Industry News
- 2010/07/30
- Facebook's dominance set to continue
Facebook´s dominant position among the big-hitting social networking sites will continue to strengthen unless there is a wholesale change in the nature of social media, an expert has said.
- Read Article
- 2010/07/30
- DIY with email marketing lists
Email marketers should seek to grow their mailing lists organically, an expert has said.
- Read Article
- 2010/07/29
- Smartphones 'the next big ad platform'
The proliferation of smartphones and their increasing affordability means mobile advertising is set to gain further prominence, an expert has said.
- Read Article
- 2010/07/28
- Email marketing tips revealed
Email marketers looking to engage consumers and build brand loyalty have been offered some advice.
- Read Article
- 2010/07/28
- Email marketers and salespeople 'should work together'
A harmonious relationship between email marketers and sales staff could by the key for businesses looking to grow their mailing lists.
- Read Article
- 2010/07/27
- Online retailers turn to affiliate marketing
Online retailers and merchants are adopting affiliate marketing in a bid to boost sales.
- Read Article
- 2010/07/27
- Email lists still win consumers
Email lists can still play a key role in winning new clients despite the rise of social media, new research has revealed.
- Read Article
- 2010/07/27
- SMEs urged to combine marketing and PR
A combination of marketing and PR could be the key to attracting new customers for small to medium sized enterprises.
- Read Article
- 2010/07/26
- DMA amends code of conduct
Changes to the Direct Marketing Association´s (DMA) Code of Practice will not impact too drastically on email marketers.
- Read Article
- 2010/07/26
- Email marketing images 'must be viewable'
Email marketers should ensure that images included in advertising messages are viewable for all readers, an expert has said.
- Read Article
- 2010/07/23
- Online video advertising growth on 'upward curve'
Online video advertising is continuing to grow as the marketing industry in general goes from strength to strength.
- Read Article
- 2010/07/23
- June sunshine boosts online sales
The excellent weather in June led to a boost in sales for online clothes retailers as marketing efforts paid off.
- Read Article
- 2010/07/22
- Facebook membership soars past 500 million
Facebook´s potency as a marketing tool has been highlighted by the fact that it now has more than half a billion users worldwide.
- Read Article
- 2010/07/22
- Take control of content to win customers
Email markets should recognise the need to take control over the content that potential customers receive in their inbox.
- Read Article
- 2010/07/21
- Online retail sales show growth
Online retail sales for June reveal a year-on-year increase as marketing investment continues to pay dividends.
- Read Article
- 2010/07/21
- Global ad spending forecast revised upwards
Global ad spending is set to increase by a greater amount than previously expected, as a major forecaster has raised its outlooks for a third consecutive time.
- Read Article
- 2010/07/21
- Email filtering technology challenge for marketers
Email marketers must tailor their advertising messages with new inbox developments in mind, an expert has said.
- Read Article
- 2010/07/20
- Marketing campaigns depend on data quality
Data quality plays an integral part in the success of marketing campaigns, an expert has said.
- Read Article
- 2010/07/20
- Staff need Twitter training
Businesses using Twitter should provide training to their staff in order to make the most of the platform, an expert has said.
- Read Article
- 2010/07/20
- Mobile marketing set for 3G boost
Mobile marketing could see its growth soar once 3G services are more widely available, according to Vdopia.
- Read Article
