misleading claims about the punctuality of its flights at Terminal 5 (T5), according to the Times.; Read Article

2008/08/08
Halifax drops Howard: Halifax´s Howard has become the latest victim of the credit-crunch as the bespectacled broker is deemed too cheery for the current economic climate.; Read Article

2008/08/07
ITV to promote cross-platform TV: Troubled broadcaster ITV has announced it will heavily promote its multi-media cross-platform TV content as it launches the latest series of The X Factor online and on mobile.; Read Article

2008/08/07
Kate Moss worth £25m: Kate Moss will be at the forefront of Topshop´s China launch, in a deal estimated to be worth up to £25 million, according to industry experts.; Read Article

2008/08/06
Telegraph rapped over blood pressure claim: The Telegraph has come under fire from the Advertising Standards Authority (ASA) after "discouraging people from seeking essential medical treatment".; Read Article

2008/08/05
Coke and Pepsi battle for sugar substitute: Soft drink giants Coca-Cola and PepsiCo are setting their sights on producing natural sweeteners as concern over the calorie content and artificial ingredients in soft drinks grows.; Read Article

2008/08/04
The Sun slashes cover cost: Rupert Murdoch-owned newspaper the Sun has dropped its nationwide cover price by 5p to 30p – in line with its London pricing policy.; Read Article

2008/08/01
IT and publishing email campaigns proving successful: A new report has revealed IT provider and publishing industry email campaigns tend to be more successful than others.; Read Article

2008/07/31
Expert gives online direct marketing tips: Companies using online direct marketing have been urged by an expert to ensure their website addresses are feature on their promotional materials.; Read Article

2008/07/29
Internet marketing benefits newspapers: British newspapers have benefited from internet marketing strategies, according to new research.; Read Article

2008/07/25
FirstGroup appoints new marketing agency: Transport giant FirstGroup has announced that Lee Creative, which offers direct marketing services, has been appointed as one of its marketing agency clients.; Read Article

2008/07/24
Questions over Olympics logo: The effectiveness of the 2012 London Olympic logo has been questioned by respondents to a new survey carried out on behalf of the Chartered Institute of Marketing (CIM).; Read Article

2008/07/23
Direct marketing to go green: Several large businesses have joined forces to make direct marketing more environmentally-friendly.; Read Article

2008/07/22
SMEs using direct marketing to beat economic downturn: In an effort to overcome the current economic climate, many small businesses are turning to direct marketing strategies to reach new customers, new research has revealed.; Read Article

2008/07/21
Mobile phones 'better for marketing than sales': Mobile phones are expected to be a more effective platform for marketing artists and performers, rather than actually selling music.; Read Article

2008/07/18
Discount meals improve sales: Meal deals at JD Wetherspoon pubs have helped the chain pull in customers despite the smoking ban.; Read Article

2008/07/17
Nike withdraws Air Stab trainers: Shoe giant Nike has withdrawn its controversial Air Stab trainers from the British market after widespread condemnation.; Read Article

2008/07/16
Government advertising to hit £150 million: The government is expected to boost its public advertising budget by £15 million in its latest advertising spend review, according to Marketing Week.; Read Article

2008/07/15
Heinz Beanz no longer 'baked': Heinz is dropping the word "baked" from its cans of beans because it´s "a bit of a mouthful to pronounce".; Read Article

2008/07/14
Tesco rebrands mobile business: Tesco has re-launched its mobile business with a new brand and marketing drive.; Read Article

2008/07/11
Marketers should have access to the electoral roll: Government plans to prevent local councils from selling personal information about their voters to marketing firms have been condemned by the Direct Marketing Association (DMA), according to Brand Republic.; Read Article

2008/07/11
Sony to take Bravia world-wide: Sony has invited four leading media agencies to bid for a world-wide advertising contract for its flagship Bravia-branded flat-panel televisions.; Read Article

2008/07/10
Friends Reunited creates TV campaign: Friends Reunited has commissioned its first television advertising campaign to promote the fact the service is now free.; Read Article

2008/07/09
Sky's carbon claims upheld: British Sky Broadcasting (BSkyB) has substantiated claims that it is a carbon neutral company, allowing a new series of adverts to be cleared by the Advertising Standards Authority (ASA).; Read Article

2008/07/09
Google to make $200m from YouTube ads: Internet giant Google is expected to generate revenue of $200 million (£101 million) from advertisements on YouTube this year.; Read Article

2008/07/07
Nestle sponsorship pulled from GMTV: Ofcom has come down on GMTV after sponsorship credits from Nestle broke broadcasting rules.; Read Article

2008/07/03
BP signs Olympic sponsorship deal: BP has signed up as a major sponsor of the 2012 London Olympics in a deal worth at least £50 million.; Read Article

2008/07/02
EasyJet reprimanded over carbon claims: EasyJet was forced to make changes to a national advertising campaign after the Advertising Standards Authority (ASA) upheld a complaint that the adverts were misleading.; Read Article

2008/07/01
Virgin backs gaming channel: Virgin television is set to back interactive gaming channel Challenge Jackpot.; Read Article

2008/06/30
Advertising spend set to fall in UK: The credit crunch is pushing growth in the advertising sector down, according to a leading media services group.; Read Article

2008/06/27
Bernard Matthews calls in Isobel: Turkey producer Bernard Matthews has selected the UKs fastest growing advertising agency to take over its £2.5 million advertising account.; Read Article

2008/06/26
Prime-time partners in crime: Kia Motors will continue to sponsor Five and Five US´s crime drama series, the car manufacturer confirmed.; Read Article

2008/06/25
Heinz in hot water over Deli Mayo ad: Gay rights group Stonewall is asking people to boycott Heinz after the company pulled its controversial Deli Mayo advert.; Read Article

2008/06/24
'Advertising is not at the root of binge drinking': Advertising has less to do with the increase in binge drinking than personal networks and peer pressure.; Read Article

2008/06/23
Clarkson to take Top Gear global: Top Gear presenter Jeremy Clarkson is to be paid millions to promote the Top Gear brand around the world.; Read Article

2008/06/20
Kelly Osbourne to film Glastonbury for Orange: Punk rocker and daughter of the prince of darkness Kelly Osbourne will document the carnage at Glastonbury Festival next weekend for Orange.; Read Article

2008/06/19
Old McDonald had some pop bands: The Sugababes, Girls Aloud and McFly will all be lending their songs to McDonald´s after signing an advertising deal with the fast food chain.; Read Article

2008/06/18
Classic FM in 'seven figure' sponsorship deal: Owner of Classic FM, GCap Media has signed a ´seven figure´ deal with AEG to sponsor concerts at the O2 arena, according to Brand Republic.; Read Article

2008/06/17
O2 bubble burst by 3: Mobile phone operator 3 has won a landmark legal battle against O2, which accused the firm of misleading customers by using O2 branding in an ad campaign.; Read Article

2008/06/16
Economic downturn fails to shake marketers: Marketing firms are confident their businesses will continue to perform well despite the financial forecast looking gloomy.; Read Article

2008/06/13
Vodafone to market mobile internet: Vodafone is launching a marketing campaign to increase the number of people accessing the internet on their mobile phones.; Read Article

2008/06/12
The internet has give traditional marketing a 'new lease of life': The spread of the internet and mobile phones has given tried and tested direct marketing techniques a "whole new lease of life".; Read Article

2008/06/12
Vodafone sanctioned for misleading advert: The Advertising Standards Authority (ASA) has ruled that one of Vodafone´s flat rate mobile data ads is misleading.; Read Article

2008/06/09
Advertising revenue in the UK is up: Advertising expenditure in the UK hit £19.4 billion last year, according to the Advertising Associtation´s advertising statistics yearbook 2008.; Read Article

2008/06/06
Barclaycard targets mobile phone users: Barclaycard has launched its latest advertising campaign on the O2 network before it makes its debut on TV.; Read Article

2008/06/05
UK Football fans are unaware of Euro 2008 sponsors: Nearly 80 per cent of UK football fans claimed they don´t know who sponsors the Euro 2008 championships.; Read Article

2008/06/04
Orange announces change of direction: Orange has announced plans to open new stores, hire more sales and service staff and reduce the number of call centres in India in an effort to push the company forward.; Read Article

2008/06/02
Mobile marketing used to fight economic gloom: Mobile marketing could be the best way to reach fickle consumers who are reigning in their spending, said a new report by Harris Interactive.; Read Article

2008/05/30
OpenSocial gets support from AOL: Google´s developer standard for social network applications has been given increased support from AOL.; Read Article

2008/05/29
Further partnerships for Yahoo! and Microsoft?: Yahoo! chief has confirmed that Microsoft is no longer interested in buying out the internet media company, but said that it makes sense for the two firms to work closely together in the future.; Read Article

2008/05/28
Good understanding vital for website design: Individuals and company´s designing a website should ensure that they know fully what they are doing so that it can be easily used by as many people as possible, it has been claimed.; Read Article

2008/05/27
Fifth of households 'don't use email': A significant proportion of households in the US still do not use email or other internet-based tools, according to a new study.; Read Article

2008/05/22
Integrated marketing 'more essential than ever': Marketers across the board are embracing integrated marketing communications (IMC), reflecting the fact that it is now "more essential than ever".; Read Article

2008/05/21
Charities 'can expand reach through social networks': Charitable organisations can harness the power of the internet in order to create greater awareness regarding their activities.; Read Article

2008/05/20
Online shoppers 'need to be cautious': Consumers using the internet to make purchases should act with the same level of caution as they would when buying goods from shops.; Read Article

2008/05/19
Social networking sites 'will become more niche': In the future, social networking sites will become more targeted to specific consumers in order to maintain their popularity.; Read Article

2008/05/15
Websites 'should offer an integrated experience': Companies hoping to improve the profile of their website amongst consumers should focus on enhancing the user experience it offers.; Read Article

2008/05/14
Consumers 'paying over the odds for broadband': A large number of consumers in the UK could be paying over the odds for their broadband connection, due to a lack of understanding over internet usage.; Read Article

2008/05/13
Generation gap 'is not only reason for digital divide': While it is a common perception that consumer age predominantly dictates the digital divide, computer illiteracy does not just affect older people.; Read Article

2008/05/12
'Growing discontent' among television viewers: Due to the availability of new choices, television consumers are becoming more and more dissatisfied with the traditional viewing experience.; Read Article

2008/05/09
Social network users 'should be more aware': Internet users should exercise caution when using social networking sites and be careful not to give out too many personal details.; Read Article

2008/05/08
Social networking sites 'will continue to be popular': Rather than simply being a fad, social networking sites will continue to enjoy popularity with internet users and become more niche.; Read Article

2008/05/07
Facebook 'wants to be seen as a social utility': Facebook may be considered an online social network on a par with sites such as Bebo and MySpace, but it would much rather be considered a "social utility".; Read Article

2008/05/02
Facebook's popularity 'is on the decline': While Facebook was previously a common talking point amongst many consumers, people continue to use it but the "novelty has worn off" somewhat.; Read Article

2008/05/01
Email opt-in and opt-out processes 'improving but not exceptional': Opt-in and opt-out processes in email marketing are improving, but they are yet to reach "exceptional" levels.; Read Article

2008/04/30
Facebook Chat 'will be a welcome addition for most users': Facebook´s recently introduced messenger service will enjoy popularity with internet users, but it is "not in any way revolutionary".; Read Article

2008/04/29
Cookies 'not a great source of concern': While Google´s use of cookies is a controversial issue, it does not represent a major threat to the online privacy of internet users.; Read Article

2008/04/28
Women have 'big range of opportunities' in IT: Women who want to pursue a career in information technology have many options available to them in today´s ever-expanding industry.; Read Article

2008/04/25
Direct marketing 'to boost pharmaceutical sales': Direct marketing is predicted to provide a major boost to pharmaceutical companies this year, according to industry experts.; Read Article

2008/04/24
Consumers spending more time with permission-based emails: More and more consumers are becoming responsive to email marketing, indicating that the medium is proving increasingly effective.; Read Article

2008/04/23
Higher broadband costs 'may have to be accepted': With people increasingly turning to the internet for their primary source of entertainment, consumers may have to accept paying more for their broadband connection.; Read Article

2008/04/22
Website name should reflect what is being promoted: When setting up a website, small businesses should think carefully about what domain name they choose.; Read Article

2008/04/21
Search engines should be more open about storage of consumer information: Search engines need to have a "more transparent" policy with regards to the information that they derive from users and why they store it.; Read Article

2008/04/18
Platform-A tops internet ad network rankings: Platform-A, the AOL ad network, topped the rankings of internet advertising networks delivering ads to US consumers in March, new data has revealed.; Read Article

2008/04/17
Controls needed for young internet users: Barriers must be used in order to prevent children using the internet from accessing inappropriate content, it has been stated.; Read Article

2008/04/16
Many internet users uncomfortable with behavioral marketing: The majority of internet-using adults are skeptical about websites that use information about their online activities to provide customised web content and advertising, according to a new survey.; Read Article

2008/04/15
Online privacy concerns need to be addressed: Many internet users are uncomfortable with the loss of privacy that is posed by online tracking and currently these concerns are not being addressed.; Read Article

2008/04/14
Internet use growing amongst older people: The fact that an increasing number of older people are using the internet should be taken into consideration by internet providers and advertisers.; Read Article

2008/04/11
Young internet users becoming less of a concern: Internet use amongst young people is starting to become more accepted by people in the US.; Read Article

2008/04/10
Lack of adequate customer data is major obstacle in marketing: One of the major obstacles in conducting a successful direct marketing campaign is not having adequate customer data.; Read Article

2008/04/09
Consumers demanding more from broadband connection: With the popularity of the internet rising, consumers in the UK are demanding more and more from their broadband connection.; Read Article

2008/04/08
Definition of 'spam' changes for consumers: The term ´spam´ is interpreted in a multitude of ways by consumers, marking a shift in the definition from ´unsolicited´ to ´unwanted´.; Read Article

2008/04/07
US financial services institutions benefiting from direct marketing: Direct marketing is proving increasingly beneficial for financial services institutions in the US.; Read Article

2008/04/07
Yellow Pages advertisers see high return on investment: Advertisers continue to obtain large volumes of valuable customer leads, as well as a high return on investment (ROI), from Yellow Pages.; Read Article

2008/04/04
Consumers uncomfortable with behavioural targeting: The majority of internet users do not like the idea of having their browsing history used for ad delivery purposes, ClickZ has reported.; Read Article

2008/04/04
Google Opens up Brand Keyword PPC Bidding on Adwords: Google have announced today that they will allow open keyword bidding on all terms for its PPC service Adwords. They justify this as bringing the UK & Ireland in line with the policy they have adopted for North America since 2004.; Read Article

2008/04/03
Australians spending more time on the internet: Last year saw internet use in Australia grow, with consumers spending more time surfing the net than watching television.; Read Article

2008/04/02
Quality leads are 'imperative' to successful direct marketing: When it comes to achieving successful direct marketing, quality leads are "absolutely vital".; Read Article

2008/04/01
Direct marketing 'maintains its edge': Direct marketing is still considered to be highly effective because of the flexibility it offers.; Read Article

2008/03/31
Online spend up in February: People in the UK spent a record amount using the internet during the month of February, according to a new study.; Read Article

2008/03/27
More consumers engaging in 'high-end web behaviour': Consumers are increasingly "expecting more" of their internet service providers (ISPs), due to a growth in "high-intensity web surfing activities".; Read Article

2008/03/26
Small businesses need to keep their websites updated: As a result of complacency, websites set up by small businesses can languish "after the initial excitement".; Read Article

2008/03/25
More consumers from minority groups shopping online: There has been a dramatic increase in the number of US consumers from minority groups shopping online over the past few years.; Read Article

2008/03/20
Security of personal details is an increasing concern: An increasing number of people are worried about the potential risks of giving out their personal details, it has been claimed.; Read Article

2008/03/19
Mobile consumers changing way they view role of operators: Consumers are changing their perception of their mobile operators, it has been revealed.; Read Article

2008/03/17
Head of Second Life calls it a day: The creative force behind internet phenomenon Second Life has stepped down from his roles as head of the company which created the online world.; Read Article

2008/03/14
AOL announces acquisition of Bebo: AOL announced yesterday (Thursday, March 13th) that it is set to acquire leading global social networking site Bebo.; Read Article

2008/03/13
Companies should consider business aims when planning marketing strategy: Companies should ensure that they use their objectives as a business in order to inform their marketing and communications plan.; Read Article

2008/03/12
Second life 'should be approached with caution': Businesses considering deploying virtual environments such as Second Life as part of their business operations should think carefully about the potential problems beforehand.; Read Article

2008/03/11
Companies should consider business aims when setting up a website: Companies looking to set up a website should consider what their business aims are, in order to determine the nature of the site.; Read Article

2008/03/10
Online shoppers influenced by user-generated content: User-generated content is highly influential on consumers when making online purchases, it has been claimed.; Read Article

2008/03/07
MySpace launches new online safety initiatives: MySpace announced yesterday (Thursday, March 6th) the launch of new initiatives to promote online safety awareness.; Read Article

2008/03/06
Mobile broadband use rises sharply in the US: Last year saw a huge increase in the number of US consumers using mobile broadband to access the internet.; Read Article

2008/03/05
Direct marketers optimistic for first quarter of 2008: Growth in revenue is anticipated by US direct marketers in the first quarter of this year, despite the slowdown in many areas of the economy.; Read Article

2008/03/03
More internet users watching online video: Online video is set to see an increase in audience figures in 2008.; Read Article

2008/02/29
Microsoft set to acquire YaData: Microsoft announced on Wednesday (February 27th) that it is to acquire Israeli company YaData.; Read Article

2008/02/28
Social networking sites will become more user-relevant: Social networking websites will become increasingly tailored to users´ interests in order to maintain their enormous popularity.; Read Article

2008/02/27
Many e-shoppers unaware of online shopping risks: The risks associated with shopping online are not fully understood by many people who make web-based purchases, new research has indicated.; Read Article

2008/02/26
Businesses achieve 'online presence' with domain name: A domain name helps to significantly bolster the online presence of a business, an industry expert has said.; Read Article

2008/02/25
US consumers concerned about security when shopping online: The majority of US consumers consider the internet to be a useful way to make purchases, but they are not entirely comfortable with certain aspects of shopping online.; Read Article

2008/02/22
Effectiveness of TV advertising is decreasing: The impact of television advertising has declined over the last couple of years.; Read Article

2008/02/21
Interactive ads create bigger impression for consumers: Online interactive ads have a bigger impact on consumers than non-interactive ads, Advertising Age reported.; Read Article

2008/02/20
Companies must change their strategies to succeed online: Companies will need to abandon traditional ways of selling to customers in order to succeed in the online world.; Read Article

2008/02/19
'Knowing your audience' is a benefit in offline direct marketing: When it comes to offline direct marketing, companies stand to benefit from knowing their target customers.; Read Article

2008/02/18
Men and women have different online viewing habits: A new study has revealed the differences in how men and women in the US consume video content on the internet.; Read Article

2008/02/15
Over half of men go online to research Valentine's Day gifts: When it comes to buying gifts for Valentine´s Day, men are more likely to use the internet to help them than women.; Read Article

2008/02/14
Yahoo! acquires online video service: Yahoo! announced that it has acquired online video service Maven Networks for $160 million (£81 million).; Read Article

2008/02/13
Ratings and reviews are a helpful web feature for consumers: UK shoppers find ratings and reviews to be the most useful web feature when researching products they are considering buying.; Read Article

2008/02/12
US health services embrace direct marketing: Health services in the US are increasing their spend on direct marketing, eMarketer has reported.; Read Article

2008/02/11
Use of social network sites decreases: Internet consumers may be scaling down their use of social networking sites because of the increased presence of advertising.; Read Article

2008/02/08
Online gamers happy to watch video ads: Many internet users who play free online games have expressed an "openness" to advertising, ClickZ has reported.; Read Article

2008/02/06
US consumers go online for television shows: The number of US consumers watching television shows on the internet is increasing.; Read Article

2008/02/05
Generic top level domain names not necessarily more reputable: Country code top level domain names are not necessarily less reputable than generic top level domains.; Read Article

2008/02/04
Consumers expect more from the online shopping experience: Online shoppers are becoming increasingly demanding.; Read Article

2008/01/31
'Simplicity' is important in direct marketing: When it comes to direct marketing strategy, "simplicity" can often be the best policy.; Read Article

2008/01/30
Marketers must be careful not to 'spam' customers: Marketers must be careful to send only relevant emails to their customers.; Read Article

2008/01/29
User-generated videos on the increase: The publication of user-generated videos (UGVs) on the internet is at an all-time high.; Read Article

2008/01/28
Global ad spend to reach $479 billion in 2008: Spend on global advertising in measured media is anticipated to reach $479 billion this year.; Read Article

2008/01/24
Marketers cite email as most effective marketing medium: The vast majority of US marketers say that email is the most effective marketing medium.; Read Article

2008/01/23
US online advertising market revenue will increase: The US online advertising market will reach $50.3 billion (£25.8 billion) in revenue by 2011, according to recent research.; Read Article

2008/01/22
EA to release free online game: Electronic Arts will release a free online version of Battlefield Heroes later this year.; Read Article

2008/01/21
Internet has made biggest impact on direct marketing: The internet has made a huge difference to direct marketing strategy.; Read Article

2008/01/18
MySpace is top US social networking site: Myspace.com is the currently the most popular social networking site in the US, according to a recent report.; Read Article

2008/01/17
Email is increasingly successful in direct marketing: Email is proving an increasingly successful medium to use within direct marketing strategies.; Read Article

2008/01/16
UK internet ad spend cooling off: UK internet ad spending could be reaching a peak, according to the latest Bellwether Report.; Read Article

2008/01/15
Online ad networks help advertisers target customers: Online ad networks allow internet advertisers to target consumers more effectively, it has been claimed.; Read Article

2008/01/14
Ad execs pessimistic about spending except for online: Most US advertising executives are pessimistic about increases to their budgets for nearly all media except the internet, it has emerged.; Read Article

2008/01/11
US internet shoppers more comfortable with online ads: Shoppers in the US are interacting more than ever with online advertising, according to digital marketing company Eyeblaster.; Read Article

2008/01/10
US internet advertising to continue growth: US internet advertising is projected to continue its considerable growth in 2008, according to TNS Media Intelligence.; Read Article

2008/01/08
Growth ahead for email marketing: Email marketing is set to become more important over the next few years, a new report has forecast, as investment in the area more than doubles by 2012.; Read Article

2008/01/07
Online ad spend set for growth: Investment in online advertising in the US is set to remain strong in the face of ongoing economic uncertainty in 2008, according to a new study.; Read Article

2008/01/04
Video advertising set for growth: Investment on video advertising outside of the home is due to increase over the next few years, according to a new study.; Read Article

2008/01/03
Data loss 'should be a crime': Reckless or repeated loss of other people´s personal data should be considered a crime, according to a group of politicians.; Read Article

2008/01/02
Marketing strategies to focus on 'customer understanding': More than a quarter of companies regret not investing more money during 2007 into developing a fuller understanding of their customers, and will seek to redress this concern in the year ahead.; Read Article

2007/12/28
SMEs should combine various marketing mediums: Small and medium-sized enterprises should make the most of various types of marketing strategies by combining them.; Read Article

2007/12/24
Average online age rises: Older people are increasingly using the internet, pushing up the proportion of the online population who are ´silver surfers´.; Read Article

2007/12/21
Teenage content creation grows: More teenagers are participating in the web are creating their own content, according to a new study.; Read Article

2007/12/19
Panel calls for broadband speed code: Customers could be paying over the odds for their broadband connections, as a consumer organisation has called for a review of internet service provider (ISP) speeds.; Read Article

2007/12/18
Marketing chiefs 'want business involvement': Marketing chiefs are eager to take on a greater role in the business development of their company, according to new research.; Read Article

2007/12/17
European online retail strong: Shoppers in the UK and Europe were already heading online in increasing numbers at the end of November to get ahead on Christmas shopping.; Read Article

2007/12/14
Database management 'key' to marketing: Small businesses looking to make an impact with effective marketing campaigns should ensure they maintain their database to keep up to date with contacts.; Read Article

2007/12/13
Email delivery rates fall: Marketers should shift their focus to direct mail to counter the decline in success rates for email marketing campaigns during 2007.; Read Article

2007/12/12
Online shopping experiences 'mega minute': Consumers around Britain set a new record on Monday when they spent a collective total of £750,000 on Christmas shopping in just one minute, it has been revealed.; Read Article

2007/12/11
Price tops online shopper priorities: Cost is the main concern for consumers when buying products online, according to a new study which polled 1,000 people.; Read Article

2007/12/10
Growth for European retail sites: A new industry report has shown that Europe-based retail websites are benefiting from an increasing amount of online traffic.; Read Article

2007/12/07
Facebook admits mistakes over internet ad system: Popular social networking site Facebook has been forced to apologise to its users about the way it implemented a new advertising system.; Read Article

2007/12/06
Email response times 'worsening': The time it takes for firms to respond to enquiries from customers through their websites is getting worse, according to a new study.; Read Article

2007/12/05
Online and TV ad spending 'to drive market in 2008': Ad spending in US-measured media could grow by as much as four per cent next year, a new report has suggested.; Read Article

2007/12/04
Global ad spend set for growth: Growth in the global advertising market is set to accelerate in 2008, despite the recent credit squeeze, with the Olympic Games, Unites States elections and European football highlighting a year that is full of opportunities for marketers.; Read Article

2007/12/03
Customer reviews 'impact offline spending': Consumer-generated reviews have a direct effect on how much customers are willing to pay for goods bought offline, according to a new study.; Read Article

2007/11/30
Mobile internet 'slowed by cost': Using mobile phones to access the internet has so far been held back in terms of uptake because of how much it costs.; Read Article

2007/11/29
Firms focusing on customer engagement: Businesses are increasingly seeking to improve the level of customer engagement their online presence delivers, according to a new study.; Read Article

2007/11/28
Online firms 'ignore' customer experience: Companies retailing online are neglecting to focus on customer experience, in favour of innovation, according to a new study.; Read Article

2007/11/27
Broadband 'has created' new technologies: The growth of broadband has prompted the development of a number of web technologies that would not have been possible without high-speed internet access.; Read Article

2007/11/26
Online spending set to soar: Retailers are preparing to enjoy increased internet sales over the Christmas period, as new figures have indicated that online expenditure during the period will rise.; Read Article

2007/11/23
Be cautious of outsourcing database management: Firms that make use of direct marketing should be wary about outsourcing the management of their customer database, the Chartered Institute of Marketing has said.; Read Article

2007/11/22
Advertisers 'spend more' on newspaper websites: Advertising spending on newspaper websites grew by 21.1 per in the third quarter compared to the same period last year, the internet now accounting for 7.1 per cent of all newspaper ad spending, according to new research.; Read Article

2007/11/21
Mobile marketing continues growth: The number of consumers participating in mobile marketing is continuing to grow, according to the Mobile Marketing Association´s (MMA) third annual mobile attitude and usage study.; Read Article

2007/11/20
Direct marketing 'helps target audience': Direct marketing gives organisations the tools required to target a specific demographic of customers most likely to be interested in their product, the Chartered Institute of Marketing (CIM) has claimed.; Read Article

2007/11/19
Word of mouth marketing set for growth: Word of mouth marketing is set to grow considerably over the coming years as brand marketers realise the benefits of encouraging consumers to talk about their products and services.; Read Article

2007/11/16
Email marketers 'not prioritising ROI': Companies utilising email marketing are prioritising factors other than financial returns when measuring how effective campaigns are.; Read Article

2007/11/15
Email 'efficient' form of marketing for SMEs: Smaller companies can benefit from utilising email marketing because it is relatively cheap to implement but delivers results.; Read Article

2007/11/14
Online marketing campaigns 'fall behind': A large proportion of online marketing campaigns are not ready for launch on time, according to a new study.; Read Article

2007/11/13
IAB: Internet advertising revenue shows growth: Internet advertising revenues for the third quarter of this year grew significantly, achieving a rate of growth that was three per cent higher than during the second quarter.; Read Article

2007/11/12
Social network traffic tops emails: For the first time in the UK, internet visits to social networking websites overtook those to web-based email clients last month, according to a new report from internet traffic monitoring website Hitwise.; Read Article

2007/11/09
Online ad spend set for growth: Advertisers are allocating an increasing portion of their budgets to internet marketing, a study has found.; Read Article

2007/11/08
Russia tops internet growth: Russia recorded the highest rate of internet growth in September this year, according to new figures.; Read Article

2007/11/07
Facebook announced marketing innovation: Social networking site Facebook is set to use its put its networking abilities to the test by launching a new marketing facility.; Read Article

2007/11/05
Budgets 'yet to match' social networking interest: Social networking is increasingly coming to be seen as a decisive way for marketing professionals to gain an extra competitive edge, but this is not being reflected by the time or budget that marketing companies are allocating to it.; Read Article

2007/11/02
Marketers 'should capitalise' on digital strategies: Marketing professionals could be missing out on the opportunities presented to them by digital campaigns, according to a new study.; Read Article

2007/11/01
Online engagement results 'should be measured': A significant proportion of businesses in Europe intend to use social networking to promote consumer engagement, but they need to ensure they measure the success of such initiatives.; Read Article

2007/10/31
Google tops UK site rankings: Google sites came in top of the most recent poll of internet properties in the UK from metrics firm comScore.; Read Article

2007/10/29
Internet users 'most concerned about crime': Internet users in the UK are more concerned about the possibility of online crime than they are about being victim to other offences.; Read Article

2007/10/26
Digital signage 'eye-catching': A significant proportion of people find that the advertising used on digital signage catches their eye, indicating the importance of this medium in reaching audiences.; Read Article

2007/10/25
Click-fraud rate increases: Read Article

2007/10/24
Email marketing 'must be targeted': Email marketing can offer significant returns to businesses provided it is used to its full potential and is aimed at the right audiences.; Read Article

2007/10/23
Mobile brand advertising set to increase: Spending on worldwide mobile brand advertising is expected to increase to £1.8 billion by 2011, nearly 30 times more than the £62 million that was spent globally on the channel in 2006, according to a new report from eMarkerter.; Read Article

2007/10/22
Etailers 'failing' on usability: Some of the UK´s biggest retailers are failing their customers when it comes to the layout and usability of their websites, according to a new report from Webcredible.; Read Article

2007/10/19
TV and magazine ads 'help boost online returns': New research indicates that online advertising campaigns are most effective if they are combined with ads across other platforms.; Read Article

2007/10/18
Advertisers embrace social network sites: The majority of online advertisers are confident that they will continue to spend money marketing on social network sites, a new study has revealed.; Read Article

2007/10/17
Travel industry capitalising on affiliate marketing: The travel industry is capitalising on the advertising opportunities presented by affiliate marketing techniques, according to a recent study.; Read Article

2007/10/17
Marketing budget increases 'cautious': Marketing budgets showed an increase for the third quarter of this year, a new report revealed, but spending in the area will become more cautious.; Read Article

2007/10/15
Guardian tops online newspapers: Among the top ten newspaper websites in the UK, the Guardian remains the most popular, according to the findings of new research.; Read Article

2007/10/12
Bluetooth marketing set to grow: Bluetooth marketing has received a boost following a government decision that it is no longer covered by UK privacy laws.; Read Article

2007/10/11
Big growth in mobile marketing forecast: The growth in mobile marketing looks set to continue in the next 12 months, a new survey has shown.; Read Article

2007/10/10
Sony plans in-game advertising push: Sony Computer Entertainment America (SCEA) has revealed that it will create a new business unit with the purpose of developing in-game advertising.; Read Article

2007/10/09
Google launches system to show ad-supported video on other sites: Search engine giant Google is set to begin allowing other websites to use its YouTube videos in a move designed to generate revenue from internet advertising.; Read Article

2007/10/08
Advertising 'good for the economy': A new report has claimed that ad spending is good for the economy.; Read Article

2007/10/05
US ad spending soars in the first half of 2007: Internet advertising revenues in the US continued to soar in the first quarter of the year, a new report has claimed.; Read Article

2007/10/04
Still hard to measure ROI for online ads: Measuring returns on investment (ROI) for online ads remains one of the biggest challenges facing advertising agencies, a new report suggests.; Read Article

2007/10/03
Microsoft 'wants to dominate online ad world': Microsoft has signalled that it hopes that online advertising will become a highly significant revenue stream for it in the coming years.; Read Article

2007/10/02
UK online advertising spending continues to grow: A new study has shown that online marketing is growing at an "astounding" rate in the UK.; Read Article

2007/10/01
FT offers free content to casual users: As newspapers step up their efforts to attract online advertising revenues to their websites, the Financial Times has revealed that it will make its content free to casual users.; Read Article

2007/09/28
Mobile advertising 'must be handled carefully': Mobile phone operators must be careful about implementing mobile advertising, a new report has warned.; Read Article

2007/09/27
Viral marketing 'is for small firms too': Small businesses could think about using viral marketing to reach a larger audience, an industry expert has said.; Read Article

2007/09/26
Facebook overtakes MySpace in the UK: In news which will interest internet advertisers, Facebook has overtaken MySpace to become the most popular social network site in the UK.; Read Article

2007/09/25
Email marketing 'is effective for small businesses': Email marketing is an incredibly effective tool for small businesses, an industry expert has said.; Read Article

2007/09/24
US recession 'could increase online ad spending': A downturn in the economy of the US could cause more businesses to increase their spending on online marketing, a report has suggested.; Read Article

2007/09/21
Small firms 'need to plan online marketing campaigns carefully': Small businesses need to carefully plan all their marketing campaigns, an industry expert has said.; Read Article

2007/09/20
Online ad market 'set for growth': A new study has suggested that online advertising is rapidly gaining market share from traditional media sources like print.; Read Article

2007/09/19
Direct marketers 'should look to paid search tactics': Direct marketers looking to improve their email campaigns should take notice of the latest developments in paid search advertising, an industry expert has said.; Read Article

2007/09/18
AOL consolidates internet advertising businesses: Internet firm AOL has signalled that it is looking to take on major internet businesses like Google, Yahoo and Microsoft.; Read Article

2007/09/17
Mobile search advertising 'set for growth': Mobile search advertising revenues are set to soar in the US as marketers begin to wake up to the possibilities offered by the sector, a new report has claimed.; Read Article

2007/09/14
Young people 'embrace new mobile technologies': Young people in Europe are far more likely to use new mobile phone services than older consumers, a new study has shown.; Read Article

2007/09/13
Advertising agencies 'should embrace digital marketing': The advertising industry should embrace the possibilities offered by digital marketing, an international conference has been told.; Read Article

2007/09/12
Yahoo! to sell Bebo ads: Yahoo! has announced that it has come to an agreement with Bebo to sell most of the display advertising on the social networking site.; Read Article

2007/09/11
Digital advertising 'set for more growth': The digital advertising industry is growing at a rapid rate, fuelled by technological innovation and strong demand, a new report argues.; Read Article

2007/09/10
Collaboration and standardisation 'key to efficient marketing': A survey of 290 enterprises by global research group Aberdeen has revealed that best-in-class companies achieve superior performance in marketing by ensuring higher levels of collaboration between procurement and marketing along standardised lines.; Read Article

2007/09/07
Online ads to overtake radio: In a significant moment in the history of advertising, 2007 marks the first time in which online advertising spending exceeds that spent on radio advertising in North America, according to a new report by internet marketing research company eMarketer.; Read Article

2007/09/06
Small businesses 'still use traditional marketing tools': Traditional forms of marketing can still be highly effective for small businesses, an industry expert has claimed.; Read Article

2007/09/05
Online newspaper ad spend increases: Advertising expenditure on the online sites of newspapers increased significantly during the second quarter of 2007, new research suggests.; Read Article

2007/09/04
Older people 'only use internet for email': Many older people in the UK are only using their broadband internet connection to check their emails, a new report has found.; Read Article

2007/09/03
Facebook prompts bank U-turn: HSBC has been forced to change its policy on graduate overdraft fees in the face of a campaign organised mainly through a major social network site.; Read Article

2007/08/31
YouTube agrees royalties deal: Video sharing website YouTube has agreed a major licensing deal in the UK for music artists to be paid for their clips being shown on the site.; Read Article

2007/08/30
Businesses warned over social network 'overreaction': Companies should not ban employees from using social networking sites during work hours entirely, according to one workers´ group.; Read Article

2007/08/29
Older surfers 'top for online banking': Older consumers represented the greatest proportion of new online banking users last year, research by Apacs has revealed.; Read Article

2007/08/28
In-game advertising set for growth: The market for advertising in computer games that are played online is set to grow massively in the next few years, a new report predicts.; Read Article

2007/08/24
Facebook 'working on new ad system': Popular social networking site Facebook is currently developing an advertising system for marketers to directly reach its users, according to the Wall Street Journal.; Read Article

2007/08/23
Older people 'spend more time online': When it comes to spending time online, the older generation surfs for longer than any other age group in the UK.; Read Article

2007/08/22
Metrics firm expands search measurement: ComScore has announced that it plans to increase the search behaviours it offers to clients to help boost web site visitor numbers.; Read Article

2007/08/21
Mobile ads 'irritating': Consumers find advertisements delivered via their mobile handset ´irritating´, according to a new study, despite the area´s growing marketing importance.; Read Article

2007/08/20
Marketing pro outlines key online strategies: A leading marketer has advised companies to seriously invest time and effort in their online presence and make the most of the marketing opportunities the internet offers.; Read Article

2007/08/17
Web firms 'more confident' about future: Companies that have embraced the internet and their online presence tend to be more confident about their future prospects than those that haven´t.; Read Article

2007/08/16
Young people mix internet and TV: Teenagers and young adults across the world are using the internet more while also maintaining high levels of watching television, new research suggests.; Read Article

2007/08/16
Email succeeds direct mail for marketers: Email marketing has surpassed direct mail in terms of volume for the first time, indicating the growing popularity of this strategy.; Read Article

2007/08/15
Global ad spend 'will continue to rise': Advertising expenditure worldwide is expected to continue to rise, despite suggestions that economic factors will have a negative impact on the market.; Read Article

2007/08/14
Social media brand advocates' impact questioned: Around a quarter of internet using adults could be considered ´brand advocates´, but new research has questioned the extent to which social media plays a part in this influence.; Read Article

2007/08/13
Social network ad spend sees growth: Social networking websites look set to attract increasing levels of advertising investment, according to a new report.; Read Article

2007/08/10
Europe's ecommerce set for growth: The market for business-to-consumer (B2C) ecommerce is set for significant growth over the next five years, according to a new report.; Read Article

2007/08/09
Online ad spend to surpass print in US: The amount of money spent on online advertising will exceed that spent on newspaper advertising by 2011, according to a new study.; Read Article

2007/08/08
Online preferred over print for newspapers: The online versions of newspapers and magazines are easier to access and more convenient than print versions, according to a new study.; Read Article

2007/08/07
Online advertising 'important to small firms': It is important that smaller firms utilise online advertising techniques to ensure they are competing with larger firms.; Read Article

2007/08/06
Online retailers 'to increase spending': More than three quarters (78 per cent) of web retailers plan to increase the amount of money they spend on e-commerce applications and services this year, a new survey from Internet Retailer has revealed.; Read Article

2007/08/03
Magazine readers sticking online: Most magazine readers who visit online versions of the publication tend to access its content only via the internet, rather than purchasing a print copy.; Read Article

2007/08/02
Social networking sites show growth: Social networking has undergone a boom in popularity in the last year, as new figures show the growth experienced by the major players.; Read Article

2007/08/01
Online advertising 'affects consumer behaviour': Advertising online helps drive sales in stores, according to new research from internet giant Yahoo! and online ratings agency comScore.; Read Article

2007/07/31
Email opt-ins a marketer's 'first impression': Online retailers are creating email newsletters that provide potential customers with clear and simple subscription processes that are increasingly transparent, the Direct Marketing Association´s Email Experience Council (EEC) has found.; Read Article

2007/07/31
Online video usage grows: Six in ten (57 per cent) of online adults have used the internet to watch or download video content, while as many as 19 per cent do so on an almost daily basis, a new study has revealed.; Read Article

2007/07/30
Web 2.0 growing in popularity for online marketers: Web 2.0 tools such as blogs, podcasts, social networks and wikis are becoming an increasingly important tool for online business to business (B2B) marketers, and are transforming the way that they market their products.; Read Article

2007/07/27
Retailers 'failing' on emarketing manners: A worrying proportion of internet retailers are failing to offer email confirmations when consumers opt-in to mailing lists, according to new research reported by e-consultancy.; Read Article

2007/07/26
Internet TV ad revenue to soar: The next five years could see advertising revenues from internet TV grow to in excess of $10 billion (£4.9 billion) by 2011, according to a new report.; Read Article

2007/07/25
Global online population to grow: Around one fifth of the world´s population will be using the internet by 2011, according to a new a report.; Read Article

2007/07/24
Email 'essential' to marketing: Email marketing is still a priority for firms implementing B2B marketing strategies, according to a new study.; Read Article

2007/07/23
Social networkers 'at risk' of identity theft: People who regularly use social networking sites could be putting themselves at an increased risk of identity fraud, according to a new report.; Read Article

2007/07/20
UK's online obsession: The internet has become so integral to the lives of people in the UK they spend more time online than socialising in person.; Read Article

2007/07/19
Money talks in buzz marketing: The level of blog-based buzz around new product launches is closely correlated to paid media spending, a new study by The Nielson Company has revealed.; Read Article

2007/07/18
Direct and email marketing top for returns: Direct mail and email marketing gave the best return on investment for advertisers last year, a new study reports.; Read Article

2007/07/17
Marketing budgets continue to rise: Business confidence and encouraging economic growth are helping to push forward spending on marketing, a new report suggests.; Read Article

2007/07/16
Online video viewers to hit 1bn 2012: The rapid growth in viewers of online video is expected to continue over the next five years, with the global audience size more than tripling, according to new predictions.; Read Article

2007/07/13
Streaming media market set for growth: The subscription streaming and download media market will rise by 39 per cent in 2007, reaching $2.6 billion (£1.28 billion) in revenue, according to a new report.; Read Article

2007/07/12
Publisher 'to focus on digital' to boost performance: Magazine group Emap, publisher of titles such as Heat, Zoo and FHM, will focus on mobile and online content in an effort to secure future success, after posting weak sales for its UK consumer titles during the last quarter.; Read Article

2007/07/12
Online advertising set for growth: The annual value of pan-European online advertising will grow to £11 billion by 2012, more than double that of 2006, a new study has revealed.; Read Article

2007/07/11
Ad spend growth to slow, study says: Spending towards internet advertising will increase by 34 per cent this year, but slow to 30 per cent during 2008 as broadband take-up and growth and the amount of time consumers spend online reach a limit, a new report claimed this week.; Read Article

2007/07/10
Women 'reliant' on the net: Women are becoming increasingly dominant when it comes to internet use, according to a new report, and the web is becoming an essential part of life for many.; Read Article

2007/07/09
Video 'the next stage' in digital media: Online video looks set to be the ´driving force´ behind the growth of digital media, according to a new study.; Read Article

2007/07/06
Word-of-mouth marketing 'increasingly prominent': The growth of social networking and online communities is seeing consumers increasingly relying on the opinions and reviews of others when looking to buy goods and services, a new report suggests.; Read Article

2007/07/05
Social networking linked to e-commerce growth: Social networkers are more likely than less involved internet users to buy goods and services online, new research has found.; Read Article

2007/07/04
Britain to lead online advertising growth: The growth of online advertising spending in the UK is set to outpace that of the US and other industrialised nations, a new study predicts.; Read Article

2007/07/03
Presidential election highlights online marketing flaws: Although most US presidential candidates now employ online strategies to win support, these tactics are failing to influence the 42 per cent of voters who look on the internet for issues regarding the candidates, a new survey has revealed.; Read Article

2007/07/02
YouTube faces MySpace challenge: The dominance of YouTube as the world´s most popular video sharing website is set to face a serious test as MySpace makes a serious move into the same territory.; Read Article

2007/06/29
Game advertising set for growth: Money spent on advertising digital games in the US will increase from $370 million (£185 million) in 2006 to more than $2 billion (£1 billion) by 2012, market research firm Parks Associates has predicted.; Read Article

2007/06/28
Ad revenue expected to fall at Trinity Mirror: Trinity Mirror publishing group has revealed it expects advertising revenue for the first half to decline by 1.5 per cent.; Read Article

2007/06/27
Marketers facing 'web 2.0 challenge': Online marketers have been warned that their products must be based on the newest responsive technologies if they are to have any success with a new generation of web 2.0 internet users.; Read Article

2007/06/26
UK online ad spend shows growth: Spending on advertising in the UK showed a year-on-year increase of three per cent in the first quarter of 2007, new research has revealed.; Read Article

2007/06/25
UK top for online video: Internet users in the UK are more likely to utilise online video than those in the US, Germany and France, according to a new report.; Read Article

2007/06/25
Improved landing pages needed for email marketing: Email marketing campaigns could be being hindered by inadequate landing pages, according to a new report.; Read Article

2007/06/21
YouTube set to overtake BBC: Video sharing site YouTube could overtake the BBC as the UK’s favourite entertainment site within the next few weeks, according to Hitwise.; Read Article

2007/06/20
YouTube to expand national service