Industry News
- 2010/03/17
- Online direct marketing 'can be used as a PR tool'
While many companies use online direct marketing to drive sales, it can also be used as a public relations (PR) tool, it has been suggested.
- Read Article
- 2010/03/17
- Mobile marketing to become more popular, says Google
Mobile marketing will become more popular than traditional online advertising over the next few years, Google has suggested.
- Read Article
- 2010/03/17
- Social media 'top 2010 trend for social marketing'
Social media will become an established marketing channel in 2010, according to the Direct Marketing Association (DMA).
- Read Article
- 2010/03/16
- Bing's share of US search market on the rise
Bing has increased its share of the US search market, according to the latest figures from Nielsen.
- Read Article
- 2010/03/16
- Twitter announces @Anywhere platform
Micro-blogging site Twitter has revealed plans for a new platform called @Anywhere.
- Read Article
- 2010/03/15
- Google Social Search 'ramps up impact of personalised search'
Companies that use search marketing techniques to connect with consumers need to consider Google Social Search in their marketing plans, it has been claimed.
- Read Article
- 2010/03/15
- Charities 'need to improve their digital marketing'
Charities are failing to make the most of online marketing despite having the skills to do it well, it has been claimed.
- Read Article
- 2010/03/15
- Online marketing needs to be multi-channel
Marketers must make sure they don´t use just one channel when it comes to online marketing, it has been claimed.
- Read Article
- 2010/03/12
- Business aims should 'shape online direct marketing'
A company´s aims and objectives should inform its online direct marketing campaigns, according to one industry expert.
- Read Article
- 2010/03/11
- Google planning new ad campaign
Following the news that advertisements will run on TV for Microsoft´s Bing, Google has also announced that it is looking to advertise its search facilities.
- Read Article
- 2010/03/11
- Social media seen to enhance online direct marketing, study shows
More companies are using social media as part of their online direct marketing campaigns, a new study has revealed.
- Read Article
- 2010/03/10
- Bing begins TV ads
Microsoft is hoping to topple Google´s dominance in the search engine market with new ads for Bing.
- Read Article
- 2010/03/10
- Clear company identity 'key for online direct marketing'
Companies need to have a thorough understanding of their brand before running an online direct marketing campaign, it has been claimed.
- Read Article
- 2010/03/10
- Email marketing 'can help customer relationships'
Online direct marketing tactics such as email can help build effective customer relationships, it has been claimed.
- Read Article
- 2010/03/09
- Small businesses 'have many online direct marketing opportunities'
Online direct marketing tactics, such as email, can help a company to succeed, it has been claimed.
- Read Article
- 2010/03/09
- Don't over optimise a site, warn experts
Companies which carry out search marketing often also optimise their sites but one expert has warned that some firms are "over optimising".
- Read Article
- 2010/03/08
- Twitter and Facebook to face ad rules
Companies which use Twitter and Facebook as part of their online direct marketing or search marketing campaigns will face tighter controls, it has been announced.
- Read Article
- 2010/03/08
- Growing importance of the mobile internet 'is indisputable'
Companies planning search marketing or online direct marketing campaigns should not forget about the mobile internet, it has been claimed.
- Read Article
- 2010/03/08
- Facebook 'to become powerful shopping destinations'
Facebook could soon become an important player in online shopping, an industry expert has claimed.
- Read Article
- 2010/03/05
- 10 billionth 'tweet' registered
The ten billionth tweet on Twitter was registered last night yet businesses are not using the social networking site to their full advantage, it has been reported.
- Read Article
