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Industry News

2010/07/30
Facebook's dominance set to continue

Facebook´s dominant position among the big-hitting social networking sites will continue to strengthen unless there is a wholesale change in the nature of social media, an expert has said.

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2010/07/30
DIY with email marketing lists

Email marketers should seek to grow their mailing lists organically, an expert has said.

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2010/07/29
Smartphones 'the next big ad platform'

The proliferation of smartphones and their increasing affordability means mobile advertising is set to gain further prominence, an expert has said.

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2010/07/28
Email marketing tips revealed

Email marketers looking to engage consumers and build brand loyalty have been offered some advice.

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2010/07/28
Email marketers and salespeople 'should work together'

A harmonious relationship between email marketers and sales staff could by the key for businesses looking to grow their mailing lists.

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2010/07/27
Online retailers turn to affiliate marketing

Online retailers and merchants are adopting affiliate marketing in a bid to boost sales.

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2010/07/27
Email lists still win consumers

Email lists can still play a key role in winning new clients despite the rise of social media, new research has revealed.

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2010/07/27
SMEs urged to combine marketing and PR

A combination of marketing and PR could be the key to attracting new customers for small to medium sized enterprises.

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2010/07/26
DMA amends code of conduct

Changes to the Direct Marketing Association´s (DMA) Code of Practice will not impact too drastically on email marketers.

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2010/07/26
Email marketing images 'must be viewable'

Email marketers should ensure that images included in advertising messages are viewable for all readers, an expert has said.

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2010/07/23
Online video advertising growth on 'upward curve'

Online video advertising is continuing to grow as the marketing industry in general goes from strength to strength.

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2010/07/23
June sunshine boosts online sales

The excellent weather in June led to a boost in sales for online clothes retailers as marketing efforts paid off.

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2010/07/22
Facebook membership soars past 500 million

Facebook´s potency as a marketing tool has been highlighted by the fact that it now has more than half a billion users worldwide.

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2010/07/22
Take control of content to win customers

Email markets should recognise the need to take control over the content that potential customers receive in their inbox.

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2010/07/21
Online retail sales show growth

Online retail sales for June reveal a year-on-year increase as marketing investment continues to pay dividends.

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2010/07/21
Global ad spending forecast revised upwards

Global ad spending is set to increase by a greater amount than previously expected, as a major forecaster has raised its outlooks for a third consecutive time.

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2010/07/21
Email filtering technology challenge for marketers

Email marketers must tailor their advertising messages with new inbox developments in mind, an expert has said.

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2010/07/20
Marketing campaigns depend on data quality

Data quality plays an integral part in the success of marketing campaigns, an expert has said.

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2010/07/20
Staff need Twitter training

Businesses using Twitter should provide training to their staff in order to make the most of the platform, an expert has said.

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2010/07/20
Mobile marketing set for 3G boost

Mobile marketing could see its growth soar once 3G services are more widely available, according to Vdopia.

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