Strategic Digital Media Planning and Buying

Building sales and brand equity or, how to be rich and famous at the same time

Conventional advertising wisdom says that you can’t build brand equity and sales at the same time. Conventional wisdom says that brand building is an expensive, slow business, and its efforts are quickly undone by a bit of ‘come on down’ sales promotion.

We’re not big fans of conventional wisdom. We say that strategic brand-building digital campaigns can pay their way through measurable increases in sales. In fact, we think that they should.

Fish where the fish are

We apply the same rigorous thinking to strategic advertising that we do to direct response advertising. We look for insights into your customers’ digital lives, so we can get the right message to them when they’re most receptive. We may advise you to include contextual placements so your display advertising plays alongside specific searches, or we might set up a programme of affiliate deals to ensure you reach customers as they’re shopping for products like yours.

Online, you have to run to stand still

In digital media, only the fittest will survive. Contact us if you would like us as your personal trainers.

What we provide:

•    We combine 10 years of digital, direct marketing and advertising expertise
•    Direct response media planning and buying which is focussed on ROI
•    Data analysis and research led, Insight driven, media and technology neutral planning and buying
•     Creative, engaging media schedules that can include the whole spectrum of media formats from banners, buttons and skyscrapers to video MPU’s, full screen HD, page peels and expanding formats
•    We work as an extension to your marketing team to create bespoke campaigns that meet your business aims and provide enhanced client service from our great team
•    Rigorous, bespoke planning that carefully selects placements and looks beyond the big networks to find your audience wherever they may be
•    CPM, CPA or CPC buying tactics – whatever works for you and your business aims
•    Media planners that work with media owners to create opportunities for you to run new and engaging formats where they have never appeared before
•    Cutting edge, expert advice and support for your creative agency from our technical experts.  We have experience of planning, buying and executing full screen HD, page peels, expanding formats – MPU's and leader boards or video, video MPU's, InSkins, creating video sub sites, and floating overlay ads   
•    Quick turn around format re-working to take advantage of short term deals and new format testing opportunities whenever they appear  
•    Effective creative, format and placement testing schedules
•    Ad serving, tracking and detailed forecasting and reporting beyond CTR and conversions, including exposure 2 conversion analysis to identify display contribution to responses
•    We work to integrate search, display and affiliate advertising to get the best possible ROI and exposure from your budget