It's about understanding the difference...

We understand traditional media and we understand emerging media. More importantly we understand the differences and similarities, as well as how to measure their performance. This understanding means we can deliver the correct media balance to engage the most appropriate audience for your message.

How do we do it?...

We embrace direct media convention, what works and what doesn't, and then turn the plan on its head, challenging the norm. We continue to push back the boundaries based on the sound principles of direct marketing - a virtuous cycle of data analysis, research, target acquisition, execution, proactive monitoring and feedback into research.

What do we use?...

Having bespoke computer software is crucial to efficient campaign planning and implementation. Equi=Media has invested in the technology required to target and optimise online and offline direct media campaigns.

Our Systems allow our campaign managers to control the detail behind every plan. Which postcodes deliver the most appropriate audience for your door drop? What week in month is your prospect most likely to buy? What search phrase or search engine are your profitable customers most likely to use? How can I use online data harvesting to deliver eager to purchase prospects to my call centre?

We do all this and more... it helps us plan more efficiently, enabling our Clients to spend their customer acquisition budgets wisely and achieve great ROI.

our services