E.M.M.A.
Equi=Media's E-commerce Media Monitor Analysis (EMMA) is a leading barometer of UK consumer channel preference for researching and purchasing car insurance, loans and travel products. Conducted twice-yearly by an independent research agency, EMMA offers brands unique and significant insight into which on- and off-line channels consumers use to research products and services, and it also clearly indicates their preferred channels when it comes to purchasing them.
While it focuses on the financial services and travel sectors, the learnings from the research have far reaching consequences for all brands and impacts positively on the media and business plans of direct response advertisers across wider sectors. As the UK's leading digital direct agency, Equi=Media understands where to advertise to get the best returns, where and at what point to expect a consumer to enter into a transactional dialogue and therefore how best to convert them to a customer.
Equi=Media uses insights provided by EMMA to plan and buy on- and offline media space to deliver strategic direct response campaigns that ultimately drive improved ROI for its clients.
