Viral Marketing

Viral can be the most powerful marketing tool in the world. It’s also the least predictable and possibly the least measurable. Some people might be intimidated by facts like that. Not us. We love challenges, and we love big wins. Life is never boring when you’re working on viral campaigns. If it is boring, then the campaign won’t go viral.

A successful viral has to do two things. First, it has to create a message that’s appealing enough for people to forward. Second, it has to be relevant to your brand message. The best viral stimulates more than a smile: it starts debate, it enriches relationships, it introduces your brand into the online conversation.

How we can help

The better you understand your audience, the more chance you have of creating a viral hit. This is where our analysis and reporting approach comes into its own. All our work begins with customer Insights: nobody understands online behaviour better than us. All that deep knowledge allows us to think laterally – what’s most likely to go viral for your brand? A useful tool? A few sentences of profound thinking? A fun game for a coffee break?

Equi=Media are the perfect partner for every viral campaign. Pass it on.

We can also help you seed your viral among the people who are most likely to respond to it: a hundred people who each forward your work to 2 people is better than a thousand people who forward it to nobody.

Our Insights will give your creative agency the best possible chance to ignite the chain reaction that results in work going viral.

Equi=Media are the perfect partners for every viral campaign. Click here to contact us.