2008/05/09
Internet users should exercise caution when using social networking sites and be careful not to give out too many personal details.
2008/05/08
Rather than simply being a fad, social networking sites will continue to enjoy popularity with internet users and become more niche.
2008/05/07
Facebook may be considered an online social network on a par with sites such as Bebo and MySpace, but it would much rather be considered a "social utility".
2008/05/02
While Facebook was previously a common talking point amongst many consumers, people continue to use it but the "novelty has worn off" somewhat.
2008/05/01
Opt-in and opt-out processes in email marketing are improving, but they are yet to reach "exceptional" levels.
2008/04/30
Facebook´s recently introduced messenger service will enjoy popularity with internet users, but it is "not in any way revolutionary".
2008/04/29
While Google´s use of cookies is a controversial issue, it does not represent a major threat to the online privacy of internet users.
2008/04/28
Women who want to pursue a career in information technology have many options available to them in today´s ever-expanding industry.
2008/04/25
Direct marketing is predicted to provide a major boost to pharmaceutical companies this year, according to industry experts.
2008/04/24
More and more consumers are becoming responsive to email marketing, indicating that the medium is proving increasingly effective.
2008/04/23
With people increasingly turning to the internet for their primary source of entertainment, consumers may have to accept paying more for their broadband connection.
2008/04/22
When setting up a website, small businesses should think carefully about what domain name they choose.
2008/04/21
Search engines need to have a "more transparent" policy with regards to the information that they derive from users and why they store it.
2008/04/18
Platform-A, the AOL ad network, topped the rankings of internet advertising networks delivering ads to US consumers in March, new data has revealed.
2008/04/17
Barriers must be used in order to prevent children using the internet from accessing inappropriate content, it has been stated.
2008/04/16
The majority of internet-using adults are skeptical about websites that use information about their online activities to provide customised web content and advertising, according to a new survey.
2008/04/15
Many internet users are uncomfortable with the loss of privacy that is posed by online tracking and currently these concerns are not being addressed.
2008/04/14
The fact that an increasing number of older people are using the internet should be taken into consideration by internet providers and advertisers.
2008/04/11
Internet use amongst young people is starting to become more accepted by people in the US.
2008/04/10
One of the major obstacles in conducting a successful direct marketing campaign is not having adequate customer data.
2008/04/09
With the popularity of the internet rising, consumers in the UK are demanding more and more from their broadband connection.
2008/04/08
The term ´spam´ is interpreted in a multitude of ways by consumers, marking a shift in the definition from ´unsolicited´ to ´unwanted´.
2008/04/07
Direct marketing is proving increasingly beneficial for financial services institutions in the US.
2008/04/07
Advertisers continue to obtain large volumes of valuable customer leads, as well as a high return on investment (ROI), from Yellow Pages.
2008/04/04
The majority of internet users do not like the idea of having their browsing history used for ad delivery purposes, ClickZ has reported.
2008/04/04
Google have announced today that they will allow open keyword bidding on all terms for its PPC service Adwords. They justify this as bringing the UK & Ireland in line with the policy they have adopted for North America since 2004.
2008/04/03
Last year saw internet use in Australia grow, with consumers spending more time surfing the net than watching television.
2008/04/02
When it comes to achieving successful direct marketing, quality leads are "absolutely vital".
2008/04/01
Direct marketing is still considered to be highly effective because of the flexibility it offers.
2008/03/31
People in the UK spent a record amount using the internet during the month of February, according to a new study.
2008/03/27
Consumers are increasingly "expecting more" of their internet service providers (ISPs), due to a growth in "high-intensity web surfing activities".
2008/03/26
As a result of complacency, websites set up by small businesses can languish "after the initial excitement".
2008/03/25
There has been a dramatic increase in the number of US consumers from minority groups shopping online over the past few years.
2008/03/20
An increasing number of people are worried about the potential risks of giving out their personal details, it has been claimed.
2008/03/19
Consumers are changing their perception of their mobile operators, it has been revealed.
2008/03/17
The creative force behind internet phenomenon Second Life has stepped down from his roles as head of the company which created the online world.
2008/03/14
AOL announced yesterday (Thursday, March 13th) that it is set to acquire leading global social networking site Bebo.
2008/03/13
Companies should ensure that they use their objectives as a business in order to inform their marketing and communications plan.
2008/03/12
Businesses considering deploying virtual environments such as Second Life as part of their business operations should think carefully about the potential problems beforehand.
2008/03/11
Companies looking to set up a website should consider what their business aims are, in order to determine the nature of the site.
2008/03/10
User-generated content is highly influential on consumers when making online purchases, it has been claimed.
2008/03/07
MySpace announced yesterday (Thursday, March 6th) the launch of new initiatives to promote online safety awareness.
2008/03/06
Last year saw a huge increase in the number of US consumers using mobile broadband to access the internet.
2008/03/05
Growth in revenue is anticipated by US direct marketers in the first quarter of this year, despite the slowdown in many areas of the economy.
2008/03/03
Online video is set to see an increase in audience figures in 2008.
2008/02/29
Microsoft announced on Wednesday (February 27th) that it is to acquire Israeli company YaData.
2008/02/28
Social networking websites will become increasingly tailored to users´ interests in order to maintain their enormous popularity.
2008/02/27
The risks associated with shopping online are not fully understood by many people who make web-based purchases, new research has indicated.
2008/02/26
A domain name helps to significantly bolster the online presence of a business, an industry expert has said.
2008/02/25
The majority of US consumers consider the internet to be a useful way to make purchases, but they are not entirely comfortable with certain aspects of shopping online.
2008/02/22
The impact of television advertising has declined over the last couple of years.
2008/02/21
Online interactive ads have a bigger impact on consumers than non-interactive ads, Advertising Age reported.
2008/02/20
Companies will need to abandon traditional ways of selling to customers in order to succeed in the online world.
2008/02/19
When it comes to offline direct marketing, companies stand to benefit from knowing their target customers.
2008/02/18
A new study has revealed the differences in how men and women in the US consume video content on the internet.
2008/02/15
When it comes to buying gifts for Valentine´s Day, men are more likely to use the internet to help them than women.
2008/02/14
Yahoo! announced that it has acquired online video service Maven Networks for $160 million (£81 million).
2008/02/13
UK shoppers find ratings and reviews to be the most useful web feature when researching products they are considering buying.
2008/02/12
Health services in the US are increasing their spend on direct marketing, eMarketer has reported.
2008/02/11
Internet consumers may be scaling down their use of social networking sites because of the increased presence of advertising.
2008/02/08
Many internet users who play free online games have expressed an "openness" to advertising, ClickZ has reported.
2008/02/06
The number of US consumers watching television shows on the internet is increasing.
2008/02/05
Country code top level domain names are not necessarily less reputable than generic top level domains.
2008/02/04
Online shoppers are becoming increasingly demanding.
2008/01/31
When it comes to direct marketing strategy, "simplicity" can often be the best policy.
2008/01/30
Marketers must be careful to send only relevant emails to their customers.
2008/01/29
The publication of user-generated videos (UGVs) on the internet is at an all-time high.
2008/01/28
Spend on global advertising in measured media is anticipated to reach $479 billion this year.
2008/01/24
The vast majority of US marketers say that email is the most effective marketing medium.
2008/01/23
The US online advertising market will reach $50.3 billion (£25.8 billion) in revenue by 2011, according to recent research.
2008/01/22
Electronic Arts will release a free online version of Battlefield Heroes later this year.
2008/01/21
The internet has made a huge difference to direct marketing strategy.
2008/01/18
Myspace.com is the currently the most popular social networking site in the US, according to a recent report.
2008/01/17
Email is proving an increasingly successful medium to use within direct marketing strategies.
2008/01/16
UK internet ad spending could be reaching a peak, according to the latest Bellwether Report.
2008/01/15
Online ad networks allow internet advertisers to target consumers more effectively, it has been claimed.
2008/01/14
Most US advertising executives are pessimistic about increases to their budgets for nearly all media except the internet, it has emerged.
2008/01/11
Shoppers in the US are interacting more than ever with online advertising, according to digital marketing company Eyeblaster.
2008/01/10
US internet advertising is projected to continue its considerable growth in 2008, according to TNS Media Intelligence.
2008/01/08
Email marketing is set to become more important over the next few years, a new report has forecast, as investment in the area more than doubles by 2012.
2008/01/07
Investment in online advertising in the US is set to remain strong in the face of ongoing economic uncertainty in 2008, according to a new study.
2008/01/04
Investment on video advertising outside of the home is due to increase over the next few years, according to a new study.
2008/01/03
Reckless or repeated loss of other people´s personal data should be considered a crime, according to a group of politicians.
2008/01/02
More than a quarter of companies regret not investing more money during 2007 into developing a fuller understanding of their customers, and will seek to redress this concern in the year ahead.
2007/12/28
Small and medium-sized enterprises should make the most of various types of marketing strategies by combining them.
2007/12/24
Older people are increasingly using the internet, pushing up the proportion of the online population who are ´silver surfers´.
2007/12/21
More teenagers are participating in the web are creating their own content, according to a new study.
2007/12/19
Customers could be paying over the odds for their broadband connections, as a consumer organisation has called for a review of internet service provider (ISP) speeds.
2007/12/18
Marketing chiefs are eager to take on a greater role in the business development of their company, according to new research.
2007/12/17
Shoppers in the UK and Europe were already heading online in increasing numbers at the end of November to get ahead on Christmas shopping.
2007/12/14
Small businesses looking to make an impact with effective marketing campaigns should ensure they maintain their database to keep up to date with contacts.
2007/12/13
Marketers should shift their focus to direct mail to counter the decline in success rates for email marketing campaigns during 2007.
2007/12/12
Consumers around Britain set a new record on Monday when they spent a collective total of £750,000 on Christmas shopping in just one minute, it has been revealed.
2007/12/11
Cost is the main concern for consumers when buying products online, according to a new study which polled 1,000 people.
2007/12/10
A new industry report has shown that Europe-based retail websites are benefiting from an increasing amount of online traffic.
2007/12/07
Popular social networking site Facebook has been forced to apologise to its users about the way it implemented a new advertising system.
2007/12/06
The time it takes for firms to respond to enquiries from customers through their websites is getting worse, according to a new study.
2007/12/05
Ad spending in US-measured media could grow by as much as four per cent next year, a new report has suggested.
2007/12/04
Growth in the global advertising market is set to accelerate in 2008, despite the recent credit squeeze, with the Olympic Games, Unites States elections and European football highlighting a year that is full of opportunities for marketers.
2007/12/03
Consumer-generated reviews have a direct effect on how much customers are willing to pay for goods bought offline, according to a new study.
2007/11/30
Using mobile phones to access the internet has so far been held back in terms of uptake because of how much it costs.
2007/11/29
Businesses are increasingly seeking to improve the level of customer engagement their online presence delivers, according to a new study.
2007/11/28
Companies retailing online are neglecting to focus on customer experience, in favour of innovation, according to a new study.
2007/11/27
The growth of broadband has prompted the development of a number of web technologies that would not have been possible without high-speed internet access.
2007/11/26
Retailers are preparing to enjoy increased internet sales over the Christmas period, as new figures have indicated that online expenditure during the period will rise.
2007/11/23
Firms that make use of direct marketing should be wary about outsourcing the management of their customer database, the Chartered Institute of Marketing has said.
2007/11/22
Advertising spending on newspaper websites grew by 21.1 per in the third quarter compared to the same period last year, the internet now accounting for 7.1 per cent of all newspaper ad spending, according to new research.
2007/11/21
The number of consumers participating in mobile marketing is continuing to grow, according to the Mobile Marketing Association´s (MMA) third annual mobile attitude and usage study.
2007/11/20
Direct marketing gives organisations the tools required to target a specific demographic of customers most likely to be interested in their product, the Chartered Institute of Marketing (CIM) has claimed.
2007/11/19
Word of mouth marketing is set to grow considerably over the coming years as brand marketers realise the benefits of encouraging consumers to talk about their products and services.
2007/11/16
Companies utilising email marketing are prioritising factors other than financial returns when measuring how effective campaigns are.
2007/11/15
Smaller companies can benefit from utilising email marketing because it is relatively cheap to implement but delivers results.
2007/11/14
A large proportion of online marketing campaigns are not ready for launch on time, according to a new study.
2007/11/13
Internet advertising revenues for the third quarter of this year grew significantly, achieving a rate of growth that was three per cent higher than during the second quarter.
2007/11/12
For the first time in the UK, internet visits to social networking websites overtook those to web-based email clients last month, according to a new report from internet traffic monitoring website Hitwise.
2007/11/09
Advertisers are allocating an increasing portion of their budgets to internet marketing, a study has found.
2007/11/08
Russia recorded the highest rate of internet growth in September this year, according to new figures.
2007/11/07
Social networking site Facebook is set to use its put its networking abilities to the test by launching a new marketing facility.
2007/11/05
Social networking is increasingly coming to be seen as a decisive way for marketing professionals to gain an extra competitive edge, but this is not being reflected by the time or budget that marketing companies are allocating to it.
2007/11/02
Marketing professionals could be missing out on the opportunities presented to them by digital campaigns, according to a new study.
2007/11/01
A significant proportion of businesses in Europe intend to use social networking to promote consumer engagement, but they need to ensure they measure the success of such initiatives.
2007/10/31
Google sites came in top of the most recent poll of internet properties in the UK from metrics firm comScore.
2007/10/29
Internet users in the UK are more concerned about the possibility of online crime than they are about being victim to other offences.
2007/10/26
A significant proportion of people find that the advertising used on digital signage catches their eye, indicating the importance of this medium in reaching audiences.
2007/10/25
2007/10/24
Email marketing can offer significant returns to businesses provided it is used to its full potential and is aimed at the right audiences.
2007/10/23
Spending on worldwide mobile brand advertising is expected to increase to £1.8 billion by 2011, nearly 30 times more than the £62 million that was spent globally on the channel in 2006, according to a new report from eMarkerter.
2007/10/22
Some of the UK´s biggest retailers are failing their customers when it comes to the layout and usability of their websites, according to a new report from Webcredible.
2007/10/19
New research indicates that online advertising campaigns are most effective if they are combined with ads across other platforms.
2007/10/18
The majority of online advertisers are confident that they will continue to spend money marketing on social network sites, a new study has revealed.
2007/10/17
The travel industry is capitalising on the advertising opportunities presented by affiliate marketing techniques, according to a recent study.
2007/10/17
Marketing budgets showed an increase for the third quarter of this year, a new report revealed, but spending in the area will become more cautious.
2007/10/15
Among the top ten newspaper websites in the UK, the Guardian remains the most popular, according to the findings of new research.
2007/10/12
Bluetooth marketing has received a boost following a government decision that it is no longer covered by UK privacy laws.
2007/10/11
The growth in mobile marketing looks set to continue in the next 12 months, a new survey has shown.
2007/10/10
Sony Computer Entertainment America (SCEA) has revealed that it will create a new business unit with the purpose of developing in-game advertising.
2007/10/09
Search engine giant Google is set to begin allowing other websites to use its YouTube videos in a move designed to generate revenue from internet advertising.
2007/10/08
A new report has claimed that ad spending is good for the economy.
2007/10/05
Internet advertising revenues in the US continued to soar in the first quarter of the year, a new report has claimed.
2007/10/04
Measuring returns on investment (ROI) for online ads remains one of the biggest challenges facing advertising agencies, a new report suggests.
2007/10/03
Microsoft has signalled that it hopes that online advertising will become a highly significant revenue stream for it in the coming years.
2007/10/02
A new study has shown that online marketing is growing at an "astounding" rate in the UK.
2007/10/01
As newspapers step up their efforts to attract online advertising revenues to their websites, the Financial Times has revealed that it will make its content free to casual users.
2007/09/28
Mobile phone operators must be careful about implementing mobile advertising, a new report has warned.
2007/09/27
Small businesses could think about using viral marketing to reach a larger audience, an industry expert has said.
2007/09/26
In news which will interest internet advertisers, Facebook has overtaken MySpace to become the most popular social network site in the UK.
2007/09/25
Email marketing is an incredibly effective tool for small businesses, an industry expert has said.
2007/09/24
A downturn in the economy of the US could cause more businesses to increase their spending on online marketing, a report has suggested.
2007/09/21
Small businesses need to carefully plan all their marketing campaigns, an industry expert has said.
2007/09/20
A new study has suggested that online advertising is rapidly gaining market share from traditional media sources like print.
2007/09/19
Direct marketers looking to improve their email campaigns should take notice of the latest developments in paid search advertising, an industry expert has said.
2007/09/18
Internet firm AOL has signalled that it is looking to take on major internet businesses like Google, Yahoo and Microsoft.
2007/09/17
Mobile search advertising revenues are set to soar in the US as marketers begin to wake up to the possibilities offered by the sector, a new report has claimed.
2007/09/14
Young people in Europe are far more likely to use new mobile phone services than older consumers, a new study has shown.
2007/09/13
The advertising industry should embrace the possibilities offered by digital marketing, an international conference has been told.
2007/09/12
Yahoo! has announced that it has come to an agreement with Bebo to sell most of the display advertising on the social networking site.
2007/09/11
The digital advertising industry is growing at a rapid rate, fuelled by technological innovation and strong demand, a new report argues.
2007/09/10
A survey of 290 enterprises by global research group Aberdeen has revealed that best-in-class companies achieve superior performance in marketing by ensuring higher levels of collaboration between procurement and marketing along standardised lines.
2007/09/07
In a significant moment in the history of advertising, 2007 marks the first time in which online advertising spending exceeds that spent on radio advertising in North America, according to a new report by internet marketing research company eMarketer.
2007/09/06
Traditional forms of marketing can still be highly effective for small businesses, an industry expert has claimed.
2007/09/05
Advertising expenditure on the online sites of newspapers increased significantly during the second quarter of 2007, new research suggests.
2007/09/04
Many older people in the UK are only using their broadband internet connection to check their emails, a new report has found.
2007/09/03
HSBC has been forced to change its policy on graduate overdraft fees in the face of a campaign organised mainly through a major social network site.
2007/08/31
Video sharing website YouTube has agreed a major licensing deal in the UK for music artists to be paid for their clips being shown on the site.
2007/08/30
Companies should not ban employees from using social networking sites during work hours entirely, according to one workers´ group.
2007/08/29
Older consumers represented the greatest proportion of new online banking users last year, research by Apacs has revealed.
2007/08/28
The market for advertising in computer games that are played online is set to grow massively in the next few years, a new report predicts.
2007/08/24
Popular social networking site Facebook is currently developing an advertising system for marketers to directly reach its users, according to the Wall Street Journal.
2007/08/23
When it comes to spending time online, the older generation surfs for longer than any other age group in the UK.
2007/08/22
ComScore has announced that it plans to increase the search behaviours it offers to clients to help boost web site visitor numbers.
2007/08/21
Consumers find advertisements delivered via their mobile handset ´irritating´, according to a new study, despite the area´s growing marketing importance.
2007/08/20
A leading marketer has advised companies to seriously invest time and effort in their online presence and make the most of the marketing opportunities the internet offers.
2007/08/17
Companies that have embraced the internet and their online presence tend to be more confident about their future prospects than those that haven´t.
2007/08/16
Teenagers and young adults across the world are using the internet more while also maintaining high levels of watching television, new research suggests.
2007/08/16
Email marketing has surpassed direct mail in terms of volume for the first time, indicating the growing popularity of this strategy.
2007/08/15
Advertising expenditure worldwide is expected to continue to rise, despite suggestions that economic factors will have a negative impact on the market.
2007/08/14
Around a quarter of internet using adults could be considered ´brand advocates´, but new research has questioned the extent to which social media plays a part in this influence.
2007/08/13
Social networking websites look set to attract increasing levels of advertising investment, according to a new report.
2007/08/10
The market for business-to-consumer (B2C) ecommerce is set for significant growth over the next five years, according to a new report.
2007/08/09
The amount of money spent on online advertising will exceed that spent on newspaper advertising by 2011, according to a new study.
2007/08/08
The online versions of newspapers and magazines are easier to access and more convenient than print versions, according to a new study.
2007/08/07
It is important that smaller firms utilise online advertising techniques to ensure they are competing with larger firms.
2007/08/06
More than three quarters (78 per cent) of web retailers plan to increase the amount of money they spend on e-commerce applications and services this year, a new survey from Internet Retailer has revealed.
2007/08/03
Most magazine readers who visit online versions of the publication tend to access its content only via the internet, rather than purchasing a print copy.
2007/08/02
Social networking has undergone a boom in popularity in the last year, as new figures show the growth experienced by the major players.
2007/08/01
Advertising online helps drive sales in stores, according to new research from internet giant Yahoo! and online ratings agency comScore.
2007/07/31
Online retailers are creating email newsletters that provide potential customers with clear and simple subscription processes that are increasingly transparent, the Direct Marketing Association´s Email Experience Council (EEC) has found.
2007/07/31
Six in ten (57 per cent) of online adults have used the internet to watch or download video content, while as many as 19 per cent do so on an almost daily basis, a new study has revealed.
2007/07/30
Web 2.0 tools such as blogs, podcasts, social networks and wikis are becoming an increasingly important tool for online business to business (B2B) marketers, and are transforming the way that they market their products.
2007/07/27
A worrying proportion of internet retailers are failing to offer email confirmations when consumers opt-in to mailing lists, according to new research reported by e-consultancy.
2007/07/26
The next five years could see advertising revenues from internet TV grow to in excess of $10 billion (£4.9 billion) by 2011, according to a new report.
2007/07/25
Around one fifth of the world´s population will be using the internet by 2011, according to a new a report.
2007/07/24
Email marketing is still a priority for firms implementing B2B marketing strategies, according to a new study.
2007/07/23
People who regularly use social networking sites could be putting themselves at an increased risk of identity fraud, according to a new report.
2007/07/20
The internet has become so integral to the lives of people in the UK they spend more time online than socialising in person.
2007/07/19
The level of blog-based buzz around new product launches is closely correlated to paid media spending, a new study by The Nielson Company has revealed.
2007/07/18
Direct mail and email marketing gave the best return on investment for advertisers last year, a new study reports.
2007/07/17
Business confidence and encouraging economic growth are helping to push forward spending on marketing, a new report suggests.
2007/07/16
The rapid growth in viewers of online video is expected to continue over the next five years, with the global audience size more than tripling, according to new predictions.
2007/07/13
The subscription streaming and download media market will rise by 39 per cent in 2007, reaching $2.6 billion (£1.28 billion) in revenue, according to a new report.