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Industry News

2010/02/08
Universal search to play 'bigger role' in search marketing

Universal search tactics will become a more important part of search marketing over the coming years, it has been claimed.

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2010/02/08
Mobile use increases as people check Facebook on the go

Over 25 per cent of the UK´s population checked the internet on their mobile phone in December, new figures have revealed.

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2010/02/08
Subject lines 'very important' for email marketing

Businesses who use online direct marketing tactics such as email marketing need to ensure they use the correct hooks to interest consumers, it has been claimed.

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2010/02/05
Social media 'to play' a bigger role in online direct marketing

The role social media plays in online direct marketing will increase over the next few years, it has been claimed.

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2010/02/04
Keywords 'important for search marketing'

Companies who use search marketing should choose their keywords carefully, it has been claimed.

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2010/02/04
Online direct marketing should be 'choreographed'

As online direct marketing evolves, companies are being encouraged to ensure that their email marketing and social media efforts are well thought out.

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2010/02/04
Authentic social media activities 'important' for search marketing

Brands are becoming more aware that the digital environment brings both benefits and dangers, a report has found.

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2010/02/03
Understanding audience 'key' for search marketing

Marketers who undertake search marketing activities need to ensure that they have a thorough understanding of their audience, it has been claimed.

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2010/02/03
Online direct marketing 'best mid-week'

Businesses should consider carrying out online direct marketing activities such as email marketing in the middle of the week, it has been claimed.

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2010/02/02
Google 'main focus' for search marketing activities

Google should remain the main focus for businesses who are undertaking search marketing, an industry expert has claimed.

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2010/02/02
Twitter followers are worth less than a penny

Twitter followers are being offered on eBay for less than a penny each, according to a report.

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2010/02/02
Online direct marketing campaigns 'should be simple'

Businesses who are undertaking online direct marketing campaigns should ensure that they focus on simple and understandable calls to action, an industry expert has claimed.

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2010/02/01
Online direct marketing 'can complement TV advertising'

Integrating online direct marketing and other promotional strategies with TV advertising can help large companies achieve effective campaigns, it has been claimed.

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2010/02/01
Google Social Search to offer search marketing 'benefits'

Google Social Search could provide many benefits for businesses carrying out search marketing activities, it has been claimed.

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2010/01/29
SEO 'effective' search marketing tool

Business-to-business products receive the greatest return on investment (ROI) from search engine optimisation (SEO), as opposed to other search marketing tactics, a report claims.

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2010/01/29
Beware of online direct marketing and data protection risks, says expert

Businesses carrying out online direct marketing activities, often store customers´ data, but they must ensure that the protection of this information is a top priority, it has been claimed.

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2010/01/28
Google Social Search goes live

The full roll-out of Google´s Social Search has begun, it has been announced.

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2010/01/28
Social media 'to drive ad spend'

Businesses who use online direct marketing and advertising could increasingly turn to social media websites, it has been claimed.

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2010/01/28
iPad to become next online direct marketing target?

The new Apple iPad could prove to be an effective target for online direct marketing, it has been suggested.

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2010/01/27
Make website 'relevant' when using online direct marketing

Businesses should ensure that their website landing pages are relevant when carrying out online direct marketing tactics such as email marketing.

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