Industry News
- 2010/03/10
- Bing begins TV ads
Microsoft is hoping to topple Google´s dominance in the search engine market with new ads for Bing.
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- 2010/03/10
- Clear company identity 'key for online direct marketing'
Companies need to have a thorough understanding of their brand before running an online direct marketing campaign, it has been claimed.
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- 2010/03/10
- Email marketing 'can help customer relationships'
Online direct marketing tactics such as email can help build effective customer relationships, it has been claimed.
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- 2010/03/09
- Small businesses 'have many online direct marketing opportunities'
Online direct marketing tactics, such as email, can help a company to succeed, it has been claimed.
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- 2010/03/09
- Don't over optimise a site, warn experts
Companies which carry out search marketing often also optimise their sites but one expert has warned that some firms are "over optimising".
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- 2010/03/08
- Twitter and Facebook to face ad rules
Companies which use Twitter and Facebook as part of their online direct marketing or search marketing campaigns will face tighter controls, it has been announced.
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- 2010/03/08
- Growing importance of the mobile internet 'is indisputable'
Companies planning search marketing or online direct marketing campaigns should not forget about the mobile internet, it has been claimed.
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- 2010/03/08
- Facebook 'to become powerful shopping destinations'
Facebook could soon become an important player in online shopping, an industry expert has claimed.
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- 2010/03/05
- 10 billionth 'tweet' registered
The ten billionth tweet on Twitter was registered last night yet businesses are not using the social networking site to their full advantage, it has been reported.
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- 2010/03/04
- Brits spending more time on mobile internet
UK consumers are increasingly using mobile internet, according to a new study, which could present opportunities to digital marketers.
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- 2010/03/03
- Online direct marketing 'should reflect topical issues'
Online direct marketing campaigns should reference topical issues and current events, it has been claimed.
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- 2010/03/03
- Social media 'becoming a bigger part' of online direct marketing
Companies will have a greater interest in using social media as part of their online direct marketing and search marketing campaigns in 2010, it has been claimed.
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- 2010/03/03
- Immediate contact 'important' for online direct marketing campaigns
Companies which use online direct marketing tactics should contact new subscribers immediately, it has been claimed.
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- 2010/03/02
- Social media 'becoming a measurable part' of online direct marketing
Social media is increasingly becoming a measurable part of online direct marketing campaigns, an industry expert has said.
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- 2010/03/02
- Twitter generates over £1m in sales for Sony
Sony has generated over £1 million in sales through its Twitter account, it has been reported.
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- 2010/03/01
- 'More people' experiencing Google's new search page
More people are seeing a new search page when using Google, it has been reported.
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- 2010/03/01
- Marketing technology 'key to economic recovery'
Technology advances in marketing are helping businesses to design effective online direct marketing campaigns and will help enterprises recover from the economic downturn, it has been claimed.
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- 2010/02/26
- Video 'can play a key role in search marketing'
Viral videos can play an important part in a search marketing campaign, it has been suggested.
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- 2010/02/25
- Transport for London reviewing digital media agency
Transport for London is reassessing its £6 million media planning and buying account and its digital advertising business.
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- 2010/02/24
- Social media 'offers consumers a powerful voice'
As companies increasingly integrate social media sites into their search marketing and online direct marketing campaigns, one expert has said that sites such as Facebook and Twitter give consumers a powerful voice.
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