Analysis & Reporting - That Support You
Reporting to Accelerate the delivery of exceptional results
At Equi=Media, our understanding of technology combined with our direct marketing expertise means we know a good technical investment when we see one. Our developers are continually improving our bespoke systems, known as our UNITE tools, to provide better reporting and optimisation tools to help our skilled optimisers. Our reporting database allows us to interrogate data and provide insights into challenges such as exposure 2 conversion, customer journeys and full scale attribution modelling.
Building relationships, complementing your skills, being part of your team...
We believe in forming close relationships with our clients, from your marketing team to your technology experts, in order to ensure we implement solutions painlessly. We can act in a consultancy capacity, providing knowledge and experience to your own technical team, or we can manage and implement solutions on your behalf. From the implementation of tracking tags, to the production of exposure 2 conversion reports and analysis of the ROI delivered by each strand of your marketing mix.
Working with cutting edge technologies
Our experience in the digital sector means we have worked with most leading technology partners. On a daily basis our specialists use technology platforms such as Doubleclick, Atlas, Google Analytics, WebTrends and Google Website Optimiser to manage and optimise Client activity. Our long term relationships with these providers give us great leverage in discussing bespoke solutions for you.
Contact us to use technology to enhance campaign performance and provide line of sight to your results
What we provide:
• A technology neutral service
• Advice on what to tag and why, so that we can measure the things that are important to you
• A comprehensive tag generation and trafficking service, with help so that you can implement tags effectively
• Tag checking and quality control
• Bespoke reporting for everything you need to know from click through rates and conversions for all keyword groups in your paid search campaigns, to interactions with your site through display ads
• Routine reports provided weekly with aggregated summary reports produced monthly
• Return on investment (ROI) reporting taking into account lifetime value
• Exposure 2 conversion reporting to map the importance of all your digital activity in the journey to the sale
• Attribution modelling
• Detailed bespoke analysis for all campaign testing from new creative treatments to landing page tests and new offer tests
• Analysis and reporting that looks at the interplay between all your marketing activity from seo and paid search to display and affiliate programmes
• Google analytics consultancy and reporting, website stability alerts, multi variant creative testing
