Featured case study
- Panasonic
- Equi=Media were appointed to optimise the performance of the Panasonic Toughbook Media and PPC campaigns throughout Europe.
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Latest from our blog
- Affiliates offer an effective way to supplement your Mobile Strategy By Charlotte on 30 January 12 | Tags: Guides,Opinion
- If 2011 was the ‘year of mobile’ then 2012 is likely be billed as the ‘year of M-Commerce’ – good news if you are an advertiser or affiliate looking to capitalise on the growth of the mobile channel and to exploit the wealth of opportunities that mobile and affiliate marketing presents.
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Industry News
Email marketing is here to stay
Posted on 03/02/2012
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital marketing.
Heineken turns to social media for Valentine's Day push
Posted on 02/02/2012
Heineken is changing its approach to marketing by going for more social media activity and events that will appeal to its main target audience – young men.
AOL reports growth in online display advertising
Posted on 02/02/2012
AOL has managed to increase revenues from online display advertising, a key requirement if the firm is to move away from a profit-based model needing people to pay subscription fees. Display ad earnings were up ten per cent in the fourth quarter to a healthy $364 million (£230 million).
Mobile optimisation proves vital as consumers reach for their iPhones
Posted on 01/02/2012
Website optimisation for mobile will prove vital for retailers hoping to drive search traffic via TV advertising. A new survey from the Internet Advertising Bureau (IAB) shows a growing number of people (44 per cent) are reaching for their smartphone when wanting to follow up after seeing an ad on the TV.
UK firms failing to meet mobile demand
Posted on 31/01/2012
Companies in the UK need to do more to increase conversion from mobile devices, a new report finds. British businesses are failing take advantage of the fast-growing smartphone and tablet markets by optimising their sites for mobile use, according to the research by EPiServer.
Chronicle 'flying people' viral campaign is YouTube hit
Posted on 31/01/2012
20th Century Fox has achieved lift-off with its latest social media campaign to promote its new film Chronicle.
Buzz monitoring proves vital during Super Bowl
Posted on 30/01/2012
Brands are increasingly realising that buzz monitoring will be a key metric to assess the value of ads during the Super Bowl. Creating social media conversations on sites like Facebook and Twitter will be essential in extending the reach of their ads.
O2 takes to Twitter for online reputation management
Posted on 27/01/2012
O2 has taken to Twitter for online reputation management following a data leak that meant customers' phone numbers were visible to website owners.
Daily Mail Online, Indy see value in website optimisation
Posted on 27/01/2012
British newspapers are reaping the rewards of website optimisation after increasing their online readership at the end of last year. New data shows two of the UK's most-read dailies, the Independent and the Daily Mail, have both seen the benefits of strong website design and build.
Facebook offers free ads to small businesses
Posted on 26/01/2012
Facebook will give away £4.2 million in free advertising to help small firms make the most of social media. The company's Ad Boost programme will give 50,000 small businesses in the UK, France, Germany, Spain and Italy up to €100 each in ad credits to spend on the site.
