Search Engine Marketing (SEM)
Right now, somebody is looking for you. They just don’t know it yet. When people come to search engines, they are looking for something. Sometimes, they’re looking for what you have. Our job is to make sure that they find you when they need you and you want to sell to them.
Our teams of Search Engine Marketing experts have bespoke skill sets for both Search Engine Optimisation (SEO) and Pay Per Click (PPC). With 10 years experience of SEM we provide hands on, 24/7 campaign management.
If you’re new to search, we can help you build sales cost-effectively through improving your natural search rankings and develop a Pay Per Click strategy. Even if you’re an old hand, we’re sure our meticulous approach can fine-tune your campaign and ensure we drive high quality leads your way for as long as you need them.
We have worked with many of our Clients since their first days online. Many of them, like Everest and esure, are now market leaders in performance based marketing.
The more you know, the better your results
Unite is a comprehensive optimisation system that builds on Doubleclick tracking technology and helps us to report on customer journeys and user behaviour. It gives us the ability to monitor your paid and unpaid search positions, so that we can invest your money cost efficiently.
Search is very competitive, so it’s crucial to put data analysis and consumer Insights at the heart of the planning process. Do you know how long your long tail should be? What are the relative values of generic and brand search terms to you? How can you improve your natural search rankings? How does digital advertising affect your search campaign? With the help of our tracking and analysis software our Insight team will help find answers to these questions and more.
Language is no barrier
Equi=Media's search marketing team, Unite Search Marketing, currently works across many markets, and takes multilingual campaigns in its stride.
